NEW YEARS EVE 2012

FOX STUDIOS Century City, CA DECEMBER 31ST 2011

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GRIDLOCK NEW YEARS EVE FOX Studios – Century City, CA

What Gridlock New Years Eve 2011 The West Coast’s Largest New Year’s Eve Celebration!! Where Fox Studio Lot, Century City, CA When December 31st, 2011 -8pm-4am Why Be a part of the Nation’s most Star-studded New Year’s Eve

celebration boasting an array of Headlining performances, cirque performers, stunt shows, an amazing midnight fireworks display attended by 6,000 of today’s hottest celebrities, A-Listers, and tastemakers alike.

Who Matthew Gavin Enterprises & SwaggMedia are influential

branding firms with a focused expertise in special events & live streaming to broad band and all mobile platforms globally without the use of an application!! They standout with their unique concepts and creative brand marketing ideas. By partnering with media powerhouses SMI STREAMING & Clear Channel Radio, we have cornered the marketing special event marketing and promotions for this upcoming New Years Eve to cover the entire globe with visibility.

GRIDLOCK NEW YEARS EVE FOX Studios -Hollywood, CA

The Nation’s most amazing Red Carpet New Years Eve Celebration ever!!

Matthew Gavin Enterprises is pleased to announce their Sixth Annual New Years Eve Bash to be held at the world famous FOX Studios Lot in the heart of Century City, California. Celebrity hosts, chart topping artists, amazing street and cirque style performances are just a few of the headlining amenities that we will offer at this unique event that will solidify this, once again, as one of the most talked about New Years Eve events in the world!

Celebrities including Pamela Anderson, Mario Lopez, and Carmen Electra have hosted this grand affair, while headlining artists such as The Pussycat Dolls, The Killers, Kevin Rudolf, Adam Lambert, and Katy Perry have graced our stage. This year, there is no doubt that our host & headliner for 2011 will follow suit!!

Join us as we will, once again, transform the entire New York Street Back lot facility of The FOX Studios Lot into what we like to call “Times Square West "for this six square block festivity. The event will host 6000 people and will boast four (4) full live performance sound stages with full light show, and live feed multi-media and projection capabilities. TherewillbemanyofLosAngeles’hottestlocalbands,celebrityhosts,four(4)world-renown headlining live performance artists, and some of the hottest National DJ’s that the anyone can offer.

Not only will the lucky attendees of the event be able to be a part of the festivities, but so will the rest of the people around the world as we will be streaming the event live via the we band all mobile phone platforms to over 3300 different dices world wide! Through our technology partners SwaggMedia,SMI Streaming, and Ustream! To over40 million potential viewers!!

The Red Carpet festivities will begin at 8P.M. and will continue until 3A.M.as party goers will soak up all that there is to offer at this in credible event.

Sponsorship Exclusive Naming Rights to the Magic Weekend Event (“…Presents…”)

Primary Naming Rights to all Stages

Inclusion as Presenting Sponsor on all printed tickets and media (web, email blasts, radio ads, and print ads) Including 500 spots on CBS Radio ( See Slides 12 – 13 for media breakout details)

Primary Naming Rights local Billboards

Primary Naming Rights local Bus Tags

Inclusion as Presenting Sponsor on our online live stream via Swagg Media to millions of viewers

Inclusion as Presenting Sponsor on Media Wall at Red Carpet Entrance and all plasma screens

Logo and advertisement looped on all projection & plasmas displays

Branded T Shits

Video Wall 20 Plasma Screens

Sponsorship (cont)

Two (2) customized luxury 10’x20’ Pop-Up Shops within the event facility

Live mentions as Title sponsor of event by event host from Main Stage of event

Logo on Banner & Gobo locations throughout Event property

Front Cover placement and Full Page ad space and Logo representation in Event Program Guide

200 VIP Passes to event

-Your company logo on an electronic banner while Streaming Live

Thirty 30 second spots during SwaggMedia Broadcast

Twenty20 second spots during SwaggMedia Broadcast

200 Million Text Messages per week leading up to the event.

-Recognized and Marketed as Presenting/ Title Sponsor

-Inclusion in all Marketing and Major Press Material; Pre/post-event publicity including print and Invitation. I.E. “Your Company Presents” Magic Weekend.

Sponsorship (Cont) -Inclusion online and electronic outlets. Your company branded/ hyperlinked in Event Website, Hotel

Website, and Night Club Website.

-Category exclusivity

-Branding on the stages

-Exclusive product placement

-1 Full Ad in LA & Las Vegas Weekly 1 month prior to event

- Voyager Jet Center (private jet accommodations up to 6 people Western Region U.S.)

-8 Luxury Hotel Suites

-Hotel / Casino Marquee

-Your Logo Branded on Red Carpet/ Step and Repeat

-Branding opportunities inside and outside Venue

-“Live Streaming Lounge” (33 Million Viewers nation wide) available only for Celebrities, VIPS, and Sponsors to talk about projects, product, and to be interviewed.

Sponsorship (Cont)

Meet and greet with Performers (20 people)

-Private Dinner for 20

-Photo Ops with Performers and Top Executives 20 people

-Exclusive Private Gifting Suite. Food and beverage included.

-Company Sponsored Green Room

-Designated area in Venue to set up display for branding, sampling, and awareness.

-Sponsor acknowledgments by DJ’s during the event

-Brand awareness brought to VIP Players from the support of Venues VIP Hosts and Promotional team

-The Venue will buy in product 1 week prior of the event to generate sales and awareness leading up to Magic Weekend?

-Product and or marketing material in VIP rooms?

-VIP-Celebrity welcome bags given upon arrival/check in?

Overview SwaggMedia boasts a opted in database of over 33 MILLION users

SwaggMedia has the ability to send 500 Million text messages per day at any giving moment in the U.S. & Canada.

Past streaming clients include: Peja Stojakovic and the 3rd Annual Celebrity Charitabowl, TFA MMA Fight, Ball Up Tournament, 2010 Gridlock NYE featuring Adam Lambert, Pam Anderson, and Shayne Lamas, MTV VMA Pre-Party hosted by Ne-Yo, and many others.

Each stream can be tailored to suit your needs whether it be available to the general public or a Pay Per View event.

Global Reach SMI is currently providing streaming services in over 22 countries with

marketing teams in: USA, Asia, Dubai, Africa, Europe, and Australia

Target Demographic Male (Ages 17 – 42) Female (18 – 47)

Media Outlets National Print 944 Magazine (circulation: 200,000) US Weekly (circulation: 1,880,000) In Touch Weekly (circulation: 1,265,000) Flaunt Magazine (circulation: 215,000) People Magazine (circulation: 3,740,000) OK! Magazine (circulation: 760,000) GQ Magazine (circulation: 931,000)

Local & Regional Print Los Angeles Times (circulation: 850,000) Los Angeles Daily News (circulation: 215,000) LA Weekly (circulation: 201,000) OC Weekly (circulation: 78,000) LA Confidential (circulation: 70,000) Angeleno Magazine (circulation: 50,000) Long Beach Union (circulation: 35,000) Downtown Gazette-Long Beach (circulation:

29,500) The District Weekly-Long Beach (circulation:

30,000) San Diego Union Tribune (circulation: 300,000) Long Beach Press Telegram (circ: 1,500,000)

Broadcast MTV Access Hollywood EXTRA Entertainment Tonight CNN E! BET VH1 Local & Regional (NBC, FOX, CBS, UPN, CW) The Yacht Channel (National) TMZ

Radio KIIS 102.7 FM (2.1 Million listeners/week) STAR 98.7 FM (1.4 Million listeners/week ) MYFM 104.3 FM (1.1 Million listeners/week)

Media Outlets Online Wantickets.com (550,000 UVPM) Projectplaylist.com (35,000,000 UVPM) Hardballproductions.com (50,000

UVPM) Clubzone.com (1,400,000 UVPM) Clubplanet.com (3,300,000 UVPM) Perezhilton.com (3,000,000 UVPM) Bizbash.com (64,000 UVPM) TMZ.com (4,800,000 UVPM) MTV.com (4,575,000 UVPM) Kiss1027.com (350,000 UVPM) 1043myfm.com (90,000 UVPM) Star98.7.com (80,000 UVPM) Joonbug.com (250,000 UVPM) Myspace.com/danitykane(300,000

UVPM & 770,000 friends) Myspace.com/gridlockgroup (30,000

UVPM & 66,000 friends) Myspace.com/dmx (60,000 UVPM &

162,000 friends) Longbeachpresstelegram.com

(246,000 UVPM)

Email Blast Database Wantickets.com (2,500,000 members) Projectplaylist.com (24,000,000

members) Hardballproductions.com (60,000

members) Clubzone.com (350,000 members) Clubplanet.com (2,100,000 members) Kiss1027.com (260,000 members) 1043myfm.com (140,000 members) Star987.com (160,000 members) Media Outlets (continued)

Standard VIP Admission $250 (only 500 tickets available) ** Access to all benefits of the General Admission ticket plus: Includes Premium Open Bar All Night from 9pm-2am at ALL bar

locations throughout the event. Access to our �Exclusive Indoor Plush VIP Tent." This area will

be designed and decorated to embody what VIP on NYE is all about. Plush furnishings, a full heating system, red carpet, chandeliers, private bars, and more!!

A Full Dinner from 9pm-11pm included. provided by Mastros, Spago & Mr. Chow. Menu TBD

Sponsored Goodies and gift bags including a commemorative Gridlock NYE 2011 T-Shirt for all VIP ticket holders!

Special Surprise Musical & Dance Performances exclusive to the VIP Area also included!

VIP Catering Provided By:

Strategic Partners

Client List

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Past Clients Starbucks Coffee Bean & Tea Leaf Flaunt Magazine In Touch Weekly Zink Magazine Item Magazine 944 Magazine MGM Grand (Las Vegas, NV) The Hard Rock Hotel & Casino (Las Vegas,

NV) The Paris Hotel & Casino (Las Vegas, NV) The Borgata Hotel Casino & Spa (Atlantic

City, NJ) The Tropicana Hotel Casino (Atlantic City, NJ) Paramount Pictures Studios (Hollywood, CA) Les Duex Nightclub (Hollywood, CA) Central Nightclub (Hollywood, CA) The Highlands Nightclub (Hollywood, CA) Tao Nightclub (Las Vegas, NV) Risque Nightclub (Las Vegas, NV) Wet Republic (Las Vegas, NV)

Moorea Beach (Las Vegas, NV) Queen Mary Island (Long Beach, CA) Universal Pictures New Line Cinema Coca Cola Full Throttle Energy Drink Verve Energy Drink Red Bull Energy Drink Evian Water 42 Below Vodka PINK Vodka Bacardi Spirits Lisa Kline Boutique D&G Dolce Gabanna Glam Rock Watches Miss Sixty Clothing YMI Jeanswear Clear Channel Radio Interscope Records Universal Music

NEW YEARS EVE 2011 Craig Nobles CEO SwaggMedia 310.722.5668 craig@swaggmedia.com

Lance Davis Sr. Vice President

SwaggMedia 310.927.7888 lance@swaggmedia.com