NSG Eastern ConferenceAmerica's premier esports pipeline for developing competitors, where gamers become athletes and fans can watch humble beginnings become storied careers.
ABOUT NSG
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NSG is an esports network focused on serving semi professional, amateur, and developing gamers.
With roots in the industry back to 2007, the NSG team organized in 2014 to empower competitive video game communities with resources to grow. Starting with venue space, we quickly moved on to providing hardware, tournament administration, and broadcast services to gamer communities in Philadelphia including Fragadelphia, Cheeseadelphia, Go For Broke, and Brotherly Brawl.
With backing from top sports tech venture capital firm, SeventySix Capital, led by MLB World Series Champion Ryan Howard, and thanks to partnerships with local operators like Mad City, and GEXCon, we are proud to announce NSG Eastern Conference, the first step in laying a national framework for esports talent development.
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MISSION
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NSG's mission is to establish a national pipeline for esports talent and a strong ecosystem of team organizations, sponsors, and fans to support it.
We produce standardized, consistent, professional grade esports tournaments with a focus on player and fan experience. By connecting sponsors with our rapidly growing demographic of young generation gamers, we fund $5,000-$50,000 cash prize pots to help provide viability to amateur level team organizations.
The NSG competition standards ensure high quality consistent player experiences in an inclusive environment, open to all, and supportive of competitors with physical and/or mental disabilities.
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MONTHLY LEAGUES AND TOURNAMENTS
NSG ACADEMY EVENTS
MONTHLY BOOTCAMPS
SUMMER TRAINING CAMPS
ONLINE QUALIFIER EVENTS
CHAMPIONSHIPS D.C. LANS
$100,000 PRIZEPOTS
CHICAGO LANS
$50,000 PRIZEPOT
PHILADELPHIA LANS
$75,000 PRIZEPOT
NSG EASTERN CONFERENCE
EASTERN CONFERENCE LAYOUT
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A PIPELINE FOR ESPORTS ATHLETE DEVELOPMENTWe are creating America’s premier pipeline for esports athletes, where gamers become athletes and fans can watch humble beginnings become lucrative careers.
Gamer looking for a team? Team looking to compete or test your LAN skills? Come out to train, compete, and surround yourself with other competitors during our NSG Bootcamps, Monthly Events, and summer camps at Localhost Arena in Philadelphia (coming soon to DC and Chicago).
Our online qualifier events run by third party partners give competitors a chance to win travel costs to our LAN events.
Ready to see how you rank up? Compete at a LAN event in your esport to win cash, improve your NSG Ranking, and track your progression. Win the LAN and punch your ticket to the DC Championship LAN with full paid travel to compete against the best developing athletes in the country.
Open bracketing enables anyone to compete, even if you haven't been to an earlier LAN. Previous LAN winners will get priority seeding, paid travel, and lodging.
Large cash prizes will attract the best talent in the nation to compete for the glory on live stream in front of millions of viewers online.
BROADCAST VIEWERSHIP* EXPECTED ATTENDANCE*
REACH MILLIONS OF VIEWERSAccross 20 event broadcasts
5,000 UNIQUE ATTENDEESAccross 6 events
14 TO 30 YEARS OLDPrimary age range
WIDE SPREAD OF DEMOGRAPHICSReach 6 di�erent game communities with a heavy focus
on young generations in a wide socioeconomic and geographic spread
REACH INTERNATIONAL VIEWERS
60% USA 30% EU
ATTENDEE DEMOGRAPHIC
80% MALE 20% FEMALE
5% Asia/Africa5% Central/South America
70% LOCAL 20% NATIONAL
10% International
EXPECTED ANALYTICS
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* Based o� past event analytics
Events # of events
PrizepotTotals
Total in person
attendees
Estimated Total Unique
Content Views
EstimatedContent Watched
Hours
Fighting Games CommunityGo For Broke 3 2,765 1,500,000 1,250,000$50,000
Starcraft 2Cheeseadelphia 3 502 1,500,000 2,250,000$27,500
MaddenEastern Conference Bowl 3 1,830 1,500,000 2,000,000$20,000
Counter-Strike: GOMad City 3 1,589 2,750,000 4,125,000$50,000
Rocket LeagueName TBD 3 2,028 1,500,000 2,250,000$45,000
HearthstoneBrotherly Brawl 3 3,280 1,650,000 2,475,000$40,000
Total 18 11,994 10,400,000 14,350,000$232,500
EXPECTED ANALYTICS (CONT.)
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* Based o� past event analytics
Newzoo Global Esports Market Report
Newzoo Global Esports Market Report
AGE/GENDER: ESPORTS ENTHUSIASTS GLOBAL | 2016
AGE/GENDER: OCCASIONAL VIEWERS GLOBAL | 2016
191MILLION
194MILLION
M10-20
20%
M21-35
38%
M36-50
12%
M51-65
1%
F10-20
7%
F21-35
14%
F36-50
7%
F51-65
1%F51-65
1%
M10-20
17%
M21-35
27%
M36-50
15%M51-65
2%
F10-20
11%
F21-35
17%
F36-50
10%
ESPORTS REVENUE GROWTH
GLOBAL | 2015, 2016, 2017, 2020
2015 2016 2017 2020
BRAND INVESTMENT REVENUES(MEDIA RIGHTS, ADVERTISING, SPONSORSHIP)
TOTAL REVENUES(MEDIA RIGHTS, ADVERTISING, SPONSORSHIP, MERCHANDISE & TICKETS, GAME PUBLISHER FEES)
$730M$325M
$493M
$696M
$1488M
$350M
$517M
$1220MTOTALREVENUES
+51.7%YoY
TOTALREVENUES
+41.3%YoY
TOTALREVENUES
+35.6%CAGR
2015-2020
$230M
As our industry grows rapidly and continues to reach valuable demographics, we provide unique business opportunities for a wide variety of customers.
THE ESPORTS INDUSTRY
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VendorSponsor$2,500
Up to 10x15 Vendor booth on site at all NSG EC events, product placement on all broadcasts
Up to two 4x8 banner space available on site at all NSG EC events for hanging and/or standing
Logo placed on sponsor section of website
Logo placed on NSG EC program booklets handed out at all events
Logo placed on all NSG EC broadcast streams rotating banner space
30 second commercial played on all broadcasts’ rotation (o�-peak hours)
Logo placed on Eastern Conference merchandise
Customized product demonstration on all broadcasts
Customized 15 minute segment of broadcast branded with title sponsor (ie pros vs joes series)
Rename one event. “Your company presents...”
BroadcastSponsor$10,000
PartnerSponsor$15,000
Event TitleSponsor$25,000
Conference TitleSponsor$200,000
30 second commercial played on all broadcasts’ rotation (high-peak hours)
NSG Eastern Conference renamed to “Title Sponsor Eastern Conference powered by NSG”
CONFERENCE SPONSORSHIP BENEFITS
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