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Business Plan NTIT Solutions, LLC: “Go Locker” Nigel Thomas Founder, CEO NTIT Solutions, LLC [email protected] Strictly Confidential
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  • Business Plan

    NTIT Solutions, LLC: “Go Locker”

    Nigel Thomas Founder, CEO NTIT Solutions, LLC [email protected] Strictly Confidential

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    Table of Contents

    I. Executive Summary ................................................................................................................................ 4

    A. Overview .......................................................................................................................................... 5

    B. Background and Mission .................................................................................................................. 5

    C. Market Problem ............................................................................................................................... 6

    D. NTIT Go Locker Solution ................................................................................................................... 7

    E. NTIT Competitive Advantage ........................................................................................................... 8

    F. NTIT Economic Model ...................................................................................................................... 8

    G. Timeline and Milestones ................................................................................................................ 10

    H. Exit Strategy ................................................................................................................................... 10

    II. Market Opportunity Sizing Analysis ..................................................................................................... 12

    III. Market Opportunity ............................................................................................................................. 13

    A. Package Delivery Industry .............................................................................................................. 13

    B. E-Commerce ................................................................................................................................... 13

    C. Package Locker Industry ................................................................................................................ 14

    IV. Business Development Strategy ........................................................................................................... 15

    A. Overview ........................................................................................................................................ 16

    B. Promotions ..................................................................................................................................... 16

    C. Web Marketing .............................................................................................................................. 16

    D. Partnerships ................................................................................................................................... 17

    E. Shipping and Package Delivery Industry Trade .............................................................................. 17

    V. Daily Operations ................................................................................................................................... 18

    A. Organizational Chart ...................................................................................................................... 19

    B. Management .................................................................................................................................. 19

    C. Workflows ...................................................................................................................................... 20

    D. Administration ............................................................................................................................... 20

    VI. Competitive Landscape ........................................................................................................................ 21

    VII. Financial Highlights ............................................................................................................................... 23

    A. Management’s Discussion & Analysis ............................................................................................ 24

    VIII. Management Summary ........................................................................................................................ 29

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    IX. Potential Risks and Suggested Mitigants .............................................................................................. 31

    I. Appendix ............................................................................................................................................... 33

    Income Statement : Pro Forma Annual ...................................................................................................... 38

    Operating Metrics: Pro Forma Annual ........................................................................................................ 39

    Balance Sheet: Pro Forma Annual............................................................................................................... 40

    Statement of Cash Flows & Debt: Pro Forma Annual ................................................................................. 41

    Preliminary Discounted Cash Flow Model: $20M - $25M .......................................................................... 43

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    I. Executive Summary

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    Use Cases: *Urban dwellers want to protect their valuable e-commerce package deliveries against theft, damage or weather *Urban dwellers who desire more convenience, predictability and privacy for locker delivery vs. home delivery *College students who move every year and sometimes find themselves in between mailing addresses *College students who value privacy and the security of locker delivery vs. to their dorm room or fraternity house

    Snapshot:

    First independent Parcel Locker delivery company in New York City - - focused on “last mile” delivery logistics

    10 parcel locker locations in New York City within the first 10 months of operations

    Value added services / functionality

    Management team with experience and credibility in shipping and logistics

    Seeking $550k to help fund the purchase of 10 indoor parcel lockers, marketing initiatives and working capital

    A. Overview

    NTIT Solutions, LLC (or “NTIT” or “the Company”) is the developer and marketer of “Go

    Locker” parcel lockers, the first independent parcel locker service in New York City. Go

    Lockers, with its smaller compartments and indoor form factor, will be available at

    indoor locations in urban cities and on / near college campuses. At initial launch, there

    will be five Go Locker banks at various partner retail locations near major subway

    stations for the convenience of pick up for commuters on the way back home.

    Management expects to activate an additional five locker banks within the next 10

    months for a total of 10 in the first year.

    NTIT was founded in 2012 by Nigel Thomas, an experienced software engineer and

    analyst for FedEx, who is setting up the Company and will manage the go forward day-to-

    day operations. NTIT and the Go Locker operations will initially be run out of dedicated

    office and warehouse space located at Nigel’s home in New York City.

    B. Background and Mission

    In Europe, particularly in Germany, parcel lockers have been well-established for over 10

    years, populated with 2,500 of DHL’s packstations. It was on a business trip to Dusseldorf

    six months ago, that Nigel discovered the popularity and utility of parcel lockers and

    when he identified its applicability to the New York City way of life. The next six months

    have been spent by Nigel on identifying the best suited parcel locker supplier and

    preliminary business model planning.

    Aided by the Internet, wireless connectivity and smartphones, we live in an “on demand”

    world in which consumers have the ability to control and customize delivery of

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    Parcel Lockers is

    Still a Nascent,

    Yet Growing

    Industry

    everything from digital video and audio content to package delivery. NTIT’s mission is to

    mitigate the waste of time, uncertainty and frustration inherent in package delivery.

    While 7.6% of all retail sales in 2012 (or $231 Billion) originated through the e-commerce

    channel, package delivery options in the U.S. remain limited, stuck in the traditional

    model.

    The parcel locker industry is a nascent, yet growing industry in the U.S. with large e-

    tailers like Amazon and large delivery companies like the U.S. Postal Service testing

    through pilot programs. Independent providers have sprung up in Toronto and San

    Francisco but to date, nobody has addressed the most urban geography in the United

    States - - New York City.

    Company Merits:

    The first and only independent parcel locker delivery and management company in New York

    Rapidly growing industry with huge market opportunity size

    Differentiated value proposition - - plans for functionality beyond parcel deposit / withdrawal

    Growth strategies: diversification of target market, location, form factors and P2P logistics

    Branding and name brand awareness is key - - familiarity breeds trust

    Parcel locker surface area prime for advertising

    Experienced Management Team experienced in shipping and logistics

    The Company is seeking approximately $550K to help fund the purchase of 10 indoor parcel lockers,

    marketing initiatives and working capital Sources and Uses table is illustrated below:

    C. Market Problem

    There are three major factors that are causing a large and growing problem for package delivery. (1) The

    United States is a nation that is increasingly shifting its shopping habits from in store to online.

    According to the U.S. Commerce Department, by 2017 10% of all retail sales will be e-commerce. (2)

    Sources & Uses of Capital

    SOURCES Total

    Paid-in Capial $0 Equipment HW & SW Costs:

    Bank Loan Funding $0 Service & Support Costs $356,070

    Equity Funding $542,959 Lease 1-Time Cost $26,400

    Transportation + Installation $45,530

    Subtotal Equipment & SW $428,000

    Operating Capital:

    Payroll $68,400

    Marketing $46,559

    Subtotal Operating Capital $114,959

    TOTAL SOURCES $542,959 TOTAL USES $542,959

    USES

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    The U.S. is also a working nation, with approximately 150 million employees (66% of the population). (3)

    As a nation, we are also working longer hours. Taking into aggregate consideration the factors 1 – 3, the

    probability to receive a package delivery in person at one’s home is becoming infinitesimally small. What

    are the alternatives? Receiving personal packages at work is generally frowned upon and there are

    numerous obvious issues with packages left at one’s doorstep including theft, physical damage and

    inclement weather. The other alternative, to advise the shipping company to hold for pick up at one of

    their retail locations, is inconvenient due to distance of location and limited hours of operation; and

    adds to the overall delivery time.

    Parcel lockers seem to be the logical solution and have proven to be successful and ubiquitous in

    Europe, Australia and New Zealand. However, outside of a few pilot programs in limited locations in

    Virginia, San Francisco and Seattle, independent parcel lockers are largely non-existent in the U.S.

    D. NTIT Go Locker Solution

    Go Locker provides three things to its customers: (1) convenience, (2) peace of mind and (3) ease of use.

    Future growth areas for Go Lockers will be in diversification of functionality and expansion of locations.

    One significant development that the Company is working on is the person-to-person (P2P) exchange

    business model, whereby Go Locker customer’s can exchange products and payment with each other.

    The Company seeks to find creative solutions for everyday consumer needs and create a brand through

    value proposition.

    Go Locker’s initial and near term solution set is illustrated in the table below:

    Features Location Pricing Future

    Functionality

    Center control console

    Alpha-numeric keypad

    Small, medium, large

    boxes

    10 -20 boxes

    Style / Appearance

    Bright colors

    Eye-catching

    Modern

    Advertising

    Urban

    New York City

    Boston (Future)

    Philadelphia (Future)

    Colleges

    NYU

    Columbia

    Boston / Cambridge

    (Future)

    Berkeley (Future)

    Small

    $2.00 for 1st 24 hrs

    $1.00 for Subsequent 24

    hrs

    Large

    $5.00 for 1st 24 hrs

    $2.50 for Subsequent 24

    hrs

    Refrigerated

    compartment for delivery

    of perishables

    Forwarding or redirecting

    Expansion of locations

    Person to Person

    exchanges (P2P)

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    E. NTIT Competitive Advantage

    For more detail on NTIT’s Go Locker competitive advantages as benchmarked against competitors,

    please refer to Section VII.

    NTIT’s Go Locker is the first independent provider and manager of parcel lockers in New York City. Go

    Lockers are agnostic to e-tailer and shipper, whereas Amazon’s lockers are dedicated to Amazon sales

    only. The US Postal Service’s Go Post, services US Postal deliveries only. The other independent parcel

    locker service providers such as Bufferbox and Swapbox have operations limited to Toronto and San

    Francisco, respectively.

    While NTIT plans to initially launch Go Locker in New York City, expansion plans include other

    geographical areas that are dense in colleges and students such as Boston and Chicago. Go Locker’s long

    term competitive advantage is comprised of both strategic location as well as increased functionality at

    the box itself.

    F. NTIT Economic Model

    Excel Financial Model detail provided upon request. See Appendix for additional detail.

    NTIT features an attractive business model driven by number of locker box bookings. The Company’s

    long term strategy is to (a) continue to increase the capacity of overall number of locker boxes and (b)

    continue to add functionality at each locker bank / console box. Additional functionality will not only

    help differentiate the Company’s products / services vs. those of the others but also will help diversify

    the revenue stream.

    The table below is a summary of the Company’s financial forecast in terms of Net Revenues, EBITDA

    (Earnings Before Interest, Taxes, Depreciation & Amortization; and adjusted for stock based

    compensation, if any) and Net Income for the forecast period. Note, for conservatism, the Company’s

    forecast model excludes price increases during the forecast period but it does assume a moderate

    level of utilization percentage increase, as is logical given the Company’s expected ad campaigns and

    viral growth through effective web marketing. Also note that while P2P (peer-to-peer) deliveries to

    the Go Locker will be an important future line of business, it is excluded from the forecast model.

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    NTIT Financial Summary Forecast

    Management has built a bottom up financial forecast model that incorporates assumptions from market

    precedent business models and Management’s expectations. It is currently contemplated that in the

    first year, there will be 10 Go Lockers deployed.

    Forecasted Number of Go Locker Deployments (Years 1 – 5)

    Revenue

    Management projects revenue for years 1 – 5 to be: $728K, $2.8M, $5.7M, $9.5M and $13.9M

    respectively. Assumes constant prices during the forecast period. The Company will have a solid level of

    Gross Profits, driven by a relatively low level of Cost of Revenue, consisting mostly of retail location

    rental expenses. Management forecasts Gross Margin to be in the high 80 percentile of overall revenue

    for most of the forecast period. The majority of the Company’s operating expenses will be salaries for

    $728,544

    $2,824,308

    $5,771,412

    $9,516,690

    $13,937,346

    $510,129

    $2,103,143

    $4,197,559

    $6,294,545

    $9,705,988

    $307,472

    $1,344,063

    $2,707,942

    $4,075,351

    $6,300,025

    $0

    $2,000,000

    $4,000,000

    $6,000,000

    $8,000,000

    $10,000,000

    $12,000,000

    $14,000,000

    $16,000,000

    Year 1 Year 2 Year 3 Year 4 Year 5

    Revenue EBITDA Net Income

    0

    20

    40

    60

    80

    100

    120

    140

    1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 59

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    the couriers to deliver the last mile and stock the lockers; and marketing, sales and advertising.

    Management projects to become profitable in year 1 and operating income for years 1 – 5 to be: $471K,

    $2.1M, $4.2M, $6.3M and $9.7M, respectively. Corresponding operating margins are from 65% to 70%.

    Management expects that the remaining 50% of excess cash (after debt service and principle paydown

    (if any), reinvestments and other), will be distributed to the equity holders on a pro rata basis.

    Reinvestment will be for new product development costs. The Company’s cash balance will grow to

    reach $6.3M in year 5. The Company may use cash to make acquisitions of more lockers than forecasted

    in the model or make acquisitions of existing locker companies - -perhaps even verticalize the supply

    chain by acquiring a locker manufacturer.

    G. Timeline and Milestones

    As of business plan date, Management has accomplished the following milestones:

    Incorporation of NTIT Solutions, LLC

    Negotiating parcel locker supply

    Assembled advisory board

    Business model planning

    Management’s strategic plan is to secure the seed financing required to procure the initial set of 5 parcel lockers and deploy the required capital to fund strategic marketing campaigns.

    Specifically, the following represents the execution timeline:

    T - 6 Months: Close on equity funding

    T - 5 Months: Finalize parcel locker supply contracts with manufacturer

    T - 3 Months: Finalize partnerships / contracts with retail location owner

    T - 2 Months: Customization of user front end and back end software

    T - 1 Months: Hire and train part time courier / delivery staff

    T - 1 Months: Pre-marketing, advertising, social media campaigns and publicity

    T – 0 Months: Launch initial set of 5 parcel lockers

    H. Exit Strategy

    A seed round investment in NTIT has the potential to generate multiples of return on investment from

    the initial set of 5 parcel lockers and an additional set of 5 within the first 10 months. The Company’s

    growth strategy includes increased technology and functionality of each machine, geographical

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    expansion and other high growth and value added services. Management will be focused on driving top

    line growth as well as bottom line profitability.

    Liquidity or exit scenarios include strategic sale or accessing the public markets. Management may also

    consider a leveraged recapitalization in the private bank markets as well. NTIT may be an attractive

    acquisition target to other large e-commerce sites such as eBay, Craigslist or Walmart.com.

    Management may consider an Initial Public Offering.

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    II. Market Opportunity Sizing Analysis

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    III. Market Opportunity

    A. Package Delivery Industry

    The Package

    Delivery

    Industry is

    Large and

    Growing

    According to the respective websites of each of FedEx, UPS and USPS, there were over 11

    billion packages delivered just amongst these three companies in 2012. Combined, these

    three companies totaled $142 Billion in revenue in 2012.

    Global Package Delivery Volume in 2012 (units in Billions) Global Revenues in 2012 ($ in Billions)

    Source: FedEx, UPS, USPS websites

    The package delivery industry is a very competitive one that has grown exponentially in the

    last few years. With greater numbers of businesses operating globally and with the increase

    of e-commerce, parcel shipping has become an important element of the economy.

    B. E-Commerce

    E-commerce

    will reach

    $370 Billion in

    sales by 2017

    10% of all

    Retail Sales

    will be

    Transacted

    over the

    Internet

    According to the U.S. Commerce Department, e-commerce sales revenue was $231 Billion in

    2012 and is expected to grow 13.4% to reach $262 Billion in 2013. By 2017, e-commerce

    sales in the U.S. is expected to reach $370 Billion or 11.3% Compounded annual growth rate

    (CAGR) from $195 Billion in 2011. In 2012, 7.6% of all retail sales were executed over the

    Internet. By 2017, e-commerce sales are expected to constitute 10% of all U.S. retail sales.

    U.S. E-Commerce Market Size and Forecast

    Source: U.S. Commerce Department, Forrester, comScore, Internet Retaiker

    3.6

    4.1

    3.3

    0

    0.5

    1

    1.5

    2

    2.5

    3

    3.5

    4

    4.5

    FedEx UPS USPS

    $42.0 $45.0

    $65.0

    $-

    $10.0

    $20.0

    $30.0

    $40.0

    $50.0

    $60.0

    $70.0

    FedEx UPS USPS

    $195

    $231

    $262

    $370

    6.8%7.6%

    8.0%

    10.0%

    0.0%

    5.0%

    10.0%

    15.0%

    $-

    $50

    $100

    $150

    $200

    $250

    $300

    $350

    $400

    2011 2012 2013 2017

    E-c

    om

    merc

    e S

    ale

    s a

    s a

    Perc

    enta

    ge o

    f To

    tal R

    eta

    il S

    ale

    s

    E-C

    om

    merc

    e S

    ale

    s in $

    Bill

    ions

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    C. Package Locker Industry

    Europe and

    Australia are

    Parcel Locker

    Leaders

    Parcel Lockers

    is Still a

    Nascent, Yet

    Growing

    Industry

    North

    American

    Parcel Locker

    Coverage is

    Concentrated

    Market research conducted by Irish parcel carrier, Nightline (“Parcel Motel”),

    has shown that consumers like the idea of being able to collect deliveries at a

    time and place of their choosing rather than having to organize their day in

    order to wait at home for a knock on the door from a courier or arranging to

    pick up a carded delivery from the post office.

    Although no comprehensive research coverage yet exists for this industry,

    below is a list of selected players and their statistics.

    Parcel Motel: 400 terminals, 20% growth

    Amazon Parcel Locker: Testing in 7-11 stores in Seattle; 8,100 7-11

    locations worldwide

    USPS “Go Post”: 31 Terminals in pilot program in Virginia

    Swapbox: 8 terminal locations all in the San Francisco Bay Area

    Bufferbox (acquired by Google for approx $20 Million): approximately

    20 locations in Canada

    DHL Packstation: 2,500 located in Germany

    Europe and Australia lead this industry have had a head start; parcel lockers

    have just recently gained penetration in the U.S. and currently coverage is

    concentrated in a few select areas and limited nationally.

    North America Parcel Locker Coverage

    Source: PlanIt Business research

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    IV. Business Development Strategy

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    A. Overview

    Access to Go Locker is exclusively through the Internet from its website and forthcoming smartphone

    app. Users will be able to find the closest and most convenient Go Lockers for them and select the

    corresponding mailing address for the shipment of their product. Therefore, Go Locker’s visibility and

    accessibility through the search engines, Google, Bing and Ask, is critical for NTIT’s success. NTIT will

    devote the necessary resources to search engine optimization and search engine marketing. Social

    marketing and media will also play a huge role in Go Locker’s promotion, publicity, advertising and viral

    marketing.

    Management realizes that customer education will play an important role in its marketing and sales

    strategy. Confused customers are usually non-buyers. Management will produce intuitive and

    compelling "how to” videos in order to educate its customers and also benefit from the enhanced

    search engine marketing that web videos provide for key word searches.

    B. Promotions

    Management may consider limited time and/or permanent promotions that encourage viral word-of-mouth marketing by satisfied customers. For example, a referring customer may receive a limited number of package deliveries for free as an incentive.

    C. Web Marketing

    Management expects to dedicate significant time and effort into web marketing of Go Locker. Web

    marketing includes SEO and SEM (search engine optimization and marketing, respectively). Some

    specific examples of web marketing includes:

    Pay Per Click (“PPC”) o Google Ad Words o Bing o Ask o Network content pages

    Direct User acquisition from partner sites o Establishing cross-listing relationships with other industry leaders o Reciprocal advertising for corporate sponsorship / online advertising

    Organic Growth Initiatives

    Search Engine Optimization o Key word tagging o Use of video o Back links to other partner websites

    Invitations / Referrals from existing registered users

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    Blogs

    Posts on social networking and media sites (Facebook, Twitter)

    D. Partnerships

    E-tailer Partnerships

    Management will pitch synergistic relationships with the leading e-commerce market leaders such as

    eBay, Walmart.com and others whereby Go Lockers are offered as the shipping destination in a pull

    down menu for their customers as they go through the checkout process for their purchases. In return,

    NTIT can either offer (a) to subsidize a part of the shipping cost for their customer, (b) advertise on the

    Go Locker and/or (c) offer a discount coupon code for their customers. For Go Locker such a deal(s) will

    not only increase its visibility to the massive installed base of ebay and Walmart.com customers but also

    will save on “last mile” costs. For the e-commerce leaders they get advertising space on each Go Locker

    bank and an opportunity for their customers to get discounts on shipping and/or the actual end product.

    Branded Products Partnerships

    Management will also pitch the same synergistic relationships offered to the leading e-commerce

    market leaders as it will directly to branded retailers with an online presence such as Gap.com,

    Officedepot.com, gilt.com, etc.

    E. Shipping and Package Delivery Industry Trade

    NTIT will devote resources into the various package shipping and delivery industry trade associations,

    conventions and print and web media. Management will be an active participant in selected package

    delivery conventions, trade shows and seminars.

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    V. Daily Operations

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    A. Organizational Chart

    Management expects that a lean organizational chart ought to be sufficient to support the first set of 10

    Go Lockers. Nigel will do the sorting and grouping of the day’s packages received at the NTIT warehouse

    and allocate them for the two NTIT couriers for “last mile” delivery and population of the Go Lockers.

    B. Management

    Nigel is the principal owner and CEO of NTIT. His day to day responsibilities will be package receiving,

    sorting and allocation to each of the couriers, which will occupy his late afternoon hours. Earlier in each

    day, Nigel will focus on software management and monitoring of orders, customer service and

    marketing / business development initiatives. Nigel will likely add additional management team

    members at the time the Company expands beyond its initial set of 10 Go Lockers.

    Nigel Thomas

    (Owner, CEO)

    Courier / Delivery #1

    Go Lockers

    (x5 locations)

    Courier / Delivery #2

    Go Lockers

    (x5 locations)

    Advisory Board

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    C. Workflows

    User Experience

    Backend Management / Operations

    D. Administration

    NTIT will implement a disciplined and organized approach to the books and records and administrative

    management. Certain of the administrative tasks are outlined below:

    Customer enters Go Locker shipping address

    Package is routed to NTIT

    warehouse

    Packages are sorted, affixed a QR code and

    allocated to couriers

    Courier places package into

    locker and sets code

    Customer receives email

    notice with access code

    Recieve packages and "check them in"

    A specific locker assigned

    with new access code

    Packages are sorted, affixed a QR code and

    allocated to couriers

    Courier places package into

    locker and sets code

    Resolve any issues with customer service,

    returns, etc

    •Quickbooks

    •Management

    •Outsourced CPA firmAccounting, Payroll, Taxes

    •Outsourced engagements

    • Web and Social Media MarketingLegal, Technical and Other

    Professional

    •Management

    •ACH and in-person banking

    Reporting , Banking and Logistical

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    VI. Competitive Landscape

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    Benchmarking Against Other Parcel Locker and Management Companies

    NTIT Go Locker

    SwapBox

    BufferBox

    Amazon Locker

    USPS Go Post

    DHL PackStation

    Location New York City San Francisco, CA Toronto, Canada

    SF, CA

    Seattle, WA; SF, CA Virginia Germany, Europe

    Number of Terminal Units 5 – 10 in Yr 1 8 20 >50 31 2,500

    Agnostic or Dedicated Agnostic Agnostic Agnostic Dedicated to amazon site sales

    Dedicated to USPS delivery channel

    Dedicated to USPS delivery

    channel

    Indoor / Outdoor Indoor Indoor Indoor Indoor Indoor / Outdoor Outdoor

    Venue Partners TBD (Targeting CVS)

    Random proprietors

    7-11, Sobeys 7-11, Staples, Radio Shack

    N/A N/A

    Value Added Services Future: refrigerated

    boxes; redelivery; forwarding

    N/A N/A N/A N/A N/A

    Pricing Small: $2 / $5 (1st 24 hrs /

    Subsequent 24 hrs)

    Large: $5 / $2.50 (1st 24

    hrs / Subsequent 24

    hrs)

    1st package Free

    $1.99 subsequent packages

    Currently Free $0 $0 $0

    Funding TBD N/A $20 Million N/A N/A N/A

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    VII. Financial Highlights

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    A. Management’s Discussion & Analysis

    Excel Financial Model detail provided upon request. See Appendix for additional detail.

    NTIT features an attractive business model driven by number of locker box bookings. The Company’s

    long term strategy is to (a) continue to increase the capacity of overall number of locker boxes and (b)

    continue to add functionality at each locker bank / console box. Additional functionality will not only

    help differentiate the Company’s products / services vs. those of the others but also will help diversify

    the revenue stream.

    The table below is a summary of the Company’s financial forecast in terms of Net Revenues, EBITDA

    (Earnings Before Interest, Taxes, Depreciation & Amortization; and adjusted for stock based

    compensation, if any) and Net Income for the forecast period. Note, for conservatism, the Company’s

    forecast model excludes price increases during the forecast period but it does assume a moderate

    level of utilization percentage increase, as is logical given the Company’s expected ad campaigns and

    viral growth through effective web marketing. Also note that while P2P (peer-to-peer) deliveries to

    the Go Locker will be an important future line of business, it is excluded from the forecast model.

    NTIT Financial Summary Forecast

    $728,544

    $2,824,308

    $5,771,412

    $9,516,690

    $13,937,346

    $510,129

    $2,103,143

    $4,197,559

    $6,294,545

    $9,705,988

    $307,472

    $1,344,063

    $2,707,942

    $4,075,351

    $6,300,025

    $0

    $2,000,000

    $4,000,000

    $6,000,000

    $8,000,000

    $10,000,000

    $12,000,000

    $14,000,000

    $16,000,000

    Year 1 Year 2 Year 3 Year 4 Year 5

    Revenue EBITDA Net Income

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    Forecast

    Management has built a bottom up financial forecast model that incorporates assumptions from market

    precedent business models and Management’s expectations. It is currently contemplated that in the

    first year, there will be 10 Go Lockers deployed.

    The financial forecast model is driven from the following projections for Go Locker:

    1. Number of Cumulative Go Lockers at any given month

    2. multiplied by, penetration % for utilization rate

    = Number of Go Lockers utilized

    3. multiplied by, average price per individual locker by size

    = Sales Revenue from Locker Booking

    4. plus, Probability to Specialty functions, multiplied by average price for specialty function

    = Sales Revenue from Specialty Lockers / Functionality

    5. plus, Number of advertising spaces available on locker, multiplied by average price per month

    = Sales Revenue from Advertising

    Forecasted Number of Go Locker Deployments (Years 1 – 5)

    0

    20

    40

    60

    80

    100

    120

    140

    1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 59

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    Revenue

    Management projects revenue for years 1 – 5 to be: $728K, $2.8M, $5.7M, $9.5M and $13.9M

    respectively. Assumes constant prices during the forecast period.

    NTIT Revenue Forecast Annualized

    Gross Profit

    The Company will have a solid level of Gross Profits, driven by a relatively low level of Cost of Revenue,

    consisting mostly of retail location rental expenses. Management forecasts Gross Margin to be in the

    high 80 percentile of overall revenue for most of the forecast period.

    Forecasted Gross Income and Margin

    $728,544

    $2,824,308

    $5,771,412

    $9,516,690

    $13,937,346

    $0

    $2,000,000

    $4,000,000

    $6,000,000

    $8,000,000

    $10,000,000

    $12,000,000

    $14,000,000

    $16,000,000

    Year 1 Year 2 Year 3 Year 4 Year 5

    78.0%

    79.0%

    80.0%

    81.0%

    82.0%

    83.0%

    84.0%

    85.0%

    86.0%

    87.0%

    88.0%

    $0

    $2,000,000

    $4,000,000

    $6,000,000

    $8,000,000

    $10,000,000

    $12,000,000

    $14,000,000

    Year 1 Year 2 Year 3 Year 4 Year 5

    Gro

    ss P

    rofi

    t M

    arg

    in %

    Gro

    ss P

    rofi

    t $

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    Operating Income

    The majority of the Company’s operating expenses will be salaries for the couriers to deliver the last

    mile and stock the lockers; and marketing, sales and advertising. Management expects the model to

    scale with volume. It is expected that the Company will be run efficiently with a relatively light level of

    human resources. Initially, the warehousing, sorting and allocation of deliveries will occur at the office

    space located at Nigel’s personal residence. Management has modeled a standalone office space and

    warehouse in year 3 of the projections.

    The CEO will draw a full time salary soon after the second year and it is contemplated that the customer

    support staff will be added to the payroll in the second and third years. Management projects to

    become profitable in year 1 and operating income for years 1 – 5 to be: $471K, $2.1M, $4.2M, $6.3M

    and $9.7M, respectively. Corresponding operating margins are from 65% to 70%.

    Forecasted Operating Income and Margin

    Dividends

    Management expects that the remaining 50% of excess cash (after debt service and principle paydown

    (if any), reinvestments and other), will be distributed to the equity holders on a pro rata basis.

    Reinvestment will be for new product development costs.

    Cash Balance

    The Company’s cash balance will grow to reach $6.3M in year 5. The Company may use cash to make

    acquisitions of more lockers than forecasted in the model or make acquisitions of existing locker

    companies - -perhaps even verticalize the supply chain by acquiring a locker manufacturer. Excess free

    cash flow (after income taxes, interest payment on any debt) will be dedicated in the following

    priorities: first, to debt paydown (if any), second to reinvestments, third to dividend distributions and

    the remaining will go to cash.

    60.0%

    62.0%

    64.0%

    66.0%

    68.0%

    70.0%

    72.0%

    74.0%

    $0

    $2,000,000

    $4,000,000

    $6,000,000

    $8,000,000

    $10,000,000

    $12,000,000

    Year 1 Year 2 Year 3 Year 4 Year 5

    Op

    era

    ting

    Inco

    me M

    arg

    in %

    Op

    era

    ting

    Inco

    me $

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    Forecasted Cash Balance

    Sources & Uses

    The Company is seeking approximately $550K in equity capital to fund the start up costs and working

    capital expenses of the Company.

    Sources & Uses of Capital

    $0

    $1,000,000

    $2,000,000

    $3,000,000

    $4,000,000

    $5,000,000

    $6,000,000

    $7,000,000

    Year 1 Year 2 Year 3 Year 4 Year 5

    SOURCES Total

    Paid-in Capial $0 Equipment HW & SW Costs:

    Bank Loan Funding $0 Service & Support Costs $356,070

    Equity Funding $542,959 Lease 1-Time Cost $26,400

    Transportation + Installation $45,530

    Subtotal Equipment & SW $428,000

    Operating Capital:

    Payroll $68,400

    Marketing $46,559

    Subtotal Operating Capital $114,959

    TOTAL SOURCES $542,959 TOTAL USES $542,959

    USES

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    VIII. Management Summary

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    Name Position

    NTIT Solutions, LLC Management

    Nigel Thomas Founder, CEO

    James J. Parker Advisor

    Selected Biographies

    Nigel Thomas, Founder and CEO

    Nigel is the Founder and CEO of NTIT Solutions, LLC. Nigel will be chiefly focused on operations, business

    development and overall strategy. Nigel has more than thirteen years of software development

    experience in the area of parcel delivery and logistic. Nigel was recruited by FedEx services immediately

    after completing undergraduate studies at Northeastern University located in Boston Massachusetts. He

    also completed a Masters in Industrial Engineering with a concentration on information technology from

    the University of Central Florida.

    At FedEx, Nigel quickly moved through the ranks from junior software developer to senior software

    developer to business application advisor. His body of work included developing revenue systems to

    comply with changes resulting from the North American Free Trade Agreement (NAFTA), designing an

    imaging system to store and retrieve customs documents for all countries served by FedEx, manage

    multinational projects related to FedEx Billing online, Implement digital signature technology for FedEx

    customers in Asia, Europe, and Latin America.

    James J. Parker, Advisor

    James is a tax partner and national leader of Cherry Bekaert’s Specialty Tax Group. James has more than

    20 years of experience serving the tax planning and compliance needs of public and private companies

    as well as high net worth individuals. Prior to joining Cherry Bekaert, James served in the tax service

    practices of several large accounting firms, the last 14 years with McGladrey & Pullen and Grant

    Thornton.

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    IX. Potential Risks and Suggested Mitigants

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    Market Demand Risk E-commerce is expected to make up 10% of all retail sales by 2017

    Market Demand Risk (cont’d) DHL’s Packstation serves as a precedent in Europe; Success of independents in the U.S.

    Maintenance Risk Indoor locations protects from weather, vandalism; software is centrally managed

    Execution Risk Couriers to populate lockers are trained NTIT Solutions employees

    Financing Risk Significant portion of uses of cash to come from paid-in capital

    Competition Risk First mover advantage in location (New York); first mover advantage in functionality

    Potential Risks Mitigants

    Key Man loss Key Management “skin” in the “game”

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    I. Appendix

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    NTIT Solutions, LLC

    Financial Model

    Summer 2013

    TABLE OF CONTENTS

    Sources & Uses

    Model Rationale

    Pro Forma Model (60 Month / 5 Yr Projected Financials)

    Control Panel

    P&L Forecast Build Detail

    Capital Budget

    Illustrative Charts and Graphs

    Valuation

    Backup Worksheets

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    NTIT Solutions, LLC MODEL RATIONALE

    INSTRUCTIONS: This model contains circular references, therefore the user must turn on manual calculations and press [F9] to recalculate.

    --> Tool / Options / Calculation / Manual

    Press [F9] to recalculate

    P&L Inputs: Forecast Methodology Description

    User Metrics:

    Number of Locker Banks

    Forecast Methodology Based on initial set of number of locker banks per Management's estimates

    Util ization Management's estimates

    Number of Lockers per Bank per Size Small, Med, Large Based on manufacturer's specifications: 1st 24 hour price + probability of subsequent 24 hrs times late fee

    Other Services Special Functionality Value added services / functionality at the machine demands a premium pricing: probability of usage times util ization rate

    Advertising Ad space available on exterior of machine: Number of spots times fixed price per month per spot

    Cost of Revenue:

    1-time and recurring fees, per locker bank and flat Based on Pricing Schedule of Potential Manufacturer

    Based on industry standards

    Operating Expenses

    Facil ities

    Office Rent Operations and warehouse run out of home office initially; transition to leased location with growth

    Telecom / Mobile / Internet Operations and warehouse run out of home office initially

    Util ities Operations and warehouse run out of home office initially; transition to leased location with growth

    Facilities Insurance Operations and warehouse run out of home office initially; transition to leased location with growth

    Sales and Marketing

    Print & Display Adverstising Management Expectations

    Pay Per Click Advertising Management Expectations

    Sales / Trade Shows / Travel & Entertainment Management Expectations

    Event Coverage & Travel Management Expectations

    Marketing / Advertising / Promotion / PR Management Expectations

    Payroll

    Salaries No payroll in pre-funding phase until product launch in month 1. Base salaries are stepped up by an increase each year in years 3 - 5

    Un-named Head Based on industry average metric of $600k in revenue per employee.

    Payroll tax Industry standard

    Benefits Assumption based on total payroll

    Stock Based Compensation Non-cash stock based compensation expense for stock awards and options

    Outsourced Consultants / Counsel

    Law Firm Forecast assumption

    Audit Firm Forecast assumption

    Environmental Consulting Forecast assumption

    Media Consulting Forecast assumption

    SEO, Marketing, PPC Consulting Forecast assumption

    Model Inputs:

    Income Statement:

    - Assumes company starts recording financials on month 1.

    - Dividends payments to equity holders commence in year 2 .

    - Assumes a tax rate when profitable

    Balance Sheet Inputs:

    - Assumes for working capital accounts

    - Assumes debt paydown with excess cash flow according to a modest % of cash flow (see assumption below) and then cash build when debt serviced. No dividends in year 1.

    Statement of Cash Flows Inputs:

    - Dividends paid after any debt service from cash flows in years 2 - 5 when profitable

    OTHER MODEL INPUTS

    Tax Rate 35.0%

    Interest Rate on Debt 6.0%

    Interest Rate on Cash 0.5%

    Rate of Debt Paydown from Excess Cash 33.3%

    Philanthropic 0.0%

    Dividend Payout 50.0%

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    Source /

    Mo 1 - 3 Mo 4 - 10 Growth (Yr 2 - 3) Growth (Yr 4 - 5) Rationale

    Number of Locker Banks 3.0 7.0 24.0 36.0

    Utilization 75.00% 80.00% 80.00% 80.00%

    Stat Mix % Price Late Penalty Prob Late Avg Days Late

    Number of small lockers per bank 20.0 50.0% 2.00$ 1.00$ 2.50% 1.0

    Number of medium lockers per bank 15.0 25.0% 3.50$ 1.75$ 5.00% 2.0

    Number of large lockers per bank 10.0 25.0% 5.00$ 2.50$ 7.50% 3.0

    Specialty Functions 5.0% 5.00$

    Advertising Space per Bank 5.0 1,500.00$

    Cost of Revenue Source / Rationale

    Stat

    Credit Card & Processing Fee 3.00%

    Retail Space Rental per Locker Bank 1,000.00$ Per Locker Bank, per Month

    Depreciation & Amortization per year 38,247$ Calculation

    Revenue Assumptions

    Cost of Revenue Assumptions

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    Operating Expenses Starting Put into

    Monthly Base Service Basis

    Facilities

    Office / Warehouse 5,000$ 37 per head Management's Estimate

    Telecom / Mobile / Internet 1,000$ 37 per head Management's Estimate

    Utilities 500$ 37 per head Management's Estimate

    Facilities Insurance 5.0% 37 per rent Management's Estimate

    Sales & Marketing

    Print & Display Adverstising 20,000$ 25 Per mo Management's Estimate

    Pay Per Click Advertising 1,000$ 1 Per mo Management's Estimate

    Sales / Trade Shows / Travel & Entertainment 3.3% % of GP Management's Estimate

    Event Coverage & Travel 3.3% % of GP Management's Estimate

    Marketing / Advertising / Promotion / PR 3.3% % of GP Management's Estimate

    Payroll Starting Annual Base

    Business Development Management's Estimate

    CEO $100,000 13 per head Management's Estimate

    Operations Management's Estimate

    Courier 1 $30,000 1 per head Management's Estimate

    Courier 2 $30,000 1 per head Management's Estimate

    Courier 3 $30,000 25 per head Management's Estimate

    Courier 4 $30,000 37 per head Management's Estimate

    Courier 5 $30,000 49 per head Management's Estimate

    Customer Support Management's Estimate

    Representative 1 $24,000 13 per head Management's Estimate

    Representative 2 $24,000 25 per head Management's Estimate

    Sales & Marketing Management's Estimate

    Director Sales, Marketing $75,000 37 per head Management's Estimate

    Administrative Management's Estimate

    Office Manager / HR Manager $36,000 37 per head Management's Estimate

    Executive Assistant $24,000 25 per head Management's Estimate

    Receptionist $24,000 49 per head Management's Estimate

    Un-named Head $24,000 49 Rev per head $1,000,000 Management's Estimate

    Payroll Tax 4.0% per salary Management's Estimate

    Benefits 10.0% per salary Management's Estimate

    Stock Based Compensation Expense 0.0% per salary Management's Estimate

    Outsourced Consultants / Counsel Management's Estimate

    Law Firm $3,600 1 per year Management's Estimate

    Auditors / Tax $5,000 37 per year Management's Estimate

    Consulting $10,000 37 per year Management's Estimate

    Operating Expense Assumptions

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    Income Statement : Pro Forma Annual

    Year 1 Year 2 Year 3 Year 4 Year 5

    Gross Revenues:

    Small Box Bookings $71,078 $268,272 $548,208 $903,960 $1,323,864

    Medium Box Bookings $101,351 $382,536 $781,704 $1,288,980 $1,887,732

    Large Box Bookings $117,366 $442,980 $905,220 $1,492,650 $2,186,010

    Specialty Function Bookings $0 $74,520 $152,280 $251,100 $367,740

    Advertising $438,750 $1,656,000 $3,384,000 $5,580,000 $8,172,000

    Total Gross Revenue $728,544 $2,824,308 $5,771,412 $9,516,690 $13,937,346

    Cost of Revenues:

    Credit Card & Processing Fee $21,856 $84,729 $173,142 $285,501 $418,120

    Retail Space Rental per Locker Bank $78,000 $276,000 $564,000 $930,000 $1,362,000

    Depreciation & Amortization $38,247 $38,247 $38,247 $38,247 $38,247

    Total Cost of Revenues $138,103 $398,976 $775,389 $1,253,748 $1,818,367

    Gross Profit $590,441 $2,425,332 $4,996,023 $8,262,942 $12,118,979

    Operating Expenses:

    Sales, Marketing and General & Administrative $46,559 $147,076 $534,431 $1,528,625 $1,911,658

    Payroll (ex stock based comp) $68,400 $209,760 $298,680 $459,420 $520,980

    Stock Based Compensation Expense $0 $0 $0 $0 $0

    Outsourced Consultants / Counsel $3,600 $3,600 $3,600 $18,600 $18,600

    Total Operating Expenses $118,559 $360,436 $836,711 $2,006,645 $2,451,238

    Operating Income (EBIT) $471,882 $2,064,896 $4,159,312 $6,256,298 $9,667,741

    Interest Income $1,152 $2,892 $6,752 $13,474 $24,605

    Interest Expense $0 $0 $0 $0 $0

    Pre-Tax Income $473,034 $2,067,789 $4,166,064 $6,269,771 $9,692,346

    Income Tax Expense $165,562 $723,726 $1,458,122 $2,194,420 $3,392,321

    GAAP Net Income $307,472 $1,344,063 $2,707,942 $4,075,351 $6,300,025

    Dividend Paid ($144,530) ($403,437) ($1,077,065) ($1,621,335) ($2,720,707)

    GAAP Net Income Post Dividends $162,942 $940,625 $1,630,877 $2,454,016 $3,579,318

    EBITDA $510,129 $2,103,143 $4,197,559 $6,294,545 $9,705,988

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    Operating Metrics: Pro Forma Annual

    Year 1 Year 2 Year 3 Year 4 Year 5

    Operating Exp. % of Total Revenue

    Sales, Marketing and General & Administrative 6.4% 5.2% 9.3% 16.1% 13.7%

    Payroll (ex stock based comp) 9.4% 7.4% 5.2% 4.8% 3.7%

    Stock Based Compensation Expense 0.0% 0.0% 0.0% 0.0% 0.0%

    Outsourced Consultants / Counsel 0.5% 0.1% 0.1% 0.2% 0.1%

    Total 16.3% 12.8% 14.5% 21.1% 17.6%

    Gross Margin 81.0% 85.9% 86.6% 86.8% 87.0%

    Adjusted EBITDA Margin 70.0% 74.5% 72.7% 66.1% 69.6%

    EBITDA Margin 70.0% 74.5% 72.7% 66.1% 69.6%

    EBIT Margin 64.8% 73.1% 72.1% 65.7% 69.4%

    GAAP Net Income Margin 42.2% 47.6% 46.9% 42.8% 45.2%

    Effective Tax Rate 35.0% 35.0% 35.0% 35.0% 35.0%

    Ratio Analyses

    Working Capital Ratios

    Accounts Receivable DSO 7.0 7.0 7.0 7.0 7.0

    Other Current Assets / Sales % 1.0% 1.0% 1.0% 1.0% 1.0%

    Accounts Payable DSO 3.0 3.0 3.0 3.0 3.0

    Other Current Liabilities / Sales % 0.0% 0.0% 0.0% 0.0% 0.0%

    Net Working Capital $22,670 $84,505 $162,963 $263,492 $389,950

    Credit and Leverage Ratios

    Debt / EBITDA Ratio 0.00x 0.00x 0.00x 0.00x 0.00x

    Debt / Assets Ratio 0.00x 0.00x 0.00x 0.00x 0.00x

    Cash / Assets Ratio 0.36x 0.39x 0.51x 0.57x 0.64x

    Interest Coverage Ratio N/A N/A N/A N/A N/A

    Assets to Sales Ratio 1.65x 0.76x 0.65x 0.66x 0.70x

    Performance Ratios

    Current Ratio N/A N/A N/A N/A N/A

    Quick Ratio N/A N/A N/A N/A N/A

    Return on Equity 0.26x 0.63x 0.72x 0.65x 0.64x

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    Balance Sheet: Pro Forma Annual

    Year 1 Year 2 Year 3 Year 4 Year 5

    Assets

    Cash $427,516 $830,953 $1,908,018 $3,529,353 $6,250,060

    Accounts Receivable $21,794 $81,182 $112,222 $185,047 $271,004

    Other Current Assets $934 $3,479 $57,714 $95,167 $139,373

    Total Current Assets $450,244 $915,615 $2,077,954 $3,809,567 $6,660,437

    Tangible Assets and Net PP&E $347,410 $822,763 $1,298,116 $2,030,269 $2,762,422

    Other Assets $401,600 $401,600 $401,600 $401,600 $401,600

    Total Assets $1,199,254 $2,139,978 $3,777,671 $6,241,436 $9,824,460

    Liabilities & Equity

    Accounts Payable $58 $157 $6,973 $16,722 $20,427

    Other Current Liabilities $0 $0 $0 $0 $0

    Total Current Liabilities $58 $157 $6,973 $16,722 $20,427

    Total Debt $0 $0 $0 $0 $0

    Other Long-Term Liabilities $0 $0 $0 $0 $0

    Total Liabilities $58 $157 $6,973 $16,722 $20,427

    Shareholders' Equity $1,199,196 $2,139,821 $3,770,698 $6,224,714 $9,804,033

    Total Liabilities & Shareholders' Equity $1,199,254 $2,139,978 $3,777,671 $6,241,436 $9,824,460

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    Statement of Cash Flows & Debt: Pro Forma Annual

    Year 1 Year 2 Year 3 Year 4 Year 5

    Operations

    Net Income $307,472 $1,344,063 $2,707,942 $4,075,351 $6,300,025

    (+) Depreciation & Amortization $38,247 $38,247 $38,247 $38,247 $38,247

    (+) Stock Based Compensation $0 $0 $0 $0 $0

    (+) Change in Net Working Capital ($56,660) ($61,835) ($78,459) ($100,528) ($126,459)

    Total Cash Flow from Operations $289,060 $1,320,475 $2,667,730 $4,013,070 $6,211,813

    Cash Flow Available for Debt Repayment $289,060 $1,320,475 $2,667,730 $4,013,070 $6,211,813

    Investing

    (-) Capital Expenditures $0 ($513,600) ($513,600) ($770,400) ($770,400)

    Total Cash Flow from Investing ($513,600) ($770,400) ($770,400)

    Financing

    (-) Repayment of Debt $0 $0 $0 $0 $0

    (+) Investment of Equity $0 $0 $0 $0 $0

    (+) Investment of Debt $0 $0 $0 $0 $0

    Total Cash Flow from Financing $0 $0 $0 $0 $0

    Sub-Total Net Increase / (Decrease) in Cash $289,060 $806,875 $2,154,130 $3,242,670 $5,441,413

    (-) Dividend Payment ($144,530) ($403,437) ($1,077,065) ($1,621,335) ($2,720,707)

    Total Net Increase / (Decrease) in Cash $862,821 $403,437 $1,077,065 $1,621,335 $2,720,707

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    NTIT Solutions, LLC Debt Paydown & Cash Schedule

    Year 1 Year 2 Year 3 Year 4 Year 5

    Debt Paydown Schedule

    Beginning Balance Debt $0 $0 $0 $0 $0 $0

    Actual Debt Paydown $0 $0 $0 $0 $0 $0

    Ending Balance Debt $0 $0 $0 $0 $0 $0

    Interest Expense $0 $0 $0 $0 $0

    Cash Schedule

    Beginning Balance $708,789 $761,781 $830,953 $1,908,018 $3,529,353

    Cash Flow Increase / (Decr) Cash $862,821 $403,437 $1,077,065 $1,621,335 $2,720,707

    Ending Balance $1,571,610 $1,165,218 $1,908,018 $3,529,353 $6,250,060

    Interest Income $1,152 $2,892 $795 $1,471 $2,604

    NTIT Solutions, LLC Assets and Property, Plant & Equipment Schedule

    Year 1 Year 2 Year 3 Year 4 Year 5

    Assets & PPE Beginning Balance $743,538 $783,151 $822,763 $1,298,116 $2,030,269

    Less D&A ($35,060) ($38,247) ($38,247) ($38,247) ($38,247)

    Plus Cap Ex $0 $513,600 $513,600 $770,400 $770,400

    Assets & PPE Ending Balance $708,478 $1,258,504 $1,298,116 $2,030,269 $2,762,422

  • NTIT Solutions, LLC “Go Locker” - - Business Plan Unauthorized Distribution Strictly Prohibited

    “Go Locker” | Confidential Page 43 of 43

    Preliminary Discounted Cash Flow Model: $20M - $25M

    ($ in Millions only)

    Projected (a)

    CAGR

    Fiscal Year Ending June 30, Year 1 Year 2 Year 3 Year 4 Year 5 Yr 3-'Yr 5

    Net Revenues $0.7 $2.8 $5.8 $9.5 $13.9 34.2%

    % Growth 287.7% 104.3% 64.9% 46.5%

    Adjusted EBIT $0.5 $2.1 $4.2 $6.3 $9.7 32.5%

    % of Net Revenues 65.7% 69.4%

    Less: Cash Taxes @ 35.0% (0) (1) (1) (2) (3)

    Tax-adjusted EBIT $0.3 $1.3 $2.7 $4.1 $6.3 32.5%

    Plus: Depreciation & Amortization 16.9 0.0 0.0 0.0 0.0 0.0

    Less: Capital Expenditures (10.4) 0.0 0.5 0.5 0.8 0.8

    Less: Change in Net Working Capital (32.6) ($0.1) ($0.1) ($0.1) ($0.1) ($0.1)

    Unlevered Free Cash Flow $0.3 $1.8 $3.2 $4.8 $7.0 29.8%

    % Growth 50.1% 45.8%

    Discount Rate(b)

    20.0% 25.0% 30.0%

    EBITDA Multiple(c)

    5.0x 6.0x 7.0x 5.0x 6.0x 7.0x 5.0x 6.0x 7.0x

    Year 5 Adj. EBITDA $10 $10 $10 $10 $10 $10 $10 $10 $10

    Terminal Value $49 $58 $68 $49 $58 $68 $49 $58 $68

    PV of Terminal Value $16 $20 $23 $13 $15 $18 $10 $12 $14

    PV of Free Cash Flows $9 $9 $9 $7 $7 $7 $6 $6 $6

    Implied Enterprise Value $24.77 $28.02 $31.27 $20.05 $22.59 $25.14 $16.41 $18.42 $20.43

    Plus: Cash & Equivalents $0 $0 $0 $0 $0 $0 $0 $0 $0

    Less: Debt $0 $0 $0 $0 $0 $0 $0 $0 $0

    Implied Value of Equity $24.77 $28.02 $31.27 $20.05 $22.59 $25.14 $16.41 $18.42 $20.43

    (a) Based on Management's likely case projections.

    (b) Based on Wall Street research for median discount rate of publicly traded comparable companies plus a premium for private company illiquidity as well as uncertainty.

    (c) Based on Wall Street research for median forward EBITDA multiples of publicly traded comparable companies in comparable industries or business models.

    Key

    Operating

    Assumptions

    DCF

    Summary


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