Twitter Hustle 101

Brush your social shoulders off and own it.

Savannah Peterson

@SavIsSavvy

Savannah@Shapeways.com

Hello. My name is Savannah.

- Social Media Manager and

Shop Owner Coach at

Shapeways, the leading

consumer brand in 3D Printing

- Marketing Ninja at D2M

- Product Public Relations

- Started Savvy Marketing

Seattle

- Former Fox Sports Network

Northwest Associate

- Founding member of

PugetSoundOff.org, a

localized youth civic

engagement website

TWITTER: THE BEST MEDIUM FOR STRATEGIC INFLUENCE.

A TWEET CAN CHANGE YOUR LIFE.

SRSLY. #REALTALK

Objective: Get in front of press with zero budget and launch a product that doesn’t physically exist.

Approach: Find all the cool reporters…

Tactics: … and charm the Hell out of them

April 15th, 2012: @SavIsSavvy: Hey @Mashable, I just won your @Babson #EntrepreneurialInspriation contest, any chance I get a discount to #MashableConnect? Big Fan

April 16th, 2012 via DM: @Mashable: @SavIsSavvy, sure thing! We’ve got you down for $2,000 off the ticket price, just enter code ______! See you in Orlando!

#ProTip #1: You can’t get what you don’t ask for… and twitter is a great place to ask for anything.

Tell Your Story (Over and Over)

Make the Human Connection

#ProTip #2:

The Pool at Night as 5x the ROI of

the Sessions During the Day. Full

Stop.

#ProTip #3: Go. Viral.

Every Reporter is on Twitter.Follow Them.

@JonFingas: I just wish a PR person would pitch me with “Here’s this thing, this is what it does and it’s cool because…”

@SavIsSavvy: @JonFingas Bring it. If I pitch to your liking, can I get some @Engadget love?

@JonFingas: DM me.

#ProTip #4: Anyone Can Hire You

• @Weijmarshausen: I really

want to wear a #3DPrinted

Dress! The Intersection of

Technology and Fashion

fascinates me

• @Weijmarshausen: I didn’t

realize you were such a

fan! We’ll have to get

together next time I’m in

SF…

Communicating a Challenging Message

Cultivating the

Conversation

Empowering Individuals/Influencers

Who is your community talking to when they’re not talking to you? Where is this

conversation taking place?

June 21st: Shapeways has 15,000 Twitter Followers

June 28th: Shapeways has 25,000 Twitter Followers

Today: Shapeways has 40,000 Twitter Followers

#ProTip #5: Social is an Engine without a Kill

Switch.

Don’t get in the car without a map.

Thanks & Don’t be a Stranger!• @SavIsSavvy

• @Shapeways

• Savannah@Shape

ways

• Savannah Peterson

on

LI/FB/RebelMouse

etc.