Date post: | 14-Sep-2014 |
Category: |
Education |
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Social Media Intro Class
Don SchindlerSubmarinerMizzou / ND gradbeen working the internets since 1999
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SOCIAL MEDIA
SUCKS!
Ipsum lorem dolor sit amet Kids adopted it first.
Real-Time Forever
• Face-to-Face, instant message, and cell phone are real time communications but they are also fleeting.
• Social Media is real-time communications that can be permanent and spread virally.
• Should that scare you? Scares me.
• But that doesn’t mean you shouldn’t use it.
Real-Time Forever
It screwed up everything.
• NO VOICE• NO CONNECTIONS
YOUR AUDIENCE HAS AN AUDIENCE
AND THEIR AUDIENCE TRUSTS THEM OVER YOU.
HOW MANY PEOPLE KNOW THAT HE REALLY DISLIKES
BEING HERE?
Brand: YOU
Who R U?
• To (target audience), (your name) is the (blank provider/service) of (blank) delivered through (blank).
• To Notre Dame Campus Communicators and employees, Don Schindler is the thought leader for creative marketing and communications solutions in both digital and print.
Brand Statement
• What are you known for?
• What do you want to be known for?
• How will this benefit the University and my career?
• KNOWLEDGE• SPEAKER -OUT OF MY MOUTH
KNOWLEDGEBLOG - OUT OF MY HANDS
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Who do you know and how well?
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Twitter Handshake?
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<A HREF=“DON KNOWS” TARGET=“_BLANK”>DON
KNOWS HOW TO TALK THE TALK”</A>
Digital Footprint
What does your digital presence look like?
Who R U?
• To (target audience), (your name) is the (blank provider/service) of (blank) delivered through (blank).
• To Notre Dame Campus Communicators and employees, Don Schindler is the thought leader for creative marketing and communications solutions in both digital and print.
University Social Media Strategy
• Goal– Promote and protect
• Governance– Guideline– Decision Tree– Monitoring
• Education– Classes– Brown Bags– Linkedin Group
• Measurement– KPIs
Decision Tree
Facebook Basics
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www.facebook.com/username
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Linkedin Basics
LINKEDIN MAPS CONNECTIONS
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Twitter Basics
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Summary
• Why is a personal brand important?• Is facebook for friends or business?• Do you have privacy?• What’s the best thing about linkedin?• How would I follow someone on
twitter?• Should I be using twitter.com?
Credits
• Baby ipad - http://brutalgamer.com/wp-content/uploads/2011/11/baby-ipad.jpg• Girls - Real Life -
http://4.bp.blogspot.com/_3L5geIMITE4/TD3JrrKaFwI/AAAAAAAAABg/LMq8UKcFS3w/s1600/social_media_clutter+men+talking+2.jpg