Factsheet

Nuance Loop Campaign Manager

Nuance Loop Campaign ManagerVersion 1.1 - July 2017 Restricted

2 FactsheetNuance Loop Campaign ManagerVersion 1.1 - July 2017 Restricted

Offers personalized, revenue-generating services to subscribers though campaign management, mobile advertising, mobile messaging and mobile financial services.

Nuance Loop - delivering increased revenue and ARPU for mobile operatorsMobile operators face increasing pressure on traditional revenue sources from competitors, regulation and over-the-top (OTT) providers, making

Although revenue and average revenue per user (ARPU) is under pressure, operators still need to invest in network expansion and upgrades, whilst reducing discretional capex and opex to support operating margins.

Market and technological change also brings new opportunities for monetization, to increase customer insight and develop deeper and more personalized relationships. Nuance Loop enables operators to deliver a portfolio of new, creative offerings, putting their customers at the heart of the interaction and information exchange. For mobile operators, it can deliver market differentiation, reduced churn, higher revenue and increased ARPU without the need to invest in capex or opex.

messaging and advertising services to mobile subscribers, through its campaign management layer.

The platform continuously analyzes offer conversion rates, subscriber

place offers that are tailored and relevant to each subscriber.

Nuance Loop is offered as a managed service under a revenue share model that eliminates capex and associated maintenance costs for the operator.

MobileMessagingServices

MobileFinancialServices

MobileMarketing & AdvertisingServices

• Advance Call Manager• Voicemail (VM)• Visual Voicemail (VVM)• Voicemail-to-Text (VM2T)• Missed Call Alert (MCA) • Reverse MCA• Pre-call announcement

• Pay Later Voice/Data• Voice/Data Credit• Express Voice/Data Credit• Top-up & Digital Top-up• Voice/Data Transfer Gifting• Collect Call/SMS

Marketing:• Carrier & 3rd party VAS Offers• Carrier Tariff Plans, Bundles & Vouchers

Advertising:• Sponsor & Reward Voice• Sponsor & Reward Data

Orchestration Engine

Artificial Intelligence & Machine LearningBig Data Analytics

Subscriber Interaction Touchpoints

Carrier System Integration Voice Network Integration Data Network Integration

NotificationSMS/USSD

Voice &Data

Application Social SmartSpeaker

Infotainment TV Home/LockScreen

Web

Built on a market leading, AI marketing platform

mobile operators. It creates a large inventory of subscriber touch points and delivers new and incremental revenue streams across multiple channels.

The campaign management layer ensures no opportunity is wasted by engaging subscribers across the entire network – voice, text, email, USSD, browser, web or app - and deciding what to offer, when and how, basedon subscriber otions.

Customized campaigns are delivered in real-time; for example, with end of

is completely individual, within 250 milliseconds.

and has a full range of analytical tools, including predictive modelling.

Intelligence and Machine Learning it seamlessly delivers omni-channel

Already supporting more than 700 million subscribers daily, Nuance Loop gives mobile operators the ability to effectively market and monetize personalized subscriber services.

– Real-time, personal and relevant conversations Nuance’s solution allows you to deliver the right offer, over the right channel, at the right time. Using sophisticated data analytics in real time, subscribers are targeted individually though micro segmentation, based

is relevant, real-time and sent over the appropriate channel for your customer.

– Omni-channel, contextual communications Nuance campaign management ensures no opportunity is missed by engaging subscribers across the entire network – voice, text, email, USSD, browser, social media, web, apps and WAP – and deciding what to offer, when, and how, based on subscriber context, channel

Easy

Planning & Designing

Execution

Omni Channels

Automation & integration of omni-channel communica-tions

Real Time Report Management

Dashboards

Reporting

Analytics

Predictive Analytics

Recommendation Engine

Sampling

A|B Testing

Segmentation

KPI Clustering

Policy

Communication Policy

Automatic Priority Handling

Loop Back

Deliveries

API

Extra Features

Lead Management

Location

Loyalty

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Total revenue increase from new Top Up / Micro Loans channel.

40%

of users returned to top up services after just one visit.

60%

– Manage customer lifetime value Nuance Loop supports programs across the whole customer lifecycle; from acquisition; to welcome communications to support new subscribers though the onboarding process; to cross sell and upsell campaigns to generate revenue and increased ARPU; to product renewal reminders and retention programs. It keeps subscribers engaged and receiving the right offers at the right time throughout their lifecycle.

– Increase sales and ARPU

to offer high ARPU products such as micro-credit, mobile messaging services and third-party advertising.

– Reduce customer churn Nuance Loop helps to identify the right triggers of subscriber churn at an early stage, and build proactive retention strategies with the right offers to retain subscribers.

– Support your customers Quickly deliver service and urgent messages, to notify of network changes, faults or deliver emergency communications.

– Constantly optimize your campaigns Our recommendation engine suggests the best campaigns using data

includes a comprehensive range of tools, tracking and reporting to help you to identify, test and deliver the most effective campaigns to drive revenue and ARPU growth.

– Designed only for mobile operators Completely designed around your business and subscribers, and implemented and managed opex and capex free.

SmartSpeaker

SMS

USSD

MobileApp

HomeScreen

E-mail

In-Dial

CallCenter

Event/Trigger

SocialWebsites

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of V2T subscribers remain active after 2 years.

78%

How It WorksNuance Loop enables operators to understand the consumer’s value better, and tailor specific promotions according to their usage patterns and profile, both as individuals and as customer segments.

The Campaign Manager interface transforms customer data, logs and transactions within the network into relevant marketing analysis and segmentation.

It is an end-to-end system which efficiently manages the campaign from the initial idea and defining campaign objectives, through target segment identification, campaign creation, testing and scheduling to execution, reporting, analysis and ROI measurement.

Intuitive, flexible and easy to use Nuance Loop Campaign Manager comes pre-populated with KPIs and templates for both prepaid and postpaid customers: from pack upsell to bill payment reminders: and integrated with standard interfaces.

It has an easy to use drag and drop style service creation environment populated in real-time, plus real-time conversion tracking, and a library for quicker creation of new campaigns.

The solution has advanced segmentation, testing, prediction, modelling, reporting and analytical tools.

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Test, analyze, recommend and optimizeTest different scenarios so that you can optimize your campaigns before launching; for example, A / B testing helps you to understand the behavior of the same segmented base when they receive different campaigns. The Target Group (TG) and Control Group (CG) calculation tool allows you to compare your target and control groups to assess the effectiveness of your campaigns. Different micro segments can be targeted with different scripts and fulfillment.

The reporting engine takes data from all modules and data sources to generate reports and dashboards on both system performance and cam-paign effectiveness. Reports can be generated in real time on campaign execution, offer fulfillment and take rates to enable effective campaign management. Reports include an overview of status and responses across all campaigns, comparisons of Target Group (TG) and Control Group (CG) data, ROI reporting, MOU shift, analysis by subscriber (number of campaigns, by channel and response) and A / B testing reports.

The insight analytics tool is a comprehensive framework to assess a campaign’s effectiveness, measure its results, and optimize it across channels. Leveraging advanced analytical techniques and methodologies, it enables marketers to devise and execute fact-based, data-driven, and intelligent campaigns that increase the response rate and ROI.

Using big data analytics users can perform segment analysis on the subscriber base and on campaigns. The segment analysis function allows the user to analyze each segment base, edit it, and re-run the algorithms to create a new segment. The tool also includes social analytics, providing subscriber data on their current and past app and social networking usage.

Nuance Loop can handle very large volumes of data. Target prioritization enables non viable segments to be filtered out through assigning a score to each, based on defined and weighted evaluation criteria.

Predictive analytics identifies the most responsive customer groups for particular offers, and models likely future customer behaviors, for example how likely it is that a prospect will convert, or buy a product or service. The Predictor Tool predicts the optimum offer/segment combination for campaign effectiveness and ROI.

The performance tool analyzes the campaign target base, applies filters and provides a performance scorecard for the segment and each cell, covering customer purchase pattern, buying habits, buying capacity, offer acceptance rate etc. The tool includes other insights such as existing products and handset type to help refine likely campaign response.

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million60Mobile advertising ads heard for 1 carrier in a month.

Highly featured There is a comprehensive range of features:

– Supports multiple interfaces Can be integrated with SMS, Flash SMS, USSD, IVR, OBD, web, apps, Homescreen/Lockscreen, inbound customer care and outbound calling, email, retailers’ numbers etc. The same offers can be provided across all interfaces for each subscriber.

– Stores trends for segmentation Stores past behavior trends such as usage and recharge patterns, and convert them into KPIs for subscriber segmentation.

– Automatic next best offer Automatically offers the target base another product depending on the subscriber’s response to a particular product.

– Real time campaigning driven by triggers and events Delivers real time campaigning, offering products to subscribers on a real time basis when they perform any event or trigger.

– Real time purchasing Enables immediate product purchase by taking subscriber consent on a real-time basis and deducting the balance from subscriber main account.

– Target and reward campaigns Supports target and reward campaigning in which subscribers are given targets to accomplish in a time period and on meeting the targets, they receive certain rewards. For example – if a subscriber uses 500 MB data between 11.00 PM and 5.00 AM they are rewarded with an extra 100 MB of data.

– Integration with other systems Facilitates integration with other systems to enable campaigns based on subscribers accessing websites or apps, and with other data sources such as Net Promoter Score (NPS) to provide a complete customer view.

– Mobile advertising and couponing Supports mobile advertising where a subscriber or group of subscribers can receive a unique coupon code.

– Deferred and real time bonuses

go or split into installments provided at different times.

– Seeding Supports seeding which allows a subscriber to use a service for free, or at

within a base of non-data users.

– Real time location based offers Integrates with retailer MSISDNs allowing retailers to check the available offers for a subscriber on their mobile phones. Using real-time location data, the retailer can promote offers to the subscriber whenever they pass or visit a retail outlet.

– Control group match paneling Assigns subscribers to either the TG or the CG and uses a match panel to segment subscribers to ensure that they have similar characteristics.

– A / B testing A / B testing to understand segment response to different campaigns.

– Orchestration Supports full Nuance Loop orchestration to deliver the most powerful offers - right product, at the right place and at the right time.

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About Nuance Communications, Inc.Nuance Communications is reinventing the relationship between people and technology. Through its voice and language offerings, the company is creating a more human conversation with the many systems, devices, electronics, apps and services around us. Every day, millions of people and thousands of businesses experience Nuance through intelligent systems that can listen, understand, learn and adapt to your life and your work. For more information, please visit nuance.com.

FactsheetNuance Loop Campaign ManagerVersion 1.1 - July 2017 Restricted

Summary Nuance Loop is an AI and data analytics-powered, marketing platform designed specifically for mobile operators. It is capable of handling high volumes of data and campaigns across all subscriber channels in real-time, and delivers new and incremental revenue streams for mobile operators, as well as helping to reduce churn.

What’s more campaign manager is part of the whole Nuance Loop ecosys-tem, enabling you to add mobile financial services, mobile advertising and messaging services to your subscriber offering.

Already supporting more than 700 million subscribers daily, Nuance Loop gives mobile operators the ability to effectively market and monetize personalized subscriber services, improving customer numbers, revenue and ARPU for operators worldwide.

Copyright © 2017 Nuance Communications, Inc. All rights reserved. Nuance, and the Nuance logo, are trademarks and/or registered trademarks, of Nuance Communications, Inc. or its affiliates in the United States and/or other countries. All other brand and product names are trademarks or registered trademarks of their respective companies.

July 2017