Date post: | 17-Feb-2017 |
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CIYEE... BARU ELECT!!!
WELCOME ON BOARD
Transisi cek
Transisi cek
Remember This?
Transisi cekHow ‘minimum’ your transition
go?
Let’s Check!
Quiz!
1
What is Marketing/PR/D
M?
2
What is our ROLE?
3
If you don’t know why you are applying?
Just Kidding!
Marketing!
Marketing!
Communicating the value of the brand to customers for the purpose of promotion/selling the brand
Marketing!We Sell Our Product!
Public Relation!
Public Relation!The way we communicate
with public and media
Public Relation!
We Brand our Product!
Public Relation!
We Brand our Product!
Digital Marketin
g!
Digital Marketin
g!Marketing that use electronic
devices to connect with customer
Digital Marketin
g!We Market our Product
through Digital Channels!
How we do what we do in
AIESECHow Brand Experience Team do contribute in AIESEC
Program Marketing!
What is our main KPI?
What is our main KPI?% of conversion rate
How do we achieve that?
How do we achieve that?
% of people attracted to submit
% of people submit to interview
What are the activities?
What are the activities?
# of info booth – info session – class presentation
# of customer engagement (dm)
Reality Kicks In!!
BEWARE!
Timeline f**ked-
up!
Lack of HR
Doesn’t understand
your market!
Not planning well!
Lost Member
Good Ideas!
Innovative Promotional Tools
Innovative Promotional Tools
Innovative Marketing
Innovative Content
Innovative Content
Public Relations & Information Management
What is our main KPI?
What is our main KPI?
% of brand awareness
How do we achieve that?
How do we achieve that?
% of people attraction to EwA
% of people EwA go to Program
What are the activities?
What are the activities?# of EwA attraction activities
BEWARE!
Late doing PR
activities
Doesn’t understandin
g the role
In the end, it’s your choice
Do you want to repeat the
same mistakes?
Go transition!!
#We Believe We Achieve