LSU Trademark Licensing 330 Thomas Boyd Hall Baton Rouge, LA 70803 225-578-3386 [email protected]www.LSU.com N OVEMBER 1, 2013 V OLUME 10, I SSUE 37 Dear LSU Tiger Tailer, LSU Trademark Licensing hopes that your store has had a successful fall and that the upcoming basketball and holiday seasons will be even better. The LSU football team hopes to finish the season strong and LSU Trademark Licensing will keep you informed about bowl game licensing information as it becomes available. Tiger Silhouette Program As you may know, LSU recently designed a new fashion mark we call the Tiger Silhouette. The design for this new mark was inspired by the tiger statues that sit outside various LSU Athletic facilities and Mike the Tiger’s habitat on the LSU campus. It’s important to note that the Tiger Silhouette was not developed to be on the LSU art sheet for all licensees and it will not be used by LSU Athletics in any way (i.e. it will not appear on any Athletic fields, uniforms, signage, websites, etc.). LSU has developed a niche fashion program for the Tiger Silhouette by creating a special license to use the mark. Participation in this special license program and approval for the use of the Tiger Silhouette mark on licensed LSU products has only been granted to five licensees: Cutter & Buck, Meesh & Mia, Pennington & Bailes, Peter Millar and Southern Tide. We have had a positive response to the program so far and will continue to evaluate the program to see if there are growth opportunities in the future. LSU Trademark Licensing 225 ‐ 578 ‐ 3386 Tiger Tailer Window Decals Retailers in the LSU Tiger Tailer program are eligible to receive free Tiger Tailer window decals to display in your stores. Please visit page five of our previous newsletter to learn more about this opportunity to show your customers you are committed to carrying officially licensed LSU products. CAMEX Sunday, March 9 th – Tuesday, March 11 th in Dallas, TX. Visit www.CAMEX.org for more info. Thank you for your continued support of LSU through the sale of Officially Licensed Products. We appreciate the outstanding job that you do building the LSU Brand in the Marketplace. GEAUX TIGERS! Contents Updates 1 CLC Royalty Rankings 2 Fire Pit 3 Seat Armour 3 StacheTATS 4 Radz Candy Dispenser 4 Ceramic Treasures 5 Game Day Foods 5 Tail Beads; Decals 6 Gameday Diapers 7 New Licensees 7
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Dear LSU Tiger Tailer, LSU Trademark Licensing hopes that yourstore has had a successful fall and that theupcoming basketball and holiday seasonswill be even better. The LSU football teamhopes to finish the season strong and LSUTrademark Licensing will keep youinformed about bowl game licensinginformation as it becomes available. Tiger Silhouette Program As you may know, LSU recently designeda new fashion mark we call the TigerSilhouette. The design for this new markwas inspired by the tiger statues that sitoutside various LSU Athletic facilities andMike the Tiger’s habitat on the LSUcampus. It’s important to note that theTiger Silhouette was not developed to beon the LSU art sheet for all licensees andit will not be used by LSU Athletics in anyway (i.e. it will not appear on any Athleticfields, uniforms, signage, websites, etc.).LSU has developed a niche fashionprogram for the Tiger Silhouette bycreating a special license to use the mark.Participation in this special licenseprogram and approval for the use of theTiger Silhouette mark on licensed LSUproducts has only been granted to fivelicensees: Cutter & Buck, Meesh & Mia,Pennington & Bailes, Peter Millar andSouthern Tide. We have had a positiveresponse to the program so far and willcontinue to evaluate the program to see ifthere are growth opportunities in thefuture.
Tiger Tailer Window Decals Retailers in the LSU Tiger Tailer program are eligible to receive free Tiger Tailer window decals to display in your stores. Please visit page five of our previous newsletter to learn more about this opportunity to show your customers you are committed to carrying officially licensed LSU products. CAMEX Sunday, March 9th – Tuesday, March 11th
in Dallas, TX. Visit www.CAMEX.orgfor more info.
Thank you for your continued support of LSU through the sale of Officially Licensed Products. We appreciate the outstanding job that you do building the LSU Brand in the Marketplace.
GEAUX TIGERS!
Contents
Updates 1
CLC Royalty Rankings 2
Fire Pit 3
Seat Armour 3
StacheTATS 4
Radz Candy Dispenser 4
Ceramic Treasures 5
Game Day Foods 5
Tail Beads; Decals 6
Gameday Diapers 7
New Licensees 7
The Collegiate Licensing Company (CLC) announced its top-selling CLC member institutions for the fiscal year-to-date. These rankings represent royalties reported July 1, 2013 through September 30, 2013 on all collegiate merchandise sold for the nearly 200 institutions in the CLC Consortium.
1) Texas 2) Alabama 3) Notre Dame 4) Michigan 5) Georgia 6) Florida 7) LSU 8) Texas A&M 9) Nebraska 10) Kentucky 11) Oklahoma 12) Arkansas 13) Tennessee 14) North Carolina 15) Wisconsin 16) South Carolina 17) West Virginia 18) Auburn 19) Missouri 20) Florida State 21) Penn State 22) Louisville 23) Kansas 24) Clemson 25) Oklahoma State
Thank you for your work as an LSU Tiger Tailer!
Your efforts in selling officially licensed LSU products have served to put LSU at the #7 overall ranking in the CLC Consortium in licensing royalties generated back to the University. LSU Trademark Licensing looks forward to working with you to continue to strengthen LSU’s retail
presence, and we thank you for your continued support of LSU .
CLC Royalty Rankings
LSU TIGER TAILER NEWSLETTER
LSU TIGER TAILER NEWSLETTER
The LSU Seat Armour car seat towel is great for Tiger fans that live hard and play hard. This patented product protects against stains, odor, perspiration, spills, pet dander and scratches and it easily slides down over the headrest to form fit to the seat. The LSU Seat Armour is made of 100% cotton terry/velour that is machine washable and soft to the touch. Since it is portable, it can be used for much more than just car seats – the versatile Seat Armour can also be used on stadium seats, park benches, beach chairs and exercise equipment. The patented Seat Armour car seat towel is a must have accessory for the Tiger fan on the go. For ordering information, please contact Bob Young at 727-492-3993 or [email protected].
Seat Armour Car Seat Towel
StacheTATS
StacheTATS are officially licensed temporary mustache and cheek tattoos available in LSU colors and logos. LSU ‘Staches are meticulously designed to look good on anyone, and are the newest, most enjoyable way to show support for the Tigers. StacheTATS feature 100% FDA certified eco-ink, authentic team coloring, officially licensed logos, and step-by-step application instructions. Each pack comes with 4 free alcohol wipes for easy tattoo removal. Get ready for game day or a day of showing off your team pride with the officially licensed LSU mustaches from StacheTATS - Game Day. Every Day. For ordering information, please contact: Alex Abreu at [email protected], 855-414-4155 or visit: http://www.stachetats.com/pages/wholesale and set up a wholesale account for automatic ordering.
LSU TIGER TAILER NEWSLETTER
Radz Brands is proud to introduce Radz LSU Candy Dispensers! Fun for Tiger fans of all ages, LSU Radz come with a backpack buddy clip so they can go everywhere you go. To operate, pull the hat back and the tongue pops out with Radz Candy! Radz Candy comes in four delicious fruity flavors and is peanut-free and gluten-free. Fans can also go online to www.RadzWorld.com to enjoy free Radz games, videos, and app downloads. Great for favors, small gifts, and stocking stuffers, Radz are sure to put a smile on the face of any LSU fan that sees them. For ordering information, please call: 503-227-2226 or email: [email protected]
Radz Candy Dispenser
LSU TIGER TAILER NEWSLETTER
Faust Heirlooms is proud to offer a line of LSU gift items perfect for Tiger fans. The collection includes original designs and official LSU logos on an array of products including: gumbo mugs, platters, cookie jars, plates, soup tureens, trivets, mugs in assorted sizes and styles, glass cutting boards, ornaments, and additional home decor items. All items are decorated in New Iberia, LA. Faust Heirlooms, a division of Ceramic Treasures, Inc., has been providing quality gifts to retailers since 1990. Visit www.faustheirloomswholesale.com today or call 800-218-9132 for ordering information.
Ceramic Treasures
Louisiana based Game Day Foods is pleased to offer an officially licensed line of LSU food products such as: Jambalaya Mix, Gumbo Mix, Chocolate Bars, Buffalo Wing flavored nuts, and Coming Soon – Cajun ketchup & regular ketchup. In addition to these unique LSU food products, Game Day Foods also offers Purple and Gold Tortilla Chips (shown right) and Sugarless Peppermint Gum (shown below). The Purple and Gold Tortilla Chips come in an 8oz bag. The chips are light and crispy with no greasy flavor. A case will have 12 bags but Game Day Foods can sell partial cases. Perfect for tailgating, parties or an after school snack. The Sugarless peppermint chewing gum has a cool, soothing peppermint flavor and there are 12 pieces per pack. Game Day Foods can sell any amount of packs with no minimum order needed. They can also provide a plastic fish bowl container to place the gum in for easy display on a counter. For ordering information, contact Bob Chedville at 225-247-9630, [email protected].
Game Day Foods
Show your tail proudly with this set of beads featuring a medallion of a tiger's profile and a tiger tail that hangs down the back of the wearer. The hand-painted medallions are made from three dimensional poly-resin and are connected by 33" of 12 mm metallic purple and gold beads. The tiger medallion is 4" x 4" x 3/4" and modeled after the original artwork of Jeff Duke. The tail is 3" long and 1/4" thick. The steady stare of Mike the Tiger will look great on the back of any Tiger fan’s vehicle. These full color decals, based on the original artwork of Jeff Duke, are made in Louisiana and will adhere to nearly everything and hold up well under the South Louisiana weather conditions. Each decal sheet includes four decals: 1 - 8" x 6"; 1 - 5 1/2" x 4"; and 2 - 3 1/2" x 2 1/2". For ordering information on the Tail Beads, Color Profile Decals and other licensed collectibles, contact 225.772.2206 or [email protected].
LSU TIGER TAILER NEWSLETTERTail Beads and Decals by JBJ Creations
Animal Marketing Battle Sports Science Calico Brands Inc. Carhartt Inc. ClassWatch Clearsnap Holding Inc. CNC Fabricators Dockers Levi Strauss & Co. Dog-E-Glow Forbes Marketing Group GameDay Couture
Goalsetter Systems Inc. Gray's College Bookstore@Tuscaloosa LLC Guntersville Breathables Inc. dba Frogg Toggs Honour Society Hoot LaDiva Sport Milliken & Company MYdrap Inc. Neil Enterprises Inc. Newton Manufacturing Company Oarsman Sportswear
Ouray Sportswear Precision Cutting Inc. dba Gridiron Decor Richline Group Inc. SAM & TY Sequoia Inc. dba Fine Featherheads Southern Marsh Collection Stonecasters Swypers Waffle Prints WatchDog Group Worldwide Athletics Inc.
Visit www.LSU.com to access the most up to date list of LSU licensees and their contact info. The licensee list is always evolving and is updated monthly.
LSU Trademark Licensing Welcomes the Following New Licensees
LSU Gameday Diapers Gameday Diapers are premium, everyday use, disposable baby diapers featuring LSU logos. Gameday Diapers are designed with the latest technology in an ISO 9001 certified facility. Gameday Diapers’ products offer comfort to the baby through Flexi-Tab straps and an elastic waist. The fast dry core keeps baby dry day and night. These officially licensed diapers were tested against both national and store brands for quality and performance and consumers said the Gameday Diapers “stay on” and “hold it in”. Gameday Diapers are premium diapers you can trust so Tiger fans can make every day Gameday. For ordering information, please contact Scott Walker at 866-890-0010 or [email protected].
