HI! I AM

HI! I AM

CommsLoveParty#6Angelica Fontana

Friday, 29th March 2013

NUDGE “IT” FORWARD

INNOVATION

INNOVATION

INNOVATIONfor PEOPLE

we need IDEAS

INNOVATION for BEHAVIOURfor PEOPLES’

we need IDEAS

game

BLUE

we do not act always on our intention

AUTOMATIC THINKING

fast, parallelunconsciouseffortlessinstinctiveindipendent working memory

slow, sequentialconsciouseffortfullogicalworking memory

REFLECTIVE THINKING

we do not sustain the reflective actions.

the nudge approach tohuman behavior designdeals to close intention-action gap

29 October - 9 November 2012 Designskolen Kolding, Denmark

?

not attractivecookies more “interesting”wrong displaycomplexity

? !

? !

? !

day 1 day 2

1 kg 10 kg

measurable change

photos Annette,Kolding DesignScholen

foto Gitte Laub Hansen,Danish Cancer Society

healthy serlf-service layout

environmental plate size

nudge or not?

REFUELYOURSELF

in collaboration with

Sophie AbboudMelle ZijlstraNina Wasland

HOW MIGHT WE make people re-fuel themselves as well as they re-fuel their cars?

HEALTHY

UNHEALTHY

We know youʼre hungry- food is ready.

Hamburger

3,- 3,50

POWERburger

refueled products

-10 %

after 6 months

NUDGE

CENTIVESI

DERSTANDING MAPPINGS

EFAULTS

IVE FEEDBACKS

XPECT ERRORSwww.inudgeyou.com

THANK YOU angelica.fontana88@gmail.com