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NSW Speed Camera StrategyNSW Speed Camera Strategy
Safety, transparency and community engagement
Marg PrendergastGeneral Manager, Centre for Road Safety Transport for NSW
April 2015
Contents
• Road safety in NSW – Issues and strategy
• Speed management over time• Speed management over time
– Initiatives and community response
• Audit of speed cameras in NSW
• The NSW Speed Camera Strategy – Community Road Safety Fund
– Hierarchy of cameras and program expansion
– Signage policy
– Annual review
– Community nominations
• Changing community attitudes
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New South Wales
Key facts
• Population - 7.5m p
• Licence holders/vehicles – Approx 5m
• Road network – over 184,000kms
• Diverse environment
– Heavily trafficked urban roads
– Remote and regional high speed roadsroads
• Annual cost of crashes to community -Over $5 billion
NSW Road Safety Strategy
Safe Systems Approach• Towards 'Vision Zero'Towards Vision Zero
• Target: 30% reduction in deaths and serious injuries by 2021
• Engineering, education and enforcement
• Reflects national strategy
• Supported by targeted NSW sub-strategies and action plans
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NSW road toll
Number of Fatalities in NSW, Since 1923
1,3841400
600
800
1000
1200
1400
Num
ber
of F
atal
ities
309 309
231
0
200
400
1923
1930
1940
1950
1960
1970
1980
1990
2000
2010
2014
NSW fatality rate and key initiatives
Road Traffic Crash Fatalities per 100,000 Population,NSW, 1908-2014p
1950-1960sRapid
Motorisation 1990 RS 2000 Strategy
Dec 1982RBT
Oct 1971Compulsory Seat Belts
1970 (28.9)
WWII
1930sDepression
Peak of Roaring 1920s
10
20
30
litie
s pe
r 10
0,0
00 P
opula
tion
1989Heavy Vehicle Crashes
2000Graduated Licensing Scheme
2014p(4.1)
1908 (7.6)
0
1908
1920
1930
1940
1950
1960
1970
1980
1990
2000
2010
2014
Year
Fata
l
From 2000Increased focus on Speed Management
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NSW road toll - Behavioural factors
Percentage of Fatalities, Behaviour Factors, Urbanisation, 2014p
44%
50%
All NSW
Metropolitan41%
17%
12%
33%
15%
22%
16%
12%15%
20%
30%
40%
Per
cent
age o
f Fata
litie
s
Metropolitan
Country
5%
9%
0%
10%
Speed Fatigue Alcohol Restraint Non Usage
Behaviour Factors
Speed policy milestones - Pre 2009• Pre - 2000
– Mobile speed and red-light cameras operated by Police
• 2008– Mobile speed program ceases
• 2009• 2000
– Fixed speed cameras introduced in NSW
• 2003– 50km/h urban speed limit
• 2007
• 2009 – Demerits for speeding reduced
– New speed zoning guidelines
– Spike in NSW road toll
2007– Zero tolerance - speeding by
novice drivers
– 'Pinkie' public education
– Growth of fixed cameras
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Speed related fatalities - 2000-2010
256
250
300 NSW Speed Related Fatalities and Policy Initiatives, 2000 - 2010
New speed zoning guidelines
235
140
207
161150
200
250
Nu
mb
er o
f F
atal
itie
s
Start of fixed digital speed
camera program
June 2000 Adoption of 50km general urban
speed limit
Introduction of 50 school zone
fixed speed cameras
March 2007
Mobile speed program ceased
Mobile speed
cameras reintroduced
guidelines introduced
2009
50
100
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Year
Introduction of 'Pinkie' speeding
campaign and zero tolerance for speeding by 'P'
plate drivers June/July 2007
p gDecember 2008
Attitudes to speeding in NSW
Attitudinal research 2009• A quarter (24%) of drivers speed frequentlyA quarter (24%) of drivers speed frequently
• A further third (34%) speed some of the time
• Remaining drivers rarely (37%) or never (6%) speed
• Only 2 in 5 drivers (41%) felt it was unacceptable to travel 110km/h in a 100km/h zone
• Existing enforcement had strong levels of acceptance
• Speeding is common and is not yet seen as socially unacceptable
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Speed policy initiatives 2009 - 2011
Re-introduction of mobile speed cameras
• Interim program reintroduced July 2010p g y
• Larger program planned
• 'Anywhere, anytime' public education
• Outsourced delivery model
'Upgrade' of red-light camera sites
• New digital red-light speed technology
Point-to-point (average speed) cameras
• Targeting heavy vehicle speeding on key freight routes
Public response to speed initiatives
Safety Impact
• Immediate safety impact of mobile d d bli d tispeed cameras and public education
• Clear reductions in the road toll
Community Response
• Significant negative community and media feedback
• Introduction of warning signage
• Planned program expansion stalled
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Speed camera audit - Findings
NSW Auditor-General 2011
• Site selection was based on t bli h d l ti it iestablished selection criteria
• Overall, fixed cameras saved lives
• Some fixed cameras were not reducing crashes/ casualties
• New programs could not be evaluated - but early results were encouraging
• Greater transparency would improve public confidence
Speed camera audit - Outcomes
Immediate Government Response
• Switched off fixed cameras in 38 locationsSwitched off fixed cameras in 38 locations
• Detailed safety reviews to identify alternative works
Key Recommendations
• Develop an overarching speed camera strategy
• Annually review speed cameras, using 5 years of datay p , g y
• Publish speed camera crash and infringement data
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Follow up attitudinal research 2011
• Increased community support of cameras, including marked mobile (72%) d d li ht d (79%)
Response to Audit
(72%) and red-light speed (79%)
• Most agreed that cameras were mainly about revenue raising
Road safety reviews of new NSW Programs
• Interim mobile program contributed to 19% reduction in fatalities, 6% reduction in number of vehicles speeding
• Reductions in crashes and casualties at red-light speed locations
Broad stakeholder consultation
Fixed speed camera - 1km 'halo'
EXAMPLE OF SPEED PROFILE AROUND A FIXED SPEED CAMERA IN AN 80 KM/H ZONE
88
88
9190
87
85
90
79
80
85
90
95
eed
exc
eed
ed b
y 15
% o
f
veh
icle
s
78
75
-1000
-900
-800
-700
-600
-500
-400
-300
-200
-100 0
100
200
300
400
500
600
700
800
900
1000
Distance from camera in metres - Eastbound direction
Sp
e
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NSW Speed Camera Strategy
Published June 2012
• Road safety need to continue/expand new camera programs
• Based on research and extensive consultation
• Part of overall NSW Road Safety Strategy
• Improve community engagement
• Publish information to improve public understanding
• Ensure cameras are fair, credible and effective
The right camera in the right place can save lives
• Established by legislation
• All fines from speed and red-light
Community Road Safety Fund
All fines from speed and red light cameras are directed into this fund
• Fund road safety engineering, education & enforcement
• Addresses concerns of revenue raising
• Responds to motorist association petition & community feedbackpetition & community feedback
• Coupled with commitment to ongoing level of road safety funding
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Partnership approach:
Speed Cameras SupportPolice Enforcement
p pp• Enhanced Enforcement Program – enhancing the level of high
visibility police enforcement activities • Targeted operations to address dangerous behaviours• Motorcycle Response Teams • Deployment of new technologies
• Mobile speed – Network-wide deterrence
'Anywhere anytime'
Hierarchy of speed cameras in NSW
– Anywhere, anytime
• Red-light speed – High risk intersections– State-wide crash analysis
• Fixed speed – High risk 'blackspots'g p– Crash history -1km length
• Point to point (average)– Heavy vehicle speeding
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NSW speed camera program size
Program Prior to Strategy Post Strategy
Mobile 930 hrs per month 7000 hrs per month
Red-light speed
91 intersections 200 intersections(full program size: ongoing selection and installation)
Fixed 141 locations 107 locations (including 7 in warning mode)
Point-to-point 22 lengths 25 lengths
Speed camera signage policy
All speed cameras in NSW are signposted• Signs have been a feature of enforcement in NSW since theSigns have been a feature of enforcement in NSW since the
fixed speed camera program began
• Signs provide an opportunity for drivers to check their speed in high risk locations
• Strategy identified that clearer signage may increase perceptions of fairness, in particular
M bil d i d hi l ki– Mobile speed camera signs and vehicle markings
– Red-light speed camera signs and descriptions
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Enhancements to signage
Mobile speed cameras
• New warning sign up to 250m before marked vehicleNew warning sign up to 250m before marked vehicle
• Two signs clearly warn 'Mobile speed camera ahead'
Enhancements to signage
'Red-light speed' (formerly 'Safety') cameras
• Larger signage, installed on all intersection approaches
• Speed limit and clear terminology to reflect dual functionSpeed limit and clear terminology to reflect dual function
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Annual review of speed camera programs
Improving transparency
• Reviews each program against criteria in the Strategy
• Includes crash and infringement data as recommended by the Auditor-General
• Three reviews completed to date - 2012, 2013 and 2014
• Published on the Transport for NSW website
• Speed cameras that are not achieving benefits are short-listed for detailed safety reviewdetailed safety review
• Positive coverage and public feedback
Improving transparency
Annual Speed Camera Review 2014 - Key results
• Fixed speed
– 90% reduction in fatalities, and 40% reduction in injuries
– Two locations noted for detailed safety review
• Mobile speed
– Overall road toll reductions, and positive speed survey results
– More than 99% of vehicles pass a mobile speed cameras without getting fined
• Red-light speedg p
– Early results - 24% reduction in crashes and 36% reduction in casualties, including a 49% reduction in pedestrian casualties
• Point-to-point (average) speed
– Early results - Low heavy vehicle crash numbers and infringements
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Detailed safety review - ProcessUndertaken if annual review shows a camera is not delivering the expected road safety benefits. Process includes:
• Detailed crash analysis over length
• Community consultation
• Local advertising
• Review of community submissions
• Public meetings
• Onsite field review
• Independent road safety auditor
• Community and/or school representatives
• NSW Police and local government
• Motorists' association representatives
• Identification of alternative safety works
• Decision about future enforcement - Removal, warning mode or ongoing enforcement
Detailed safety review - Outcomes
• Following alternative road safety works:– In total, 35 camera locations decommissioned
– 7 camera locations in 'Warning Mode'
• Alternative works included:– Improved line marking and signage
– Speed zone changes
– Removal of roadside hazards
– Installation of safety barriers
• Monitoring of alternative works and Warning Mode
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Enabling community input
• SaferRoadsNSW.com.au
• Mobile speed cameras can pbe deployed at community and Police nominated locations
• Enables program to:– leverage Police operational
knowledge
– respond to local road safety concerns
– engage the public
Enabling community input
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Enabling community input
• Over 1900 community nominations received for locations across the state
• Reasons for nomination include – Speeding in school zones
– Heavy vehicle speeding
– Red-light running and speeding at intersections
– Speeding on local roads
– Older road user and pedestrian safetyOlder road user and pedestrian safety
• Email updates sent to subscribers when new camera locations approved
Public Education - 'Don't Rush'
• New execution of successful 'Don't Rush' campaign
• Focus on the human costs of speed related crashes
• Aimed at changing the way people view speed cameras
http://www.youtube.com/watch?v=ztP8-aSs6_U
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Public Education - 'Don't Rush'
• Outdoor advertising reflects:– key cameras used in different road environment
– Results of annual speed camera reviews– Results of annual speed camera reviews
Changing community attitudes
• Attitudinal research - 2013
• 92% approved of the NSW Community Road Safety Fund92% approved of the NSW Community Road Safety Fund
• 76% approved of the ability to nominate a location for a speed camera
• The perception that speed cameras are for:– Improving road safety - increased significantly
Revenue raising decreased– Revenue raising - decreased
• Speed camera requests now outnumber complaints 4:1
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256
300 NSW Speed Related Fatalities and Policy Initiatives, 2000 - 2014p
New speed zoning
Speed related fatalities - 2000-2014
140
207
152146
140
127
150
200
250
Nu
mb
er o
f F
atal
itie
s
Start of fixed digital speed
camera program
Adoption of 50km general urban
speed limit
Introduction of 50 school zone
fixed speed cameras
March 2007
Mobile speed program ceasedDecember 2008
Mobile speed
cameras reintroduced
NSW Speed
New speed zoning guidelines introduced
2009
50
100
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014p.
Year
Introduction of 'Pinkie' speeding
campaign and zero tolerance for speeding by 'P'
plate drivers
December 2008 Camera Strategy
June 2012
Helping drivers to comply
TfNSW SpeedAdviser Smartphone Application
• 72% agreed that a device that advised when they sped would help reduce their speeding
• Speed zone information and speed limit announcements
• Audio alerts warn drivers of speed limit changes, including when they g , g yenter a school zone, or if they are speeding
• Available for iPhone and Android
• Over 78,000 downloads since launch
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Next steps
• Speed remains the number one behavioural factor in the NSW road tollthe NSW road toll
• Ongoing annual review
• Speed attitudinal research 2015
• New speeding public education campaign
• Speed camera program evaluation
• Analysis of speed related serious injuries• Analysis of speed related serious injuries
• Rollout of red-light speed and new mobile locations
Key lessons from NSW experience
• Vital to take the community on the journey as camera enforcement increasescamera enforcement increases
• Publishing information strengthens programs and reduces negative feedback
• A speed camera needs to be, and continue to be, the right solution to the problem
• A lot of people like speed cameras enable them to• A lot of people like speed cameras - enable them to have a say!
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Contact details
Marg Prendergast
General ManagerGeneral Manager
Centre for Road Safety
Transport for NSW
Phone:+61 28265 7510
Email: [email protected]