• NZME is New Zealand’s leading integrated

media company.

• 3.1 million New Zealanders listen, read and watch

NZME products every month*.

• NZME is audience-first, connecting our advertisers to their

customers in which ever way best engages them.

• Print, digital and radio are now complemented by

events, experiential and e-commerce channels –

plus new client services.

Source: Nielsen CMI Fused Q4 14 – Q3 15 Nov 2015

AUDIENCE

CONTENT

CAPABILITIES

BRANDS

We put our audiences

at the centre of

everything we do

– producing targeted

content and connecting

advertisers to their

customers.

We deliver the best

in news, sport and

entertainment every day

– across digital, radio

and print channels.

We offer the best

media solutions,

maximising

the impact of

advertisers’

messaging.

We grow our

audience and

provide targeted

solutions for

advertisers.

Source: Nielsen CMI Q2 14 to Q1 15 June Fused Database. AP10+. Based on unduplicated weekly reach of NZME newspapers, magazines, radio stations and monthly domestic unique audience for NZME Digital channels.

Source: TNS New Zealand Commercial National Survey 2 / 2015 station share (%), All 10+, Mon-Sun 12MN-12MN, unless specified.

What is NZME Radio?

• The number one news and sport stations in NZ*

• Nine major stations across New Zealand

• Home to iHeartRadio, NZME’s digital radio

platform with over 395,000 registered users

NZME RADIO PROVIDES:

• High engagement

• Reach

• Value

• Targeting

• High call to action

• Trust

• Flexibility

3. STRONG REACH 1. DISTINCT CREATIVE 2. PROLONGED CAMPAIGN

THE IDEA

Jack Links approached NZME to create and run a series of attention grabbing brand ads.

4. RESULT

Attention-grabbing

creative written and

recorded at NZME.

Strong voice talent

sourced from US.

40% INCREASE

Sales boost of 40% over

the same period the

previous year.

30 SECOND spots ran for

12 months

A free all-in-one digital radio and music streaming

service that connects users. Offers a huge variety of

content to match required moods or activities.

• 1,900 live stations

• 20 million songs

• 800,000 artists

• Plus 1000s of curated digital stations

• 425,325 registered iHeartRadio Users

IHEARTRADIO PROVIDES:

Content Marketing Platform

EVENTS

CUSTOM STATIONS

EXPERIENTIAL

Inventory

Banners, Pre-roll video, In Stream Spots

1. SPONSORSHIP 2. STRONG REACH

THE IDEA

iHeartRadio brought Ed Sheeran to NZ for an exclusive concert with tickets

available exclusively through 2degrees and to iHeartRadio listeners.

3. RESULTS

35,000 iHeartRadio entries

18,000 2degrees entries

2,000 Concert goers

6,500 Livestreams

3,000+ Tweets

2degrees sponsored the

concert series.

RADIO – 1.2M

DIGITAL – 36K

What is NZME Digital?

• Reaches 1.82 million Kiwis a month across digital channels

• Offers variety of opportunities – from standard display ads, to rich

media executions, video pre-rolls, takeovers, branded content and

digital banner production

• NZME have the digital audience to suit your brand

NZME DIGITAL PROVIDES:

• Flexibility

• Reach

• Targeting

• Value

• Creative shapes

Source: Nielsen Online Ratings October 2015 NZME Incl. AdHub

3. CUSTOM DELIVERY

2. EDITORIAL TIE-IN

THE IDEA

To prove the Sony a6000 could shoot like a DSLR whether it was in the hands of a professional or amateur.

It set up a promotion housed exclusively on nzherald.co.nz and resulted in the first time the nzherald.co.nz

had given a complete amateur the opportunity to provide photography for the newspaper.

4. RESULT 1. INNOVATIVE

CONCEPT

Conceived by

winners of the

Herald Advertising

Challenge

Live stream to

nzherald.co.nz

Wrap-ups in

The New Zealand

Herald

Digital banners

across nzherald.co.nz

pushed audiences to

enter the promotion

on the custom-built

microsite

240% increase in Sony’s

a6000 site

61% Share of category increased

from 35% to 61%

4x Golds at the 2015 Beacon Awards

3x Golds at the 2015 Axis

Awards

What is NZME Print?

• New Zealand’s iconic news title, The New Zealand Herald

• A comprehensive network of local and metropolitan newspapers

• Connects New Zealanders to the issues of the day

• Leads the national debate around news, sport and business

• Publishes specialist Newspaper Insert Magazine titles on fashion &

beauty, lifestyle, automotive, property and entertainment.

NZME PRINT PROVIDES:

• Creative spaces

• Branded content

• Advertorial

• Editorial partnerships

• Large reach

• Trusted information

4. RESULT 3. COMBINED MARKETING CAMPAIGN

2. DIGITAL EXTENSIONS

THE IDEA

Skoda’s main challenge was to drive awareness of the launch of the new FABIA model

into the NZ market in April 2015. It ran a campaign through Viva for the opportunity to

win a brand new FABIA and a styling session with Viva’s fashion editor.

1. BRANDED CONTENT

11,000 entrants

4,000 email opt-ins

Skoda sold more cars in two

months than in the whole of 2015

– including a Fabia purchased

on ShopViva

In-paper

competition to win a

$3000 SHOPPING SPEE

Viva-commissioned

fashion shoots.

3 print features.

Supporting

Viva/Skoda microsite.

False-cover of

Viva and front-page

Herald pointer.

Fabia listed for

sale on ShopViva

Comprehensive

NZME social

campaign Viva EDM

promotion Video

showcase

What is GrabOne?

• One of New Zealand’s leading e-commerce website, and top deals site

• 1.2 million daily emails

• Local and nationwide coverage via 13 regions

• ShopViva and ShopGreen e-shopping sites

GRABONE PROVIDES:

• Group email marketing

• Solus email marketing

• Event sponsorships

• Retail events

• Native advertising

• Facebook advertising –

181k likes

• Custom solutions

• Merchant database

THE IDEA

Freedom Furniture aligned with GrabOne to promote the annual end of season sale.

GrabOne was able to deliver multiple benefits to Freedom Furniture resulting in greater

foot traffic into the stores as well as giving them online transaction ability.

4. RESULT 3. EDM 2. SOCIAL MEDIA 1. PRINT

Over

$13K IN SALES

were generated through

the promotion.

Launch

email sent to over

489k PEOPLE

with a 22.9% open

rate, 3.9% average

CTR.

Launch post

reached

people.

Targeted print

ads had a reach

of over 14k people. 39,451

What is Digital Services?

• Provides full digital toolkit for businesses to find and keep customers

• A means to increase awareness, online visibility and

consumer confidence

• Full social strategy and implementation/management

on third-party sites

• All delivered through your NZME account manager

NZME DIGITAL

SERVICES PROVIDES:

• Website design

and build

• Search engine

optimisation (SEO)

• Search engine

marketing (SEM)

• Social media marketing

• Email marketing

• Display advertising

• Video

THE IDEA

Increase the engagement with the Mike Hosking Newstalk ZB Facebook page.

4. RESULT 2. PURELY SOCIAL 1. SMART CREATIVE

Mike Hosking’s

Facebook page went from

24k TO 114k followers in one week. The

post reached: 158M people.

Generated 35M clicks and

was shared 1.1M times

The post was purely

organic with no paid

media used to

generate engagement.

NZME posted a

series of cow images

underlined by satirical

explanations of various

economic systems

What is NZME Experiential?

• Helps consumers experience a brand

• Builds authentic and engaging campaigns

• Insightful strategy, extensive planning, and precise

execution and delivery.

NZME Experiential’s unique position in the market allows

for amplification of client campaigns with national and local

audiences through talent, media placement, brand experiences,

audience engagement and user generated content.

WHAT CAN

EXPERIENTIAL DO?

• Integrated campaigns

• Targeting

• Brand advocates

• Contests

• Street performances

• Product sampling

• Consumer events

• Digital out of home

THE IDEA

NZME took to the golf courses to talk to the real golfers and explain one on one

the benefits of the PGA Tour Live, as well as incentivising them with some free

giveaways and trials of the product. The activation was pushed by social, print,

digital and radio media.

4. RESULT 3. EDM 2. COMPETITION 1. THE ACTIVATION

Positive feedback

was received from all

participants with many

who turned up with

little to no interest in

the product leaving

with free trials or even

subscriptions.

903 entries to the onsite

competition

Radio Sport

eNewsletter

reached a

mailing list of

5,415 people

Social media

posts reached

27,361 people

What is NZME Events?

• A new division dedicated to producing world-class business, lifestyle

and live entertainment experiences.

• Promotes and supports events using NZ’s largest media network.

Offers real value to associated sponsors and brands.

WHAT CAN EVENTS DO?

• Strategic and

creative planning

• Design

• Production

• Event management

What is Branded Content?

• An international marketing phenomenon that uses the generating of

content to promote a brand

• Journalistic skill, radio talent and content expertise available to clients.

• NZME leads thinking and influences behavior like no other business

– at the leading-edge of content creation every day

• NZME will create content on behalf of clients for distribution on their

owb platforms as well as acting as content distributor

WHAT CAN BRANDED

CONTENT DO?

• Brand Insight and

Sponsored Stories

• Bespoke content

campaign

• Tactical sponsored

content

• Sponsored stories

• Brand Feature

• Content partnership

• Premium homepage

native

What is Ethnic Audiences?

• Provides clients and agencies a simple and easy way to

reach different cultures in NZ

• Creates and delivers custom, culturally appropriate campaigns

• Teams with agencies and direct clients to hone and translate

existing client campaigns.

• Launched with a focus on Asian media with Indian and Pacific to follow

WHAT CAN ETHNIC

AUDIENCES DO?

• Media booking across

Asian media and the

NZME network

• Culturally appropriate

creative campaigns

• Translation services

• A single point of billing