Novom marketing

October, 2005

The Future of Marketing Communications

Charlotte NovomNovom Marketing

8033 Sunset Blvd # 863Hollywood, CA 90046

323.882.8333

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Novom marketing

Marketing Communications

Our practice deals with marketing communications, primarily in the non-paid arena, i.e. editorial coverage in print, broadcast, electronic, and promotions.

Unlike traditional advertising, marketing communications has several distinct advantages; unbiased third party endorsement; cost efficient; and it engenders leveraging and customization. 

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Novom marketing

Top 10

The following are our Top Ten Topics for the immediate future

(1) Marcom Valuation - Measurement and Evaluation of Campaigns

(2) Integration and Leveraging

(3) Third-Party Testimonial

(4) New Methods, such as Blogs

(5) On-Line Press Rooms

  (6) Advertorial

(7) Retention and ROI

(8) Research

(9) Customization

(10) Interactive Passion

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Novom marketing

Marcom Valuation

• Measurement and Evaluation of a campaign • ROI • Advertising Equivalency • Target Media • Message Content • Coverage Location • Neighboring Real Estate • Retention • Sales • PR Trak

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Integration and Leveraging

• Touching your audience in multiple media

• TV – website • Print – website • Print – TV • Radio – website • Private access to customers/events • The Resort Channel

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Third-Party Testimonial

• Celebrity Endorsement • Product Placement/Sponsorship • Creating “word of mouth” • www.tripadvisor.com

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Novom marketing

New Methods

• Blogs; www.hotelchatter.com • Pods • Satellite (XM radio, Sirius) • RSS • Streaming • MMS

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On-Line Press Rooms

• Superior photography • Video library • Streaming video story telling

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Novom marketing

Advertorial

• The Lines between Church and State are now blurred

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Retention and ROI

The magic question!

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Novom marketing

Customization

• Space Dogs Travel Video Library talks to you

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Novom marketing

Research

• Competitior research; • Lexis, • Google alerts• Profnet• Media map • PR Trak

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Interactive Passion

• Customers will tell you what’s good and bad about your product before even you will know.

• Tap the passion!

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Novom marketing

Public Relations & Marketing Methods

Promotions &

Partnerships

KeyMessages

Media RelationsResulting in Publicity

Broadcast Features/Segments

Press Conferences

Events & Activities

Guidebook & Destination

Oriented Publications

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Novom marketing

Clip Gallery

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Clip Gallery

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KIA TV Commercial

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Duracell TV Commercial