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o IDC’s Events Value Proposition
o Latest Cloud and Mobility Market Insights
o Events Essentials
o Key Themes, Agenda Format
o IDC Connect
o Lead Generation and Networking
o EMA — IDC's Mobile Web and Engagement Tool
o Partnership Options and Benefits
o Why IDC
o Terms and Conditions
o Key Contact Details
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A leader-driven platform for the ICT community in the CE region to share the latest
developments and emerging applications and to collaborate, network, partner, and
shape the industry’s ecosystem together.
o Global & Local
o Standard & Custom
o Supply & Demand
o Horizontal Focus
o Vertical Focus
o Visionary Keynotes
o Success Stories
o R&D
o Surveys & Polls
o Content Marketing
o Digital Marketing
o Awareness Building
o Lead Generation
o All Relevant Verticals
o Partner Prospects
o Facilitated Matchmaking
o Moderated Discussions
o Post-Event Follow Up
Based on fresh surveys and latest research, the following
slides offer a glimpse at the opportunities for vendors and
end-users revealed by our research.
Source: IDC, 2014
1. Hybrid Cloud: More than 65% of enterprise it organizations
will commit to hybrid cloud technologies before 2016, vastly
driving the rate and pace of change in IT organizations.
2. Cloud Open Source Impacts IT Decision Making: By 2017,
20% of enterprises will see enough value in community-driven
open source standards to adopt them strategically.
3. Consumerization of Development: By 2017, 25% of IT
organizations will formally support a "consumer tier" to allow
workers to develop their own personal automation.
4. Industry Clouds: By 2017, end users will actively channel
20% of their IT budgets through industry clouds to enable
flexible collaboration, information sharing, and commerce.
5. Workload-Aware Management: By 2016, more than 50% of
enterprise IT organizations building hybrid clouds will
purchase new or updated workload-aware cloud management
solutions.
6. Rise of Micro and Functional IaaS: 60% of SaaS applications
will leverage new function-driven, micropriced IaaS
capabilities by 2018, adding innovation to a "commodity"
service.
7. Trust and Data Sovereignty: By 2015, 65% of selection
criteria for enterprise cloud workloads in global IT markets will
be shaped by compliance with data privacy legislation.
8. Managing Risk in Sourcing IT Services: 75% of IaaS provider
offerings will be redesigned, rebranded, or phased out in the
next 12-24 months.
9. Skills and Staffing: By 2016, there will be an 11% shift
of IT budgets away from traditional in-house IT delivery
toward various versions of cloud as a new delivery model.
10. DevOps Process Maturity: By 2017, 35% of new apps will
use cloud-enabled continuous delivery and DevOps life cycles
for faster rollout of new features and business innovation.
“While some companies still look at
mobility as a problem to cope with, many
companies are starting to embrace
mobility and leverage it
to transform their business processes, cut
costs, enhance communication with
partners and customers, and increase
employee productivity and satisfaction."
“We are entering into a new phase of
mobility. Early battles and challenges are
now resolved, and there are now proven
solutions, strategies, and best practices.
It is now clear that the future of IT will be
mobile and multi-platform, with heavy use
of cloud services and analytics
to empower workers and machines to be
as effective as possible wherever they
are.”
Source: IDC, March 2015
John Gole
Research Director
Telecoms &
Networking
IDC CEMA
Source: IDC CEMA, Enterprise Mobility Survey, October 2014
IDC Mobility Market in CEE
MOSCOW
TBILISI
BAKU
MINSK
ALMATY
BRATISLAVA
KIEV
PRAGUE
VIENNA
ATHENS
BUCHAREST
BUDAPEST
WARSAW
22 April
28 April *
5 June *
25 June *
17 June *
10 September
16 September
17 September
22 September
24 September
30 September
28 October
5 November
* IDC Cloud, Virtualization and Datacenter Conference series
Events across
CEE
Participating
delegates**
Minutes
of networking
$
1.1 B
Estimated
Cloud revenue
in CEE in 2016*
*) CEE Cloud Market Forecaster
**) Between 80 and 150 delegates per event
Decision Makers
C-1, C-2 level
How You Benefit
o Evangelize and engage in promoting cloud
deployment
o Market your brand to the right decision makers
and influencers
o Build strong customer relationships
o Develop new business contacts
o Position yourself as a trusted business partner
o Learn about customer expectations
1,300 2,160
12
53%
47%
Series Details
Industries Represented
Target AudienceNew
delegates
y.o.y.
40%
o CIOs and COOs
o IT directors and
managers
o Technical and
operation managers
o IT infrastructure
managers
o Facility managers
o Purchase managers
DesignationsDelegates Demographics
Government Banking and
Finance
Telco Business
Services
Manufacturing Retail and
Wholesale
Transportation Utilities Oil and Gas Agriculture Mining and
Construction
Healthcare
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Key Themes - MobilityKey Themes – Cloud
o Cloud computing as one of the meansof business innovations
o The symbiosis between cloud andtechnology (Big Data, mobility, and the Internet of Things)
o Cloud implementation and changemanagement
o Cloud and the IT team: shifting demandsfor skills and roles
o The future of cloud’s evolution:
• Industry-specific platformas a service
• Elastic and reliable cloud applications
o TCO comparison with traditional delivery
o Security in the cloud
o Data privacy, legal, and regulatory issues
Final topics and agenda structure may different from country to country to best correspond with local needs.
► BYOx: Security and Privacy
► Wearables in the enterprise
► The role of telecom operator
► How to justify investments into mobility
► Enhancing business with new applications
► Mobility and integration with enterprise systems
► Empowering enterprise with mobile data analytics
► Building a successful mobility strategy:
technology, leadership and policies
► The future of mobility
► Increasing employee engagement for a
successful mobility deployment
► Mobile collaboration and secure file sharing
► Business needs: Where consumer smartphones
and tablets are not the best option
► Cloud and its importance in enterprise mobility
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Program of the Day – Part II Mobility
11:45 IDC Intro to Session 2 – Mobility
12:05 Platinum Partner speaker – Mobility
12:30 End user case study speaker - Mobility
12:50 Gold Partner speaker - Mobility
13:05 Silver Partner Speaker - Mobility
13:25 IDC Connect roundtables
14:10 IDC Connect conclusions and feedback
14:20 Wrap up, prize draw, closing remarks
14:30 Networking Lunch
Final topics and agenda structure may different from country to country to best correspond with local needs.
Program of the Day – Part I Cloud
09:00 Registration and facilitated 1:1 meetings
09:30 IDC Intro — setting the scene - Cloud
09:45 Platinum Partner speaker - Cloud
10:10 End user case study speaker - Cloud
10:30 Gold Partner speaker - Cloud
10:55 Silver Partner speaker - Cloud
11:15 Coffee break and facilitated 1:1 meetings
11:45 IDC Intro to Session 2
o IDC Connect gives you the opportunity to host your own
roundtable of up to eight end users.
o Analysts provide the initial hot topics, but are open to
further suggestions from Event Partners (Silver level and
above).
o Event Flashes distributed after the event will feature
summaries of roundtable discussions and partner logo.
1. Is cloud required for enterprise digital transformation?
2. What are the economic benefits of cloud?
3. Is cloud a weapon against or a tool for enabling shadow IT?
4. New skills needed: What are they, and where can they be found?
5. Cloud and the IT team: Shifting demands for skills and roles
6. Security in the cloud versus internal operational management
7. Is there a gap between customer mobility needs and solutions/
services available on the market?
8. Mobile security: best practices
9. Enterprise mobility: Legal considerations
10. Mobile devices: one doesn’t fit all
IDC Connect is available for
Platinum level Gold level
FREE OF CHARGE
More face time
Powerful lead generation
Showcase your expertise
Co-branded Event Flash
Interactive Roundtable Topics
Useful TipsKey Benefits
o Introductory on-site 1-2-1 meetings
facilitated for Platinum and Gold Partners
o VIP lunch organized for Platinum Partners
o CEE Cloud Trends workshop to give
Platinum Partners a head-start preparing for
the event
o Focused discussions to assess opportunities
during IDC Connect
o 180 minutes of informal networking during
registration, coffee breaks, and lunch
VIP lunches with selected
delegates
o Sign up early — select the audience.
o Involve your sales to get the right
meetings.
o New to the market? Ask IDC for guidance.
o Your speaker can break the ice or kill the
moment — choose carefully.
o Give your presentation punch — ask for
IDC market data.
o Time is money. Have a sales reps on site
and engaging from first bell.
Networking during registration and coffee breaks1-2-1 meetings between delegates
and vendor partners
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IDC’s Pre-Event and On-Site Engagement Tool:
o Increases interactivity and improves on-site delivery
o Enables delegates to view agenda, individual schedules, speakers, and delegate profiles
o Allows participation in prepared polls relevant to each session topic with immediate access to results
o Facilitates secure messaging among event delegates
Note: The following benefits apply to all events in the series with the exception of
Almaty, Kazakhstan, and Baku, Azerbaijan. For the Almaty and Baku event specifics,
please refer to slide 19.
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Speaking Opportunity
o A morning speaking slot (25 min.) o A testimonial speaking slot (20 min.) on the experiences of the Partner's customerso Participation in the conference panel discussiono Hosting one interactive roundtable in an IDC Connect Session
Lead Gen Activity
o Facilitation of 1-2-1 meetings on site with five event delegates*o VIP lunch with five pre-selected prospects*o Cloud Trends in CEE Workshop with IDC analysts (at partner premises or online)o Premium exhibition space (3x2m) in the pre-function area for information, new product launches,
and demonstrations (content, setting up, labor, and furnishings are the responsibility of the Partner)
PR and Marketing Activities
Other Benefits
o Bullet-proofing session with IDC analyst on Partner’s presentation contento Six complimentary passes to the evento A 40% discount on the conference registration fee for additional tickets
*) not available in Austria
o Partner’s banner displayed in the registration area at the evento Interview with partner’s speaker posted on event website and on social channels referring
to the event o Up to 200 personalized VIP invitations emailed to prospective participants specified by the Partner
(IDC produces and distributes)o A roadshow survey at the event, to which Platinum Partners may add up to three questions (survey
results will be made available free of charge to Platinum Partners and end-user attendees)o Post-conference Event Flash with IDC Connect discussion conclusions, IDC co-branded
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o Morning speaking slot during 2nd session (20 min.)o Participation in the conference panel discussion (optional)o Hosting of one interactive roundtable in an IDC Connect Session
o Facilitation of 1-2-1 meetings on site with three event delegates *o Exhibition space (2x2m) in the pre-function area for information, new product launches,
and demonstrations (content, setting up, labor, and furnishings are the responsibility of the Partner)
o Interview with partner’s speaker posted on event website and on social channels referring to the event
o Up to 100 personalized VIP invitations emailed to prospective participants specified by the Partner (IDC produces and distributes)
o Post-conference Event Flash with IDC Connect discussion conclusions, IDC co-branded
o Bullet-proofing session with IDC analyst on Partner’s presentation contento Five complimentary passes to the evento A 25% discount on the conference registration fee for additional tickets
Speaking Opportunity
Lead Gen Activity
PR and Marketing Activities
Other Benefits
*) not available in Austria
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o Afternoon speaking slot (20 min.), possibly concurrent to another speaking slot
o Exhibition space (2x2m) in the pre-function area for information, new product launches,and demonstrations (content, setting up, labor, and furnishings are the responsibilityof the Partner)
o Interview with partner’s speaker posted on event website and on social channels referringto the event
o Up to 50 personalized VIP invitations emailed to prospective participants specifiedby the Partner (IDC produces and distributes)
o Bullet-proofing session with IDC analyst on Partner’s presentation contento Three complimentary passes to the evento A 25% discount on the conference registration fee for additional tickets
Speaking Opportunity
Lead Gen Activity
PR and Marketing Activities
Other Benefits
o IDC Roundtable host (an optional add-on for EUR 1,000)Optional Add-On
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Exhibition Partner
o Exhibition space (3x2m) in the pre-function area for information, new product launches,and demonstrations (content, setting up, labor, and furnishings are the responsibilityof the Partner)
o A 10% discount on the conference registration fee for additional ticketso Two complimentary pass to the event
All Partnership
Levels Include
IDC Connect
Host
o Hosting 1 Interactive roundtable in an IDC Connect Sessiono Up to 30 personalized VIP invitations emailed to prospective participants specified
by the Partner (IDC produces and distributes them)o Two complimentary passes to the event for the Partner's employees and one pass for
the Partner's ICT business partnerso A 25% discount on the conference registration fee for additional tickets
o Access to the full list of attendees following the evento The Partner's company logo in the conference brochure, on the official website, and in ads for the
conference (depending on the deadline)o The opportunity to donate products and/or services for rafflingo Corporate literature and/or promotional items inserted into each conference tote bag or equivalento The Partner’s company logo and a 50-word profile in the program guideo Online access to event proceedings
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Partnership Opportunities Matrix Platinum Gold Silver IDC Connect Exhibition
Morning speaking slot 25 min. 20 min.
Testimonial speaking slot 20 min.
IDC Connect - roundtable host, 45 min yes yesOptional add-on
for € 1 000yes
Afternoon speaking slot20 min. (possibly
in tracks)
Participation in conference panel discussion yes
Seated VIP Lunch 5 selected delegates
IDC concierge to facilitate onsite introductory 1-2-1 meetings 5 selected delegates 3 selected delegates
Workshop with IDC analysts on cloud trends in CEE (at partner premises or online) yes
Bullet-proofing session with IDC analyst on Partner’s presentation content yes yes yes yes
Interview with partner’s speaker posted on event website and on social channels referring
to the eventyes yes Yes yes
Personalized VIP invitations to prospective end user participants specified by Partner 200 100 50 30
Complimentary passes to the event 6 5 3 2 2
Discount on additional passes 40% 25% 25% 25% 10%
Branding (banner) at registration area yes
Roadshow survey questions and results post event 3 questions
IDC branded, post-event Executive Summary covering outcomes of IDC Connect yes yes yes
Exhibition space 3x2m 2x2m 2x2m 3x2m
Use of full list of attendees yes yes yes yes yes
Partner's company logo in printed and electronic materials prior to the event yes yes yes yes yes
Opportunity to donate products or services for event raffle yes yes yes yes yes
Corporate literature and/or promotional items in delegate tote bags yes yes yes yes yes
Company logo and 50-word profile in the Program Guide distributed at the event yes yes yes yes yes
Online access to conference proceedings yes yes yes yes yes
Budapest, Moscow, Prague, Warsaw € 10 000 € 8 000 € 6 000 € 4 000 € 2 000
Bucharest, Kiev, Minsk, Tbilisi € 8 500 € 6 500 € 5 000 € 3 500 € 2 000
Athens, Vienna € 8 000 € 6 000 € 4 000 € 3 000 € 2 000
Bratislava € 7 000 € 5 000 € 3 500 € 3 000 € 2 000
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Partnership Opportunities for Almaty and Baku Platinum Gold Silver Exhibition
Morning speaking slot 25 minutes 20 minutes
Testimonial speaking slot 20 minutes
Afternoon speaking slot20 min (possibly in
tracks)
Participation in conference panel discussion yes
Personalised VIP invitations to prospective end user participants specified by Partner 200 100 50
Complimentary passes to the event 6 5 3 2
Discount on additional passes 40% 25% 25% 10%
Branding (banner) at registration area yes
Roadshow survey questions and results post event 3 questions
Exhibition space 3x2m 2x2m 2x2m 3x2m
Use of full list of attendees yes yes yes yes
Partner's company logo in printed and electronic materials prior to the event yes yes yes yes
Opportunity to donate products or services for event raffle yes yes yes yes
Corporate literature and/or promotional items in delegate tote bags yes yes yes yes
Company logo and 50-word profile in the Program Guide distributed at the event yes yes yes yes
Online access to conference proceedings yes yes yes yes
Almaty, Baku € 8 500 € 6 500 € 5 000 € 2 000
© IDC Visit us at IDC.com and follow us on Twitter: @IDC 21
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This agreement relates to the non-exclusive partnership for the one-day conferences entitled ―IDC’s Cloud Leadership
Forum‖ series, which are organized by the IDC CEMA Conference Group (―the Organizer‖) and which will take place from
April through November 2015.
o It will be the responsibility of the Organizer to show the Partner’s logo on its Web pages that promote the conferences
and to organize a direct link to the Partner's homepage. The Partner will undertake to promote the conference on its
homepage and organize a link from this homepage to the IDC conference page.
o The placement of any logos or marketing materials for the Partner’s local distributors, representatives, or
implementation partners with, or in addition to, the Partner's logo and/or materials on conference promotional
materials, in the exhibition area, in conference tote bags, or on any other materials relating to the event, is subject to an
additional fee of EUR 1,500 per logo or individual item of material. Individual items may include, but are not limited to,
logos, banners, stickers, pamphlets, brochures, Web banners, fact sheets, fliers, desktop items (e.g., pens, mugs,
notebooks, and calendars), t-shirts, pins, and badges.
o It will be the responsibility of the Organizer to ensure that the name of the main Partner and its role as "promoter" are
indicated together with the names of the other Partners in all of the places and circumstances in which the Organizer
announces, presents, or describes the event(s). In particular, the name of the Partner will be indicated on the event’s
communication materials, including advertising materials, invitations, brochures, and press releases.
o Platinum, Gold, and Silver Partners are required to appoint a top executive as a speaker — preferably an executive
responsible for the country in which the event takes place. In order to ensure the integrity of the agenda and as a matter
of respect for the efforts of all the Partners, the Organizer reserves the right to reject the speaker nominated by the
Partner if the nominee's rank is unsuitable for the conference. If the Partner is unable to provide a suitable speaker, the
speaking slot will be forfeited and no refund will be made.
o The Organizer will have the right to move the Partner’s speaking slot, if it is necessary to ensure the smooth and logical
flow of the agenda.
o The Organizer reserves the right to coordinate requests for space from Partners in accordance with the limits of the
overall space available, partnership level, and date of partnership purchase. It is understood that all costs relating to
transport, utility connections, setting up of the hospitality space, and other services are to be borne directly by the
Exhibitor. The exhibition space must be ready 30 minutes before the start of registration on the day of the event.
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o It is the Partner’s responsibility to arrange (in a sufficient period of time before the conference) all the necessary visas
and other official documentation necessary to enter the country in which the event is being held. The Partner is also
responsible for dealing with customs authorities in the case of transporting marketing materials or products for
distribution or display at the conference. Upon request, the Organizer will provide contacts for agencies that can assist
with the necessary administration.
o The Partner will have the right to receive copies of the general brochure for the event(s) from the Organizer; the Partner
can distribute these brochures as the Partner sees fit.
o Local IDC conference management will have the final say on the fees applicable for IT vendors and end-user attendees.
o Each Partner will be authorized to publicize its partnership with the event in any way that it sees fit, providing that all
publicity fully and clearly respects the image of the event, its Organizers, and the image of other Partners and Exhibitors.
o It is understood that, in all circumstances, the Organizer retains complete authority over and responsibility for the
program, content, and management of the event(s).
o The Organizer holds no responsibility for the incorrect printing of brochures, conference programs, or badges if the
required materials and information are not provided by the Partner before the deadline set by the Organizer.
o Any additional services, including hosting, translation of materials for conference purposes (with the exception of
Partners that do not have representatives or alliances in the country in which the Roadshow is taking place), packing of
conference bags (if materials are not delivered on time once the empty bags are made available), corresponding Partner
folders for conference tote bags, and labeling, may be charged at an additional cost. The local IDC conference manager
will have the final say on applicable fees.
o All Partners can make suggestions concerning the organization of the event as they see fit, but the Organizer reserves
its inalienable right to determine the program, content, and management of the event in order to ensure its absolute
objectivity and impartiality.
o The Partner will submit a draft of its presentation to the Organizer’s Conference Content Committee at least two weeks
prior to the event. The Partner agrees to follow the advice of the Committee related to the content and style of the
presentation.
The final presentation will be delivered to the Organizer no less than five days before the event.
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o The Organizer is solely responsible for the proper organization of the event and for the execution of this agreement.
The Organizer is not liable for damage caused by circumstances beyond the scope of this agreement, including delays,
interruptions, defects, and poor handling of the event due to force majeure and errors arising from insufficient,
incomplete, incorrect, or inaccurate data/information provided by the Partner. The Organizer is not liable for any
damage, including theft, deterioration, damage, loss of property, or for personal injury that occurs within the exhibition
area used by the Partner.
o In the event of a change in the date of the event, the Organizer shall send written notification to the Exhibitors and
Partners. The event may be postponed or canceled in the case of force majeure. Exhibitors/Partners shall not be entitled
to any refund of the amount paid in case of a change of date or a postponement. In the case of cancellation, the
partnership level and fee will be transferred to another event on IDC's calendar of the Partner's choosing.
o Due to the limited number of partnerships available, IDC is unable to accept cancellations. Upon signing the contract,
the Partner will be liable for the full amount due.
o The Partner’s keynote speakers hereby agree not to quote data from any of IDC's competitors in their presentations if
IDC has the appropriate data available. The Partner should, therefore, submit the Partner's presentations to the
Organizer at least two weeks prior to the conference and outline the required data. Should the required data be
unavailable through IDC, the Partner will be allowed to quote other sources. The Organizer has the right to reject any
slide quoting data from an IDC competitor and not to show such slides at the conference.
o If the Partnership Agreement is signed less than four weeks prior to the event, the Organizer does not guarantee that
the Partner will receive all the benefits offered for the specified partnership level, particularly those tied to third-party
deadlines (e.g., brochures and advertisements).
o In order to apply for a VIP breakfast or lunch as part of the Platinum Partnership, the Partnership Agreement must be
signed at least five weeks prior to the event.
o All terms, conditions, and prices are strictly confidential.
o Prices for Russian events include VAT. VAT must be paid on Russian events, regardless of the location of the payor, in
accordance with Russian regulations.
o An invoice will be issued upon the receipt of an order. Payment is due within five days of the date of issuance.
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o Testimonial/Case Study Guidelines
These guidelines are applicable to the testimonial presentations that are part of the Platinum Partnerships.
o The Platinum Partner is required to identify the client/customer that will give the presentation at the Roadshow at least
six weeks before the conference.
o The Partner must give the Conference Manager the presentation title, the client's/customer's name, and a synopsis
of the presentation.
o The Platinum Partner is required to announce the specific name of the speaker at least five weeks before the conference.
o The Platinum Partner must deliver a draft of the presentation to the Conference Manager at least two weeks before
the date of the conference.
o The presentation must contain content derived from an actual project/implementation and may not include any
marketing, promotional, or sales content in terms of references, language, or style.
o The Platinum Partner agrees to follow the Conference Manager’s advice and these guidelines regarding the content
of the presentation.
o IDC reserves the right to alter or reject the presentation if it determines that the presentation does not meet the criteria
listed above.
o If the Partner's customer is unavailable to speak at the event for any reason, the Partner can nominate a different
customer to present the case study. It is strongly recommended that the case study is delivered by Partner’s customer.
If this is not possible, the Partner may deliver the case study presentation on behalf of the customer, but only if it
complies with the criteria listed above.
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IDC Branch in GreeceAthens Tower
2-4 Mesogeion Av.
115 26 Athens
Greece
www.idc-cema.com
www.idc.com
Terry MattheoyianniBranch Manager, Greece, Cyprus, Malta
Phone: +30 210 74 73 674
Mobile: +30 6984 621 939
