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Nuremberg Nuremberg Metropolitan RegionMetropolitan RegionOne Out of ElevenOne Out of Eleven
© 2015 Nuremberg Metropolitan Region | Office of the Nuremberg Metropolitan Region (as at 09 July 2015)
NUREMBERG METROPOLITAN REGION
Nuremberg Metropolitan Region
Area 21,800 km²
Inhabitants 3.5 million
Labour force 1.9 million
GDP 115 billion €
Export ratio 47 %
Access to 27 million peopleradius 200 km
© 2015 Nuremberg Metropolitan Region | Office of the Nuremberg Metropolitan Region Theresienstraße 9, 90403 Nuremberg/Germany Fon 0049 911 231-10510 [email protected]
Urban-Rural PartnershipUrban-Rural Partnership
A network with many strong nodes A network with many strong nodes
as key prerequisite for global visibility as key prerequisite for global visibility
of its towns, cities and regions andof its towns, cities and regions and
for a sustainable quality of life.for a sustainable quality of life.
NUREMBERG METROPOLITAN REGION
Prospects for the Future: Fourth PlacePrognos-Zukunftsatlas 2013
Source: Prognos AG, Zukunftsatlas 2013
Nuremberg
major very good good minor minor high very high
Prospects Risks
NUREMBERG METROPOLITAN REGION
Strength through
polycentrism
“We develop polycentricism and collaboration as a
unique selling point.”
Strength through
polycentrism
“We develop polycentricism and collaboration as a
unique selling point.”
Exemplary culture of welcome
“We develop an exemplary culture of
welcome”
Exemplary culture of welcome
“We develop an exemplary culture of
welcome”
Top in future-oriented
competence areas
“We strengthen the areas of competence of the WaBe model.”
Transport & LogisticsAutomotive
Information & CommunicationsMedicine & Health
Energy & EnvironmentNew Materials
Automation & Production Engineering
Top in future-oriented
competence areas
“We strengthen the areas of competence of the WaBe model.”
Transport & LogisticsAutomotive
Information & CommunicationsMedicine & Health
Energy & EnvironmentNew Materials
Automation & Production Engineering
Efficient infrastructure
for people, goods and information
“We develop the transport structure for people and goods and the infrastructure for
sustainable exchange of information.”
Efficient infrastructure
for people, goods and information
“We develop the transport structure for people and goods and the infrastructure for
sustainable exchange of information.”
Most family-friendly
metropolitan region
“We are one of Europe‘s five most
family-friendly metropolitan areas.”
Most family-friendly
metropolitan region
“We are one of Europe‘s five most
family-friendly metropolitan areas.”
„We want to be the preferred home region for talented and dedicated people from all over the world.
Together we establish a home for creative minds. “
MISSION – GOALS
Rules for Cooperationsubsidiarity
voluntary commitment
equal terms
urban-rural partnership
openness and dynamism
consensus
democratic core Council of the Metropolitan Region
regional governance networking with businesses, science, culture and administration
MISSION – GOALS – PROJECTS
GOING BEYOND PAROCHIALISM
Politics and Economy in the Same Boat
Managing Board of the Steering Committee
Political ChairmanArmin KroderPolitical Chairman for the Nuremberg Metropolitan Region
District Administrator of the admin district of Nürnberger Land
Andreas Starke1st Deputy Council Chairman
Mayor of Bamberg
Franz Stahl2nd Deputy Council Chairman
Mayor of Tirschenreuth
Business ChairmanProf. Dr. Klaus L. Wübbenhorst Chairman of the Board of the association „Business for the Nuremberg Metropolitan Region e.V.“
Heinz BrennerMember of the Association‘s Board
Head of Regional Office, Siemens Erlangen/Nuremberg
Heribert TrunkMember of the Association‘s Board
President of the Upper Franconian Chamber of Industry & Commerce, Bayreuth
REGIONAL GOVERNANCE
Beacons: Companies with an annual subscription of EUR 10.100,- or more
as at 13 August 2015
REGIONAL BUSINESS ASSOCIATION
Business for theNuremberg Metropolitan Region e.V.
147 Members19 of them “Beacons”
General Meeting, 14 February 2014, Nuremberg
Regional Business Association
“Business for the Nuremberg Metropolitan Region e.V.”
Foundation Event, 22 January 2013, Erlangen
POLITICS AND ECONOMY IN THE SAME BOAT
==
Return on InvestmentReturn on Investment
CompetitivenessCompetitiveness+ Attractiveness for + Attractiveness for Expert StaffExpert Staff
Medium to Long-Term Medium to Long-Term Investment in the Investment in the RegionRegion
REGIONAL BUSINESS ASSOCIATION
Membership – What Are the Benefits?
3 good reasons
And a series of successful projects with industry
Increase Business SuccessOriginal Regional
Model for Growth and Employment („Leitbild WaBe“)
Medical Valley Win and Retain Expert StaffWelcome platform „Life & Work“ incl. SmartMAP, Careers Portal etc.
IHK FOSA (Foreign Skills Approval)
Alliance for Professionals
ExtendInfrastructure toTop Performance„12-Point Programme“ of the region‘s Chambers of Industry and Commerce
Expansion of the Verkehrsverbund Großraum Nürnberg (VGN)
INCREASE BUSINESS SUCCESS
Symposiums: Cultural and Creative Industries(Software & Games…)
Artist of the MonthWebsite „Life & Work“
AktionSeepferdchen
Building an international brand
EntdeckerPassMessestand FREIZEIT2015
Analysis of value chainsin regional economic clusters
Regionenbezogenes Generationenmanagement
Metropolitan Region at trade fairs
Annual conference
Expansion of the VGNVerkehrsverbund
Großraum Nürnberg
MISSION – GOALS – PROJECTS
Joint Lobby for“Gateway in Europe”
The Metropolitan Region is located on two TET-N corridors*
Scandinavian – MediterraneanScandinavian – MediterraneanRhine – DanubeRhine – Danube
*) Trans-European Transport Networks
Joint Lobby for“Gateway in Europe”
The Metropolitan Region is located on two TET-N corridors*
Scandinavian – MediterraneanScandinavian – MediterraneanRhine – DanubeRhine – Danube
*) Trans-European Transport Networks
Source: European Commissionhttp://ec.europa.eu/transport/themes/infrastructure/news/ten-t-corridors_en.htmBased on the outcome of the informal trilogue of 27th June 2013
Helsinki – Hamburg – Nuremberg – Brenner Pass – Rome – VallettaFrankfurt – Nuremberg – Prague – Zilina – UA Border
– Passau – Vienna – Budapest – Bucharest
EXTEND INFRASTRUCTURE TO TOP PERFORMANCE
EXTEND INFRASTRUCTURE TO TOP PERFORMANCE
Expansion of the “VerkehrsverbundGroßraum Nürnberg” (VGN)
One ticket for all modes of public transport
www.vgn.de
Quelle: VGN, Planungsstand 01.01.2015
SMARTMAP
Retaining Expert Staff – a Culture of Welcome
Welcome Platform “Life & Work”
SmartMAP, Careers Portal, many tips and information about the region
WelcomePackage
Support in personnel marketing for companies Individually adaptable, 3 Versions: Basis Package (e.g. to be used at fairs etc.)
Standard Package (e.g. trainees welcoming)
Premium Package (Onboarding!)
Under development!
WIN AND RETAIN EXPERT STAFF
Original Regional
26 regional initiatives, 1,500 partnersinform about GMO-free and locally produced food
Highlights: Nuremberg Christmas Market (2 million), Consumenta (150.000 visitors)
Original Regional Database: over 1,100 direct marketers, merchants and producers“Largest Regional Database in Bavaria!”
INCREASE BUSINESS SUCCESS
www.original-regional.info
INCREASE BUSINESS SUCCESS
TRANSPORT TRANSPORT ANDAND LOGISTICSLOGISTICS
MEDICINE MEDICINE ANDAND HEALTH HEALTH
ENERGY ENERGY AND AND ENVIRONMENTENVIRONMENT
INFORMATION INFORMATION ANDAND COMMUNICATIONSCOMMUNICATIONS
AUTOMATION AUTOMATION UNDUND PRODUCTION ENGINEERINGPRODUCTION ENGINEERING
NEW MATERIALSNEW MATERIALS
AUTOMOTIVEAUTOMOTIVE
Welcome to Medical Valley!
Key Sectors in the Nuremberg Metropolitan Region
Germany‘s leading-edge cluster for medical technology, health-care, pharma
MARKETING – ENHANCING OUR REGION’S ATTRACTIVENESS
HOME FOR CREATIVE MINDSSCOPE FOR TALENTED AND COMMITTED PEOPLE
surprising – respectful – cooperative – metropolitan
DYNAMICBALANCE
SUSTAINABLE ECONOMIC STRENGTH
CULTURE AND LEISURE IN AN URBAN-RURAL MIX
OPENNESS AND
INTERNATIONAL APPROACH
What Distinguishes the Nuremberg Metropolitan Region?
“Nuremberg Metropolitan Region”
Use the brandin many contexts…
Websites
Job advertisements
Publications
Welcome offers
Letters
Marketing / PR
Building/Construction site marketing
Words of welcome
etc.
MARKETING – ENHANCING OUR REGION‘S ATTRACTIVENESS
The Nuremberg Metropolitan The Nuremberg Metropolitan
Region is not a playing field where few Region is not a playing field where few
participate and many spectate, but participate and many spectate, but
rather a field with 3.5 million active rather a field with 3.5 million active
participants and representatives.participants and representatives.
Prof. Dr. Klaus L. Wübbenhorst
Business for the Nuremberg Metropolitan Region e.V.Vorsitzender des Vorstands
„„“ Contact
Nuremberg Metropolitan RegionOffice of the Nuremberg Metropolitan RegionTheresienstraße 9, D - 90403 NurembergFon +49 (0) 911 231-10510geschaeftsstelle@metropolregion.nuernberg.dewww.metropolregion.nuernberg.de