© 2011 Panasonic System Networks Europe.

Program Objectives

Why?Why?

•An essential part of our business

model and strategy moving forward,

this will assist in your business

planning and growth.

•Working closely with you our valued

Partners we will deliver a range of

benefits to help develop your business

and grow your client base.

•With your technical and industry

expertise, we will help you to supply

added-value for your clients and

become their trusted advisors

© 2011 Panasonic System Networks Europe.

Program Priorities

Deliver market share through partnersInformation assets and tools at your fingertips, sales cycles decreased.

© 2011 Panasonic System Networks Europe.

Technical and Sales Competency

Incremental expertiseImprove the quality of service for customers through Technical and Sales Seminars.

Be Accredited as Panasonic Network Communications Specialist.

© 2011 Panasonic System Networks Europe.

MARKETING SUPPORT

as

CERTIFICATION OF QUALITYReady-made marketing materials, tools to customize and execute campaigns

Build trust and streamline sales, use classification logos on marketing materials.

Your success, your benefit…

© 2011 Panasonic System Networks Europe.

Additional benefits?

WIDER SUPPORTRound Tables, Field Test and a range of other exciting activities. Increase your

knowledge of Panasonic, follow the needs of the market and sell more easily

© 2011 Panasonic System Networks Europe.

Partner Levels

Reward based on value/competencyWe need to differentiate the skill of our partners.

Your customers can see how is your commitment with Panasonic

All the names are exciting and you have always the opportunity to reach the

highest level.

© 2011 Panasonic System Networks Europe.

Four levels of commitment/ credentials

ExcellenceHighStandard

© 2011 Panasonic System Networks Europe.

What is your commitment?

SALES/ TURNOVERAre important but not essential

SKILLSHow ready and commit are you now and what is your expectation in a future?

© 2011 Panasonic System Networks Europe.

Program Portal

© 2011 Panasonic System Networks Europe.

Personalized Materials

© 2011 Panasonic System Networks Europe.

Marketing Services

Your own “Marketing Agency”You will have access to Points (Panasonic Marketing Points), having a nominal

currency value, based on a percentage of partner revenue with Panasonic.

Using Points you will be able to create marketing materials and activities through

the online Connect Portal.

© 2011 Panasonic System Networks Europe.

Marketing Services

MDF Funding - PanaPointsThe MDF funding that Panasonic will transfer to the partners to be used in these

marketing activities will be based on the turnover of the dealer in the previous

month.

Additional you can get extra points from the promotions that we will offer you.

4,000 € 20,000 Business Partner

8,000 € 40,000 Business Partner (Interim)

14,000 € 70,000 Solutions Partner

20,000 € 100,000 Solutions Partner (Interim)

30,000 € 150,000 Alliance Partner

40,000 € 200,000 Alliance Partner (Interim)

PointsEx-Pana Sales

© 2011 Panasonic System Networks Europe.

Marketing Services

Marketing ActivitiesPanasonic will work in order to create the most attractive campaigns for you. All

the campaigns will be thought in create the major number of Leads for you,

helping you to sell more.

•Personalized Marketing

Tools (Printed)

•Telemarketing

•House Fair Package

•New e-Configurator

License

•Breakfast Meeting

Coordination

•Gadgets

•Search Engine

•Direct Marketing

Materials (e.g. Post Cards,

etc)

•Emailing

•Landing Page

•Personalized Marketing

Tools (Data)o Leaflet

o Promotion Information

o Newsletter

o A4

o Banner

•Seminar/Training Voucher

•On-Site Support

•Demo Sample Ticket

3rd Stage2nd Stage1st Stage (Implemented)

© 2011 Panasonic System Networks Europe.

Lead Generation Tools

Track your leads to win that businessPartners will be able to manage any incoming or purchased leads through the

online lead management tool, to ensure ROI can be calculated.

© 2011 Panasonic System Networks Europe.

Program Benefits summary

Logos Yes Yes Yes

Templates (Letter/ Fax/ etc..) Yes Yes Yes

Sticker for Shop Windows Yes Yes Yes

Stickers for Cars 4 2 1

Shirts for Salesmen 2 1 -

Polo for Technicians 2 1 -

Pins 4 2 -

Logos Yes Yes Yes

Your new ImageMaterial that you can use in front the end user to show your quality and

commitment to Panasonic.

© 2011 Panasonic System Networks Europe.

Program Benefits summary

Your new ImageFlyers explaining to the end user what they can benefit from you.

© 2011 Panasonic System Networks Europe.

How To Participate

Discuss this with your Channel Account Manager today!

Submit your Partner Program Application Form

Enjoy the benefits that we have prepared for you!