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Economic Impact
Key Results
Total economic impact of New York Citys cruise industry in 2012 was $196.3 million
Passengers and crew spent an estimated $121.5 million while ashore in 2012
Embarking Passengers: $99.5 million Transit Passengers: $3.2 million Crew: $18.8 million
Overall, average spending per passenger & crew was $207 Highest among all continental US ports (2nd only to Honolulu)
Passengers with an overnight stay spent an average of $462 during their two-nightstay, an increase of 5% over 2011
$205 for lodging $91 for food & beverage
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Cruise Passengers
Total passenger arrivals increased by 32% from 2009-2012
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445,718
582,979632,923
587,727
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
2009 2010 2011 2012
Number of Embarking and Transit Cruise Passengers
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Ship Calls
Total ship calls increased by 39% from 2009 to 2012
181
241267
251
0
50
100
150
200
250
300
2009 2010 2011 2012
Combined Ship Calls at Manhattan andBrooklyn Cruise Terminals
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Passenger Spending
Total spending by passengers and crew increased by 30% from 2009 to 2012 to$121.5 million
93.8
144.6 149.8
121.5
0
20
40
60
80
100
120
140
160
2009 2010 2011 2012
Passengers and Crew Spending
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Estimated Passenger Spending
Category Overnight stay No overnight stay Total
F&B at Restaurants & Bar $18,232,758 $1,529,329 $19,762,087
Taxis/Ground Transport $6,081,778 $636,129 $6,717,907
Watches & Jewelry $2,172,444 $288,363 $2,461,807
Clothing $8,264,264 $709,950 $8,974,214
Entertainment/Night Clubs/Casinos $5,560,612 $542,123 $6,102,735
Parking $967,117 $24,799 $991,916
Other Purchases $3,425,804 $1,339,159 $4,764,963
Accommodations $41,216,102 - $41,216,102
Tours $4,911,210 $1,348,963 $6,260,173
TOTALS $93,142,578 $6,418,817 $99,561,395
Pre- and Post- cruise stays: $93.1 million No overnight stay: $6.4 million
Spending by embarking passengers was overwhelminglydominated by those with pre- and post-cruise overnight stays.
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Estimated Passenger Spending
Transit passengers were estimated to have spent an average of $167 perpassenger and a total of $3.2 million
97% of transit passengers were estimated to have disembarked and visited NYC
Category Transit
F&B at Restaurants & Bar $298,276
Taxis/Ground Transport $161,251
Watches & Jewelry $219,484
Clothing $663,787
Entertainment/Night Clubs/Casinos $38,674Museums $79,570
Other Purchases $338,506
Tours $1,351,611
TOTALS $3,151,160
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Crew Onshore Expenditures
Crew were estimated to spend an average of $199 per crew member and atotal of $18.8 million
An estimated 90,439 crew visited NYC throughout 2012
Category Crew
F&B at Restaurants & Bar $2,514,566
Taxis/Ground Transport $947,710
Watches & Jewelry $640,986
Clothing $4,899,985
Entertainment/Night Clubs/Casinos $335,212Other Purchases $8,538,899
Tours $929,713
TOTALS $18,807,061
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Embarking Passenger Demographics
Passengers from outside NYC and thetri-state area continue to represent themajority of passengers
43% of NYC embarking cruisepassengers reside in Tri-State Area
Non-USResident 8%
New York City
16%
Other States49%
Other NY, NJ &CT 27%
Residence of NYC Cruise Passengers
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Length & Frequency of Passenger Visits
Only 13% reported this was their first visit to NYC
53% reported this was their eighth or more visit
35% of cruise parties did pre- and/or post- stays in NYC
First Visit
13%
Second orThird Visit
15%
Fourth or FifthVisit12%
Sixth orSeventh Visit
7%
Eighth orHigher Visit
53%
Number of Previous Visits to NYC
One Day41%
Two Days31%
Three Days16%
Four Days6%
Five Days6%
Length of Overnight Stay Prior toor After Cruise
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Passenger Satisfaction
Attribute Satisfied
Overall Visit 93%
Variety of Things to See and Do 93%
Overall Shopping Experience 92%
Guided Tour 100%
Terminal Facilities 98%
Overall, 93% of embarking passengers were satisfied with their overall visitto New York City
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Survey Overview
Survey period: August through October, 2012
Number of surveys returned
Passengers: 2,325 Crew: 514
Cruise ships surveyed:
Caribbean Princess Carnival Glory Carnival Miracle Veendam Norwegian Gem Norwegian Jewel
Crystal Symphony Queen Mary 2 Disney Magic AidaLuna Arcadia
Business Research & Economic Advisors (BREA) conducted the study
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Contact Information
Visit: www.nycruise.com
Email or Call: Ian Fried at [email protected] or 212.312.3523
NYCruise 2012 Economic Impact Study
http://www.nycruise.com/mailto:[email protected]:[email protected]://www.nycruise.com/
