NTTDocomo Facts Factbook

8/6/2019 NTTDocomo Facts Factbook

1/26

1

NTT DOCOMO FACTBOOKApr. 2011


2/26

About NTT DOCOMO

2


3/26

3

HeadquartersTokyo, Japan

Employees (consolidated)22,297 (March 31, 2010)

Establishment

August 1991

Stock ListingsTokyo (9437)London (NDCM)New York (DCM)

Ryuji Yamada assumed the posts

of NTT DOCOMO, INC. President

and CEO in June 2008, crowning

a distinguished 35-year career

with both DOCOMO and its parent

company, Nippon Telegraph and

Telephone Corporation (NTT).Mr. Yamada is a principal architect

of the NTT Groups strategic long-

NTT DOCOMO, INC. is the world's leading mobile communications company with over 57 millioncustomers in January 2011. Of these, 55 million subscribe to FOMA, launched as the world's first 3Gmobile service based on the W-CDMA mobile standard in 2001.

DOCOMO offers a wide variety of leading-edge mobile-multimedia services, including i-mode, the world'smost popular mobile e-mail/Internet platform, used by 48 million people.

With the addition of credit-card and other mobile-wallet functions, DOCOMOs handset has become highlyversatile tools for daily life.

DOCOMO had net income of JPY 494.8billion (USD 5,318 million) on operating revenue of JPY 4,284.4

billion (USD 46,049 million) in fiscal 2009 (ended March 2010). (JPY93.04 = USD1.00; Mar. 31, 10 )

term transition from fixed voice services to IP and related

services, including mobile communications.


4/26

4

Corporate Philosophy

With the aim of creating a new world of communications culture, we NTT DOCOMO will devote all the skills, know-

how and energy towards the establishment of more "personal communication" with our customers that contributesto their heartfelt satisfaction.

We will create a

newcommunication

culture

We will satisfy ourcustomers

We will fully utilizeindividualpotential

Concept Tree


5/26

2.6%

21.1%

27.7%

48.7%

Subscriber Market ShareJapans mobile phone market has continued to expand even as it showed signs of maturing. At the end of 2007, total

subscriptions surpassed 100 million and the penetration rate reached approx. 80%. Down through the years,DOCOMO has consistently maintained a subscriber market share of approx. 50%.However, DOCOMO needed to make a clear break from its former business model, which had reached its limit.

SubscribersSubscribersas ofas ofFeb.28 2011Feb.28 2011

DOCOMO

au

SoftBank

EMOBILE

Source: Telecommunications Carriers Association (TCA)

5

54% 54% 53% 52% 51.2%53% 52% 52%

increase of 10 millions

subscriber per year

20

40

60

80

100

(Millions of subscribers)

Growth period Mature period

New Customer Customer Retention

97/3 99/3 01/3 03/3 05/3 07/3 09/3

Total Number ofTotal Number of SubscriSubscriptionsptions

Market Overall

increase of 5 millions

subscriber per year

SubscriberSubscriber Market ShareMarket Share


6/26

New Logo

(July 1, 2008)

New Logo

(July 1, 2008)

Integration of Regional Subsidiaries

(July 1, 2008)

Integration of Regional Subsidiaries

(July 1, 2008)

New Commitments

(April 18, 2008)

New Commitments

(April 18, 2008)

HokkaidoHokkaido

TohokuTohoku

ChuoChuo

HokurikuHokuriku

TokaiTokai

KansaiKansai

ShikokuShikoku

ChugokuChugoku

KyushuKyushuNationwide operationsunder a single entity

In fiscal 2008, DOCOMO shifted the focus of its marketing efforts to concentrate on strengthening brand

loyalty among its 54 million existing customers. Previously focused on acquiring new customers andminimizing churn, DOCOMO is now striving to extend the depth and duration of its existing customerrelationships. DOCOMO has supported this effort by renewing its commitments, introducing newcorporate branding and integrating its former regional-subsidiary structure for greater efficiency.

6

Stronger Brand Loyalty

We will revamp our brand and strengthen

ties with our customers.

We will actively seek out the voices andopinions of our customers so that we cancontinue to exceed their expectations.

We will continue to drive innovation so

that we can earn the respect andadmiration of people worldwide.

We will become an organization whoseenergetic staff is capable of overcoming

all challenges in pursuit of our corporatevision.

6


7/26

Received No.1 ranking in J.D. Power Asia Pacific Japan Business Mobile Phone/PHS Service CustomerSatisfaction Index Study for 2 straight years (Sept. 16, 2010)*1

Received No. 1 ranking in Nikkei BP Consulting customer satisfaction survey on mobile data communicationsservices for 2 straight years*2

*1 Source: J.D. Power Asia Pacific 2009-2010 Japan Business Mobile Phone/PHS Service Customer Satisfaction Index StudySM. Study results was based on 3,222 responses from individuals responsible

for supervising or deciding upon telephone services at 2,345 businesses with more than 100 employees. (Each respondent evaluated up to two mobile telephone/PHS providers). www.jdpower.co.jp*2 Source; Nikkei BP Consulting 2nd Mobile data devices customer satisfaction survey: area coverage (outdoor), area coverage (indoor) , communications quality (disruption of connection),responsiveness of retailer/shop attendants, after-sales support scores

No. 1 ranking in FY2009-2010customer satisfaction survey for 2 straight years

Responsivenessof sales contact

Service content

Service quality

Cost

Overall scoreOverall score No. 1No. 1

Awarded No.1 for 2straight years

Received highest score in 6 items out of

total 15 items including overall satisfaction

Area coverage(Outdoor & indoor)

Area coverage(Outdoor & indoor) Communication quality

Communication quality

Responsiveness of retailer/shopattendants

Responsiveness of retailer/shopattendants After-sales support

After-sales support

No. 1satisfaction scores for:

Service area Communication quality Overall rating

Data card use

Awarded No.1 for 2 straight years

No. 1 ranking in FY2009-2010customer satisfaction survey for 2 straight years

Customer Satisfaction Improvement

7


8/26

0.460.49

0.94

0.44

0.490.450.460.44

0.52

0.44

0.520.51

0.68

0.74

0.85

0.00

0.50

1.00

1.50

2.00

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q

Cellular (Xi+FOMA+mova) Churn Rate

(%)

FY2007 FY2008 FY2009

Company ACompany A

Company BCompany B

docomodocomo

FY2010

Churn Rate

Maintained churn rate at a very low level of 0.46% in FY2010/3Q

8


9/26

9

Networks


10/26

Total number of migrations in FY2010/1-3Q (cumulative): 1.06 million Aim to increase FOMA subs to 98% of total cellular subs by Mar. 31, 2011

Subscriber Migration to FOMA / Xi

(Million subs) Numbers in parentheses indicate the percentage of FOMA+Xi subscriptions to total cellular subscriptions

10


11/26

1 2 3 4 5 6 7 8

movamova

20

40

60

80

100 FOMAFOMA

8181

99

88

1010

00

HSDPAHSDPA

Principal actions taken in FY2009

HSDPA coverage expansion

No. of years after launchYear of service launch

Service launch (nationwide)

2002/4

Service launch (Chuo) 2001/10

Service launch 1993/3

Service launch 2006/8

Pop. coverage (%)

Seek higher customer satisfaction

Customer visit within 48 hours

Enhancement ofHSDPA speed

(7.2Mbps)

pop. coverage: 100%

Area quality improvementusing compact BS (booster)

(indoors)

Visiting customerwithin 48 hours

Tokyo MetropolitanExpressway

quality

improvement

Achieved 100% pop. coverage in 2 years and 4 months

after service launch

2008/07 Trial service in some areas of Kanto Koshinetsu

2008/10 Full-scale launch in Kanto Koshinetsu, Hokurikuand Kyushu

2009/01 Expanded to nationwide scale

Actions taken during customer visit:

Area quality investigation, installation of FOMA

repeater/indoor auxiliary antenna, explanation of area

quality improvement plans, etc.

Network Coverage

Implemented various measures to improve FOMA coverage and quality

11


12/26

Launched Japans first LTE (Long Term Evolution) mobile service on December 24, 2010 Provide brand-new services leveraging LTEs distinctive featureshigh-speed, large-capacity andlow-latency transmission

LTEs distinctive features Service brand/logo

(Pronounced Crossy)

The X denotes both connectionand infinite possibility,

and the i both individual user and innovation.

LTE (1)

High-speed Low-latencyLarge-capacity

Approx.10-fold*

Approx.1/4

Approx.3-fold

Spectrum efficiencyTransmission latency

(maximum effect)Transmission rate

(Comparison with FOMA (HSPA) service)

3G area

LTE areas

Area expansion using an overlayapproach to existing 3G areas

12


13/26

Achieving steadfast progress in base station roll-outPlanned base station deployment in FY2010: Approx. 1,000 BTSs in Tokyo/Nagoya/Osaka

LTE (2)

(From June)

Trialoperation

ofcomm

ercialnetwork

LTE-related CAPEX:

Approx 35.0 billionApprox. 100.0 billion Approx. 170.0 billion

FY2010 FY2011 FY2012

(Dec.)

FY2013 FY2014

Further areaexpansion

LT

Eservice

lau

nch

Data communication device

Mobile Wi-Fi router (planned)

Handset-type device (planned)

Prefectural capital-size cities

Major cities across Japan

No. of base stations:

Approx. 1,000 BTSs

Approx. 7% POP coverage

(breakdown)

Tokyo: Approx. 800Nagoya: Approx. 100

Osaka: Approx. 100

Approx. 15,000 BTSsApprox. 40%POP coverage

Tokyo/Nagoya/Osaka

Approx. 35,000 BTSsApprox. 70%

POP coverage


POP coverage

(From June)

Trialoperation

ofcomm

ercialnetwork

LTE-related CAPEX:

Approx 35.0 billionApprox. 100.0 billion Approx. 170.0 billion

FY2010 FY2011 FY2012

(Dec.)

FY2013 FY2014

Further areaexpansion

LT

Eservice

lau

nch

Data communication device

Mobile Wi-Fi router (planned)

Handset-type device (planned)

Prefectural capital-size cities

Major cities across Japan

No. of base stations:

Approx. 1,000 BTSs

Approx. 7% POP coverage

(breakdown)

Tokyo: Approx. 800Nagoya: Approx. 100

Osaka: Approx. 100

Approx. 15,000 BTSsApprox. 40%POP coverage

Tokyo/Nagoya/Osaka


POP coverage


POP coverage

13


14/26

14

Services


15/26

Rolesofmobileph

ones Advancement of ITAdvancement of IT

Transformation intoTransformation into

lifestyle infrastructurelifestyle infrastructure

Time/evolution

CommunicationCommunication

InformationInformation

accessaccess

LifeLife

assistanceassistance

BehaviorBehavior

assistanceassistance

MusicVideophoneIntl

dialing

Telephone

Internet access

GamingVideo

e-mail

Push-to-talk 2 in 1Comic

One-seg TV

SecurityAuction

Osaifu-keitaie-wallet

Locating

FilteringSearch engine

Deco-mail

DOCOMO

DOCOMO

sChalle

nge

sChalle

nge

Personalization ofPersonalization of

servicesservices

Continual evolution of mobile phones and network

DOCOMO aims to evolve mobile phone to take the role of assisting customers individual behavior.

We will take on the challenge of advancing the roles of mobile phone.

Advancement ofAdvancement ofcommunicationcommunication

Advancing the Roles of Mobile Phone

15


16/26

Growth of Packet ARPU

YOY packet ARPU comparison

Growth rate of packet ARPU has acceleratedExpanded uptake of smartphones/PC data services and increased i-mode revenues significantly contributed to

growth of packet revenues

Breakdown of increased packet revenues:

1-3Q (9 months) cumulative 3Q 3 months

16

Historical growth of packet revenues

(Billions of yen)

FY2010/1-3Q (cumulative):

1,261.8 billion

FY2009/1-3Q (cumulative):

1,185.2 billion

YOY growth rate*1 (%)

Packet ARPU (yen)


17/26

One of our lifestyle applications is Osaifu-Keitai, mobile-wallet service for e-money, e-credit cards, travel tickets,

membership cards, ID, door keys and more. iD, DOCOMO platform for e-credit cards has more than 15.5millionsubscribers and some 494,000 payment terminals installed. DCMX, DOCOMOs e-credit card, has more than 10million members.

DCMX

494,000 as of Dec 31, 2010

Guam

iD payment terminals installed

iD deployment overseas

Lifestyle Applications for Payments

DOCOMO platform for storing e-credit cards of any brand. Phone ismerely waved over merchant terminal to complete transaction.

1717

iD is acceptable to make payments at all McDonalds shops,

and major franchising convenience stores in Japan

iD is acceptable to make payments at all McDonalds shops,

and major franchising convenience stores in Japan

DOCOMO brand for e-credit cardhas more than 10 million members

As of August 31,2010

2

4

6

8

10

12

14

16

Jan

Feb

Mar

Apr

May

Jun

July

Aug

Sep

Oct

Nov

Dec

2007

Subscribersof

iD

million

50

150

250

350

450

550

iD

paymentterminalsinstalled(thousand)

SubscribersiD payment terminals installed

July

Aug

Sep

Oct

Nov

Dec

2006

Jan

Feb

Mar

Apr

May

Jun

July

Aug

Sep

Oct

Nov

Dec

2008

Feb

Mar

Apr

May

Jun

July

Aug

Sep

Oct

Nov

Dec

2009

Jan

Feb

Mar

Apr

May

Jun

July

Aug

2010

Jan

15milloion subscribers

in August 2010

iD

0


18/26

Handset LineupLaunched 2010 Winter 2011 Spring Model handsets comprising 28 different models in 72 colors, the largestand most diverse collection of models ever released by DOCOMO. The lineup offers a wide selection of FOMA 3G

handsets in four user-segmented series, highly versatile smartphones, data terminals for DOCOMOs upcoming Xi(read Crossy) LTE extra-high-speed service, and more.

LTEdocomo Smartphone

OthersLTE

18


19/26

Service Personalization -i-concier- Aim to increase i-concier subscriptions to 7.90 million by increasing no. of compatible handsets Increase local information content, aiming to offer personal agent service to enhance convenience of everyday life

i-concier

1.56

0.93

244

332

423

493 548

Auto-GPS enabled services (Launched November 2009)

Auto GPS information

Auto GPS reminder

Last train alert

Local machi-chara passport

Auto GPS weather/earthquake info

New type of behaviorsupport service

611

19

No. of subscriptions

(Million subs)

08/12 09/3 09/06 09/09 09/12 10/3 10/6 10/9 10/12

Steadfa

stgrow

th

i-concier functional enhancement -Memo function-

(Launched November 2010)

1.560.93

2.34

4.784.20

3.10

5.415.80

(Million subs)


20/26

Address social issuesAddress social issues Utilize DOCOMOs strengthsUtilize DOCOMOs strengths

Expand revenue base by further advancing new businesses in the fields of health care finance/payment and

environment/ecology that are beginning to take off.

Safety/

security

business

Environment/

ecologybusiness

Education

support

business

Establish information infrastructureby combining sensing technologieswith mobile communications

Environment sensor network

Bicycle sharing business

Smart tap(visualization of power usage)

Medical support

Wellness support

Social-Support Services

Environment/ecology business

Social PlatformHealth care

business

Finance/payment business

Aim to further diversifyfinance/payment services and

businesses

docomo one-time insurance

docomo mobile remittanceservice

Promotion of mobile CRM

Establish infrastructure fordistributing personal medicalinformation using mobile phones

MD+

(Medical information service)

Medical Brain(Information support service for

health care workers)

Wellness support

Health care/medical management business

Finance/

payment

business

20


21/26

21

International Business


22/26

22

More services for international travelers Expanded service areas for international roaming (voice, videophone and packet data communication) Wider lineup of phones that support international roaming.

International solutions for companies One-stop enterprise solutions (mainly for companies with communication needs both in Japan and overseas). Solutions developed and delivered in collaboration with overseas subsidiaries and capital/business partners,

including members of the Conexus Mobile Alliance.

Overseas Business Deployment

New business developed with capital or business partners, mainly in the Asian Pacific region. Reinforced alliances in Asian Pacific, centered on the Conexus Mobile Alliance.

Diversified International Services

For travelers / visitors For overseas offices Mainly in Asian Pacific

Internationalphone services

Enterprisesolutions

Overseas BusinessDeployment

Capital & business partners

Preferred roaming

International roaming

Solutions for Japaneseenterprises overseas

Seamless mobile servicesthrough collaborations

Dialing from Japan

DOCOMO is steadily increasing its international service offerings, focusing on both travelers and multinationalenterprise customers, as well as the development of new business in collaboration with foreign partners.


23/26

23

India

Singapore

Japan

Mobile alliance comprising280 million customers

S. Korea

Hong Kong/Macau

Taiwan

Indonesia

Thailand

Established in April 2006 primarily to develop international roaming and corporate mobile services, the Conexus

Mobile Alliance has become one of Asia's biggest mobile alliances. The alliance members combined have about280 million users of mobile voice, video and data roaming on GSM, GPRS and W-CDMA networks, some includingHSDPA.

International Roaming via Conexus Partners

Vietnam

Philippines


24/26

Investment in Mobile Operators Overseas

Since 1999, DOCOMO has been expanding its influence in the Asian Pacific by establishing equity positions incompanies that operate in important markets within the region. These investments enable DOCOMO to use itstechnical expertise and business know-how to help partners increase their corporate value.

(As of January, 2010)

S. Korea

Hong Kong/Macau Taiwan

Dec. 2005

5.46% ownership

Philippines

Mar. 200614.1% ownership(20% by NTT groupcombined)

Feb. 20014.7% ownership

Dec. 1999

24.1% ownership

Dec. 2006100% ownership

Guam & Mariana

Sept. 200830% ownership

Bangladesh

India

Mar. 200926% ownership

24


25/26

Global Expansion

Deploy and expand business in each layer in markets outside JapanTTSL achieves favorable growth in subscriber count, with GSM coverage being expanded on a continual basis

Deployment mainly in growth markets

Content

Network/ infrastructure

Application/Platform

Deploy

mentmainlyin

maturemarkets

Accelerate growth by providing know-how on network roll-out, etc.

Enhance added value

Enhance enterprise value through networkconstruction support, etc.

Capture growth of investee

Enhance enterprise value through network

construction support, etc.

Capture growth of investee

Expand and strengthenvalue-added service businessleveraging net mobile AG

Expand and strengthenvalue-added service business

leveraging net mobile AG

Comic deliveryComic delivery Info. deliveryInfo. delivery New contentNew content

New service brand for GSM(TATA DOCOMO)

GSM service launched in South India onJune 24, 2009.

i-channel service launched on

September 7,2009.

India (TTSL)

Actions aimed at enhancingenterprise value of investee

3G spectrum auction results in India

Haryana

Punjab

Jammu &

KashmirHimachalPradesh

Delhi

Assam,North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

KarnatakaKerala

TamilNadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh

Haryana

Punjab

Jammu &

KashmirHimachalPradesh

Delhi

Assam,North East

Bihar

UP(E)

UP(W)

Rajasthan

Gujarat

MaharashtraMumbai

KarnatakaKerala

TamilNadu

Chennai

Andhra

Pradesh

OrissaKolkata

West

BengalMadhya

Pradesh Circles not won

Circles won by TTSL

Circles won by TTML

(Out of total 22 circles)

Won licenses in 9 circles

(Out of total 22 circles)

Won licenses in 9 circles

25


26/26

26

DOCOMO interTouch (Dec. 2004 )

Singapore-based high-speed Internetaccess provider for hotels

DOCOMODOCOMO interTouchinterTouch (Dec. 2004 )(Dec. 2004 )

Singapore-based high-speed Internetaccess provider for hotels

Mobile Innovation (May. 2004)

Thai fleet management serviceprovider

Mobile Innovation (May. 2004)Mobile Innovation (May. 2004)

Thai fleet management serviceprovider

Dates of investments appear in parentheses.

KT-NTT DoCoMo MobileInvestment Limited

Partnership (Nov. 2007)Korean venture fundtargeting mobile/ITcompanies

KTKT--NTTNTT DoCoMoDoCoMo MobileMobileInvestment LimitedInvestment Limited

Partnership (Nov. 2007)Partnership (Nov. 2007)Korean venture fundtargeting mobile/ITcompanies

(As of April 2, 2010)

Gobi Fund (Dec. 2003)Gobi Fund(May.2007)Chinese venture fundtargeting media companies

Gobi Fund (Dec. 2003)Gobi Fund (Dec. 2003)Gobi FundGobi Fund(May.2007)(May.2007)Chinese venture fundtargeting media companies

DOCOMO Capital (Jul.2005)

U.S. high-tech venturecapital firm

DOCOMO Capital (Jul.DOCOMO Capital (Jul.2005)2005)

U.S. high-tech venturecapital firm

Blue Ocean Wireless (Sept. 2008)

Ireland-based company offering MaritimeGSM services

Blue Ocean Wireless (Sept. 2008)Blue Ocean Wireless (Sept. 2008)

Ireland-based company offering MaritimeGSM services

Investment in Other Companies Overseas

Besides investing in mobile operators overseas, DOCOMO is also investing in a range of other companies

that have the potential for not only further growth, but also synergy with DOCOMO.

Technologies

Fleet Management Services

Global Mobility Support

26

net mobile (Dec. 2009)

Germany-based

mobile-content distribution-platform company

net mobile (Dec. 2009)net mobile (Dec. 2009)

Germany-based

mobile-content distribution-platform company

Date post:	07-Apr-2018
Category:	Documents
Upload:	nathu80vn
View:	223 times
Download:	0 times

NTTDocomo Facts Factbook

Documents