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325 7th Street NW • Suite 1100 • Washington, DC 20004(202) 783-7971 • Fax (202) 737-2849 • www.nrf.com
2011 ANNUAL REPORT
JOBS • INNOVATION • CONSUMER VALUE
What’s Ahead for 2012...
NRF 101st Annual Convention & EXPOJanuary 15 - 18, New York, NY
NRF General Counsels ForumJanuary 18, New York, NY
May is Marketing MonthMay, Online
NRF Global Supply Chain SummitMay 6 - 8, Atlanta, GA
NRF 77th Washington Leadership ConferenceMay 15 - 17, National Harbor, MD
NRF Loss Prevention Conference & EXPOJune 20 - 22, New Orleans, LA
Shop.org Online Merchandising WorkshopJuly 16 - 18, San Diego, CA
NRFtech 2012: IT Leadership SummitAugust 12 - 14, San Diego, CA
Shop.org Annual SummitSeptember 10 - 12, Denver, CO
ARTS Users’ ConferenceTBD
Chain Restaurant CEO Policy SummitOctober, Washington, DC
RAMA CMO SummitTBD
NRF Human Resources Executives SummitOctober, Location TBD
NRF’s mission is to advance the
interests of the retail industry through
advocacy, communications and
education.
As the world’s largest retail trade
association and the voice of retail
worldwide, NRF represents retailers
of all types and sizes from the United
States and more than 45 countries
abroad including department stores,
specialty, apparel, discount, online,
independent, grocery and chain
restaurants, among others. Retailers
operate more than 3.6 million U.S.
establishments that support one
in four U.S. jobs – 42 million
working Americans.
Mission Statement
Joint Message
Retail Means Jobs
Retail and Capitol Hill
Retail and the Consumer
Retail and Education
Retailing Across the Globe
Shop.org
Retail Advertising and Marketing Association
Loss Prevention
ARTS and CIO Council
Sustainable Retailing Consortium
Retail Supply Chain
Retail Finance and Audit
Retail Legal Community
STORES Media
National Council of Chain Restaurants
NRF Foundation
NRF Business Partners
NRF Membership
NRF Financial Statement
Officers and Board of Directors
Advisory Boards, Councils & Committees
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Contents
Joint Message www.nrf.com 1
it’s been quite a year for the national Retail Federation. From a 60-day campaign to implement swipe fee reform to a record-breaking Annual Convention and
the launch of an unprecedented campaign to promote the value of the retail industry, NRF has had a
sharp focus on its three pillars: advocacy, communications and education.
In 2011, NRF made tremendous headway in Washington, highlighting the importance of retail to the
economic recovery and working toward critical reform in areas like debit card swipe fees, health care,
trade expansion and corporate taxes.
NRF’s Retail Means Jobs campaign, which launched in September 2011, has a clear vision: to create
and sustain millions of retail jobs so Americans can get back to work and grow our economy; to spur
innovation, so we can speed the flow of business while improving the quality of service; and to deliver
the best value for consumers, so we can put the American dream within reach for every family.
As NRF works to stress the need for job creation, innovation and consumer value, NRF will also
continue to provide the high quality education and research that retailers and service providers
depend on as they look to grow their businesses.
We’re excited to share with you all that NRF accomplished in 2011 and look forward to working with
you to grow and strengthen NRF and deliver greater results for our members and industry.
terry J. Lundgren Chairman, President and CEO, Macy’s, Inc.
Chairman of the Board, NRF
Matthew R. shay President and CEO,NRF
a Joint Message from
Terry Lundgren and Matthew Shay
NAtIONAl REtAIl FEdERAtION 2011 ANNuAl REPORt2
NRF put advocacy and political muscle front and
center in 2011 with the launch of an unprecedented
campaign to demonstrate the value of retail to
our nation’s leaders. the intensive effort – on
behalf of America’s retail industry and the 42
million Americans whose jobs depend on it – has
significantly strengthened the advocacy footprint
of retail to better reflect the industry’s enormous
economic footprint.
our impact As part of the campaign, NRF commissioned a study by
PricewaterhouseCoopers which found:
• Retail is one of the largest private employers in the
u.S., supporting 1 in 4 American jobs.
• Retail accounts for nearly 20 percent of u.S. GdP
(which totaled $2.48 trillion in 2009).
• Retailers account for nearly 12 percent of all business
establishments in the u.S.
With new data that showcases the
strength of the retail industry, the
centerpiece of the campaign is an
interactive website, RetailMeansJobs.
com, which includes an action center
designed to encourage engagement
on behalf of the retail community’s
agenda. this interactive site gives
browsers a complete look at the study,
outlining the value of retail not only to
the u.S. but each of the 50 states.
nRF’s Campaign to Promote Jobs, innovation and Consumer Value Retail Means Jobs
With new data that showcases the
strength of the retail industry, the
centerpiece of the campaign is an
interactive website,
com
designed to encourage engagement
Visitors to RetailMeansJobs.com can download a 12-page booklet on the Value of Retail, tweet lawmakers, or sign up to get involved.
3RetaiL Means Jobs www.nrf.com
Retail Means Jobs
the Campaign Marked by significant investment in lobbying,
grassroots, advertising, social media and
earned media, NRF’s Retail Means Jobs
campaign experienced overwhelming success in
demonstrating a pro-retail, pro-jobs agenda to u.S.
lawmakers and the White House.
the campaign caught the attention of newsmakers
both inside and outside the Beltway. The Wall
Street Journal reported NRF’s “plans to beef up its
political muscle in Washington” and highlighted
an anticipated $10 million investment in the
campaign. Other coverage included The National
Journal, POLITICO, The Hill and PRWeek, all
detailing the campaign’s goals and noting NRF’s
renewed advocacy efforts.
After launching the campaign to broadly promote
the value of retail to the economy, NRF continues
to use the Retail Means Jobs platform for policy
pushes on the sales tax fairness, labor relations
and other debates.
“Retailers Pump Up Lobby – Trade Group To Spend More In Washington; Push Policies It Says Will Create Jobs”
one of the most heralded functions on the RetailMeansJobs.com website is its “tweet Your senators” function, which allows industry supporters to tell their senators how retail impacts their state.
How does your state stack up as a retail powerhouse? Find out here: www.RetailMeansJobs.com#retailmeansjobs
Retail Supports 1 in 4 American Jobs | 42 Million Strong | RetailMeans Jobs: bit.ly/qO3uh
Retail supports 1,046,203 jobs in Virginia. @MarkWarner, Sen. Jim Webb, will you support us? RetailMeansJobs.com/VA
NatioNal Retail FedeRatioN 2011 aNNual RepoRt4
As the voice of retail on Capitol Hill, NRF leveraged its
political strength in 2011 with wins in several national
debates. With the economic and employment figures
to back a resolute pro-jobs and pro-growth agenda,
NRF’s public policy efforts found success on issues
such as sales tax fairness, swipe fee reform, free trade
agreements, visa reform, corporate tax reform and
health care.
sales tax FairnessAfter years on the back burner, legislation to level the
playing field between online and Main Street merchants
on sales tax collection rapidly gained momentum in
2011. Action began in July with reintroduction of the
Main Street Fairness Act. October saw introduction of
the Marketplace Equity Act, a similar measure but with
simpler conditions for participation. And November
brought the Marketplace Fairness Act, a compromise
most likely to be the vehicle to move forward.
NRF, which has led the retail industry’s efforts on the
issue for more than a decade, launched a major push
within its Retail Means Jobs campaign to build on
the momentum. Among other action, NRF asked the
congressional supercommittee to consider the issue,
conducted polling that found 83 percent of voters
want something done, launched an effort to generate
grassroots activity on the issue, and authored an
op-ed calling sales tax fairness “a down payment
on fundamental tax reform.” With state budget
deficits growing and uncollected sales taxes totaling
$24 billion a year, NRF believes that the time for
sales tax fairness has come.
nRF increases influence through strengthened advocacy effortsRetail and Capitol Hill
Main Street Fairness Act. October saw introduction of
the Marketplace Equity Act, a similar measure but with
Today’s retail industry is rapidly changing, but America’s outdated sales tax policy is stuck in the past –
picking winners and losers and hurting local merchants.
We need a 21st century system that ensures a simpler, more uniform collection of sales tax – to protect
small business jobs, provide states with much-needed revenue for vital services, and keep our communities
economically healthy.It’s time for Congress to help Main Street businesses keep their doors open.
Please act now to pass a sales tax fairness bill.
“Oursales tax system is older than I am.”
Visit www.RetailMeansJobs.com to learn more.
5RetaiL and CaPitoL HiLL www.nrf.com
swipe Fee ReformIt took half a dozen years of intense lobbying by NRF
and other groups, but landmark debit card swipe fee
reform worth billions of dollars to merchants and their
customers finally became a reality in 2011. Banks
launched a massive, multi-million-dollar misinformation
campaign to try to delay reform at the last minute,
but NRF shot back with an intense 60-day campaign
of lobbying, PR, social media and grassroots that kept
the new law intact. Regulations capping debit swipe
fees at about half their previous levels took effect just
before Halloween.
Analysts estimate the new regulations will save
retailers nearly $7 billion a year, and merchants are
looking at a wide variety of innovative options to pass
the savings along to their consumers through discounts
and other increased value.
the win over the powerful card industry was so
significant that it was ranked number one on The
Hill newspaper’s list of the Top 10 Lobbying Victories
of 2011, beating out issues ranging from defense
spending to free trade agreements. As big a battle as
it was, debit card swipe fee reform was just a warm up
for NRF’s next target – the $30 billion a year banks
collect from credit card swipe fees.
Free trade agreements and Visa Reformlong-awaited legislation to implement Free trade
Agreements with Colombia, Panama and South Korea
became law in 2011 at the urging of NRF and other
groups representing importers. Restrictions on apparel
will limit the usefulness of the FtAs to retailers in
importing clothing. But by helping increase u.S.
exports, the agreements will increase employment
and put more spending money into the pockets of
retailers’ customers. NRF is working closely with a
bipartisan group of lawmakers to ensure that a new
FtA currently under negotiation – the trans-Pacific
Partnership – does not include apparel restrictions.
“The numbers suggest there is a large block of visitors not making it into the U.S. because of visa waits. They are choosing to take their business elsewhere.” David French, Senior Vice President of Government Relations, NRF, Women’s Wear Daily
in the midst of the national swipe fee debate, nRF President and Ceo Matthew shay joined CNBC’s Closing Bell to highlight the industry’s stance.
NatioNal Retail FedeRatioN 2011 aNNual RepoRt6
legislation is only part of NRF’s global approach to
international trade. President and CEO Matthew Shay
spent nearly a week in China in 2011, meeting with
Chinese officials, retail counterparts and diplomats at
the u.S. Embassy. Among other issues, he urged the
State department to eliminate visa delays that have
limited the number of newly–affluent Chinese shoppers
seeking to visit u.S. stores. While China has a long
history as a supplier to u.S. merchants, its rapidly
growing economy represents a huge new market where
u.S. retailers hope to expand. NRF is working hard to
tear down trade barriers in both directions in order to
help retailers import goods while opening up foreign
markets to create jobs here at home.
Corporate tax ReformFor some industries, huge tax credits and deductions
that greatly benefit their bottom lines are a way of life.
But retailers receive few tax breaks, and consequently
pay one of the highest effective tax rates of any segment
of the u.S. economy.
NRF has long argued for corporate tax reform that would
eliminate tax code provisions that benefit only a few
industries in return for lowering the tax rate for everyone.
that concept gained considerable traction in 2011, with
President Obama calling on Congress to “get rid of the
loopholes,” Congress holding extensive hearings, and
House Ways and Means Committee Chairman dave Camp
proposing a 25 percent corporate tax rate – down from 35
percent – as part of a comprehensive reform package.
NRF presented retail’s arguments on tax reform in
written testimony to Ways and Means early in the year,
accompanied the top tax expert from Sears Holdings
“We think the most economically efficient type of tax reform would allow businesses to make decisions based on what makes business sense, instead of what the tax code incentivizes.”
Rachelle Bernstein, Vice President and Tax Counsel, NRF, The Hill
Retail and Capitol Hill• CONTINUED •
nRF general Counsel Mallory duncan explained the industry’s position on swipe fee reform to Fox News’ neil Cavuto.
7RetaiL and CaPitoL HiLL www.nrf.com
Corp. to appear before Congress over the summer, and
asked the deficit-cutting supercommittee to examine the
issue. NRF President and CEO Matthew Shay appeared
live with Neil Cavuto to discuss the need for corporate tax
reform, calling the current system “badly broken.”
Most experts agree tax reform is unlikely to be enacted until
sometime in 2012 or even 2013. But groundwork laid by NRF
in 2011 was intended to ensure that whatever eventually
comes out of Congress will be a victory for retailers.
Health Care ReformControversial health care reform that will dramatically
drive up costs for employers continues to be phased in, but
NRF has worked steadily to stop the most onerous parts
of the new law before they can take effect and to ease
implementation of other portions.
legislation to repeal the law’s employer mandate – which
could force some retailers to eliminate jobs to cope with
higher labor costs – was introduced in 2011, and NRF
testified in favor of passage before a House committee. NRF
continued to work on provisions that threaten to eliminate
“mini-med” plans a number of retailers use to provide low-
premium health care to millions of workers. And NRF saw
a clear victory when the influential Institute of Medicine
agreed with its position that the department of Health and
Human Services should specifically consider costs when
considering what health benefits will be mandated under
the new law.
NRF also formed the Essential Health Benefits Coalition in
2011 and organized the Employers’ Clearinghouse on Health
Care Reform to coordinate common concerns across multiple
health care coalitions.
neil trautwein, Vice President and employee benefits Counsel for nRF, testifies before the House education and Workforce Committee in Washington, d.C., during a hearing on health care reform.
Members of the nRF executive Committee, including terry Lundgren, President and Ceo, Macy’s, inc. (pictured), met with senator John thune, (R-s.d.) in november.
NAtIONAl REtAIl FEdERAtION 2011 ANNuAl REPORt8
As the most sought–after retail group, NRF experts
routinely provide perspective on a variety of industry
and consumer trends. In 2011, three specific themes
emerged as issues to watch, and NRF played a key
role in driving the discussion.
nRF Provides industry thought Leadership, Perspective on important issues
Retail and the Consumer
“Once shoppers realize the benefits of a ‘mobile wallet,’ just like online shopping, there will be even more demand for it.”Richard Mader, ARtS Executive director, NRF, on Retail’s BIG Blog
“Yes, Virginia, there is an app for that.” Ellen Davis, Vice President, NRF, to Multichannel Merchant on the growing trend of smartphones and tablets influencing holiday shopping
omni-Channel Retailingtoday’s consumer is educated, discerning and wants
the shopping experience to be as convenient as
possible. In 2011, NRF and its divisions released
a variety of research on mobile shopping trends,
highlighting how smartphone and tablet owners
used the devices for shopping, outlining retailers’
investment in mobile apps, and offering best practices
for retailers as they embark on mobile applications.
NRF was also constantly communicating to reporters
and analysts that retailers don’t view websites or
mobile retail as competition with their stores – that,
instead, the companies strive to leverage all available
channels to create a synergy that raises sales across
the board.
RETaIl aND ThE CONsUmER www.nrf.com 9
Retail and the Consumer
the new Consumer2011 marked the tenth year of NRF’s partnership
with BIGresearch. through regular surveys,
NRF offered a variety of consumer trend
data on shoppers’ mindsets, expectations
and preferences. In addition to conducting
research on spending for the winter holidays,
information was released highlighting the
“extreme couponing” trend, how Americans use
smartphones and tablets, and how the economy
is continuing to impact shopping habits.
nRF’s annual list of top holiday trends was the most visited blog post of the year on Retail’s big blog, bringing over 10,000 page views in the first two weeks of its release.
“Knowing their customers are more focused than ever on value, retailers will entice shoppers with promotions that go beyond discounts, whether they’re touting free gifts with purchase, an extended warranty, or stellar customer service.” Matthew shay, President and CEO, NRF, to CNBC on what to expect from retailers during the 2011 holiday season
NatioNal Retail FedeRatioN 2011 aNNual RepoRt10
4.9%
3.3%
2011*20102009200820072006200520042003200220012000
3.0%3.7%
5.9%5.5%
4.6%
2.7%
0.4%
-3.5%
3.5%
2.3%
3.4%
1.3%
4.7%5.9%
5.4%
3.1%
1.8%
-4.4%
-0.4%
5.2%
4.0%
3.8%
*expected
“With retailers leading the charge, the economic recovery appears to be gaining some steam.”Matthew Shay, NRF President and CEO to Reuters
Retail and the Consumer• CONTINUED •
RETaIl INDUsTRY salEs GROWThsource: national Retail Federation
nRF’s ellen davis joined CNBC’s Power Lunch, along with industry expert and analyst dana telsey, on Cyber Monday to discuss the growth in popularity of online and mobile shopping during the 2011 holiday season.
Holiday Growth Annual Growth
6
5
4
3
2
1
0
-1
-2
-3
-4
-5
Perc
enta
ge o
f gro
wth
11
4.9%
3.3%
2011*20102009200820072006200520042003200220012000
3.0%3.7%
5.9%5.5%
4.6%
2.7%
0.4%
-3.5%
3.5%
2.3%
3.4%
1.3%
4.7%5.9%
5.4%
3.1%
1.8%
-4.4%
-0.4%
5.2%
4.0%
3.8%
*expected
RETaIl aND ThE CONsUmER www.nrf.com
the Recovering economyAs the economy continued to – slowly – bounce
back from the recession, NRF provided guidance and
analysis to retailers attempting to understand the
current landscape. through quarterly Retail Sales
Outlooks and monthly reporting of retail sales, NRF
communicated frequently about the “slow and steady”
pace of economic growth.
NRF released its holiday forecast in October 2011,
projecting 2.8 percent growth and $466 billion in
sales. After a strong Black Friday weekend and a 4.5
percent year-over-year increase in sales for November,
NRF upgraded its holiday forecast in december to 3.8
percent. the announcement, which the Associated
Press recently referred to as “a widely-watched
holiday forecast,” is NRF’s most significant industry
announcement of the year and generates buzz from
Wall Street to Main Street.
“Retailers…know a substantial number of consumers will pick out Christmas tree ornaments even as they’re picking out Halloween pumpkins.” Mike Gatti, Senior Vice President, NRF, to USA Today on the trend of holiday shopping before Halloween
Retail and the Consumerthe day after thanksgiving, nRF President and Ceo Matthew shay discussed black Friday expectations with Bloomberg’s Margaret brennan.
Record-breaking attendance, expanded programming, exhibit sales growth, and the 100-year anniversary of the NRF Annual Convention & EXPO made 2011 a landmark year for National Retail Federation events.
100 Years of exceptional eventsRetail and education
FEBRUaRY
NAtIONAl REtAIl FEdERAtION 2011 ANNuAl REPORt12
JaNUaRY
NRF 100th Annual Convention & EXPO
nRF 100th annual Convention & eXPoNRF rang in the New Year with the 100-year
celebration of Retail’s BIG Show, welcoming a record
22,000 attendees from 82 countries to New York City.
the EXPO Hall was sold out, offering more than 500
solution providers across 150,000 square feet. With
more than 250 speakers, 120 sessions and five EXPO
Hall pavilions with educational programming, 2011
proved that Retail’s BIG Show is aptly named.
Retail and education
innoVate: the Retail innovation & Marketing Conferencetogether with the 2011 Racie Awards, INNOVAtE
brought the RAMA and Shop.org communities to San
Francisco for an interactive, high-energy event designed
to challenge and inspire senior executives in retail
marketing, ecommerce and technology. top Racie
Award winners included Polo Ralph lauren and Kohl’s.
MaRCH aPRiL
RETaIl aND EDUCaTION www.nrf.com 13
100 Years of exceptional eventsRetail and education
Loss Prevention Conference & eXPo the lP Conference brought in the industry’s top
experts in loss prevention and some of retail’s
biggest names to dallas, including eight of the
top 10 retailers in the country. More than 2,700
people registered for the June 2011 lP Conference,
reflecting a 20 percent increase in retail
attendance over the prior year.
Washington Leadership ConferenceHailed as the most successful event in its 76–year
history, NRF’s 2011 Washington leadership Conference
saw record attendance and nationwide retail
representation. Attendees made more than 100 lobby
visits to discuss critical issues like corporate tax reform,
privacy and visa reform. Prominent speakers including
Senator dick durbin and White House Chief of Staff
Bill daley reinforced the importance of the retail
industry in moving our economy forward.
attendance over the prior year.Senator dick durbin and White House Chief of Staff
Bill daley reinforced the importance of the retail
industry in moving our economy forward.
MaY JUNE aUGUsTJUlY
NAtIONAl REtAIl FEdERAtION 2011 ANNuAl REPORt14
Washington Leadership Conference
Retail and education
shop.org annual summitthe 2011 Shop.org Annual Summit was the most
successful yet, attracting more than 4,000 attendees
to Boston to focus on the future of digital retail. For
the first time, Shop.org offered a mobile app, allowing
this tech-savvy audience to create tailored agendas and
provide feedback throughout the show from their mobile
devices. live streaming of Columbia Sportswear Company’s
Mick McCormick’s keynote pushed the message of
omnichannel integration to a wider audience.
devices. live streaming of Columbia Sportswear Company’s
Mick McCormick’s keynote pushed the message of
omnichannel integration to a wider audience.
oCtobeR noVeMbeRsePteMbeR deCeMbeR
RETaIl aND EDUCaTION www.nrf.com 15
In November 2011, NRF’s Annual Convention & EXPO was named one of the top 40 Fastest–Growing trade Shows by Trade Show News Network.
NAtIONAl REtAIl FEdERAtION 2011 ANNuAl REPORt16
2011 was a record-breaking year for NRF globally. With
more than 20 percent of Retail’s BIG Show audience
traveling from outside of the u.S. to attend, it’s no
surprise the “voice of retail worldwide” is taking on
a whole new meaning.
throughout the year, NRF executives traveled to China,
Germany, Great Britain, turkey and Canada. As part of
the launch of NRF’s Retail Means Jobs campaign, NRF
took the message of “retail powering the economic
recovery” to a global audience, with visits to China
and Berlin providing an international stage for the
campaign to illustrate the importance of retail to
economic growth and job creation.
Executives from NRF, including President & CEO
Matthew Shay and Senior Vice President of
Membership Mike Gatti, visited Berlin in September
for the World Retail Congress where Gatti participated
in a panel discussion on challenges and opportunities
in global retailing with executives from the German
Retail Federation, MasterCard Europe and deloitte.
nRF takes the ‘Voice of Retail’ WorldwideRetailing across the globe
bob thacker, Former sVP of Marketing & advertising for officeMax, addresses the audience at Retail days in istanbul, turkey. thacker was part of a group of U.s. retail marketing executives travelling on behalf of nRF’s RaMa division.
Working collaboratively
with retail executives from
across the world, NRF’s Forum for International
Retail Association Executives (FIRAE) has
produced a new strategic plan which serves as a
roadmap for strengthened ties to international
research and education, and the free exchange
of information.
during the October trip to China, NRF executives met
with representatives from China’s Chain Store & Franchise
Association, the China Commerce Association for General
Merchandise as well as the u.S. Embassy in Beijing to
discuss NRF’s support of increased travel visas for Chinese
tourists – a key policy priority for u.S. retailers.
the global education and certification of retail employees
is an area of work that NRF’s Foundation was also
exploring in 2011. Working with colleagues in Egypt
and turkey, staff from the NRF Foundation identified
key competencies and accreditation schemes that
retailers can use to drive up skills across the retail
industry in their country.
Mike Gatti also attended turkey’s foremost retail
convention this year at the lütfi Kırdar Convention
and Exhibition Center in Istanbul. Sharing top retail
trends and industry insight was top of the agenda, as
well as gaining a better understanding of the policy
environment for retailers in turkey.
RetaiLing aCRoss tHe gLobe www.nrf.com 17
Retailing across the globeRetail executives traveled from around the world to attend Retail’s big show
20%of Retail’s big show
2011 audience traveled from outside of the
U.s. to attend
top 10 global Retailers, 2010
Rank Company Country oforigin
group revenue2009* (Us $mil)
1 Wal-Mart stores, inc. Us $408,214
2 Carrefour s.a. France $121,861
3 Metro ag germany $91,389
4 tesco plc UK $90,435
5 schwarz Unternehmens Treuhand KG
germany $77,221
6 The Kroger Co. Us $76,733
7 Costco Wholesale Corp. Us $71,422
8 aldi einkauf gmbH & Co. oHg
germany $67,709
9 the Home depot, inc. Us $66,176
10 target Corp. Us $65,357
“We brought made-in-China to the U.S. market a long time ago. Now we hope U.S. retail companies can flourish in the Chinese market.”
Matthew Shay, President and CEO, NRF to Xinhua News
* Group revenue may include results from non-retail operations
Argentina • Australia • Austria Bahamas • Bermuda • Barbados Belarus • Belgium • Brazil Bulgaria • Canada • Chile • China Colombia • Costa Rica • Croatia Czech Republic • Denmark Dominican Republic • Ecuador Egypt • El Salvador • England Estonia • Finland • France Georgia • Germany • Greece Greenland • Guatemala • Honduras Hong Kong • Hungary • Iceland India • Ireland • Israel • Italy Jamaica • Japan • Kuwait Lebanon • Malaysia • Martinique Mexico • Netherlands • New Zealand Nigeria • North Korea • Norway Panama • Peru • Philippines Poland • Portugal • Quatar Russia • San Marino • Saudi Arabia • Senegal • Serbia & Montenegro • Sierra Leone • Singapore • Slovakia • Slovenia South Africa • South Korea • Spain Sri Lanka • Suriname • Sweden Switzerland • Taiwan • Thailand Trinidad & Tobago • Tunisia • Turkey Ukraine • United Arab Emirates United Kingdom • Uruguay
NatioNal Retail FedeRatioN 2011 aNNual RepoRt18
nRF’s digital division
Shop.org focused heavily in 2011 on emerging
retail trends and taking digital retail leadership to
the next level.
Producing events and new research for the Shop.org
community are critical responsibilities of the Shop.org
team and a key benefit of Shop.org membership. In
September 2011, Shop.org hosted digital retail’s most
influential event, as over 4,000 attendees gathered
shop.org
over 4,000 shop.org 2011 annual summit attendees enjoyed inspiring and thought provoking keynote presentations from executive leadership from Columbia sportswear, Charming shoppes, Rue La La, google and Forrester Research.
in Boston – home to a number of online retail
businesses – for the Shop.org 2011 Annual Summit.
With over 100 speakers, 16 breakout sessions, and
50+ roundtable discussions, the Summit covered a
huge range of online retail issues such as mobile,
flash sales, new online marketing techniques and
the impact of social shopping.
In 2011, the team also organized an Online
Merchandising Workshop, free regional dinners for
retailers to network and discuss online retail trends
in cities around the u.S. and Canada, and produced
new research papers including the 2011 State of
Retailing Online (SORO) reports with Forrester
Research, the 2011 Holiday Planning Guide, and the
2011 Social Commerce Study with Social Shopping
labs and comScore.
Retail advertising and Marketing association in 2011, shop.org released two instrumental industry reports in conjunction with Forrester Research covering the state of Retailing online (soRo).
In late October, NRF
announced that Vicki
Cantrell, a 25-year retail
industry veteran, would be
joining the organization to
serve as Executive director
of Shop.org, while also overseeing the CIO
Council, ARtS and loss Prevention. Cantrell
has a distinguished career in the retail industry,
having served as COO/CIO at tory Burch
and CIO at Giorgio Armani Corp., as well as
a number of other senior positions at leading
retail companies.
ummit attendees enjoyed
19shOp.ORG • Rama www.nrf.com
nRF’s advertising and Marketing divisionRetail advertising and Marketing association
through international partnerships, RAMA reached over
3,600 in the retail community worldwide in 2011. the
RAMA community participated in Retail london in April,
where more than 400 attendees enjoyed retail stories
from around the globe; the Retail leaders Conference in
Barcelona, which hosted over 100 top retail leaders; and
Retail days in Istanbul, turkey, where more than 3,000
professionals from the retail community participated.
these international efforts continue to build the NRF
and RAMA brands around the globe.
In September 2011, the RAMA CMO Summit brought
together senior retail marketing executives to discuss
and debate a variety of marketing and branding topics,
network with peers and get ideas to put into practice
back at the office.
the Retail Award for Creativity, Innovation and
Excellence (Racie) Awards continue to be a coveted
award for the retail advertising and marketing
community. Highlights from the 2011 Racie Awards
included:
• Best of the Best was awarded to Polo Ralph lauren for
its 4-d light show which seamlessly fused together art,
fashion, music and fragrance and was projected onto
the façade of their flagship store in NY.
• Kohl’s won the Peter Glen Award for Cause Marketing
for its 2010 Back to School philanthropic engagement
program. the program put the power of Kohl’s Cares
dollars into the people’s hands to make a difference in
their schools.
• the 2010 inductee to the Retail Advertising Hall of
Fame was awarded to tim White, SVP Marketing,
Fashion Bug.
“Advertising must entertain, enlighten, inspire, provoke thought, and be memorable in the most respectful way.”bob thackerOfficeMax, Shop.org Blog
RaMa executive director and nRF senior Vice President Mike gatti highlighted retailers’ black Friday deals with dC’s Fox 5.
NatioNal Retail FedeRatioN 2011 aNNual RepoRt20
After years of educating the retail community,
NRF’s effort to highlight the dangers and realities of
organized retail crime came to the forefront in 2011.
through a series of high-level interviews, wide-ranging
original research, and events, NRF played a lead role
in shaping dialogue around this important issue. NRF
raised the profile of organized retail crime with cover
stories in the New York Times, the Wall Street Journal,
BusinessWeek and USA Today. NRF Senior Asset
Protection Advisor Joe laRocca also took part in an
hour-long episode of a new CNBC series called ‘Crime
Inc.’, which focused on organized retail crime and
included interviews with retailers and law enforcement
and footage of organized retail crime raids.
A wide range of original research from NRF was well
received by the loss prevention community in 2011.
New reports on multiple offender crimes, background
screening, personal safety and return fraud were
utilized by retailers nationwide to evaluate and review
their policies. And with criminal ‘flash mobs’ gaining
national media coverage, laRocca spoke with media
outlets across the country to explain how retailers are
planning, preparing and reacting to these events.
From how to deal with an active shooter to best
practices for recruiting and retaining women in loss
prevention, the content at the 2011 loss Prevention
Conference and EXPO in dallas was as exhilarating as
it was relevant. Attendees took part in presentations
and workshops on the ever-evolving role of technology
in loss prevention – from data security, e-receipts and
mobile POS to asset protection for in-store devices.
the conference attracted over 2,700 attendees and
succeeded once again in raising the profile of loss
prevention and underlining its integral role in the
retail industry.
nRF’s Loss Prevention CommunityLoss Prevention
nRF taps retail veteran Richard Mellor to lead loss prevention teamIn November, NRF
announced that
Richard Mellor, a retail security and loss
prevention expert with more than 30 years
of industry experience, would be joining
NRF as Vice President of loss Prevention.
Mellor previously served as an executive
with companies such as Helzberg diamonds,
Macy’s and Woodward & lothrop.
Live on CNBC, nRF senior asset Protection advisor, Joe LaRocca, discussed the dangers and realities of organized retail crime.
21lOss pREvENTION • aRTs aND CIO COUNCIl www.nrf.com
nRF’s association for Retail technology standards and Cio Council
aRts and Cio Council
aRtsIn 2011, the ARtS community increased its profile
with the development of several strategic reports. NRF
issued the second version of its Mobile Blueprint to
help retailers identify and implement mobile-related
business opportunities for marketing, commerce and
operational efficiencies which included retailer case
studies, tips for success and the global standards
required to support adoption of mobile in retail.
the latest addition to the library of Standard Requests
for Proposal (RFPs), Version 2.0 of the Standard RFP for
Cloud Computing, offers retailers practical guidance in
selecting cloud computing services. these elements will
help support current and future business models and
furnish retailers with a comprehensive list of questions
to mitigate risks related to security, availability,
reliability and interoperability of cloud services.
Other updated standards of interest included
the Operational data Model and the data
Warehouse Model.
Cio Councilduring the past year, NRF’s CIO Council was a major
player in continuing efforts to bring down the cost and
complexity of the PCI compliance programs. through
meetings, conferences and agency outreach, NRF
turned attention to the flaws in this system.
On Capitol Hill and elsewhere, NRF’s CIO Council
turned a spotlight on the efforts of payment networks
to shift their fraud costs from themselves and their
banks onto the retail community.
the CIO Council, with its legendary collaboration
and thought leadership on best practices, sponsored
surveys and provided information on timely topics
such as employee–owned devices, mobile POS and It
spending in an uncertain economy.
NatioNal Retail FedeRatioN 2011 aNNual RepoRt22
In 2011, the SRC generated
sustainability education for
conferences and sponsored
webinars on a broad range of
topics from recycling, supply
chain, and ROI, among others – all free to the retail
community to encourage growth in sustainability
programs at retail companies. In addition, the
updated NRF Sustainability Scorecard – a self-scoring
assessment tool – has been accessed by over 300
retail companies to support assessment and dialogue
within their company on sustainability efforts.
sustainable Retailing Consortium
“When it comes to sustainable retailing, the industry will change in the next 10 years more than it has in the previous 100.”paco Underhill, Founder and CEO of Envirosell, at NRF’s 2011 Annual Convention and EXPO
NRF has created and evolved its web resource,
www.nrf.com/sustainability, as a key resource for
retailers and associate member companies that are
developing sustainability efforts.
Leading the industry in green thinking
sRC • RETaIl sUpplY ChaIN www.nrf.com 23
sustainable Retailing Consortium Retail supply Chain
Continuing concerns about the economic recovery
along with new and proposed regulatory requirements
could significantly impact the operation of today’s
retail supply chains. As such, the NRF Strategic Supply
Chain Council continued its work on implementation
of key regulations including conflict minerals,
the lacey Act and driver’s hours of service. the
Council addressed these issues during two in-person
meetings and numerous conference calls as well as
benchmarking surveys.
While continuing to promote free trade by
supporting the Korea, Panama and Columbia Free
trade Agreements and opposing China currency
legislation, the real progress for NRF members on
trade was achieved through NRF’s work on simplifying
and liberalizing the rules of origin on textiles and
apparel within the transpacific Partnership Program.
NRF continued its work on this issue by educating
both Congress and the Administration about the
importance of the retail sector to the economy and the
number of jobs related to the retail supply chain.
NRF also held its inaugural Global Supply Chain Summit in April 2011. the event was a great success in bringing together top supply chain leaders and their transportation partners to discuss key issues surrounding people, compliance and sustainability. NRF is planning its second Global Supply Chain Summit for
May 2012 in Atlanta, GA.
Representing the needs of the global Logistics Community
Retail Finance and audit
NAtIONAl REtAIl FEdERAtION 2011 ANNuAl REPORt24
In 2011, members of NRF’s Financial Executives
Council partnered with NRF lobbyists to bring
critical business issues to the Hill. Areas that
topped their list of concerns included tax policy,
privacy and economic growth. Additionally, NRF
filed comments on regulatory proposals impacting
retailers, including two letters to the Public
Company Accounting Oversight Board (PCAOB). the
first related to proposed expansion of the auditor’s
reporting on company financial statements and the
audit of such financial statements, the second to
proposed audit firm rotation requirements.
the Council also developed in-depth education
on financial reporting implications and practical
implementation aspects of the proposed
Financial Accounting Standards Board (FASB)
lease accounting standards. this included a
unique roundtable discussion with retailers and
representatives from both lease accounting software
providers and accounting firms.
Council meetings also offered over 75 hours of CPE
credits to retail financial, audit and It audit executives
in 2011, with highlights including a visit to Whole
Foods Market headquarters for the It Audit Council’s
October meeting. the agenda focused on It trends,
service organization controls reporting, data analytics,
and auditing a virtualized environment. Members of
the finance councils often cite the opportunity for
benchmarking and peer exchange as one of
the greatest benefits of involvement.
“the Financial Executives
Council Meetings are an
invaluable resource for me. the
agendas and presentations are
always topical, the roundtable
discussions with my retail
colleagues informative and
thought-provoking.”Judy glynn, Controller, H&M
enabling Peer exchange within Retail Finance
Retail Finance and audit Retail Legal Community
General Counsel executives from NRF member
companies gathered at two NRF General Counsels
Forum meetings, which serve as an opportunity for
chief legal officers to receive briefings from legal
experts and share professional experiences and
practical tips with their peers. Agenda items covered
a range of topics such as SEC conflict minerals
disclosures, privacy and data security legislation,
executive compensation, and credit and gift card
developments.
RETaIl FINaNCE aND aUDIT • RETaIl lEGal COmmUNITY www.nrf.com 25
Participating General Counsels have access to, and
have made extensive use of, NRF’s online resource, the
GC Forum listserv – which allows members to solicit
and share opinions, experiences and recommendations
with their peers. Issues discussed on the GC
Forum listserv in 2011 included AdA compliance,
ethics, arbitration with employees, classification
of employees, data breach, Prop 65 notices, risk
management policies and procedures.
As part of the General Counsels Forum, the
NRF lawyer’s Committee also convened for two
teleconferences this year to survey state laws, such
as California’s transparency in Supply Chains Act,
and to share information on pressing issues such as
management of intellectual property and interchange.
sharing best Practices in Retail Law
26
nRF’s Publishing groupstoRes Media
Mobile commerce has rapidly emerged as a force that puts the best aspects of each sales channel in the hands of consumers and store associates. stoRes was on this trend since its inception, writing about it with regularity and publishing its second Mobile in Retail special section in november.
Retail is a highly competitive industry. the players tally the points – and stoRes keeps the scorecard. stoRes’ annual top 100 Retailers and Hot 100 Retailers special sections remain among the most anticipated and disseminated features. a relative newcomer, e-Commerce elite, is gaining popularity as well.
From merchandising to it, stoRes readers work in every area of retail. the one thing they all have in common is a drive to optimize operations. stoRes supports those efforts by reporting on the latest and greatest advancements in business intelligence and analytics.
NAtIONAl REtAIl FEdERAtION 2011 ANNuAl REPORt
27sTOREs mEDIa • NCCR www.nrf.com 27
national Council of Chain RestaurantsnRF’s Chain Restaurant division
In 2011, NCCR created and led a chain restaurant
industry coalition on the issue of federal menu
labeling. As the issue moved from the legislative to
the regulatory stage, NCCR forged consensus with
industry participants around a common position on
federal menu labeling and engaged with government
stakeholders to convey the industry’s views. NCCR will
continue to work to ensure that menu labeling rules
apply broadly to similarly-situated foodservice retailers.
NCCR continued its longstanding restaurant trade
association leadership role on commodity price issues
as the industry conveyed its unique perspective and
concerns to federal policymakers. NCCR’s restructured
and revitalized Food Supply Chain Committee,
comprised of the top supply chain, purchasing and
government relations executives from the leading
chain companies, served as the industry’s primary hub
for discussion and action on public policy relating to
commodity price issues. NCCR continued to lead the
way on advocacy efforts targeted at ending federal
government subsidies for the corn ethanol industry,
which raises the price of food commodities.
For the third year in a row, NCCR produced and
hosted the annual invitation-only Chain Restaurant
CEO Policy Summit in October 2011. the 2011
Summit enjoyed the largest CEO turnout to date
and participants heard from lawmakers from the u.S.
House and Senate, President Obama’s deputy Chief of
Staff, and policy experts. the CEO Summit, conceived
by NCCR, provides a venue for industry CEOs to
network and to discuss the industry’s top public policy
issues with key policymakers in our nation’s capital.
“From policy to advocacy, nCCR is the restaurant industry leader on food commodity concerns and is an invaluable resource for chain restaurant executives on strategic thinking about supply chain issues.” Mary schell Senior Vice President the Wendy’s Company
In March 2011, NRF
announced that Capitol
Hill veteran and long-time
restaurant industry advocate
Rob Green had been
appointed to serve as the
new Executive director of NCCR. Green was
previously Vice President of Government and
Political Affairs for NRF, and came to NRF from
the National Restaurant Association, where he
was Vice President for Federal Relations. Green’s
experience also includes service in a variety of
senior staff positions in the u.S. Congress.
28
nRF’s Research and education division
In July 2011, NRF Foundation Chairman Kip tindell,
Chairman and CEO, the Container Store, launched a
campaign to engage retail companies to spread the
word about the many unknown benefits of careers in
retailing – as well as the work of NRFF in promoting
retailing as a high-energy, exciting and innovative
industry with a diverse array of career opportunities.
tindell encouraged industry colleagues to “join me
and the Container Store along with many other world-
class retailers, in making sure that many, many, many
more of the best and brightest students coming out of
school choose retail for their career.”
Earlier in the year, the Foundation held its first “speed-
networking” event at Retail’s BIG Show. Ninety students
from 11 universities and recruiters from 13 retail
companies came together to make connections that
led to a number of internship opportunities and job
offers. this inaugural event will be repeated at future
conferences using face-to-face and virtual avenues to
connect today’s retailers with tomorrow’s stars.
In October, the Foundation launched the NRF Student
Association (NRFSA), the only retail association
for students and its thousands of retail company
members. Students studying retailing and related
disciplines at u.S. four-year colleges and universities
have joined in large numbers. unique educational
programs and special events will provide students ways
to connect with retailers and keep abreast of industry
news that will enhance their educational experience.
NRFSA students are eligible to attend Retail’s BIG
Show to take advantage of opportunities to network
with retailers. As the program grows, the Foundation is
committed to recruiting industry partners to support an
increasing number of educational, social, research and
scholarship activities for active students.
nRF Foundation
Recruiters from 11 retail companies and students from 13 universities met during nRFF’s first annual “speed-networking” event at Retail’s big show.
With the July launch of Chairman Kip Tindell’s initiative to actively engage retailers in supporting nRFF’s initiatives to ensure “the best and brightest students coming out of school choose retail for their careers,” the number of retail and educator partners continues to grow.
NAtIONAl REtAIl FEdERAtION 2011 ANNuAl REPORt
new Foundation Partners July-December 2011
Retailers UniversitiesKiehl’s/l’Oréal university of Michigan
PEtCO texas A&M
HSN Santa Clara university
Brooks Brothers
Foot locker
Pier 1 Imports
tractor Supply Co.
Recruiters from 11 retail companies and students
NRF FOUNDaTION • BUsINEss paRTNERs www.nrf.com 29
business PartnersA special thanks to our business partners who support NRF and its divisions throughout the year and around the globe.
PANTONE_11.23.10
BLACK0/0/0/100#132530
PMS 1860/100/81/4#e51937
PMS 433 / 60%19.8/1.8/0/57
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PMS 1860/100/81/4#e51937
PMS 433 / 60%19.8/1.8/0/57
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PMS 1860/100/81/4#e51937
PMS 433 / 60%19.8/1.8/0/57
#94b2bb
NAtIONAl REtAIl FEdERAtION 2011 ANNuAl REPORt30
NRF membership continued its upward climb in 2011
with retailers of all sizes and formats participating
through NRF divisions and affiliate programs.
In 2011, NRF enhanced its member outreach efforts
which included member headquarters visits in Arkansas,
Illinois, Massachusetts, New York, North Carolina, Ohio,
Pennsylvania, tennessee, texas and Ontario. Recurring
themes throughout these meetings included discussing
the challenges retail companies face in today’s economy,
priority policy issues, and how NRF can assist each
company to achieve greater success.
the membership team also conducted more than
20 welcome orientations to acquaint new members
with the various NRF resources at their fingertips,
including access to industry data and networking
opportunities. A new and improved membership
area on NRF.com also launched in 2011.
Supporting its core mission of representing the
partner community of NRF, the Associate Member
Advisory Council (AMAC) embarked on a program
to better connect the retail industry partner
community with NRF. the Council launched new
initiatives to increase access and knowledge
sharing, including an improved website, more
frequent surveys of the membership, and expansion
of NRF’s Retail Reference Center.
A new membership committee comprised of NRF
Board of directors members was also formed
in 2011. the committee is taking an active role
in engaging the industry and getting retailers
involved in NRF activities.
nRF Membership
everything nRF serves as an onsite membership portal each year at Retail’s big show.
new members who joined during 2011 include:
1-800 Contacts Inc. • AFC Enterprises, Inc. • Auntie Anne’s, Inc. • BI-lO, llC • Church’s Chicken • Claire’s Stores, Inc.
Costco Wholesale Corp. • Kellwood Company • luxottica Group • Michael Kors (uSA) Inc.
Newegg Inc. • OSI Restaurant Partners, llC. • Ruby tuesday, Inc. • Sleepy’s, Inc.
the Sports Authority, Inc. • Steve Madden ltd. • the Art of Shaving
2011 Global Retail Membership by Annual Sales
Over $5 billion10%
Up to $1 million5%
$1 to $10 million21%
$10 to $50 million14%
$50 - $100 million8%
$100 - $500 million17%
$500 million to $1 billion9%
$1 to $5 billion17%
2011 global Retail Membership by annual sales
31NRF mEmBERshIp • FINaNCIal sTaTEmENT www.nrf.com
Financial overview In 2011, NRF’s Board of directors
approved a 3-year plan to use NRF’s
balance sheet strength in further
support of its strategic initiatives while
also preserving its financial flexibility to
react to future investment opportunities
or uncertain market conditions.
In 2011, NRF made substantial
investments in key initiatives that
support NRF’s advocacy agenda
including heightened awareness of
burdensome swipe fees and the role
retail plays in job creation and the
economy. We also invested in the
content and attendee experience at
Retail’s BIG Show in order to maintain
its position as a must-attend retail event
for thought leadership and peer-to-peer
information exchange.
looking to the future, NRF’s financial
strength and engaged leadership ensure
high-caliber efforts in support of our
industry and high quality programs and
services in support of our membership.
nRF Financial statementFinancial Year march 1, 2010 - February 28, 2011
ASSEtS
Cash and Cash Equivalents $5,407,113
Investments $19,212,615
Accounts Receivable $1,589,204
Prepaid Expenses and Other Assets $990,799
Furniture and Equipment, net $681,384
total Assets $27,881,115
lIABIlItIES and NEt ASSEtS
Accounts Payable and Accrued Expenses $1,425,150
deferred Revenue $9,126,306
Other liabilities $1,297,325
Pension liability $4,048,752
total liabilities $15,897,533
Net Assets unrestricted $11,983,582
total liabilities and Net Assets $27,881,115
32 NAtIONAl REtAIl FEdERAtION 2011 ANNuAl REPORt
Chairman of the Board and Chairman of the Executive Committeeterry J. Lundgren Chairman, President and CEOMacy’s, Inc.
Second Vice ChairmanKip Tindell Chairman and CEOThe Container Store
oFFiCeRs
Corporate SecretaryRobert M. benham President and CEOBalliet’s LLC
First Vice Chairmanstephen i. sadove Chairman and CEOSaks Incorporated
President and CEOMatthew R. shay President and CEONational Retail Federation
Chairman of the NRF Finance CommitteeRoger n. Farah President and COOPolo Ralph Lauren Corporation
33OFFICERs • BOaRD OF DIRECTORs www.nrf.com
Marty P. albertsonChairmanGuitar Center, Inc.
thomas g. bata Jr.ChairmanBataCorp SA
H. James baum CEOBGH “Here’s Hallmark” Shops
Robert M. beall iiChairmanBeall’s, Inc.
artem a. bektemirov CEOPharmacy Chain 36.6
byron L. bergren President and CEOThe Bon-Ton Stores, Inc.
Cem boyner Vice Chairman and CEOBoyner Holding A.S.
Claudio del Vecchio Chairman and CEORetail Brand Alliance, Inc.
Brian K. Devine ChairmanPETCO Animal Supplies, Inc.
William dombrowski PresidentCalifornia Retailers Association
Joe Flannery PresidentWeaver’s, Inc.
Philip L. Francis Executive ChairmanPetSmart, Inc.
bill gonzalezGM, WW Distribution and ServicesMicrosoft Corporation
Kim GoodmanPresident, Merchant Services AmericasAmerican Express Company
Mindy F. grossman President and CEOHSN Inc.
Philippe Houzé Chairman of the Executive BoardGaleries Lafayette
elliot s. Jaffe Chairman and FounderThe Dress Barn, Inc.
m. Farooq Kathwari Chairman, President and CEOEthan Allen Interiors Inc.
Karen W. KatzPresident and CEOThe Neiman Marcus Group, Inc.
Daniel s.C. Koo ChairmanShui Hing (HK) Limited
Kay lawther Krill President and CEOAnn Taylor Stores Corporation
Keith lipert PresidentKeith Lipert Gallery
Lovro Mandac CEOKaufhof Warenhaus AG
William L. McComb CEOLiz Claiborne Inc.
Chris McCormick President and CEOL. L. Bean, Inc.
Mitchell b. Modell CEOModell’s Sporting Goods
bob MyersCEOSheplers, Incorporated
Jorge Pont Assistant to the Chairman, Sr. Director, International AffairsEl Corte Inglés, S.A.
daryl Routzahn President and CEORoutzahn’s
Ron sacino President and CEOSacino’s
gordon i. segal FounderCrate and Barrel
edward W. stack Chairman and CEODick’s Sporting Goods, Inc.
trudy F. sullivan President & CEOThe Talbots, Inc.
James F. Wright Chairman & CEOTractor Supply Company
arnold b. Zetcher Chairman and CEO, Retired, The Talbots, Inc.Ex Officio
boaRd oF diReCtoRs
technologyCio CouncilAn invitation-only committee of prominent chief information officers that educates and advises on current technology and policy issues affecting the industry. Contact:
Vicki Cantrell
202-626-8195
european Retail technology CouncilRetail It directors and CIOs from Europe, coordinating NRF and ARtS activities.
Contact:
Vicki Cantrell
202-626-8195
association for Retail technology standards (aRts) ARtS data Model CommitteeARtS Standard RFPs CommitteeARtS unified Point of Service (POS) Committee ARtS XMl Committee
For all ARTS groups, contact:
Richard Mader
202-744-8217
or
Karen Shunk
202-626-8140
nRF’s advisory boards, Councils and Committees
Legalgeneral Counsels ForumInvitation-only council for the most senior legal officers among NRF’s retail membership. Contact: Mallory Duncan202-783-7971
Privacy CommitteeSenior retail representatives with responsibility for aspects of company operations that affect customer and employee privacy.
Contact:
Mallory Duncan
202-783-7971
or
Beth Provenzano
202-661-3041
Payment systems task Forcethis task Force meets as needed to discuss matters pertaining to card acceptance and issues pertaining to retailer relationships with the credit and debit card associations and card acceptance networks.Contact:
Mallory Duncan
202-783-7971
sustainable Retailing ConsortiumA network of retailers and associate members engaged in sustainable retailing efforts.Contact: Dan [email protected]
strategic supply Chain CouncilProvides guidance and technical expertise on issues affecting retailers’ management and security of their international supply chains, with a focus on public policy, supply chain management and best practices.
Contact:
Jonathan Gold
202-626-8193
shop.org - digital RetailingShop.org Content CommitteeShop.org Events CommitteeShop.org Marketing Attribution Special Interest Group (SIG)Shop.org Member Services CommitteeShop.org Policy Action Group (PAG)Shop.org Research Committee
For all Shop.org groups, contact:
For the most up to date list of Committees, please visit www.nrf.com/committees
NAtIONAl REtAIl FEdERAtION 2011 ANNuAl REPORt34
Loss PreventionAdvisory CouncilAwards and Recognition CommitteeConference Planning Committeediversity CommitteeEducation and Research CommitteeHomeland Security CommitteeJoint Organized Retail Crime task Forcelegislative CommitteeNRF-Investigator’s NetworkOnline Marketplace CommitteeWomen in loss Prevention Caucus
For all Loss Prevention groups, contact:
Angélica Rodríguez
202-626-8142
or
Rich Mellor
202-661-3057
Retail advertising and Marketing association (RaMa)Awards CommitteeCreative Advisory CommitteeNetworking CommitteeProgramming Committee for the RAMA ConferenceResearch CommitteeFor all RAMA groups, contact: Kelly Gilmore 217-546-7110 [email protected]
national Council Chain Restaurants (nCCR)Food Supply Chain Committee Food Safety task Force
For all NCCR groups, contact:
Shawna Purvis
202-626-8184
nRF Foundation - education and advancement CommitteeAdvises NRFF on activities involving skill standards, assessment and certification, curriculum and training materials, development of career tracks for distance learning programs and career/industry awareness activities.
Contact:
Angela Elder
202-626-8182
nRF Membershipassociate Member advisory Council (aMaC)Comprised of individuals from associate members of NRF. the council ensures the needs of associate members are met and provides feedback to NRF. Contact: Mike [email protected]
Forum for international Retail association executives (FiRae)Promotes networking, collaboration, and information exchange among retail trade association executives around the world.
Contact:
Steven Glover
202-783-7971
FinanceFinancial executives Council (FeC)Comprised of senior financial executives of NRF members who work with NRF to develop industry financial benchmarks and serve as advisors for industry advocacy efforts with the FASB, SEC, etc.
Contact:
Carleen Kohut
202-783-7971
internal audit and Compliance CouncilSenior internal auditors from NRF member companies.
Contact:
Dan Butler
202-626-8143
it audit CouncilComprised of senior It Auditors of NRF retail member companies.
Contact:
Dan Butler
202-626-8143
aDvIsORY BOaRDs, COUNCIls aND COmmITTEEs www.nrf.com 35
government Relationsgovernment affairs Policy CouncilNRF’s principal policy making body on federal legislative and regulatory issues.
Contact:
David French
202-783-7971
Credit executives CommitteeProvides strategic and operational advice on consumer credit issues, including federal legislative and regulatory policy, the standardized credit bureau reporting format, as well as file integrity among retail credit grantors.
Contact:
Mallory Duncan
202-783-7971
americans with disabilities act task ForceNRF retail members interested in the Americans with disabilities Act and any resulting or pending federal regulations or litigation.
Contact:
Mallory Duncan
202-783-7971
Committee on employment LawServes as NRF’s technical committee on labor law and employee relations matters.Contact:
Kelly Knott
202-626-8110
state association CouncilComprised of state retail associations that are most active in protecting their members’ interests in both the state and national public policy arena.
Contact:
David French
202-783-7971
state Leadership groupJoint membership opportunity allowing small retail businesses to become members through their state retail association.
Contact: David French, 202-783-7971,
gift Card Working groupAddresses the rapidly spreading restrictions on the highly popular gift cards offered by many retailers.
Contact:
David French
202-783-7971
Health & employee benefits CommitteeRetail and restaurant benefits managers and directors provide strategic and technical input on a wide range of health, pension and other benefit issues. Implications and implementation of the Affordable Care Act are a priority focus heading into 2012.
Contact:
Neil Trautwein
202-783-7971
Postal Working groupProvides guidance to NRF in representing retailers on matters before Capitol Hill, the Postal Rate Commission and the united States Postal Service.
Contact:
Jonathan Gold
202-626-8193
Product safety CommitteeCommunicates existing and potential product safety problems within the retail industry and addresses emerging product safety issues by providing substantive and strategic input into the development of industry public policy.
Contact:
Jonathan Gold
202-626-8193
taxation CommitteeSenior tax executives from NRF retail member companies examine tax legislative and regulatory policies that affect retailers and recommends policy positions for NRF.Streamlined Sales tax Working Grouptax Reform Working GroupFor all taxation groups, contact: Rachelle [email protected]
international trade advisory Committee (itaC)ItAC plays a key role in representing the industry’s interests to eliminate u.S. and foreign trade barriers and facilitating trade. ItAC subcommittees:Customs Hardgoods SoftgoodsSupplier Compliance trade RemediesFor all ITAC groups, contact:Erik [email protected]
NAtIONAl REtAIl FEdERAtION 2011 ANNuAl REPORt36
• CONTINUED •nRF and divisional Committees, Councils and task Forces
What’s Ahead for 2012...
NRF 101st Annual Convention & EXPOJanuary 15 - 18, New York, NY
NRF General Counsels ForumJanuary 18, New York, NY
May is Marketing MonthMay, Online
NRF Global Supply Chain SummitMay 6 - 8, Atlanta, GA
NRF 77th Washington Leadership ConferenceMay 15 - 17, National Harbor, MD
NRF Loss Prevention Conference & EXPOJune 20 - 22, New Orleans, LA
Shop.org Online Merchandising WorkshopJuly 16 - 18, San Diego, CA
NRFtech 2012: IT Leadership SummitAugust 12 - 14, San Diego, CA
Shop.org Annual SummitSeptember 10 - 12, Denver, CO
ARTS Users’ ConferenceTBD
Chain Restaurant CEO Policy SummitOctober, Washington, DC
RAMA CMO SummitTBD
NRF Human Resources Executives SummitOctober, Location TBD
NRF 77th Washington Leadership Conference
NRF’s mission is to advance the
interests of the retail industry through
advocacy, communications and
education.
As the world’s largest retail trade
association and the voice of retail
worldwide, NRF represents retailers
of all types and sizes from the United
States and more than 45 countries
abroad including department stores,
specialty, apparel, discount, online,
independent, grocery and chain
restaurants, among others. Retailers
operate more than 3.6 million U.S.
establishments that support one
in four U.S. jobs – 42 million
working Americans.
Mission Statement
Joint Message
Retail Means Jobs
Retail and Capitol Hill
Retail and the Consumer
Retail and Education
Retailing Across the Globe
Shop.org
Retail Advertising and Marketing Association
Loss Prevention
ARTS and CIO Council
Sustainable Retailing Consortium
Retail Supply Chain
Retail Finance and Audit
Retail Legal Community
STORES Media
National Council of Chain Restaurants
NRF Foundation
NRF Business Partners
NRF Membership
NRF Financial Statement
Officers and Board of Directors
Advisory Boards, Councils & Committees
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Contents
325 7th Street NW • Suite 1100 • Washington, DC 20004(202) 783-7971 • Fax (202) 737-2849 • www.nrf.com
2011 ANNUAL REPORT
JOBS • INNOVATION • CONSUMER VALUE