O CEDAR SALES PROMOTIONSGETTING OUR SHARE OF FLOOR

BUSINESS CHALLENGES

MANY ENTRANTS IN CATEGORY BRANDED EFFORTS IN THE CATEGORY ARE RARE PRODUCT PURCHASE CYCLE IS OVER 2 1/2 YEARS BURNED BY OVER-PROMISE AND WERE TRAINED ON DISCOUNT

BANDWIDTH’S APPROACHDELIVER TWO NATIONAL RETAIL PROGRAMS A YEAR TO INCITE PURCHASE BEFORE END OF PRODUCT LIFE CYCLECREATE “VALUE-ADD” TO OVERCOME NON-IMPULSE PURCHASE NATURE OF CATEGORYLEVERAGE OUTSIDE PARTNERS / PROPERTIES

BRING EXCITEMENT TO A TOUGH CATEGORY OVERLAY VIRAL / PR ELEMENTS TO ADD TO SELLING STORY AND GENERATE AWARENESS ON TINY BUDGETS.

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WE SIGNED AND ACTIVATED A GREAT CAUSE PARTNER, A GROUP DEDICATED TO MAKING EVERY BREAST CANCER VICTIM’S LIFE EASIER

O-CEDAR PACKAGE DESIGN

O-CEDAR WEBSITE

THE ‘OUR HOPE IS TO HELP’ PROGRAM LIFTED SALES VIA MASS-MERCH AND GROCERY CHANNELS + 200 TO + 400% RESPECTIVELY (NO, THAT’S NOT A TYPO)

O-CEDAR VIRAL VIDEO

WE FOLLOWED IT BY FINDING A TIE-INPARNTER AND EXECUTING A NATIONAL PROMOTION OFFERING 50 FREE SONGSTO SWEEP, MOP, AND ROLL BY.

O-CEDAR VIRAL VIDEO

SELL IN WAS + 300% VS YEAR PRIOR, AND WE PROMOTED IT WITH O-CEDAR’S FIRST EVER VIRAL VIDEO