NotionPath, LLC Copyright 2013 NotionPath Executive Summary Presented by David McKnight, Principal, NotionPath, LLC Building Communities through Digital Publishing Innovations Building Custom Subscription Based Solution to build membership A Portal Solution to support: Newsletter, membership, Magazine, Periodical, References, Standards,eBooks Blog all to drive Engagement and Monetize Content Supported on any device, fully branded for your organization and your staff can maintain!
Transcript
NotionPath, LLC Copyright 2013
NotionPath Executive SummaryPresented by David McKnight, Principal, NotionPath, LLC
Building Communities through Digital Publishing Innovations
Building Custom Subscription Based Solution to build membership
A Portal Solution to support: Newsletter, membership, Magazine, Periodical, References, Standards,eBooks Blog all to drive Engagement and Monetize Content
Supported on any device, fully branded for your organization and your staff can maintain!
NotionPath, LLC Copyright 2013
Our Combined Experience*
NotionPath, LLC Copyright 2013
Industry Challenge
80% of Associations Publishers…will see Digital Product sales outpace Print sales in 3 years.
*Source 2012 RSI & DCL Survey of 162 Associations & Publishers34% ARE THERE TODAY*
NotionPath, LLC Copyright 2013
Digital Publishing Industry Landscape
NotionPath, LLC Copyright 2013
Specific Challenges
Disruptive Transitions
Content Silos
New Revenue Sources
Protect/Improve/Grow Relevance
Innovative Ideas/Solutions
Staff Paralyzed with Options
Understanding the Vendor Landscape
Better Own Your Brand
Evolution of Organization and Technologic Competency
Create Meaningful Connections with Younger Generations
NotionPath, LLC Copyright 2013
NotionPath Solutions
Strategic Planning
Content Strategy
Execution Management
Coaching/Mentoring
Project Management
Technical Assistance
RFP Development and Review
Executive/Board Support
Building Innovative content solution to Engage and Inform.
Building Relevance, Revenue and Member Value for all Generations
What they wantWhen the want it
How they want to consume it
NotionPath, LLC Copyright 2013
NotionPath Advisory Panel
Powered by Team of Advisors:
Publishing Ivar Nelson Publishing Consultant for Associations
Research Roger Phelps Principle, Phelps Research
Strategic Planning Patrick Below CEO Consulting Services
Content Management Mark Coe CEO Coe Truman
Social Media Jason Weaver CEO, Shoutlet
Social Community Rob Wenger CEO HigherLogic
XML, Online Content Mark Gross CEO, DCL,
XML Authoring Pradeep Jain President icTech,
XML CMS David Durand CEO, Tizra, Inc
Video, Events Tony Lorenz CEO bxb, Online
Event Community Jordan Schutz CEO Pathables
Learning Management Philip Forte CEO, Blue Sky Broadcasting
Association Membership Trish Hudson President, Melos Institute
NotionPath, LLC Copyright 2013
Our Approach
Our Belief: Each NotionPath client has unique needs and resources available to leverage digital publishing innovation.
Our engagement goal is..
1. Focus 10% on planning, 80% on execution and 10% on reviewing and adjusting. 2. Integration of these process and tactics managed by the team. 3. Facilitate a process of collaborative decision making using rapid agile
development, managed risk and quick to market solutions. a. Create Quick Decision Making Processesb. Manage Riskc. Clear Communications at all Levelsd. Continuous Feedback Loop to Pivot as needed * Lean StartUp
4. Establish Clear Vision and Strategy to lead Vendors – not be leda. Clarity helps to select the right vendorsb. Well defined goals to hold vendors accountable
5. Clear Measurable Goals with ROI target of One year or less
NotionPath, LLC Copyright 2013
Our Approach
LaunchPathTM – Readiness assessmentConduct a deep discovery process to understand your current Content EcoSystem, your team and their skills, and a market scan of your members and greater community.
GuidePathTM – Ongoing Execution Management On-Call and ongoing and scheduled meeting times with Board, Executives and Staff focused on execution management , driving innovation and results. Meetings can be a combination of on-site, on the phone or using Skype or other online tools.
NotionPath, LLC Copyright 2013
Our Approach
InnovationPathTM – Foster Innovative ProcessInnovation Workships and Special Projects with a defined scope of work and time frame serving in the capacity of Project Leader, Coach or team member to match the resources available by clients. David McKnight will coordinate NotionPath team and be responsible for our execution on deliverables.
ePubCMS – Custom Subscription and Membership WebsiteOur focus is on building Subscription based Website and membership solutions that clients own and custom to their needs to generate:* Relevance* New Revenue Streams * Creating value for your members, clients and customers.* Content Marketing to engage, provide value and generate leadsA solution you own, supported on any device, fully branded for your organization and your staff can maintain!
NotionPath, LLC Copyright 2013
Laucnh
LaunchPath™
Discover
Define
DevelopReport
Feedback
People, Content, Process, Distribution
Content Strategy Development
Challenges, Opportunities,Strategy & Tasks
Feedback, Budget, Resource Planning
Ideation and Collaborative Decision Making
LaunchPathTM Methodology
Execution
NotionPath, LLC Copyright 2013
LaunchPath™
Process:• 3 to 6 Week Process• Meet with Major Stakeholders (Phone, Onsite, Skype)
• Leadership• Staff• Members• Current Providers
• Deep Analysis of Content Ecosystem• Market/Industry/Membership Analysis
Deliverables:• Content Strategy Assessment • Digital Product Innovation Suggestions
• Large and Small ideas• Profit and Value Creation focused• Focused on Solutions with an ROI of a year or less
• Written “Actionable” Report• Feedback Summary and Next Steps Identified
• Executive/Board Support• Performance and Strategy
Guide
Strategy
Conduct
Sustain
Further
Steer
Direct
Grow
NotionPath, LLC Copyright 2013
GuidePath™
Service Level 1 Level 2
Project Support ✖
Staff Coaching/Support ✖ ✖
Monthly Staff OnPath Meetings ✖ ✖
Monthly Vendor Guide Meetings ✖
Monthly Executive Review Meeting ✖ ✖
Quarterly Board Report ✖
Guide
Strategy
Conduct
Sustain
Further
Steer
Direct
Grow
NotionPath, LLC Copyright 2013
CustomPath™
We can provide custom solutions for your Digital Publishing needs. Each CustomPathTM project will included a Defined Statement of Work (SOW), NotionPath team and Client Team resource commitments and a Time to completion. Here are just some of they types of CustomPathTM engagements possible:
• Deep Market Research
• Value Proposition, Lead Generation, Monetization –Bundling, Pricing
• Strategy Planning & Content Strategy
• Project Management
• RFP Development
NotionPath, LLC Copyright 2013
Use Case
Transportation Research Board
Opportunity: As the world leading authorityon roads and highway construction wish to find waysto reach a more international audience.
Challenge: TRB principle source of fresh content was their annual conference that created over 6,000 presentation. Printed version wereexpensive to produce and ship, DVD version only has marginalappeal as it still contained all of the material and pricing requiredeach DVD cost hundreds of dollars.
Outcome: Moving to an online solution with the ability to sell content in bundles (tracks) and in micro-transactions – a presentation at a time create new affordable products. Because all contentwas discoverable online, yet with full access controls, the websitequickly become the leading website for transportation research. In the first year of publishing online it attracted over 60,000
uniquevisitors from over 142 countries.
NotionPath, LLC Copyright 2013
Use Case
American Society of Pension Professional & Actuaries
Opportunity: Leading publication on ERISA legislationsover 6,000 pages of material, and anticipated government will be making multiple changes a year thus a digital online version would bring new value and significant market opportunity.
Challenge: Author wanted to “own” publication process to retain brand andpreferred to use Microsoft Word and PDF files. Converting to HTMLwas time consuming and expensive.
Outcome: Created an new workflow solution and online Publishing CMS torapidly make updates to content. All cross links could be maintainedand access control provided in a batch update process starting with Quarterly updates and moving to monthly updates in 2014. ExpectedRevenues to increase from $500,000 to over $1,000,000 in two years.
NotionPath, LLC Copyright 2013
Use Case
International Association for the Study of Pain
Opportunity: As the worlds leading authority on Pain IASP see an opportunity to reach a larger audience, new markets on a global scale. Potentially exploring new LearningManagement and certification/educational solutions.
Challenge: The vast majority of IASP thought leadershipis in the form of print. Staff has little experience with digital distributionand most content is in silos of publications, conferences, Journal, education, and marketing.
Outcome: This is a two or three year project with the 1st year devoted to definingtheir needs, getting staffing in place to own the solutions and identifyvendors – Online PubCMS solution and eBook Conversion and Distributionproviders. Year two will be building a world class online platform to bea central repository of all content and directing readers to other systemsfor eCommernce, Learning Management, Webinar, Conferences, andWebsite for membership information. Year 2.5 to three will focus on
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