MakeYour

Heard

Background Concept

Brief Deliverables

The National Student Survey and the Your Student Suvey is an organisation that allows students to reflect and give feedback during their time on the course.

Commisioned by Leeds College of Art the aim was to produce a distinctive visual concept for the NSS & the YSS. The design should provide a consistent visual concept or identity that aligns the two surveys under the same promotional material.

The brief required a poster design for the campaign, which should include a slogan to encourage students to get involved.

The strapline for this brief was Voice Your Opinion to highlight to students that they have a voice and it needs to heard. The typographic style connotes that this is missing through the outlined words and through student particpation this void can be filled.

Branding guidelines.Poster designs.Printed material.Online variables.

Concept01

Typography

Apercu Bold has been used for the content of the posters, the simple san serif font is legible and eye catching from a distance and is complemented with the dashed outline for visual variation.

Colour + Pattern

The colour palette was influenced by the patriotic british flag,these tones are also used for voting system to link to the student survey.These fresh colours are vibrant against a black backdrop, making it eye catching.

Accompanied by bold pattern that is influenced by the Leeds College of Art logo to highlight the institutions involvement and to add visual depth.

Branding Guidelines02

Posters

The posters work as a set to highlight the strapline Voice Your Opinion as well as working alone with individual quotes on each poster. The pattern is different on each poster to visually represent movement and progression, which can be obtained by students interacting with the survery.

Distribution

The posters will be distributed around the university from the canteen to pop up stands. This will allow all students and vistors to see and engage with the campaign.

Poster Designs.01

Handbooks

A collection of proposed information handbooks, for students to find out more about the survey and how to interact with it. The booklets are specified to one survey and further information on the campaign.

Aesthetics

The signature colours run throughout the branding of these manuals and the mosaic pattern, to keep consistency within the campaign.

Print Presence03

Official Website

The campaign runs through the official Leeds College or Art website, with the posters adpating to the homepage. These posters work interactively with the strapline changing in the form of an animation highlighting the Voice Your Opinion message.

E-Invite

The E-invite extends this message using the posters in the same format, with the posters also working through an interactive animation to intrigue the target audience to emmerse themselves within the campaign.

Online Presence03