NYU Integrated Marketing Campaign Project. Client: The Economist

Join the Intelligent Conversation

0

""

Lance Dunbar"Swati Soti"

Patricia Yunén Latour

The Team

1

The Agenda Strategy"

Objective / Approach / Target / Competitive / Trends ""

Media"Metrics / Budget / Testing / Display / Social / Mobile / SEM

Newspapers / DM / Email ""

Creative"Overview / Print / DM / Social

2

The Strategy

3

Make the perception of The Economist go from…

TO

The Objective

4

while increasing brand awareness.

5

•  Create a multi-channel, integrated campaign that tells the story of “Intelligent Conversation”.

•  Channels Included: –  Online Display –  Social –  Mobile –  Search –  Newspapers –  Direct mail –  Email –  Promotions

The Approach

6

The Main Driving Force

The Economist prepares you for smart conversations and debates by providing you with an informed stance on what’s happening in the World today.

“

”

7

Smart Witty Clever Provocative Opinionated Analytical Worldly

Cultured Intellectual Educated Wise Erudite Interesting Incisive Sarcastic

Keen Intelligent 8

The Competitive Landscape

9

The Target Audience Meet Lance… •  Demographics

•  35 year-old man •  Never been married •  Employed full-time in a business related

role •  College graduate+ •  $80,355 median HHI •  Owns a Smartphone and/or tablet

device •  Psychographics •  Enjoys the nightlife •  Attends rock concerts •  Cultured •  Participates in Fantasy Sports Leagues •  Reads comic books •  Enjoys video games •  Enjoys thinking games 10

The Target Audience

11

•  Attitudes •  Dependent on cell phones •  Ok with ads on cell phones in exchange

for services like TV or text messaging •  Trust the internet •  Radio is good for ideas •  Internet is used for staying current and

relaxing/escaping/entertainment •  Magazines but good for entertainment •  Willing to pay for TV •  Not strong on television or newspapers •  Socially conservative •  Interests and Attitudes in Advertising •  Overall indifferent to advertising •  Positive perception of newspaper ads •  Don’t like repletion in the ads

•  carry cell phones everywhere •  understand the functionality

(know how all the feature work) •  use it to make calls from home •  defines who they are •  convenient to have a phone to

do everything they need •  source of entertainment •  customize look and sound •  watch video •  text messages •  would use the internet more if

the screen were easier to read

Media Mix Quintile Analysis

12

Primary Channels: Internet (154 for 1st Quintile)

Magazine (135 for the 1st Quintile)

Outdoor (126 for 1st Quintile)

Secondary Channels: Radio (118 for 2nd Quintile) Newspaper (177 for 3rd Quintile) Unsuitable Channels: TV (124 for 5th Quintile)

Industry Factors

From print to screen Social Integration

Confused Advertiser

13

The Media

14

Metrics of Success •  Reach the target audience at least 7 times

•  Drive at least 1.5M visitors to the site

•  To accomplish this we have to interact with the target audience on vehicles that promote conversation and complement The Economist brand

15

Media Budget Allocation Media Vehicle Gross Impressions Targeted

Impressions Target

Impression % Gross CPM Spending Click to Site Rate (%) Site Visits Cost per Site

Visit

Digital (banners) 977,600,000 586,560,000 60% $4.78 $4,676,600 0.038% 369,900 $12.64 Digital (social) 321,425,000 224,997,500 70% $6.22 $2,000,000 0.044% 142,860 $14.00 Digital (mobile) 235,000,000 58,750,000 25% $12.77 $3,000,000 0.156% 367,500 $8.16 Online (search) 53,333,333 34,666,667 65% - $2,000,000 1.500% 800,000 $2.50 Newspapers (Local) 19,681,746 7,872,698 40% $45.00 $3,815,406 0.010% 1,968 $1,938.55 Direct Mail* 3,000,000 2,850,000 95% $831.33 $2,494,000 1.250% 37,500 $66.51 Email** 21,000,000 18,900,000 90% $95.90 $2,014,000 0.500% 105,000 $19.18 Total Media: 1,631,040,079 934,596,865 57% $12.26 $20,000,006 0.112% 1,824,728 $10.96

•  $20M media spend •  Frequency of 7 •  1.8M visitors •  $12.26 Gross CPM

16

Media Budget Allocation

Online 58%

Direct Mail 13%

Email 10%

Newspapers 19%

Media Budget Allocation

Display Ads 40%

Mobile 26%

Social 17%

SEM 17%

Online Media Budget Allocation

17

Testing Calendar Media Vehicle October November December January February March April May June July August September Display Creative Ad Format Placements Creative Social Image Ad Copy Image Ad Copy Mobile Creative Ad Format Placements Creative SEM Ad Copy Landing Page Ad Copy Landing Page Newspapers Placement Creative Direct Mail Copy Offer Copy Offer Email Subject Line Content Subject Line Content Subject Line Content Subject Line Content

•  Initial tests will provide baseline metrics and decide the control ads

•  Determine most effective and efficient media vehicles

•  Allows for adjustments to the media mix based on performance

18

Display

•  $4.7M media spend •  977.6M impressions •  $4.78 CPM •  369,900 clicks to site 19

Social

•  Targeting Men & Women, 25-44, college graduates, with interests such as sports, news, world affairs, video games, music, and thinking games

•  $2M media spend •  321M impressions •  $6.22 CPM •  142,860 clicks to site

20

Mobile

•  $3M media spend •  235M impressions •  $12.77 CPM •  367,500 clicks to site

General News Business Men

Sports

21

SEM-Search Engine Marketing

•  $2 media spend •  53.3M impressions •  $2.50 CPC •  800,000 clicks to site •  Targeting Brand, Competitors, and general interest non-brand

keywords 22

Newspapers

•  Statement of why •  ½ page ads •  Main News, Sports,

Business and Weekend Arts

•  $2.2M media spend

•  Statement of why •  ½ page ads •  Main News, Sports and

Business •  $1.6M media spend

23

Direct Mail

•  Targeting Mobile Application Users and Downloaders and Sports Illustrated Fantasy Sports lists

•  $2.5M media spend •  3M impressions •  $831 CPM •  37,500 clicks to site 24

Email

•  Targeting Mobile Application Users and Downloaders, Sports Illustrated Fantasy, Digital Connected Tablet Owners, and Rock & Roll Music Guild lists

•  $2M media spend •  21M impressions •  $96 CPM •  105,000 clicks to site 25

The Creative

26

Overview "Going back to the main driving force:

The Economist prepares you for smart conversations and debates by providing you with an informed stance on what’s happening in the World today.

“

”

27

Print

28

Direct Mail

29

Direct Mail

30

Direct Mail

31

Direct Mail

32

Social Channels

CONVERSATION

33

Social Listening

34

Tactic 1: Create a The Economist official social badge

•  Give the readers official bragging rights for their web IDs •  Associate The Economist with younger and more

appropriate users •  Help change brand perception •  Increase reach •  Visibly identify influencers

35

Tactic 2:. Bring commenters from the “Economics by invitation” to social media conversations"

•  Increase engagement rate from the current 0.009%

36

Tactic 3:. Leverage the “Thinking Space” app and site already in use by The Economist

•  Take the conversation off line 37

Tactic 4: Encourage letter submissions

•  Encourage user-generated content •  User-generated content tends to great more engagement and

reach •  Make the reader feel involved and part of The Economist. •  Help change brand perception by associating The Economist to

the different, younger users. 38

Tactic 5: Instagram Covers

•  Create a visual presence on a platform that will help change perception and encourage conversation through other images and hashtags.

39

Tactic 6: The Blogs

Content CONTENT content

…some say it’s KING

40

41

to lead the debate in the pursuit of progress.

use conversation

Thank You…

42

The Appendix

43

Media Mix Summer 2012 - Media Mix/Budget Allocation Economist ($20MM Total - $10MM/market)

Media Vehicle Gross Impressions

Targeted Impressions

Target Impression % Gross CPM Spending Click to Site

Rate (%) Site Visits Cost per Site Visit

Digital (banners) 977,600,000 586,560,000 60% $4.78 $4,676,600 0.038% 369,900 $12.64 Digital (social) 320,800,000 224,560,000 70% $6.23 $2,000,000 0.045% 143,360 $13.95 Digital (mobile) 235,000,000 58,750,000 25% $12.77 $3,000,000 0.156% 367,500 $8.16 Online (search) 53,333,333 34,666,667 65% - $2,000,000 1.500% 800,000 $2.50 Newspapers (Local) 19,681,746 7,872,698 40% $45.00 $3,815,406 0.010% 1,968 $1,938.55 Direct Mail* 3,000,000 2,850,000 95% $831.33 $2,494,000 1.250% 37,500 $66.51 Email** 21,000,000 18,900,000 90% $95.90 $2,014,000 0.500% 105,000 $19.18 Total Media: 1,630,415,079 934,159,365 57% $12.27 $20,000,006 0.112% 1,825,228 $10.96

Goal: 1.5MM New York Target Audience: 6,121,000 San Francisco Target Audience: 4,988,000

Total Target Audience: 11,109,000 Average Annual Frequency: 84

Average Monthly Frequency: 7 Goal: 7+ monthly frequency (average)

44

Direct Mail & Email

45

Direct Mail & Email

Email Emailings Universe Impressions per Emailing

Gross Impressions

Gross CPM Spend Click to Site


Digitally Connected Tablet Owners 4 4,339,572 4,000,000 16,000,000 $90 $1,440,000 0.50% 80,000 $18.00 Mobile Application Users and Downloaders 2 9,478,155 1,000,000 2,000,000 $83 $165,000 0.50% 10,000 $16.50 Rock & Roll Music Lovers Guild 2 1,426,054 1,000,000 2,000,000 $165 $330,000 0.50% 10,000 $33.00 Sports Illustrated Fantasy 2 673,418 500,000 1,000,000 $79 $79,000 0.50% 5,000 $15.80 Total Media: 21,000,000 $96 $2,014,000 0.50% 105,000 $19.18

Direct Mail Mailings Universe Impressions per Mailing

Gross Impressions

Gross CPM Spend Click to Site


Mobile Application Users and Downloaders 2 9,478,155 1,000,000 2,000,000 $83 $165,000 1.25% 25,000 $6.60 Sports Illustrated Fantasy 2 673,418 500,000 1,000,000 $79 $79,000 1.25% 12,500 $6.32 Total Media: 10,151,573 1,500,000 3,000,000 $81 $244,000 1.25% 37,500 $6.51 Production Costs ($0.75 per mailing): 3,000,000 $2,250,000 Total Budget: 3,000,000 $831 $2,494,000 1.250% 37,500 $66.51

46

Direct Mail & Email Lists Sports Illustrated Fantasy Infogroup Universe 673,418 Base Price $105/M Selects Email $45/M Zip $8/M

Mobile Application Users and Downloaders Take 5 Solutions Universe 9,478,155 Base Price $150/M Selects HHI $5/M Zip $5/M Gender $5/M

Rock & Roll Music Lovers Guild Specialists Marketing Services, Inc. Universe 13,987,655 Base Price $150/M Selects Age $5/M Zip $5/M Marital Status $5/M

Digitally Connected Tablet Owners eTargetMedia.com, Inc. Universe 4,339,572 Base Price $80/M Selects Email Personalization $10/M Age, gender, income, lifestyle interest, marital status, Zip $250

47

Display Digital (banners)

48

Digital Display (Banners)

49

Display Site Placement Unit Impressions CPM Spending Click to Site Rate

(%) Site Visits Cost per Site Visit

Sports 300,000,000 $4.67 $1,400,000 0.037% 110,000 $12.73 ESPN Run of Site 728 x 90 50,000,000 $3.00 $150,000 0.020% 10,000 $15.00 Run of Site 160 x 600 50,000,000 $5.00 $250,000 0.040% 20,000 $12.50 Run of Site 300 x 250 50,000,000 $6.00 $300,000 0.050% 25,000 $12.00

Subtotal: 150,000,000 $4.67 $700,000 0.037% 55,000 $12.73 Yahoo Sports Run of Site 728 x 90 50,000,000 $3.00 $150,000 0.020% 10,000 $15.00 Run of Site 160 x 600 50,000,000 $5.00 $250,000 0.040% 20,000 $12.50

Run of Site 300 x 250 50,000,000 $6.00 $300,000 0.050% 25,000 $12.00 Subtotal: 150,000,000 $4.67 $700,000 0.037% 55,000 $12.73

Entertainment 60,000,000 $4.67 $280,000 0.037% 22,000 $12.73 RollingStone Run of Site 728 x 90 20,000,000 $3.00 $60,000 0.020% 4,000 $15.00 Run of Site 160 x 600 20,000,000 $5.00 $100,000 0.040% 8,000 $12.50 Run of Site 300 x 250 20,000,000 $6.00 $120,000 0.050% 10,000 $12.00

Subtotal: 60,000,000 $4.67 $280,000 0.037% 22,000 $12.73 News 617,600,000 $4.85 $2,996,600 0.039% 237,900 $12.60 NYTimes Sports 728 x 90 50,000,000 $3.00 $150,000 0.020% 10,000 $15.00 Sports 300 x 250 50,000,000 $6.00 $300,000 0.050% 25,000 $12.00 Arts 300 x 250 20,000,000 $6.00 $120,000 0.050% 10,000 $12.00 Technology 300 x 250 20,000,000 $6.00 $120,000 0.050% 10,000 $12.00

Subtotal: 140,000,000 $4.93 $690,000 0.039% 55,000 $12.55 San Francisco Chronicle Sports 728 x 90 40,000,000 $3.00 $120,000 0.020% 8,000 $15.00 Sports 300 x 250 40,000,000 $6.00 $240,000 0.050% 20,000 $12.00 Entertainment 300 x 250 20,000,000 $6.00 $120,000 0.050% 10,000 $12.00 Entertainment 728 x 90 20,000,000 $3.00 $60,000 0.020% 4,000 $15.00

Subtotal: 120,000,000 $4.50 $540,000 0.035% 42,000 $12.86 Fox News Entertainment 300 x 250 10,000,000 $6.00 $60,000 0.050% 5,000 $12.00 Lifestyle 300 x 250 10,000,000 $6.00 $60,000 0.050% 5,000 $12.00 Sports 300 x 250 50,000,000 $6.00 $300,000 0.050% 25,000 $12.00

Subtotal: 70,000,000 $6.00 $420,000 0.050% 35,000 $12.00 Huffington Post Comedy 300 x 250 8,000,000 $6.00 $48,000 0.050% 4,000 $12.00 Tech 300 x 250 8,000,000 $6.00 $48,000 0.050% 4,000 $12.00

Subtotal: 16,000,000 $6.00 $96,000 0.050% 8,000 $12.00 Salon Run of Site 728 x 90 8,000,000 $3.00 $24,000 0.020% 1,600 $15.00 Run of Site 300 x 250 8,000,000 $6.00 $48,000 0.050% 4,000 $12.00

Subtotal: 16,000,000 $4.50 $72,000 0.035% 5,600 $12.86 CNN Home 728 x 90 30,000,000 $3.00 $90,000 0.020% 6,000 $15.00 Home 160 x 600 30,000,000 $5.00 $150,000 0.040% 12,000 $12.50 Home 300 x 250 30,000,000 $6.00 $180,000 0.050% 15,000 $12.00 Tech 728 x 90 20,000,000 $3.00 $60,000 0.020% 4,000 $15.00 Tech 160 x 600 20,000,000 $5.00 $100,000 0.040% 8,000 $12.50 Tech 300 x 250 20,000,000 $6.00 $120,000 0.050% 10,000 $12.00 World 728 x 90 40,000,000 $3.00 $120,000 0.020% 8,000 $15.00 World 160 x 600 35,000,000 $5.00 $175,000 0.040% 14,000 $12.50 World 300 x 250 30,600,000 $6.00 $183,600 0.050% 15,300 $12.00

Subtotal: 255,600,000 $4.61 $1,178,600 0.036% 92,300 $12.77 Grand Total: 977,600,000 $4.78 $4,676,600 0.038% 369,900 $12.64

50

Display Flighting

Site October November December January February March April May June July August September Sports ESPN Yahoo Sports Entertainment RollingStone News NYTimes San Francisco Chronicle Fox News Huffington Post Salon CNN

No Ads Reduced Full

51

Display Site Info CNN Median Age: 42 HHI: $150,000+ (122 index) Median Income: $71,048 Monthly Uniques: 73M

ESPN Age: 18-34 (31%) Median Age: 30.4 Gender: 79% Males HHI: $100,000+ (33%) Median Income: $80,815 Monthly Uniques: 42.6M

Fox News Age: 25-54 (59%) Median Age: 46 Gender: 54% Males HHI: $75,000+ (46%) Median Income: $76,000 Monthly Uniques: 22.9M Monthly Page Views: 896M

Huffington Post HHI: $150,000+ (more likely) Education: Post-Graduate Degree (more likely) Monthly Uniques: 28M

NYTimes.com Median Age: 46 Gender: 51% Males Median HHI: $79,418 Education: 56% College+ Audience: 34M

RollingStone Median Age: 34 Gender: 61% Males Median HHI: $61,403 Monthly Uniques: 3.7M Monthly Page Views: 27M

Salon Median Age: 36 Gender: 60% Males Avg. HHI: $92,000 Monthly Uniques: 7.6M

San Francisco Chronicle (SFGate.com) Age: 35-54 (49.9%) Gender: 54.1% Males HHI: $100,000+ (56.2%) Education: College Graduate + (63.5%) Monthly Page Views: 128M

Yahoo Sports* Age: 25-34 (158 index) HHI: $150,000+ (114 index) Gender: Males (129 index) Education: Grad School (126 index) Monthly Uniques: 6.6M

* Quantcast data from 7/26/12

52

SEM

53

SEM "Keywords with Estimated Impressions

Campaign Keyword Estimated Local Monthly Searches Brand economist android app 390 Brand economist app android 390 Brand economist app 1,300 Brand economist apps 880 Brand the economist app 1,300 Brand economist back issues 73 Brand economist issues 880 Brand the economist archive 320 Brand the economist archives 320 Brand articles from the economist 1,300 Brand economist article 1,600 Brand economist articles 1,300 Brand the economist article 1,600 Brand the economist articles 1,300 Brand economist asia 320 Brand the economist asia 320 Brand economist audio 1,900 Brand economist audio edition 590 Brand the economist audio 1,900 Brand best economist 5,400 Brand economist blackberry app 28 Brand economist blog 1,600 Brand economist blogs 720 Brand the economist blog 1,600 Brand economist book 2,900 Brand economist books 1,600 Brand the economist book 2,900 Brand the economist books 1,600 Brand economist book review 390 Brand economist book reviews 260 Brand business economist 3,600 Brand buy the economist 880 Brand economist calendar 480 Brand the economist calendar 480 Brand canadian economist 170 Brand economist cartoons 320 Brand economist jokes 880 Brand cheap economist subscription 170 Brand cheap subscription economist 170 Brand cheapest economist subscription 170 Brand economist conference 880 Brand economist conferences 390 Brand the economist conferences 390 Brand conservative economists 1,000 Brand economist cover 2,900 Brand economist covers 880 Brand economist magazine covers 73 Brand the economist cover 2,900 Brand the economist covers 880

Campaign Keyword Estimated Local Monthly Searches Brand the economist magazine cover 110 Brand economist debate 590 Brand economist debates 320 Brand economist delivery 140 Brand economist democracy index 720 Brand digital economist 720 Brand economist digital 720 Brand economist digital subscription 390 Brand the economist digital 720 Brand discount economist subscription 1,000 Brand economist discount 1,900 Brand economist discount code 91 Brand economist discount subscription 1,000 Brand economist magazine discount 210 Brand economist magazine discount subscription 91 Brand economist subscription discount 1,000 Brand the economist discount 1,900 Brand the economist discount magazine subscriptions 91 Brand the economist magazine discount 210 Brand the economist subscription discount 1,000 Brand download the economist 880 Brand economist download 880 Brand economist magazine download 58 Brand the economist download 880 Brand economist editorial 260 Brand editor of the economist 390 Brand the economist editorial 260 Brand economist education 1,300 Brand economist ebook 140 Brand economist electronic subscription 46 Brand the economist ebook 140 Brand the economist epub 140 Brand economist ereader 16 Brand economist europe 480 Brand the economist europe 480 Brand economist finance 390 Brand finance economist 390 Brand financial economist 2,400 Brand economist forum 320 Brand economist for free 2,400 Brand economist free 2,400 Brand economist free subscription 210 Brand economist free trial 28 Brand economist trial subscription 12 Brand free economist 2,400 Brand free economist magazine 91 Brand free economist subscription 210 Brand free subscription to the economist 210 Brand free the economist magazine 91

54

Campaign Keyword Estimated Local Monthly Searches Brand is the economist free online 91 Brand the economist for free 2,400 Brand the economist free 2,400 Brand the economist free articles 22 Brand the economist free online 91 Brand the economist free subscription 210 Brand the economist free trial 28 Brand the economist magazine free 91 Brand economist gift 480 Brand economist gift subscription 110 Brand economist gifts 170 Brand gifts for economists 170 Brand economist group 1,900 Brand the economist group 1,900 Brand industrial economist 480 Brand economist eiu 33,100 Brand economist intelligence 40,500 Brand economist intelligence unit 40,500 Brand eiu economist 33,100 Brand the economist eiu 33,100 Brand the economist intelligence 40,500 Brand the economist intelligence unit’s 210 Brand the economist intelligence unit 40,500 Brand economist intelligent 480 Brand economist intelligent life 260 Brand intelligent life economist 260 Brand intelligent life the economist 260 Brand the economist intelligent life 260 Brand international economist 1,300 Brand economist app ipad 140 Brand economist for ipad 1,000 Brand economist ipad 1,000 Brand economist ipad app 140 Brand economist ipad edition 12 Brand economist ipad price 36 Brand economist ipad subscription 140 Brand economist magazine ipad 22 Brand economist on ipad 1,000 Brand ipad economist 1,000 Brand ipad the economist 1,000 Brand the economist ipad 1,000 Brand economist iphone 260 Brand economist iphone app 110 Brand the economist iphone 260 Brand economist journal 1,300 Brand the economist journal 1,300 Brand economist for kindle 1,600 Brand economist kindle 1,600 Brand economist kindle edition 28

Campaign Keyword Estimated Local Monthly Searches Brand economist kindle subscription 110 Brand economist on kindle 1,600 Brand economist subscription kindle 110 Brand kindle economist 1,600 Brand kindle economist subscription 110 Brand kindle the economist 1,600 Brand the economist kindle 1,600 Brand about the economist magazine 12,100 Brand economist mag 170 Brand economist magazin 46 Brand economist magazine 12,100 Brand economist magazines 480 Brand economist magzine 12 Brand economist the magazine 12,100 Brand economists magazine 5,400 Brand is the economist a magazine 12,100 Brand magazine economist 12,100 Brand magazine the economist 12,100 Brand magazines economist 480 Brand magazines the economist 480 Brand the economist mag 170 Brand the economist magazin 46 Brand the economist magazine 12,100 Brand the economist magazine articles 91 Brand the economist magazines 480 Brand the economist magzine 12 Brand the economists magazine 5,400 Brand what is the economist magazine 12,100 Brand economist mba 1,900 Brand economist mba ranking 1,000 Brand economist mba rankings 1,000 Brand mexico the economist 390 Brand de economist 673,000 Brand e economist 720 Brand ecnomist 480 Brand ecomomist 260 Brand ecomonist 140 Brand econimist 1,000 Brand econmist 1,900 Brand economicst 390 Brand economis 3,600 Brand ekonomist 480 Brand eonomist 210 Brand he economist 1,000 Brand t he economist 170 Brand te economist 46 Brand teh economist 170 Brand th e economist 16 Brand th economist 320


55

Campaign Keyword Estimated Local Monthly Searches Brand the conomist 590 Brand the ecconomist 110 Brand the ecnomist 480 Brand the ecomomist 260 Brand the ecomonist 140 Brand the econimist 1,000 Brand the econmist 1,900 Brand the econom ist 73 Brand the economicst 390 Brand the economis 3,600 Brand theeconomist 5,400 Brand economist mobile 260 Brand the economist mobile 260 Brand new economist 4,400 Brand the new economist 4,400 Brand economist news 1,600 Brand the economist news 1,600 Brand economist newsletter 36 Brand economist news paper 590 Brand economist newspaper 880 Brand economist newspaper ltd 58 Brand is the economist a newspaper 880 Brand the economist news paper 590 Brand the economist newspaper 880 Brand the economist newspaper limited 58 Brand economist nook 210 Brand the economist nook 210 Brand economist magazine online 91 Brand economist on line 1,600 Brand economist online 1,900 Brand economist online access 36 Brand economist online edition 36 Brand economist online subscription 260 Brand economists online 880 Brand online economist 1,900 Brand the economist articles online 22 Brand the economist magazine online 91 Brand the economist on line 1,600 Brand the economist online 1,900 Brand the economist online edition 36 Brand economist paper 880 Brand the economist paper 880 Brand economist pdf 1,600 Brand the economist pdf 1,600 Brand economist podcast 880 Brand economist podcasts 170 Brand the economist podcast 880 Brand the economist podcasts 170 Brand political economist 1,000

Campaign Keyword Estimated Local Monthly Searches Brand economist print edition 170 Brand the economist print 880 Brand the economist print edition 170 Brand economist publication 170 Brand economist publications 110 Brand the economist publication 170 Brand economist rankings 2,400 Brand economist report 1,600 Brand economist reports 880 Brand economist magazine review 210 Brand economist review 2,400 Brand the economist magazine review 210 Brand the economist review 2,400 Brand the economist reviews 880 Brand economist rss 480 Brand the economist rss 480 Brand economist shop 720 Brand the economist in spanish 210 Brand economist statistics 590 Brand statistics for economists 720 Brand economist store 720 Brand economist academic 480 Brand economist academic subscription 46 Brand economist for students 880 Brand economist student 2,400 Brand economist student discount 390 Brand economist student offer 36 Brand economist student price 110 Brand economist student rate 110 Brand economist student subscription 1,300 Brand economist student subscriptions 1,300 Brand economist students 880 Brand economist subscription student 1,300 Brand student economist 2,400 Brand student economist subscription 1,300 Brand student subscription economist 1,300 Brand student subscription the economist 1,300 Brand the economist student 2,400 Brand the economist student discount 390 Brand the economist student subscription 1,300 Brand the economist subscription student 1,300 Brand economist subscribe 880 Brand economist subscriber services 140 Brand economist unsubscribe 73 Brand subscribe economist 880 Brand subscribe the economist 880 Brand subscribe to economist 880 Brand subscribe to the economist 880 Brand subscribe to the economist magazine 58


56

Campaign Keyword Estimated Local Monthly Searches Brand subscribing to the economist 170 Brand the economist subscribe 880 Brand economist annual subscription 46 Brand economist magazine subscription 590 Brand economist magazine subscriptions 480 Brand economist subs 480 Brand economist subscription 12,100 Brand economist subscription services 140 Brand economist subscriptions 2,900 Brand economist yearly subscription 22 Brand magazine subscription economist 590 Brand magazine subscriptions economist 480 Brand subscription economist 12,100 Brand subscription the economist 12,100 Brand subscription to economist 12,100 Brand subscription to the economist 12,100 Brand subscription to the economist magazine 590 Brand subscriptions economist 2,900 Brand the economist magazine subscription 590 Brand the economist subscription 12,100 Brand the economist subscription services 140 Brand the economist subscriptions 2,900 Brand the economist cost 3,600 Brand economist deal 1,300 Brand economist deals 1,000 Brand economist magazine deal 110 Brand economist magazine deals 110 Brand economist magazine subscription deals 28 Brand economist subscription deal 480 Brand economist subscription deals 480 Brand the economist deal 1,300 Brand the economist deals 1,000 Brand the economist magazine deals 110 Brand the economist magazine subscription deals 28 Brand the economist subscription deals 480 Brand economist offer 390 Brand economist offer code 22 Brand economist offers 590 Brand economist special offer 36 Brand economist subscription offer 58 Brand economist subscription offers 260 Brand the economist offer 390 Brand the economist offers 590 Brand the economist subscription offers 260 Brand economist cover price 46 Brand economist magazine price 91 Brand economist price 3,600 Brand economist subscription price 170 Brand how much is the economist magazine 16

Campaign Keyword Estimated Local Monthly Searches Brand price of the economist 3,600 Brand the economist cover price 46 Brand the economist price 3,600 Brand economist renew 390 Brand economist renewal 590 Brand economist subscription renewal 73 Brand the economist renewal 590 Brand economist 673,000 Brand economist economist 673,000 Brand economist the 673,000 Brand economists 450,000 Brand the economist 673,000 Brand the economist the 673,000 Brand the economist the economist 673,000 Brand the economists 450,000 Brand the economist the world this week 46 Brand economist times 1,600 Brand the economist times 1,600 Brand economist t shirt 210 Brand economist t shirts 140 Brand economist twitter 590 Brand the economist twitter 590 Brand british economist 880 Brand british economists 590 Brand economist magazine uk 22 Brand the economist britain 210 Brand the economist magazine uk 22 Brand the economist subscription uk 22 Brand american economist 3,600 Brand economist usa 2,400 Brand the american economist 3,600 Brand the economist us 5,400 Brand the economist usa 2,400 Brand us economist 5,400 Brand economist s view 1,300 Brand economist view 6,600 Brand economists view 6,600 Brand the week vs the economist 73 Brand economist website 320 Brand economist.co 22 Brand economist.com 8,100 Brand economists.com 16 Brand the economist website 320 Brand the economist.com 8,100 Brand ww.economist.com 5 Brand www.economist 110 Brand www.economist.co 5 Brand www.economist.com 1,600 Brand www.the economist 28


57

Campaign Keyword Estimated Local Monthly Searches Brand economist weekly 210 Brand is the economist weekly 210 Brand the economist this week 480 Brand the economist weekly 210 Brand the economist weekly magazine 46 Brand weekly economist 210 Brand what is economist 673,000 Brand world economist 4,400 Brand economist zinio 46 Non-Brand interesting articles 33,100 Non-Brand short articles 22,200 Non-Brand sports articles 49,500 Non-Brand magazine articles 165,000 Non-Brand australian economy 6,600 Non-Brand business blog 74,000 Non-Brand articles on business 74,000 Non-Brand business article 74,000 Non-Brand business articles 74,000 Non-Brand business magazine 74,000 Non-Brand business magazines 18,100 Non-Brand weekly business magazine 58 Non-Brand business events 40,500 Non-Brand business issues 49,500 Non-Brand business news 165,000 Non-Brand business news articles 5,400 Non-Brand business newspaper 27,100 Non-Brand business newspapers 5,400 Non-Brand news business 165,000 Non-Brand business topics 14,800 Non-Brand business weekly 14,800 Non-Brand business journals 27,100 Non-Brand business publications 27,100 Non-Brand buy magazines 12,100 Non-Brand business current events 9,900 Non-Brand current affairs 22,200 Non-Brand current business events 9,900 Non-Brand current economic events 12,100 Non-Brand current economy 33,100 Non-Brand current event 823,000 Non-Brand current event articles 49,500 Non-Brand current events 1,000,000 Non-Brand current events articles 33,100 Non-Brand current events economics 9,900 Non-Brand current events in business 9,900 Non-Brand current events in economics 9,900 Non-Brand current events in the world 27,100 Non-Brand current events news 22,200 Non-Brand current events on economics 9,900 Non-Brand current events on the economy 9,900

Campaign Keyword Estimated Local Monthly Searches Non-Brand current events world 27,100 Non-Brand current news 673,000 Non-Brand current news articles 40,500 Non-Brand current news events 22,200 Non-Brand current news stories 18,100 Non-Brand current science articles 12,100 Non-Brand current science news 8,100 Non-Brand current social issues 8,100 Non-Brand current world events 27,100 Non-Brand current world news 8,100 Non-Brand economic current event 12,100 Non-Brand economic current events 12,100 Non-Brand economics current event 9,900 Non-Brand economics current events 9,900 Non-Brand economy current events 9,900 Non-Brand current international events 8,100 Non-Brand international current event 8,100 Non-Brand world current event 14,800 Non-Brand world current events 27,100 Non-Brand world current news 8,100 Non-Brand international current events 8,100 Non-Brand articles about economics 27,100 Non-Brand articles on economics 27,100 Non-Brand articles on the economy 27,100 Non-Brand economic article 27,100 Non-Brand economic articles 33,100 Non-Brand economics article 22,200 Non-Brand economics articles 27,100 Non-Brand economy article 27,100 Non-Brand economy articles 27,100 Non-Brand economic crisis 110,000 Non-Brand economic downturn 9,900 Non-Brand economic issues 60,500 Non-Brand economic recession 18,100 Non-Brand financial crisis 2008 22,200 Non-Brand economic magazine 6,600 Non-Brand economy magazines 590 Non-Brand economic news 49,500 Non-Brand economic news articles 5,400 Non-Brand economics news 22,200 Non-Brand economy news 49,500 Non-Brand news economics 22,200 Non-Brand news economy 49,500 Non-Brand news on economy 49,500 Non-Brand news on the economy 49,500 Non-Brand agricultural economics 18,100 Non-Brand applied economics 14,800 Non-Brand business economics 60,500 Non-Brand development economics 22,200


58

Campaign Keyword Estimated Local Monthly Searches Non-Brand economic analysis 60,500 Non-Brand economic data 49,500 Non-Brand economic development 301,000 Non-Brand economic events 33,100 Non-Brand economic integration 6,600 Non-Brand economic journals 6,600 Non-Brand economic policies 49,500 Non-Brand economic policy 90,500 Non-Brand economic report 22,200 Non-Brand economic review 33,100 Non-Brand economic situation 14,800 Non-Brand economic statistics 27,100 Non-Brand economic topics 8,100 Non-Brand economic trends 14,800 Non-Brand economics journals 8,100 Non-Brand economics today 14,800 Non-Brand economies 450,000 Non-Brand economy today 27,100 Non-Brand financial economics 33,100 Non-Brand managerial economics 22,200 Non-Brand national economy 18,100 Non-Brand new economics 40,500 Non-Brand the economy today 27,100 Non-Brand wef 40,500 Non-Brand europe economy 22,200 Non-Brand european economy 18,100 Non-Brand europe news 27,100 Non-Brand european news 22,200 Non-Brand finance article 9,900 Non-Brand finance articles 12,100 Non-Brand financial articles 12,100 Non-Brand finance magazine 8,100 Non-Brand financial magazine 12,100 Non-Brand financial magazines 3,600 Non-Brand accounting news 5,400 Non-Brand finance news 27,100 Non-Brand financial market news 22,200 Non-Brand financial news 90,500 Non-Brand money news 40,500 Non-Brand news finance 27,100 Non-Brand news financial 90,500 Non-Brand wall street news 22,200 Non-Brand economy publications 170 Non-Brand financial publications 2,400 Non-Brand business finance 110,000 Non-Brand financial market 1,000,000 Non-Brand financial markets 301,000 Non-Brand financial review 90,500 Non-Brand google finance 823,000

Campaign Keyword Estimated Local Monthly Searches Non-Brand banking and finance 18,100 Non-Brand economic globalization 9,900 Non-Brand global economic 74,000 Non-Brand global economic crisis 9,900 Non-Brand global economics 27,100 Non-Brand global economy 74,000 Non-Brand the global economy 74,000 Non-Brand global stock market 12,100 Non-Brand global stock markets 12,100 Non-Brand global finance 22,200 Non-Brand global financial crisis 12,100 Non-Brand global news 110,000 Non-Brand global culture 18,100 Non-Brand headline news 165,000 Non-Brand headlines today 14,800 Non-Brand news headlines 74,000 Non-Brand news headlines today 5,400 Non-Brand today news headlines 5,400 Non-Brand international finance 49,500 Non-Brand international economics 40,500 Non-Brand international economy 40,500 Non-Brand the international economy 40,500 Non-Brand international stock 40,500 Non-Brand international stock markets 5,400 Non-Brand international stocks 6,600 Non-Brand international banking 22,200 Non-Brand international banks 18,100 Non-Brand international finance corporation 6,600 Non-Brand international financial management 6,600 Non-Brand international market 135,000 Non-Brand international markets 60,500 Non-Brand international business 246,000 Non-Brand international events 33,100 Non-Brand international articles 18,100 Non-Brand international news 368,000 Non-Brand international news articles 5,400 Non-Brand international news today 9,900 Non-Brand international newspapers 12,100 Non-Brand magazine subscribe 74,000 Non-Brand magazine subscription 246,000 Non-Brand magazine subscription deals 6,600 Non-Brand magazine subscriptions 201,000 Non-Brand magazines subscriptions 74,000 Non-Brand subscribe magazine 74,000 Non-Brand subscribe to magazines 49,500 Non-Brand best magazines 90,500 Non-Brand entrepreneur magazine 27,100 Non-Brand investment magazine 6,600 Non-Brand it magazine 16,600,000


59

Campaign Keyword Estimated Local Monthly Searches Non-Brand list of magazines 27,100 Non-Brand science magazines 14,800 Non-Brand sports magazines 18,100 Non-Brand master of finance 40,500 Non-Brand finance mba 18,100 Non-Brand mba finance 18,100 Non-Brand mba in finance 18,100 Non-Brand banking news 6,600 Non-Brand budget news 9,900 Non-Brand company news 110,000 Non-Brand dow jones news 5,400 Non-Brand durham news 9,900 Non-Brand dutch news 6,600 Non-Brand education news articles 5,400 Non-Brand foreign news 22,200 Non-Brand funny news articles 9,900 Non-Brand google news 823,000 Non-Brand government news 33,100 Non-Brand interesting news 22,200 Non-Brand interesting news articles 5,400 Non-Brand internet news 110,000 Non-Brand investment news 18,100 Non-Brand it news 68,000,000 Non-Brand italian news 22,200 Non-Brand last news 49,500 Non-Brand lastest news 8,100 Non-Brand latest news 1,220,000 Non-Brand latest news articles 14,800 Non-Brand latest news update 22,200 Non-Brand latest news updates 301,000 Non-Brand latest science news 6,600 Non-Brand live news feed 8,100 Non-Brand market news 90,500 Non-Brand marketing news 27,100 Non-Brand middle east news 14,800 Non-Brand nation news 40,500 Non-Brand national news 301,000 Non-Brand new news articles 14,800 Non-Brand news article 550,000 Non-Brand news articles 550,000 Non-Brand news events 60,500 Non-Brand news latest 1,220,000 Non-Brand news report 450,000 Non-Brand news reports 368,000 Non-Brand news sites 90,500 Non-Brand news stories 165,000 Non-Brand political news 40,500 Non-Brand politics news 22,200 Non-Brand recent news 673,000

Campaign Keyword Estimated Local Monthly Searches Non-Brand recent news articles 22,200 Non-Brand recent newspaper articles 8,100 Non-Brand science news articles 14,800 Non-Brand short news 14,800 Non-Brand south america news 12,100 Non-Brand spanish news articles 6,600 Non-Brand sport news 1,000,000 Non-Brand sports news 246,000 Non-Brand technology news 110,000 Non-Brand the latest news 1,220,000 Non-Brand top news 246,000 Non-Brand top news stories 33,100 Non-Brand top news today 5,400 Non-Brand up to date news 5,400 Non-Brand weekly news 40,500 Non-Brand word news 33,100 Non-Brand news magazine 90,500 Non-Brand news magazines 14,800 Non-Brand e magazine 27,100 Non-Brand magazine online 201,000 Non-Brand magazines online 60,500 Non-Brand online magazine 201,000 Non-Brand online magazines 60,500 Non-Brand digital magazines 12,100 Non-Brand live news online 18,100 Non-Brand news live online 18,100 Non-Brand news online 673,000 Non-Brand news websites 74,000 Non-Brand newspaper articles online 9,900 Non-Brand online news 673,000 Non-Brand online newspaper articles 9,900 Non-Brand watch news online 27,100 Non-Brand dow jones 1,500,000 Non-Brand new york stock exchange 550,000 Non-Brand stock market news 27,100 Non-Brand stock market prices 673,000 Non-Brand stock market report 9,900 Non-Brand stock markets 450,000 Non-Brand stock news 90,500 Non-Brand stock prices 1,500,000 Non-Brand british news 74,000 Non-Brand english newspaper 74,000 Non-Brand economy of usa 110,000 Non-Brand united states economy 135,000 Non-Brand usa economy 110,000 Non-Brand united states news 60,500 Non-Brand usa news 135,000 Non-Brand usa news today 22,200 Non-Brand world finance 60,500


60

Campaign Keyword Estimated Local Monthly Searches Non-Brand world markets 90,500 Non-Brand world stock market 14,800 Non-Brand world stock markets 14,800 Non-Brand best economy in the world 5,400 Non-Brand largest economies in the world 12,100 Non-Brand the world economy 90,500 Non-Brand world economic 110,000 Non-Brand world economic crisis 5,400 Non-Brand world economics 33,100 Non-Brand world economies 40,500 Non-Brand world economy 90,500 Non-Brand world gdp 22,200 Non-Brand world mag 18,100 Non-Brand world news magazine 2,400 Non-Brand worldmag 12,100 Non-Brand world events 165,000 Non-Brand breaking news world 8,100 Non-Brand breaking world news 8,100 Non-Brand daily world news 6,600 Non-Brand latest news in the world 9,900 Non-Brand latest world news 9,900 Non-Brand news around the world 6,600 Non-Brand news in the world 1,000,000 Non-Brand news in the world today 14,800 Non-Brand news of the world 1,000,000 Non-Brand news worldwide 6,600 Non-Brand recent world news 8,100 Non-Brand today world news 14,800 Non-Brand top world news 14,800 Non-Brand world breaking news 8,100 Non-Brand world business news 5,400 Non-Brand world latest news 9,900 Non-Brand world new 1,500,000 Non-Brand world news 1,000,000 Non-Brand world news articles 8,100 Non-Brand world news daily 6,600 Non-Brand world news for today 14,800 Non-Brand world news headlines 5,400 Non-Brand world news latest 9,900 Non-Brand world news now 12,100 Non-Brand world news report 201,000 Non-Brand world news today 14,800 Non-Brand world news tonight 12,100 Non-Brand world newspapers 22,200 Non-Brand world top news 14,800 Non-Brand world wide news 6,600 Non-Brand worldnews 368,000 Non-Brand worlds news 6,600 Non-Brand worldwide news 6,600

Campaign Keyword Estimated Local Monthly Searches Non-Brand world headlines 8,100 Non-Brand world politics 27,100 Non-Brand world events 2012 6,600 Non-Brand world events timeline 9,900 Non-Brand abc news 1,500,000 Non-Brand abc world news 49,500 Non-Brand al jazeera news 12,100 Non-Brand asia times online 1,600 Non-Brand atlantic magazine 27,100 Non-Brand atlantic monthly magazine 2,900 Non-Brand bbc international news 74,000 Non-Brand bbc 5,000,000 Non-Brand bbc live 40,500 Non-Brand bbc live news 6,600 Non-Brand bbc news 1,000,000 Non-Brand bbc news live 6,600 Non-Brand bbc news world 90,500 Non-Brand bbc world news 90,500 Non-Brand bbc.com 135,000 Non-Brand bbcnews 823,000 Non-Brand bbcworld news 74,000 Non-Brand news bbc world 90,500 Non-Brand world news bbc 90,500 Non-Brand bloomberg.com 49,500 Non-Brand business journal 368,000 Non-Brand business review 301,000 Non-Brand business times 673,000 Non-Brand business today 40,500 Non-Brand magazine business week 8,100 Non-Brand business week 201,000 Non-Brand business week magazine 8,100 Non-Brand businessnews 90,500 Non-Brand businessweek 201,000 Non-Brand businessweek.com 1,600 Non-Brand cbc news 33,100 Non-Brand cnn international 27,100 Non-Brand cnn international news 9,900 Non-Brand cnn 16,600,000 Non-Brand cnn headline news 49,500 Non-Brand cnn live 201,000 Non-Brand cnn live news 18,100 Non-Brand cnn news 823,000 Non-Brand cnn news live 18,100 Non-Brand cnn news video 6,600 Non-Brand cnn news world 12,100 Non-Brand cnn world news 12,100 Non-Brand cnn.com 1,000,000 Non-Brand cnnnews 550,000 Non-Brand www.cnn.com 165,000


61

Campaign Keyword Estimated Local Monthly Searches Non-Brand daily news 3,350,000 Non-Brand the daily news 3,350,000 Non-Brand economic times 74,000 Non-Brand economics times 14,800 Non-Brand the economic times 74,000 Non-Brand finacial times 880 Non-Brand financial time 60,500 Non-Brand financial times 165,000 Non-Brand financial times magazine 480 Non-Brand financial times online 880 Non-Brand financial times subscription 3,600 Non-Brand financial times subscription discount 480 Non-Brand financialtimes 90,500 Non-Brand finantial times 260 Non-Brand ft 20,400,000 Non-Brand ft magazine 5,400 Non-Brand ft.com 9,900 Non-Brand the financial times 165,000 Non-Brand forbes 1,000,000 Non-Brand forbes magazine 49,500 Non-Brand forbes.com 12,100 Non-Brand fortune magazine 49,500 Non-Brand fortune.com 33,100 Non-Brand fox news 9,140,000 Non-Brand fox news live 110,000 Non-Brand golf magazine 40,500 Non-Brand gq subscription 2,400 Non-Brand harvard business review magazine 1,000 Non-Brand international herald tribune subscription 210 Non-Brand kiplingers 40,500 Non-Brand market watch 550,000 Non-Brand money magazine 60,500 Non-Brand money magazine subscription 1,600 Non-Brand msn news 110,000 Non-Brand msnbc 5,000,000 Non-Brand national geographic magazine 49,500 Non-Brand national geographic magazine subscription 2,900 Non-Brand nation magazine 14,800 Non-Brand nbc news 550,000 Non-Brand new yorker subscription 9,900 Non-Brand news international 368,000 Non-Brand the news international 368,000 Non-Brand news week 60,500 Non-Brand newsweek 301,000 Non-Brand newsweek magazine 27,100 Non-Brand newsweek subscription 3,600 Non-Brand newsweek.com 3,600 Non-Brand newyork times 2,740,000 Non-Brand newyorktimes 2,740,000

Campaign Keyword Estimated Local Monthly Searches Non-Brand nyt 823,000 Non-Brand times news 550,000 Non-Brand nytimes.com 74,000 Non-Brand people magazine subscription 9,900 Non-Brand reuters 550,000 Non-Brand reuters news 33,100 Non-Brand rolling stone magazine 60,500 Non-Brand the week magazine 40,500 Non-Brand news world 1,000,000 Non-Brand the world news 1,000,000 Non-Brand time magazine 550,000 Non-Brand time magazine subscription 6,600 Non-Brand time.com 18,100 Non-Brand times magazine 135,000 Non-Brand us magazine 550,000 Non-Brand us news 823,000 Non-Brand us news world report 201,000 Non-Brand washingtonpost.com 74,000 Non-Brand wired magazine 40,500 Non-Brand world magazine 135,000 Non-Brand wall street journal 1,500,000 Non-Brand the wall street journal 1,500,000


62

Newspaper

63

Newspaper

Newspaper Unit Sq Inches Placement Day of the Week Circulation Insertions per Week Rates Total Number

of Weeks Total

Impressions Pricing

San Francisco Chronicle 1/2 pg Main News Wed, Thu, Fri 229,176 3 $40,550 8 5,500,224 $973,199 1/2 pg Sports Monday 229,176 1 $40,550 8 1,833,408 $324,400 1/2 pg Business Tuesday 229,176 1 $40,550 8 1,833,408 $324,400

Subtotal: 9,167,040 $1,621,998

New York Times 1/2 pg 64 Main News Sunday 557,383 1 $1,554 6 3,344,298 $596,736 1/2 pg 64 Sports Monday 398,356 1 $1,386 6 2,390,136 $532,224 1/2 pg 64 Business Tuesday 398,356 1 $1,386 6 2,390,136 $532,224 1/2 pg 64 Weekend Arts Friday 398,356 1 $1,386 6 2,390,136 $532,224

Subtotal: 10,514,706 $2,193,408 Grand Total: 19,681,746 $3,815,406

64

Mobile

65

Mobile Category Mobile Unit Impressions CPM Spending Click to Site Rate (%) Site Visits Cost per Site Visit

Business :30 Pre-Roll Video 20,000,000 $15.00 $300,000 0.170% 34,000 $8.82

X Large Image Banner - 300 x 75 20,000,000 $12.00 $240,000 0.160% 32,000 $7.50

Subtotal: 40,000,000 $13.50 $540,000 0.165% 66,000 $8.18

Sports :30 Pre-Roll Video 30,000,000 $17.00 $510,000 0.180% 54,000 $9.44


Subtotal: 60,000,000 $14.00 $840,000 0.180% 108,000 $7.78 General News :30 Pre-Roll Video 20,000,000 $15.00 $300,000 0.170% 34,000 $8.82


Large Image Banner - 216 x 54 20,000,000 $9.00 $180,000 0.100% 20,000 $9.00 Subtotal: 60,000,000 $12.00 $720,000 0.143% 86,000 $8.37

Men :30 Pre-Roll Video 25,000,000 $15.00 $375,000 0.170% 42,500 $8.82


Large Image Banner - 216 x 54 25,000,000 $9.00 $225,000 0.100% 25,000 $9.00 Subtotal: 75,000,000 $12.00 $900,000 0.143% 107,500 $8.37

Grand Total: 235,000,000 $12.77 $3,000,000 0.156% 367,500 $8.16

66

Social

67

Social (Facebook) Test Group Impressions CPM Spending Click to Site Rate (%) Site Visits Cost per Site Visit A 25-34, Men, Single, SF, Interested in Sports 15,000,000 $6.25 $93,750 0.045% 6,750 $13.89 A 25-34, Men, Single, SF, College Grad 7,500,000 $6.25 $46,875 0.045% 3,375 $13.89 A 25-34, Men, Single, SF, Interested in News 6,000,000 $6.25 $37,500 0.045% 2,700 $13.89 A 25-34, Men, Single, SF, Interested in World Affairs 6,000,000 $6.25 $37,500 0.045% 2,700 $13.89 A 25-34, Men, Single, SF, Interested in Video Games 5,000,000 $6.25 $31,250 0.045% 2,250 $13.89 A 25-34, Men, Single, SF, Interested in Music 5,600,000 $6.25 $35,000 0.045% 2,520 $13.89 A 25-34, Men, Single, NY, Interested in Sports 15,000,000 $6.25 $93,750 0.045% 6,750 $13.89 A 25-34, Men, Single, NY, College Grad 7,500,000 $6.25 $46,875 0.045% 3,375 $13.89 A 25-34, Men, Single, NY, Interested in News 6,000,000 $6.25 $37,500 0.045% 2,700 $13.89 A 25-34, Men, Single, NY, Interested in World Affairs 6,000,000 $6.25 $37,500 0.045% 2,700 $13.89 A 25-34, Men, Single, NY, Interested in Video Games 5,000,000 $6.25 $31,250 0.045% 2,250 $13.89 A 25-34, Men, Single, NY, Interested in Music 5,600,000 $6.25 $35,000 0.045% 2,520 $13.89 A 35-44, Men, Single, SF, Interested in Sports 15,000,000 $6.25 $93,750 0.045% 6,750 $13.89 A 35-44, Men, Single, SF, College Grad 7,500,000 $6.25 $46,875 0.045% 3,375 $13.89 A 35-44, Men, Single, SF, Interested in News 6,000,000 $6.25 $37,500 0.045% 2,700 $13.89 A 35-44, Men, Single, SF, Interested in World Affairs 6,000,000 $6.25 $37,500 0.045% 2,700 $13.89 A 35-44, Men, Single, SF, Interested in Video Games 5,000,000 $6.25 $31,250 0.045% 2,250 $13.89 A 35-44, Men, Single, SF, Interested in Music 5,600,000 $6.25 $35,000 0.045% 2,520 $13.89 A 35-44, Men, Single, NY, Interested in Sports 15,000,000 $6.25 $93,750 0.045% 6,750 $13.89 A 35-44, Men, Single, NY, College Grad 7,500,000 $6.25 $46,875 0.045% 3,375 $13.89 A 35-44, Men, Single, NY, Interested in News 6,000,000 $6.25 $37,500 0.045% 2,700 $13.89 A 35-44, Men, Single, NY, Interested in World Affairs 6,000,000 $6.25 $37,500 0.045% 2,700 $13.89 A 35-44, Men, Single, NY, Interested in Video Games 5,000,000 $6.25 $31,250 0.045% 2,250 $13.89 A 35-44, Men, Single, NY, Interested in Music 5,600,000 $6.25 $35,000 0.045% 2,520 $13.89 A 25-44, Men, SF & NY Interested in Thinking Games (Chess, Sudoku, Trivia) 20,000,000 $6.00 $120,000 0.040% 8,000 $15.00 A 25-34, Women, Single, SF, College Grad 7,500,000 $6.25 $46,875 0.045% 3,375 $13.89 A 25-34, Women, Single, SF, Interested in News 6,000,000 $6.25 $37,500 0.045% 2,700 $13.89 A 25-34, Women, Single, SF, Interested in World Affairs 6,000,000 $6.25 $37,500 0.045% 2,700 $13.89 A 25-34, Women, Single, SF, Interested in Video Games 5,000,000 $6.25 $31,250 0.045% 2,250 $13.89 A 25-34, Women, Single, SF, Interested in Music 5,600,000 $6.25 $35,000 0.045% 2,520 $13.89 A 25-34, Women, Single, NY, College Grad 7,500,000 $6.25 $46,875 0.045% 3,375 $13.89 A 25-34, Women, Single, NY, Interested in News 6,000,000 $6.25 $37,500 0.045% 2,700 $13.89 A 25-34, Women, Single, NY, Interested in World Affairs 6,000,000 $6.25 $37,500 0.045% 2,700 $13.89 A 25-34, Women, Single, NY, Interested in Video Games 5,000,000 $6.25 $31,250 0.045% 2,250 $13.89 A 25-34, Women, Single, NY, Interested in Music 5,600,000 $6.25 $35,000 0.045% 2,520 $13.89 A 35-44, Women, Single, SF, College Grad 7,500,000 $6.25 $46,875 0.045% 3,375 $13.89 A 35-44, Women, Single, SF, Interested in News 6,000,000 $6.25 $37,500 0.045% 2,700 $13.89 A 35-44, Women, Single, SF, Interested in World Affairs 6,000,000 $6.25 $37,500 0.045% 2,700 $13.89 A 35-44, Women, Single, SF, Interested in Video Games 5,000,000 $6.25 $31,250 0.045% 2,250 $13.89 A 35-44, Women, Single, SF, Interested in Music 5,600,000 $6.25 $35,000 0.045% 2,520 $13.89 A 35-44, Women, Single, NY, College Grad 7,500,000 $6.25 $46,875 0.045% 3,375 $13.89 A 35-44, Women, Single, NY, Interested in News 6,000,000 $6.25 $37,500 0.045% 2,700 $13.89 A 35-44, Women, Single, NY, Interested in World Affairs 6,000,000 $6.25 $37,500 0.045% 2,700 $13.89 A 35-44, Women, Single, NY, Interested in Video Games 5,000,000 $6.25 $31,250 0.045% 2,250 $13.89 A 35-44, Women, Single, NY, Interested in Music 5,600,000 $6.25 $35,000 0.045% 2,520 $13.89 A 25-44, Women, SF & NY Interested in Thinking Games (Chess, Sudoku, Trivia) 15,625,000 $6.00 $93,750 0.040% 6,250 $15.00 Total: 321,425,000 $6.22 $2,000,000 0.044% 142,860 $14.00 68

Date post:	18-Sep-2014
Category:	Business
View:	986 times
Download:	5 times