Date post: | 21-Jan-2015 |
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Uptake of Electric Vehicles in EstoniaMARKET OVERVIEWJULY 2014
SUMMARY Estonia has witnessed a remarkable uptake of electric vehicles since 2011, “from zero to hero” within a couple of years.
With the government launched e-mobility program ELMO, the EV purchase incentives were introduced as well as the nationwide infrastructure was built to quickly ramp up the sales of EVs.
The program, however, is set to end by early 2015. So, how is this demo market doing 3 years after its launch?
KEY FIGURES • 830 EVs registered by May 2014• 507 owned by the government
• Penetration: 0.13% of overall passenger vehicles• Sales in 2013: 130• 5 months sales in 2014: 115
The sales of EVs have increased significantly during 2014. However, the total amount of EVs is still very small.
MARKET UPTAKE SINCE 2011
The launch of the government financed
ELMO program for electromobility in 2011
can be considered the main starting point of
the uptake of EVs in Estonia. Before that,
there was only a handful of EVs registered.
DATA: ESTONIAN ROAD AUTHORITY, JUNE 2014
GEOGRAPHIC DISTRIBUTION
Majority of EVs are registered in big cities and
surrounding counties (Tallinn and Harjumaa, Tartu
and Tartumaa).
On the one hand, it implies that EVs are more suitable for city driving, on the other, it also means that the purchasing power is higher in Tallinn and Tartu.
BRANDS
The vast majority of the market share
belongs to Mitsubishi, thanks to the social
workers fleet. In private and commercial
sector Nissan dominates the market of EVs,
followed by a small French manufacturer
Mia, Italian originated Tazzari, and MicroVett
Fiorino conversions.
EV SALES 2013-2014, BRANDS
During 2013-2014 Nissan has been dominating the new EV sales, followed by Mitsubishi, Mia, Tazzari, Tesla, and others. The first 5 months of 2014 have also demonstrated a significant increase of EV sales.
However, the EV share of total new sales is still minuscule, comprising only 0.66%.
EV SALES 2013, SEGMENT PERFORMANCE
Most of the EVs sold in Estonia fall into 2 market segments: A (mini cars) and C (compact cars).
In the A-segment, EVs scored 2nd and 3rd place in overall sales, behind Skoda Citigo and before Nissan Micra.
Market segmentation data by author
EV SALES 2013, C-SEGMENT PERFORMANCE
Nissan Leaf was positioned as the 18th most sold model
in C-segment (91 units) with ca. 1.7% share.
The average sales in C-segment is 133 units per year per
model in Estonia.
The best selling C-segment model is Skoda Octavia with
827 units sold in 2013.
Market segmentation data by author
ESTONIA IN COMPARISON WITH OTHER COUNTRIES
Rank Country
PEVmarketshare
(%) Rank Country
BEVmarketshare
(%) Rank Country
PHEVmarketshare
(%)
1 Norway 6.10% 1 Norway 5.75% 1 Netherlands 4.72%
2 Netherlands 5.55% 2 Netherlands 0.83% 2 Sweden 0.41%
3 Iceland 0.94% 3 France 0.79% 3 Japan 0.40%
4 Japan 0.91% 4 Estonia 0.73% 4 Norway 0.34%
5 France 0.83% 5 Iceland 0.69% 5 United States 0.31%
6 Estonia 0.73% 6 Japan 0.51% 6 Iceland 0.25%
7 Sweden 0.71% 7 Switzerland 0.39% 7 Finland 0.13%
8 United States 0.60% 8 Sweden 0.30% 8United
Kingdom 0.05%
9 Switzerland 0.44% 9 Denmark 0.28% 9 France 0.05%
10 Denmark 0.29% 10 United States 0.28% 10 Switzerland 0.05%
Top 10 countries by market share of new car sales in 2013 by electric-drive segment (Wikipedia)
Note: (1) Market share of highway-capable electric-drive vehicles in the corresponding segment as percentage of total new car sales in the country in 2013. PEV - (all) plug-in electric vehicles, BEV - battery powered electric vehicles, PHEV - plug-in hybrid electric vehicles.
ESTONIA IN COMPARISON WITH OTHER COUNTRIES
The largest markets for EVs
(excluding PHEVs) in 2013 are the
USA and Japan, followed by France
and Norway.
Looking at the EV sales per 1 million
people, Norway is far ahead of every
other country (1640 EVs per 1M
people), followed by France (220)
and the Netherlands (206). Estonia
with its 106EVs per 1M people scores
7th among the selected markets (5th
in Europe).
Sales of EVs total (blue bar, left scale) and per capita (red line, right scale), various data sources aggregated by Jose Pontes (http://ev-sales.blogspot.de/) and author.
CONCLUSION • Sales of EVs have increased during 2014• EV is a city car mostly sold in bigger cities • EVs have a very strong position in mini car segment• EV sales position in compact car segment is
average• Estonia has given away some places in EV sales
ranking during 2013-2014, but still is one of the leaders in “per capita” statistics.
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Thank you! JARMO TUISKDirector, electric mobility solutions
Mobile: +372 52 01443
Office: +372 6 023 046
Skype: jarmotuisk
www.nowinnovations.com