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Future Fortified: A Year in Review
Nourishing the future in 2 12
Future Fortified is a global nutrition campaign helping millions of women and children gain access to the essential nutrients they need to lead healthy, enriched lives.
Our Mission
From the moment a child is conceived, good nutrition is
fundamental for a healthy birth, ensuring her body and
mind grow strong, and ultimately enabling her to reach her
full potential.
Good nutrition transforms lives, communities and the world.
It is the universal foundation of health, prosperity and
empowerment and, thus, is essential to tackling poverty and
disease, a truth that leading economists, scientists and global
experts all agree upon.
Nonetheless, 2 billion people worldwide are suffering from
nutrient deficiencies. Today, more than 35% of childhood disease
is caused by under nutrition. And yet nutrition remains on the
backburner––overlooked and underfunded.
It is time for real innovation: new solutions, new models, new
players and new energy that focus on truly sustainable and
transformable outcomes.
It is time to shift the paradigm in how we approach those in
need, empowering them as active decision makers rather than
charity cases, and time to invest in sustainable markets
that work for people, rather than making one-off donations.
It is time for us to truly embrace the unique and powerful role
each of us can play in ensuring good nutrition is available to
all, and when we join together as a community, we can drive
real change.
It is time to do more than build lists and make donation asks.
We will build a dynamic community both offline and online to be
active, passionate campaigners for global nutrition. And as we
invest in sustainable solutions, we will raise public awareness
and we will influence policy makers to make nutrition a priority.
Now, more than ever, is the time to act. The issue is challenging
but achievable; the solutions are known and sustainable.
We believe that this work will shape our collective future,
a future fortified.
Future Fortified - www.futurefortified.org - @futurefortified
ETSY artists helped us give the gift that keeps kids growing for the holidays.
Foodily and their Tastemakers featured Future Fortified in their holiday cookbook.
Amway and the NBA’s Golden State Warriors and Orlando Magic featured Future Fortified in December.
With our Kenya Fortified effort, we’re getting home nutrition packets to thousands of children and setting the stage for a nationwide program with the government.
We invited artists, business leaders, policy makers and influencers to join our table for real conversations on nutrition in Los Angeles, New York and Washington, DC.
With Edesia, Living Goods and D-Tree, we put nutrition center stage at the Social Good Summit.
Our community grew to 35,000+ fans and followers.
35,000+
Our mom and baby products are made in the USA with 100% organic cotton and soy-based inks. Proceeds from each purchase help to fortify the future.
Artist and children’s book author Dallas Clayton and HarperCollins bring the Future Fortified campaign to schools and libraries across the US.
Future Fortified was the official charitable partner of the 2012 Herbalife World Football Challenge mobilizing fans to raise their voice for global nutrition.
We’re building a movement.
Dozens of trained community health workers, like
Gladys, walk door to door every day, visiting with
new moms and educating them on good nutrition
and the use of home nutrition packets.
Thousands of mothers like Anna, are now
able to nourish their children and ensure they
get the right vitamins and minerals to live,
grow and learn.
Mothers visit women like Daphne, who work at
health clinics to monitor children’s growth, provide
monthly supplies of home nutrition packets, and
organize support groups to share good feeding
and child care practices.
In 2012, as communities in East Africa
began recovering from record droughts,
our grassroots supporters and partners,
including Herbalife and DSM, came together
to help Kenya by investing in good nutrition
through the Future Fortified campaign.
A few short months after launching our
campaign, we achieved our goal. And right
now, your support together with community
organizations, local businesses and the
Kenyan Government, is helping us reach
over 20,000 children in southern Kenya
This is possible because of a network of
powerful, local women: community leaders,
health workers, and mothers, working
together to nourish the future.
This is just the first step. Over the next six
months, health workers will continue to
educate mothers about the importance
of good nutrition and the proper use of
home nutrition packets. And as we build
awareness and educate families on home
nutrition packets and good child feeding
practices, we will also build demand for
better nutrition. We are working alongside
the Kenyan Government and its partners,
such as Feed the Children, to embark on a
countrywide effort to improve nutrition for 1.5
million children and simultaneously working
with local suppliers to get home nutrition
packets into neighborhood stores and
corner kiosks so mothers can access them
every day at a price they can afford.
Kenya Fortified
Future Fortified - www.futurefortified.org - @futurefortified
Our First Project: Investing in a Kenya Fortified
We need to turn up the volume on nutrition, and the next four years are critical.
We need screamers. We need you!
About UsFuture FortifiedFuture Fortified is a global nutrition campaign helping
millions of women and children in the developing
world gain access to the essential nutrients they
need to lead healthy, enriched lives.
GAIN Future Fortified is a campaign of The Global Alliance
for Improved Nutrition (GAIN). GAIN is driven by
a vision of a world without malnutrition. GAIN
supports public-private partnerships to increase
access to the missing nutrients in diets necessary
for people, communities and economies to be
stronger and healthier. With a current reach of
over 610 million people in more than 30 countries,
GAIN’s goal is to improve the lives of 1.5 billion
people within the most vulnerable populations
around the world through access to sustainable
nutrition solutions.
ConnectFacebook and TwitterStay connected to Future Fortified at
facebook.com/futurefortified and by following us on
Twitter @futurefortified.
Shopping Fortified Do good while finding great gifts for moms and
babies. Visit futurefortified.org/shop.
Learn More Check out futurefortified.org to dive deeper, watch
videos, and read blog updates.
Contact UsGot a question? Interested in partnership opportunities?
Contact us at [email protected].