Anti-Ageing North America is challenging the current paradigm of ageing with its proprietary formula Nutra-Resveratrol to live a pro-active, healthier, stronger and happier life!
Presented by: AANA, LLC March 1, 2011
Why Choose Anti-Ageing Water with Nutra-Resveratrol™ Super Antioxidant?
Nutra-Resveratrol is a natural lab pure, powerful, broad spectrum supplement bio-available through the saliva glands, it is water soluble and may be utilized as either a stand-alone ingredient or as a complementary active ingredient in multi-vitamin/minerals, antioxidant, and gender-specific dietary supplement formulas as well as beverages and such food products as non-baked nutrition bars and cereals, confections, cosmetics and more. All ingredients are naturally occurring, lab pure and FDA GRAS certified.
What is Nutra-Resveratrol™ ?
• A family of DNA repair enhancers that are formulated together because they are soluble, bio-available & synergistic to each other:
-and thus they do not undergo metabolic competition synergistically repair DNA, it is made bio-available in the saliva glands
-enhances their stand alone properties and provides excellent thirst quenching capabilities
• Helps repair DNA from the damaging effects of free radicals*
• Helps prevent free radical-initiated chemical reactions*
• Helps protect cellular and tissue health*
• Helps inhibit cellular oxidative stress*
• Helps prevent cellular damage by promoting an anti-oxidative environment*
• Helps slow the effects of aging by inhibiting oxidative damage to cells and tissues*
• Helps retard the aging effects from oxidative cellular damage*
• Helps protect against the effects of aging by protecting against free radical damage to cells*
• Helps protect the skin by preventing free radical damage of cells*
• Helps maintain skin elasticity and tone*
• Helps protect against the visible signs of aging*
• Helps maintain normal cardiovascular function*
Nutra-Resveratrol Activates Genes & Protects Cells
TIMELY
The global anti-aging market for the boomer generation was worth $162.2 billion in 2008. This should reach $274.5 billion in 2013, for compound annual growth rate (CAGR) of 11.1%
The disease segment generated $66.0 billion in 2008. This is expected to grow at a CAGR of 12.5% to reach $119.2 billion in 2013
The appearance segment generated $64.4 billion in 2008. This segment should increase to $105.4 billion in 2013, for a CAGR of 10.4%
Report ID:HLC060A, Published: May 2009, Analyst: Sandeep Sugla BCC Research
Valuation Summary
Licensing for Pharma
License Fee $100,000
Units Sold 1,050,000
Royalty Fee $ 6,689,900
Nutra-Resveratrol Sales $ 294,000
Total AANA Revenue $6,983,900
Valuation Multiple 6
Valuation $41,903,400
Nutra-Resveratrol current License Pipeline
• OTC Multi-vitamin/minerals
• Other Beverages for additional health claims & bottom line enhancement
• OTC Makeup & Skincare (Working with several dermatologist to create line extension of Nutra-Resveratrol)
• Dermatologist gel-cap/cream supplement formulas – Centurion Labs
• OB/GYN Supplement for Hot-Flash – Centurion Labs
• Cardiovascular Supplement - Confidential
• Gastroenterologist supplement for incontinence & weight control
• Food products non-baked nutrition bars and cereals, confections, cosmetics and more. - Confidential
Resveratrol Trans-Resveratrol Nutra-Resveratrol
Free Radical Blocker
Supports Cardio Health
Calorie Restrictor
Promotes Muscle Func
Reduces Muscle Fatigue
Increases Hydration Level
Lab pure 99.9%, No harmful pesticides, Water Soluble
Added Nutrients for Effective & Efficient Delivery all FDA Self GRAS approved
Bio-Available in Saliva GlandsTightens & Firms Skin
Nutra-Resveratrol Sports & Exercise Benefits
• Provides sustained energy & Clinically proven 54% more hydrating than other sports beverages
• Speeds workout recovery time
• Returns the body to balance after exercise-induced stress
• Reduces exercise-induced inflammation
• Enhances energy levels while helping to alleviate fatigue*
• Helps weight loss via caloric restriction*
• Promotes a healthy response to inflammation*
Why Choose Anti-Ageing Water with Nutra-Resveratrol™ Super Antioxidant?
Well-supported scientific studies show ingredients that make up Nutra-Resveratrol:• Slows down aging (by activating anti-aging genes called Sirtuins)
• Protects against damage caused by UVB exposure and reverses existing damage
• Promotes improved DNA repair
• Contains disease prevention properties which improve overall health and immunity
• Greatly reduces lines and wrinkles
• Stops acne better than traditional acne medications, without side effects
• Enhances lean body mass
• Reduces fat mass to support better definition
• Supports libido and sexual function
• Ensures faster recovery times and more productive work outs
• Mimics the Benefits of calorie restriction without diet or exercise
Acne & Resveratrol• Oxford University found that Resveratrol lived up to the
hype and then some. By producing some of the most prolific results ever achieved in clinical studies of acne creams, Oxford determined that it is the number one ingredient for the treatment of acne. That is a very large finding considering the bulk of the products are still using the chemical based alternative, Benzoyl Peroxide. By releasing their findings and working in conjunction with dermatologists and experts industry wide, scientists at Oxford are hoping that consumers learn of this skin care revelation and change their treatment of acne over to an all natural alternative. You risk nothing in terms of results, in fact you receive improved results, and you can be confident that there is no long term damage being done to your skin in the meantime.
GOODNESS FROM HEAD TO TOE
Imagine drinking water that actually works to protect your body at the cellular level from the degenerative effects of day to day living & stress?
A water that repairs DNA damage & prevents the production of free radicals in the body...
A Water that can tighten and firm your skin with 45 days of use
Growing Old Was Never Supposed To Be A Bad Thing !
WHY ANTI-AGEING WATER
Global Trends towards more nutritional Health & Wellness
World Anti-Ageing market is up 42%
Global erosion in Carbonated beverages, consumer landscape shifting
Consumer need states broadening from refreshment to more developed physical, mental and emotional requirements
Routine refreshment Hunger & digestion Energy & stimulation Active replenishment Mental renewal Health, Beauty & Nutrition
Consumers will be looking for beverages that add real value in their daily beverage repertoire – increased pressure to deliver functional benefits;
+ a very low calorie, great tasting, healthy beverage… and they want it all, with no trade-offs or competing ingredients.
+ so far that’s been unattainable
highly confidential
17
low calorie
great taste
Good for me!
what are consumers looking for?
hig
hly
con
fid
en
tial
18
UNTIL NOW
+ Low calorie + tastes great+ naturally sweetened+ Loaded with nutra - resveratrol
with Anti Ageing water we’ve cracked the code!
Side by side… No comparison
Anti-Ageing
Water FuzeSobe Life
WaterCalories per Serving 10 100 40gCarbs 2g 25g 16g
Sugar 2g 22g 16g
Fat
0g 0g
saturated fat
9g 1.5g
saturated fat
0g0g
saturated fat
Sodium 16mg 15mg 25mg
Equivalent to a Milky Way candy bar. Which would you rather feed your body?
Anti-Ageing Water
Fuze Sobe Life Water
Powerful Beverage that Promotes Healthy Ageing
Helps Prevent Free Radical Damage
Helps Tighten & Firm Skin
Promotes Heart & Cardiovascular Health
Supports the Immune System
Promotes Enhanced Brain Function
Increases Hydration Level by 55% over Plain Water
Alleviates Fatigue
Promotes Muscle Function
21
5 flavor-Single 20oz : 8.75’’ = height 3’’ = width & depth
unit/package: 12 - 20oz bottles (loose) case size:
9’’ = height 12’’ = width 16’’ = length
upc Lemon/Lime Vitality Drink: 99317 00247 Natural Citrus Immunity Drink: 99317 00253 Orange/Mango Sport: 99317 00244 Pomegranate/Berry Cardio Drink: 99317 00245 Stawberry/Kiwi Think Drink: 99317 00246
case codes: not applicable weight:
net weight = 17.5 lbs
Suggested Retail Price: $2.99per bottle; $35.88per case
20oz. Anti-Ageing Water product specifications
BRAND PERSONALITY
We have a Life Style based product. Which is:FashionableAnti-Ageing Degenerative disease prevention General healthLongevityActive & Healthy Lifestyle
ATTRIBUTES
When you consider that to achieve just the DNA protection effects of Anti-Ageing Water With Nutra-Resveratrol TM, one would have to take a family of premium anti-oxidant supplements, a few premium anti-inflammatory minerals, a premium multi-vitamin supplement plus a few potent immune boosters (and don’t forget a premium bottle of water), it’s easy see that Anti-Ageing Water With Nutra-Resveratrol TM also offers real value for money.1000 times more powerful than a normal glass of red wine containing Resveratrol
Current Beverage Action Plan
To reduce flavors from 5 to 2 leaving Pom/Berry and Lemon/Lime marketed under the Anti-Ageing Water name targeted for women
To obtain warehouse distribution with Publix, Super Valu and/orKroger.
Targeted Skyy Vodka for a nationwide co-marketing rollout at restaurants and bars of Comeseutical Cocktails with Anti-Ageing Water targeted at women for Spring and Summer (see Cosmetic Cocktail attachment)
Obtain license from Under Armor or other visible athletic wear company and launch a Power Up & Cool Down athletic drink with Nutra-Resveratrol targeted at men and younger age groups
Launch a powder drink stick. Packed @ 30 sticks per box. Launched in dermatologist & plastic surgery clinics at a price point of $48-$50 per box
Start new LivGr8 campaign that incorporates a 60 day challenge to drink 1 AA Water per day along with a 10 position Pilates exercise online class and other food & health tips to start Living Gr8 Now!
Nutra-Resveratrol Summary
