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1
Global Automotive Aftermarket Symposium
May, 2009
Copyright 2008. The NPD Group, Inc. All Rights Reserved. This presentation is Proprietary and Confidential and may not be disclosed in any manner, in whole or in part, to any third party without the express written consent of NPD.
2Proprietary and Confidential
58% will spend more this year to keep their cars on the road longer
20%
38%
33%
5% 4%
Agree strongly Agreesomewhat
Neither agreenor disagree
Disagreesomewhat
Disagreestrongly
I will spend more on service and repair to keep my vehicle on the road longer
3Proprietary and Confidential
Motor Oil is a great example of polarized value propositions
10%
16%
35%
18%21%
Agree strongly Agreesomewhat
Neither agreenor disagree
Disagreesomewhat
Disagreestrongly
I am more likely to pay more for premium oil now than I was 12 months ago
4Proprietary and Confidential
Dealership closures will drive change in outlet share
51%
25%
12%
10%
3%
Car dealer – in a less convenientlocation
Independent repair shop
Don’t know
Other
I would be more likely to service andrepair the vehicle myself
Repair Outlet if Your Dealership Closed
5Proprietary and Confidential
On average, one-third of needed services were deferred in the past 12 months
25%
25%
23%
20%
20%
20%
19%
19%
19%
16%
16%
15%
15%
13%
13%
Tire Replacement
Air Conditioning
Suspension
Tire/Rotate/Balance
Wipers
Belts/Hoses
Spark Plugs
Transmission Svc.
Air Filter
Antifreeze
Brakes
Other Fluids
Battery
Oil Change
Oil Filter
Initially postponed but later completed
Deferral among those who needed service/repair
14%
34%
34%
15%
12%
15%
20%
25%
8%
10%
12%
5%
9%
4%
5%
Continue to postpone
6Proprietary and Confidential
Half of drivers are $1,000 away from vehicle replacement
0%
10%
20%
30%
40%50%
60%
70%
80%
90%
100%
Less than $500 $500-$999 $1000-$1,999 $2000-$4999 $5000 or more
Repair Cost That Would Lead to Vehicle Replacement
7Proprietary and Confidential
Looking Forward…
The economy focuses consumers on differentiated offerings. Manufacturers and retailers who stand apart on value, quality, convenience, or other attributes will gain share.
Vehicle longevity, performance, and efficiency are emerging as significant needs driving consumer behavior in the near term and may result in aftermarket growth
2009 might be a year where vehicle population and miles driven will both decline. As a result, baseline demand will be difficult to grow in the long run
8Proprietary and Confidential
Thank Youquestions/comments