Social Shopping in 2014

50,000,000

“ Embrace the platforms your audience is using, not the ones you’re comfortable with.”- Scott Monty, Ford’s Global Head of Social Media 

Social Commerce in 2014

DON’T• Attempt to recreate popular

social networks on your .com

DO• Create engagements on social

networks that are grounded in common user behaviors• Take a one size fits all approach

• Be creepy• Integrate user generated content

from social networks into your .com experiences

• Offer a strong value proposition

Social Data Collection

Learn more about her to customize experiences.

INVITEData Sharing

DELIVERPersonal Experience

EARNConsumer Trust

Real-Time Content Experiences

Be where she is, when she is there.

Kohl’s, The Voice Live Tweeting

Surprise & Delight

Rewards come in all shapes and sizes.

Kohl’s wins over beauty lovers with free product

Victoria’s Secret Angels tweet with super engaged fans.

User Generated Content

Let her social content drive purchase.

Thank you.Amanda Williams Resource Associate Director, Social Strategy awilliams@resource.com @_amandawill