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NOVEMBER 11 – 12, 2014THE COSMOPOLITAN OF LAS VEGAS | LAS VEGAS, NV

2 © 2014 Atmel Corporation.

Atmel CorporationEnabling Unlimited Possibilities®

PLM – Challenges and Opportunties

3 © 2014 Atmel Corporation. 3 © 2014 Atmel Corporation.

>$10B TAM

TouchIoT/

ConnectivitySensors

SmartEnergy

Auto

Corporate Snapshot and Targeted Areas for Growth

• Nasdaq: ATML - Founded in 1984

• 2013 Net Revenue: $ 1.39B

• Two Decades of Microcontroller Innovation and Leadership

• ~5,000 Employees

4 © 2014 Atmel Corporation. 4 © 2014 Atmel Corporation.

Fast Growing Major 32-bit Microcontroller Supplier

• >20% CAGR 2009-2013

• Both ARM® and AVR Product Offerings

Leading Supplier of 8-bit Microcontrollers

• Industry’s 3rd Largest 8-bit Supplier in 2013

• Growth Driven by Proprietary Atmel AVR Architecture

Market Leader in High-Growth Touch Sensing Solutions

Outstanding Microcontroller Performance

5 © 2014 Atmel Corporation. 5 © 2014 Atmel Corporation.

144 Pins2MB Flash

6 Pins0.5KB Flash

Small but Powerful

Almost Any Combination of Peripherals

Xtreme Performance 8-bit

Scalable, Low-Power Cortex-M Microcontrollers

World's Most Efficient 32-bit Microcontroller

Uncompromised Performance and Ease of Use

Performance

Mem

ory

Bridging 8- and 32-bit Microcontroller Market

Atmel Microcontroller Portfolio

6 © 2014 Atmel Corporation.

Target Market Segments and Applications Atmel Microcontrollers

Industrial Automation

& M2M

Gateways

PLC

Process transmitter

HMI (control)

Drive

Switch breaker

Asset tracking

Consumer & Appliance

Toys

Remote control

GPS watches

Mobile accessories

Home hub

UI appliance

Building & Home Control

Sensors & actuators

Gateways

Control panels

In-home display

Room control unit

Energy Metering

Data concentrator

Gateways

Smart meter

In-Home display

Terminals

Point Of sales

Bar code scanner

Cash register

Medical

Elderly fall detection

Glucose meter

Oximeter

Digital scale

7 © 2014 Atmel Corporation. 7 © 2014 Atmel Corporation.

maXTouch T SeriesDelivering Cutting-Edge Touch Sensing Technology

• Smartphones, phablets

• Mid-range tablets

• Tablets, Ultrabooks, notebooks and all-in-ones

Ultra-low-power single chip touchscreen controllers from 1.5” to 15.6”

8 © 2014 Atmel Corporation. 8

maXTouch

Industry leading touch performance

maXStylus

Award winning Active stylus

with no additional sensor layer required

Air-Gestures

Hover and proximity supportGlove Support

Technologies for maXTouch T Series

9 © 2014 Atmel Corporation.

Sensors Can Be:

• Mounted on curved surfaces

• Wrapped around the LCD

• Capacitive controls can be added on the side of the LCD as part of the sensor

XSense Enables New Industrial Designs

10 © 2014 Atmel Corporation. 10 © 2014 Atmel Corporation.

Industrial Control

Building Automation

HMI Panels

Retail

Lifestyle

Residential

Energy

Industrial

Healthcare

Patient Monitoring

Elderly Care

Smart Health

Telecare

Automotive

Fitness & Wellness

Wearable

Gaming

Connected TV/STB

Smart Meters

Data Collectors

Thermostats

Security

The Internet of Things Driving Smart Connected Devices

Car Access

Power Train

Safety

BUS Controller

White Goods

Smart Lighting

Home Automation

Alarm Systems

Automated Chores

“By 2020, there will be over 50

billion connected devices”

- Source: ABI Research, June 2013

11 © 2014 Atmel Corporation.

Internet of Things – Atmel System Solution Core Requirement Atmel Technology

Low-power system solutions

Complete range of processing coresARM Cortex M0+, M4 and A5 MPUs

Low-power MCU and MPU leadership

Processing flexibility from embedded MCU to MPU

solutions with OS

Low-power connectivityIndustry leading low power

Zigbee & WiFi Solutions

Sensor solutionsSensor hub solutions with industry's widest support

User interfacemaXTouch touchscreen solutions

and touch buttons with MCU integrated PTC

12 © 2014 Atmel Corporation. 12 © 2014 Atmel Corporation.

Automotive Systems

• Chassis, body, security, safety, power train applications

• Atmel AVR and ARM-based control devices

RF Solutions

• Remote keyless entry

• Passive entry go

• RFID

Synergistic with Microcontrollers

• Largest end market – over $5B

• Share technology and infrastructure

Automotive

© 2014 Atmel Corporation. 12

13 © 2014 Atmel Corporation. 13 © 2014 Atmel Corporation.

Home & Building Access

Industrial Controls

Smart Metering

Consumer Products

Memory – Crypto Authentication Devices

14 © 2014 Atmel Corporation. 14 © 2014 Atmel Corporation.

Strategy and Future Direction

Atmel – Leading Solutions Provider

• Provide peripheral products to the microcontrollers

• Create more complete microcontroller reference designs/platforms

• Increase silicon content and value-add with customers

MemoryLED Driver

Crypto Authentication Temperature Sensor

Analog Power Mgmt

Microcontroller

Connectivity

15 © 2014 Atmel Corporation.

Semiconductor Industry Challenges

Diverse market and device requirements for the different product groups.

Increasing design costs from growing product complexity.

Shortened product lifecycles and complex supply chains.

Multiple generations of application platform within a short time span.

Globally distributed manufacturing supply model with mix mode internal and external manufacturing requires an effective engineering collaboration platform.

Increasing investments required for operational process particularly masks for litho.

Collaborative SOC design management with IP vendors and foundry partners.

16 © 2014 Atmel Corporation.

Objectives of Atmel PLM implementation

• Improve R&D Yield by fostering innovation and managing design and R&D investments throughout the product lifecycle using a robust PLM platform.

• Improve the time to market for differentiating IP, devices and SOC.

• Maximize the reuse of silicon proven IP in designs.

• End to end traceability of market requirements to design and manufacturing.

• Integrate the supply chain partners into a secure collaboration network.

• Centralizing product record data by providing a single and complete version of the truth and improve enterprise master data integrity and quality.

17 © 2014 Atmel Corporation.

Semiconductor Product Lifecycle

Design Data Management

Design Project Portfolio

Management

Design To Manufacturing Management

New Product Introduction to

Volume Production

Design Registration and Requirements Management

• Management of IC Design data

• Unified hierarchical data repository to enable distributed development.

• Enable IP reuse and logical integration of design phases.

• Manage distributed design project portfolio.

• Enable collaboration between design teams and IP vendors.

• Optimize development costs and project schedules

• Streamline the BOM for manufacturing.

• Manage design rules, physical process and design kits.

• Engineering change control.

• Integrate design to manufacturing.

• Automate the phase-gate development process.

• Integrate the business process from marketing, design, product engineering, quality and manufacturing.

• Define key product requirements, features, configuration and performance metrics.

18 © 2014 Atmel Corporation.

Semiconductor Product Development Domains

Design Engineering

•Project and Portfolio Management

•Requirements, Traceability and Test

•Collaborative Design

•Verification and Validation

• IP Management

Product Engineering

•New Product Introduction

•Specification Management

• Issue, Defect and Change Management

Manufacturing Engineering

•Manufacturing Configuration

•Package Engineering and Simulation

•Yield Management

•Manufacturing Process Improvement.

19 © 2014 Atmel Corporation.

Overview – Product Dev/Mfg Process Flows

20 © 2014 Atmel Corporation.

Enovia PLM Capabilities Implemented @ Atmel

• Consistent product definition and physical part configurations

• Specifications to Requirements to Features to Products traceability

• Technology/Physical parts mapped to features – traceable to Product offering.

• Technology Management

• Manage qualifications for Locations with respect to process technologies

• Package Technology

• Process Flow based Package Engineering construct definition

• Management of Package Kits

• Bonding Diagrams qualifications for Products/Masks

• Rule Engine to model business process validations

• Platform for players in the ecosystem

• Provides view into the Process Network

• By extending the process network model to PLM, promotes design-for-manufacturing initiatives

• Sharing information with manufacturing partners

• Support for various IC configurations

• Multichip on Interposer

• Stacked Die

• Enhanced User Productivity

• Role based UI

• Autosuggest/Type Ahead

• Aggregation of multiple level information on one screen based on usage

21 © 2014 Atmel Corporation.

Enovia Semiconductor Specification Process

Package

Kit

Mask

Family

Mask

Set

Feature

s

Sales

Item

Unsort

ed

Wafer

Sorted

Wafer

Singulat

ed Die

Assembl

y Kit

Assem

bled

Part

Tested

Part

Binned

Part

Marked

Part

Finished

Goods

SortingBumpin

g

Singulat

ion

Asse

mbly

BinningMarkingFinal

Test

Bumped

Part

Produ

ct

Portfol

io

Projec

ts

Require

ments

Specifi

cations

Fabric

ation

Atmel implementation is based on the D2M semiconductor template from Dassault.

Effort to model the business process to utilize out of the box functionality with minimum customization.

Integration to downstream external systems was achieved using a partner integration framework.

Common integration methodology to convert Enovia object model to XML representation.

Lack of this integration capability in the platform is viewed as a gap.

22 © 2014 Atmel Corporation.

Engineers using multiple systems to do their job

Impact on productivity, slow to ramp new employees into the process

Multiple systems from different legacies to do similar tasks

Complexity and inconsistency, no training synergy

Antiquated technologies causing difficult and frustrated usage.

Poor architecture and tool design causing gaps or dual entry of data.

Lack of integration with other applications – data “gods” merge the data

Inflexibility of tools and antiquated procedures make acquisition integration painful.

Difficult to add new attributes, part types, and workflows

Limited “In-Application” reporting causing high dependence upon Data Warehouse tools, limiting

search and re-use

Product Data Management - Current

23 © 2014 Atmel Corporation.

PLM will centralize product development into a unified tool and process.

Improve productivity, reduce complexity and remove inconsistency

More reuse of data – less data maintenance, improve training on board time

Data created at the point of relevance by data owners instead of downstream master data team.

Acquiring information via search and reports will resolve data inconsistencies.

Improved visibility of the history of changes

Workflows for managing the product lifecycle with improved engineering change management.

PLM governance model

Easy to add new attributes, part types, and workflows

Ease of use semiconductor specific role based user interface.

Product Data Management - Future

24 © 2014 Atmel Corporation. 24 © 2014 Atmel Corporation.

Product Definition

Speed

Options24

Package Options

TQFP PLCC

PDIP

Microcontroller

s: Product Line

8051

Architecture:

Product Line

Flash ISP:

Product Line

AT89S8252:

Product

Temperature

Grade Options

Indust

rial

Grade

Comm

ercial

Grade

AT89S8252-

24AC: Product

Configuration

AT89S8252-

24JC: Product

Configuration

AT89S8252-

24PI: Product

Configuration

Product Line

Sub-Product Line

Options

Model

Package Options

Speed Options

Device Grade Options

Power Consumption

Product Configurati

onProduct

Atmel Product Structure Typical Semi Product Structure

25 © 2014 Atmel Corporation.

Current Part/BOM Management

SAP Representation

19552U11W: Unsorted

Wafer

19552U16P: Sorted Wafer

19552U16-AIXU11A: Assembled

Part?

19552U16-AIXU11T: Tested Part

19552U16-AIXU11F: Finished

Goods

AT898S252-24AU: CPN

Raw Wafer

IMS/Build Up

Package

19552:DieXYZ:Leadfr

ame

Package

Materials

PSF

19552U11W: Unsorted

Wafer

19552U16P: Sorted Wafer

Raw Wafer

19552:Die19552:Mask

Set

16.5K:Process

Technology

Unsorted Wafer

19552U16P: Sorted

Wafer

Assembled Part

Tested Part

Finished Goods

AT898S252-24AU: CPN

Assembly Kit

(Site Specific)Package

Kit (Site

Specific)

Marked

Part

Binned

Part

19552U:Die

Pkg

Material

Set (Site

Specific)

Leadframe

Bonding

Diagram

Tube/Tray/

Tape

Raw

Wafer

“S” Phase Part

G Phase

Wafer

Enovia Representation Multiple fragmented tools and systems

Atmel has over 9 systems to manage controlled documents only.

Different applications manage pieces of product definition

26 © 2014 Atmel Corporation. 26

Serus DFM (install, configuration, planning rollup)

System Landscape - Proposed

SMIC

FAB

CSO

BUMPSORTSpecs

TSPIC

AssemblySpecs

AIC

ATMPSpecs

AMKORShanghai

ATMPSpecs

TSTDirect

FTSpecs

PSF

YE WEB

ACE

GTE

GBI

PlanningBOMYields

Uniform ABI Generation for Front end and Back end (Serus Std Spec Format)

Dassault Systemes

Serus

SAP ERP Dassault PLM

PDM

Extract

Translate

Acabis/SJO

Atmel Staging DB

Atmel legacy PDM(s)

Atmel

Master

Data Exchange

HUB

MMBOM Extract

(Serus to provide Adaptor)

Serus StdFormat

Load

FT &CP Sort

SummaryTest

Results

MasterData &

EngineeringMaster

Data

Front end &Backend

SpecificationData

Responsibilities

LTS/WS

IMS

Eyelit

Build Up Inst

27 © 2014 Atmel Corporation.

Challenges with PLM implementation

Part Level Attribute complexity

Significant details captured in terms of attributes across BOM’s for all parts

Extend OOB attributes list to encompass Atmel product specific attributes for E-Bom and M-Bom characteristics.

Need to manage optional vs mandatory characteristics for parts at various stage of the lifecycle.

Non existing notion of Mask Set

The OOB relationship is Mask Family Mask Set Mask Layers

Processed Wafer can be made from one or more sets of Mask Layers and different set of masks can make the part.

Manufacturing execution Part number in PDM system

PLM implementation needs to manage MES level details making it a product repository for planning and execution.

Typically MES Part number is hosted in MES and is needed to manage inventory points and transactions.

Proliferation of Part Numbers to manage customer specific requirements through SL Codes.

This leads to a complex model and part explosion at Finished Good level.

Objective is to use the DS Variant model to simplify some of the SL code logic

Complexity of Managing diverse BU product lines with significantly different processes.

Complexity of managing Thin film touch products to Discrete and microcontrollers for multiple business units from Aerospace to defense/ITAR to medical etc.

28 © 2014 Atmel Corporation.

Managing Rollout for Business unit by Business unit – straddle between legacy/new

Harmonizing inconsistent business practice and tool usage by different Business units

Multiple fragmented tools and systems – none of them giving a complete and correct picture of Product master

data.

Straddle between legacy and goal state system - Managing Rollout for Business unit by Business unit

All downstream systems need to get a feed from Enovia as well as legacy systems and need to ensure the

same data is not authored in 2 different systems using a manual business process.

Go-live for major 2 programs using 2 different vendors - Design for Manufacturing and Product lifecycle

management at the same time.

Convert the role of SAP Material Master which is currently the System of Record for Product data will become a

Record of reference for Product Master data and will get its feed from PLM.

Complexity of managing Thin film touch products to discrete and microcontrollers for multiple business units from aerospace to defense/ITAR to medical etc.

How Atmel differs from Other Semi implementation

29 © 2014 Atmel Corporation.

How Atmel is going to benefit by PLMBusiness Benefits

Ability to commercialize and launch products globally and concurrently, improving the success rate of new product introductions.

With concurrent development activities and global tracking of progress and status, Atmel can analyze timeliness data, understand causes of delay and develop mitigation plans.

Identifying opportunities for product design and technology re-use

Product Data Management

Centralizing product data by providing a single version of the truth (Product Data Record)

Synchronizing and standardizing product content information

Improving master data integrity and quality (accuracy/timeliness)

Product governance and compliance

Reducing the amount of data negotiations during the new product introduction phase

Standardizing product data workflows and enabling cross-functional collaboration

Operational Effectiveness

Early visibility to supply chain for pre-production parts

Achieve Product quality and Operational metrics

Streamline manufacturing execution.

30 © 2014 Atmel Corporation.

© 2014 Atmel Corporation.

Atmel®, Atmel logo and combinations thereof, Enabling Unlimited Possibilities®, and others are registered trademarks or trademarks of Atmel Corporation or its subsidiaries. ARM®, ARM Connected® logo and others are the registered trademarks or trademarks of ARM Ltd. Other terms and product names may be the trademarks of others.

Disclaimer: The information in this document is provided in connection with Atmel products. No license, express or implied, by estoppel or otherwise, to any intellectual property right is granted by this document or in connection with the sale of Atmel products. EXCEPT AS SET FORTH IN THE ATMEL TERMS AND CONDITIONS OF SALES LOCATED ON THE ATMEL WEBSITE, ATMEL ASSUMES NO LIABILITY WHATSOEVER AND DISCLAIMS ANY EXPRESS, IMPLIED OR STATUTORY WARRANTY RELATING TO ITS PRODUCTS INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTY OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. IN NO EVENT SHALL ATMEL BE LIABLE FOR ANY DIRECT, INDIRECT, CONSEQUENTIAL, PUNITIVE, SPECIAL OR INCIDENTAL DAMAGES (INCLUDING, WITHOUT LIMITATION, DAMAGES FOR LOSS AND PROFITS, BUSINESS INTERRUPTION, OR LOSS OF INFORMATION) ARISING OUT OF THE USE OR INABILITY TO USE THIS DOCUMENT, EVEN IF ATMEL HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. Atmel makes no representations or warranties with respect to the accuracy or completeness of the contents of this document and reserves the right to make changes to specifications and products descriptions at any time without notice. Atmel does not make any commitment to update the information contained herein. Unless specifically provided otherwise, Atmel products are not suitable for, and shall not be used in, automotive applications. Atmel products are not intended, authorized, or warranted for use as components in applications intended to support or sustain life. 11/12/2014Atmel - Q1 2014 Corporate Overview

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