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PRODUCT DESIGN & DEVELOPMENT a brief view TuanAnh TRAN www.meslab.net MES CAMP – Danang. September 29 th , 2012
PRODUCT DESIGN &
DEVELOPMENTa brief view
TuanAnh TRAN
www.meslab.net
MES CAMP – Danang. September 29th , 2012
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US$ 1,000,000,000 Design BATTLE
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1. Introduction to NPDo What is Design?
Wikipedia1 – Design is the creation of a plan or convention for the construction of an object or a system
Oxford dictionary2 – A plan or drawing produced to show the look and function or workings of a building, garment, or other object before it is made
Lindbeck3 – Design is the conscious, human process of planning physical things that display a new form in response to some predetermined needs
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o What is Design?Design might look like these. Which one is NOT a design?
1. Introduction to NPD
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o What is Design?Bonus – the DESIGN work
1. Introduction to NPD
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1. Introduction to NPDo What is a Product?
Business Directory4 – A good, idea, method, information, object, or service that is the end result of a process and serves as a need or want satisfier. It is usually a bundle of tangible and intangible attributes (benefits, features, functions, uses) that a seller offers to a buyer for purchase
Ulrich5 – A product is something that the company offers to the customers
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o What is a Product?
1. Introduction to NPD
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o What is Product Design?
Wikipedia6 – Product design is the process of creating a new product to be sold by a business to its customers.It is the efficient and effective generation and development of ideas through a process that leads to new products
Ulrich5 – The set of activities beginning with the perception of a market opportunity and ending in the production, sale and delivery of a product
1. Introduction to NPD
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1. Introduction to NPDo What is Product Design?
Stephan Niehaus, chief-designer, Hilti Corporation checking concepts7
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o To the company
First stage in generating and commercializing new products within the overall strategic process of product life cycle management used to maintain or grow their market share
For some companies: successful products ~ dominant market share
A product can make the name or even save a whole company
2. The Role of Product Design
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o To the company
2. The Role of Product Design
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<< 1998
2011 >>
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o To the society
Demands are satisfied ~ better living quality
Save lives, create convenient conditions, improve health
Great products make new trends
2. The Role of Product Design
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o To the society Great products make new trends
2. The Role of Product Design
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Mobile – Working on the GO
Social Network Business
Citizen journalists
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o To the development of science and technology
Product design & developments ~ inventions (patents)
New technologies, new protocols, new equipments and organizational theories are developed
Big NPD companies holds large number or patents: IBM, Microsoft, Apple, Google, Samsung, etc.
2. The Role of Product Design
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o General Process
Handfield8 (1999)
3. The Product Design Process
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o General Process
Costello Design9
3. The Product Design Process
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o General Process
Idea NZ10
3. The Product Design Process
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o General Process
Goddard Technologies11
3. The Product Design Process
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o General Process
Baxter IP12
3. The Product Design Process
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o General Process
Ulrich5
3. The Product Design Process
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o Product Planning
3. The Product Design Process
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o Concept Development
3. The Product Design Process
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o System Level Design
3. The Product Design Process
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o Detail Design
3. The Product Design Process
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o Testing & Refinement
3. The Product Design Process
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o Production Ramp-up
3. The Product Design Process
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o Ergonomics & Human Factors
4. Engineering Issues in NPD
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o Design for X
4. Engineering Issues in NPD
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o User Interface Design (Visualization & Error Proof)
4. Engineering Issues in NPD
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o Economic & Financial Issues
5. Other Issues in NPD
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o Aesthetic Issues
5. Other Issues in NPD
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o Legal Issues - Patenting
5. Other Issues in NPD
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o CAD/CAM/CIM
6. IT for Product Design
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o Rapid Prototyping
6. IT for Product Design
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o Open Innovation
7. Internet & Product Design 2.0
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o Collective intelligence & Crowdsourcing
7. Internet & Product Design 2.0
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o Mass Customization (Product Config Tool)
7. Internet & Product Design 2.0
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o NPD Internal Challenges
8. Challenges in Product Design
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o Dynamic Social Changes
8. Challenges in Product Design
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o Apple
9. Product Design Companies
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o IDEO
9. Product Design Companies
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o Quirky
9. Product Design Companies
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o Product Service Systems (PSS)
10. PSS – Product Service Systems
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Thank you very much
