A Hybrid Event
NECAshow.org Presented by the National Electrical
Contractors Association
Now Twice the Opportunity Be a Part of the #1 Event for Power, Light and
Communication Technology
2021 Exhibitor ProspectusOctober 9–12, 2021
At Music City Convention Center, Nashville, TN and Online
NASHVILLE NASHVILLE NASHVILLE The NECA SHOW is where leaders of the $171 billion electrical construction industry convene each year to stay ahead of the ever-changing industry landscape. These electrical contractors bring power, light, and communication technology to buildings and communities across the U.S.
Whether in Nashville or online, NECA will open the doors again this year inviting the entire industry to meet and discuss the expanding opportunities in electrical construction. We hope you’ll join us.
“We value the many services NECA provides for members. The annual convention and trade show have been a ‘must-attend’ event for many years. Our leadership team reviews the education schedule, networking activities, and the trade show. Then we divide and conquer only to regroup and share information. We always leave with new ideas to explore and new products and services to purchase. We will attend Nashville and register a team for the online event. Count on seeing McPhee Electric next fall.” —Marcus McPhee, Phalcon, Ltd. and McPhee Electric Ltd.
THE INDUSTRY
POWERHOUSE
Based on the overwhelming success of our first virtual convention and trade show, NECA will add online options for all major events going forward in addition to bringing the industry together in one physical location. Now manufacturers and distributors can reach even more customers and highly qualified prospects with this hybrid event. The proof is in the numbers:
of NECA 2020 LIVE attendees never attended a NECA Show before
(NECA 2019 Las Vegas and NECA 2020 LIVE Attendee Survey Results)
of NECA 2019 LAS VEGAS attendees do not attend any other trade show40%
51%
LLE NASHVILLE NASH-THE NEW
NECA SHOW
NECA 2020 LIVE NECA 2019 LAS VEGAS
500 + employees 20.3%
250 to 499 11.5%
100–249 17.6%
50–99 18.1%
20–49 11.1%
11–19 8.4%
1–10 6.6%
100+ employees 39.1%
20–99 employees 30.6%
10–19 employees 10.2%
1–9 employees 20.2%
(COMPANY SIZE)WHO ATTENDS?
Whether in-person or online, NECA attracts thousands of C-level executives, Project Managers, Purchasing Agents, Supervisors, Foreman, Safety Directors, Estimators, Inspectors, Apprentice, Journeymen, and Distributors.
0 10 20 30 40 50
0 10 20 30 40 50
Project Mgr. / Supervisor / Foreman / Purchasing Agent
Owner / President / Key Executive
Project Mgr. / Supervisor / Foreman
Owner / President / Key Executive
Other
Other
Journeymen
Apprentice
Educator / Instructor
Distributor
Educator / Instructor
Apprentice
Journeymen
Distributor
40.01%
39.7%
11.9%
3.5%
2.7%
1.3%
.08%
45.53%
30.85%
10.43%
5.11%
3.62%
2.98%
1.49%
0 10 20 30 40 50
0 10 20 30 40 50
Project Mgr. / Supervisor / Foreman / Purchasing Agent
Owner / President / Key Executive
Project Mgr. / Supervisor / Foreman
Owner / President / Key Executive
Other
Other
Journeymen
Apprentice
Educator / Instructor
Distributor
Educator / Instructor
Apprentice
Journeymen
Distributor
40.01%
39.7%
11.9%
3.5%
2.7%
1.3%
.08%
45.53%
30.85%
10.43%
5.11%
3.62%
2.98%
1.49%
NECA 2020 LIVE NECA 2019 LAS VEGASPRODUCTS & SERVICES
(PROFESSIONAL TYPE)WHO ATTENDS?
(THE NUMBERS)WHO ATTENDS?
(Visit NECAshow.org for complete 2019 & 2020 Post-Show Reports)
NECA 2019 LAS VEGASNECA 2020 LIVE
Total Participants: 8,546
Total Professional Attendees: 6,066
Children / Staff: 308
Total Exhibitor Personnel: 2,172
50 States, Puerto Rico, Wash DC & 22 Intl. Countries
Total Participants: 5,104
Total Professional Attendees: 3,903
NECA National & Chapter Staff: 137
Total Exhibitor Personnel: 1,064
48 States, Wash. DC & 16 Intl. Countries
(THE FACTS)WHO ATTENDS?
69% of attendees ranked NECA 2020
as “Excellent” or “Very Good” and an additional 20% rated it a “Good”
experience.
#1 reason for attending was “Educational
Sessions”
#2 reason for attending was
“See & Purchase New Products”
8 out of 10 attendees are either solely responsible for making purchasing decisions or
are part of the decision-making
team.
41% of attendees are “Highly Likely”
to purchase a product or service seen during NECA
2020 LIVE. An additional 42% are “Somewhat Likely” to make
a purchase within the next 12
months.
(NECA 2020 LIVE Attendee Survey Results)
NECA 2020 LIVE
62.6% of attendees perform low voltage (technology systems
integration) work
#1 reason attendees came to Las Vegas: “to see and purchase new products”
29,000+ leads were generated on the NECA Show floor
99% of attendees ranked NECA 2019 as Excellent or
Very Good
87.6% of attendees rated the Showstopper Showcase as Excellent
and Very Valuable
NECA 2019 LAS VEGAS(THE FACTS)WHO ATTENDS?
(NECA 2019 Las Vegas Attendee Survey Results)
9 out of 10 attendees are either solely responsible for making
purchasing decisions or are part of the decision-making team
ABOUT ELECTRICAL
CONTRACTORS
(Electrical Contractor Magazine 2020 Profile Study Key Findings)
of the time in firms of 10+ employees
of the time in firms of 1-9 employees74%
61%
7 in 10 contractors have a “High” or “Medium” ability to influence the overall electrical design or specs
Contractors Make Brand Selections:
Top Reasons for Original Brand Selection (in order):
� Availability
� Price
� Compatibility with
Existing Systems
� Ease of Installation
� Prior Experience
ABOUT ELECTRICAL
CONTRACTORS
of electrical contracting firms do some form of low-voltage work
of firms perform Maintenance, Service or Repair work
of firms perform Traditional Power / Lighting work
perform Automation / Control Systems work
95%
76%
96%
70%
“We are looking forward to being together for NECA 2021 Nashville. We value the opportunity to network, share knowledge, and continually learn new ways to effectively manage our business. The NECA Show is a great resource. We want to encourage more manufacturers of T&D and substation equipment to participate. We need to see your solutions.”—Dan Dudley, Marable-Pirkle Services, LLC (MPS)
perform Sustainability work
of firms now have a separate Service and Maintenance division
perform Power Quality work
perform Communication Systems / Connectivity work
65%
52%
64%
40%(Electrical Contractor Magazine 2020 Profile Study Key Findings)
Back-up power/Generators • Boxes & Enclosures • Building Automation & Controls • Computer Hardware & Equipment • Conduit Standoff • Conduit, Raceway, Wireway • Connections & Terminations • Energy Efficiency • Energy Storage • Energy Audits • Energy Co-Generation • Energy Electrical Vehicle Charging • Energy LEED Projects • Energy Lighting Retrofits • Fasteners, Hangers, Clamps, & Supports •Fire/Life Safety • Grounding & Bonding • Heavy Equipment • Lamps • Lighting & Controls • Live Line Tools & Equipment • Low Voltage Data Centers • Low Voltage Fiber Optics • Low Voltage Systems Integration • Medium Voltage Splicing • Motors & Motor Controls • Outside Line Substation • Outside Line Transmission & Distribution • Outside Line Underground • Outside Line Vehicles & Equipment • Personal Protective Equipment • Power (Traditional) • Power Quality & Distribution • Pre-Fabrication • Rental Equipment • Safety Equipment • Security Systems • Site Access/Temporary Roads • Software Estimating, Management, BIM, other • Solar Energy/PV • Structured Wiring & Cable • Switches & Switchgear • Technology • Testing Equipment • Tools • Training • Transformers • Transmission & Distribution Equipment • Underground Equipment (other) • Vehicles & Vehicle Equipment
PRODUCTS & SERVICESPRODUCTS & SERVICES
NEEDED
TRADESHOW
EDUCATIONNECA understands the trade show floor is actually a huge classroom filled with products, services, information, company experts and solutions our audience needs to run their businesses efficiently and profitably. We’ve also expanded the education classrooms on the NECA Show floor and online. Be sure to visit our website to learn more about these special areas and how you can get involved:
NECA 2021 NASHVILLE (in-person)
Many education sessions will take place in these show floor classrooms:
� Leadership Education
� Technology Systems Integration
� Technical Workshops
NECA 2021 NASHVILLE (virtual)
� Thirty-Minute Exhibitor Education Sessions
� Five-Minute Product Demonstrations
LLE NASHVILLE NASH-
Learn More at NECAshow.org
Whether you’re looking to build brand equity, drive sales, strengthen stakeholder relationships, introduce new products or support NECA, your strategy should focus on delivering an enhanced attendee experience combined with meeting your company’s goals and objectives. Consider adding one or more of these:
� Sponsor Opportunities
� Showstopper Showcase & Awards sponsored by Electrical
Contractor Magazine
� Email Marketing
� Mailing Lists
� Mobile App and Website Ads
� Electrical Contractor Magazine Show Issue Advertising
� Official Show Guide Advertising
� Local Charity Involvement
INCREASE YOUR
IMPACT
NASHVILLE NASHVILLE NASHVILLE NECA 2021 NASHVILLE (in-person)Inline Rate (100–300sf): $36.00psfCorner Rate (100 - 300sf): $38.00psfIsland Rates: $38.50psf
Includes:
� Pipe and drape, booth signage � Three (3) exhibitor badges per each 10’x10’ booth � Lunch all three days for exhibit personnel � FREE show passes for clients � Website, Show Guide and Mobile App listing
NECA 2021 NASHVILLE (virtual)
Basic Booth Gold Platinum Comments
$2,600 +$2,500 +$5,500 Exclusive for NECA 2021 Nashville exhibitors
$4,100 +$3,500 +$6,500 Not participating in NECA 2021 Nashville
UPGRADE YOUR BOOTH PACKAGEGet year-round exposure and benefits. Statistics prove that exhibitors with Booth Package Upgrades get 3-4x more attendee traffic. See website or contract for detailed benefits.
� Co-Exhibitor Rate: $725 per subsidiary company
� Platinum Booth Package: $725 � Gold Booth Package: $425
SPACE RATES &
UPGRADES
NECA1201 Pennsylvania Ave. NW,
Suite 1200Washington, D.C. 20004
Tear down / Move-out:Tuesday Oct. 12, 2021 - 1:00pm - 9:00pm Wednesday, Oct. 13, 2021 - 8:00am - noon
Virtual Exhibit Hours • TBA
RESERVE YOUR SPACE TODAYVisit NECAshow.org
Set-up / Move-in: Friday, Oct. 8, 2021 - 8:00am - 5:00pmSaturday, Oct. 9, 2021 - 8:00am - 5:00pm
Exhibit Hours: Sunday, Oct. 10, 2021 - 11:30am - 5:00pmMonday, Oct. 11, 2021 - 11:30am - 4:00pmTuesday Oct. 12, 2021 - 9:00am - 1:00pm
MUSIC CITY CONVENTION CENTER ● NASHVILLE
QUICK FACTS
Questions? Contact Us at 202-991-6289
A Hybrid Event
