COMPANY PROFILE

CREATE · CONNECT · TRANSFORM

An Entrepreneurial Heart. A Curiosity for the Future

WE AREON AIR COLLECTIVE.

A n entrepreneurial spirit and a curious mindset are what unites the strategists, visionaries, creatives and technophiles here at ON AIR COLLECTIVE , an

experiential marketing and creative agency dedicated to helping brands leap forward and achieve their goals. We accomplish this by creating original, cross-discipline campaigns that make brands tangible, vivid and valid to consumers, and by building solid business development strategies that lays the foundation to success.

BUSINESS DEVELOPMENT

CULTURE BUILDING

DIGITAL OUTREACH

MARKETING & PR

POP UPS & EVENTS

WE DO

FASHION | MAGAZINE | SKIN CARE | ART | FOOD | LEISURE AND LUXURY | LIFESTYLE

BUSINESS DEVELOPMENT DIGITAL OUTREACH

POP UPS & EVENTS

CULTURE BUILDING

By breaking through business conventions and deploying a wide range of tactics, we help brands develop their overall positioning and go-to market approach, drive initiatives and execute strategy in line with their commercial needs and financial targets.

We develop social media strategies for brands and help them make sense of the ever-changing digital landscape. Approaching our clients’ needs with rich insights, gripping creatives and smart technology, we develop overall digital strategies, design and execute influencer campaigns, social applications and conversation platforms. We also identify and recruit social media roles and provide bespoke training.

The journey to becoming known by many people starts with being known by a passionate few. We help brands recognize and nurture their business’ culture by identifying engagement tools and techniques to build awareness and community. Then, we delve wholeheartedly into shaping this culture and explore ways to attract and retain loyalty.

Pop Ups and events are immersive experience that can create a real impact to brands; they turn concepts into live encounters and make brands tangible and real for consumers. As some of the best tools for harnessing awareness, we put together initiatives that focus on gathering the attention of celebrities, media reps and influential bloggers.

MARKETING & PR Leveraging on our in depth public relations and marketing experience, our strong relationship with the press and KOLs, we build successful campaigns with measurable results. By identifying precise goals and aspirations, we devise the best words, channels and campaigns to aid our clients spread their stories. ’

OAC CONNECT

An Entrepreneurial Heart. A Curiosity for the Future.

A Relentless Urge to Create, Connect and Drive Brands Forward

We listen, create, engage, visualise, inspire, coach, facilitate, consult, learn, plan and strategise with you to achieve your objectives. If you are looking for collaborations and ourside-the-box campaigns, OAC team can help you to connect the dots !

BRAND

ENTREPRENEUR

SPACES

CREATIVES

CASE STUDIES.

House Of Vans 2014 & 2015VF Hong Kong Limited

House of Vans (HOV) is an iconic London venue, famed for its cult live events that pool art, music, skateboarding, BMX, street culture and fashion to create hyper fun community experiences. HOV began exporting its events to Hong Kong in 2014, and in 2015, asked us to produce a creativity-driven experience unique to Hong Kong. Working closely with HOV, we identified young local creatives and designed a new festival to serve as a platform for emerging local creators. The three-day event, one of the biggest festival of 2015, drew over 15,000 people who came to enjoy bands, workshops, market, food shacks, skate competitions, workshops, mini games and more

CULTURE BUILDING | ARTIST COLLABORATION | MARKETING AND PR | DIGITAL OUTREACH | MANAGEMENT

CASE STUDIES.

OtterBox X GumgumgumOtterbox

MY Symmetry, Otterbox latest Smartphone cover range, is a design-focused product loved for its slim silhouette and shock-resistant ability. The new line needed an innovative social media campaign for its launch. Target? The young, fashionable new generation of Hong Kong. As part of the strategy we tailored for the line, we created, for its window display, a neon dragon logo to serve as a unique key visual symbol of Hong Kong. We also collaborated with Gumgumgum to carry the cases as the sole exclusive retailer of special editions of the cases. Finally, we seeded OtterBox phone cases to selected KOLs and invited 10 artists to design My Symmetry cases for display at the store.

DIGITAL INTEGRATION |KOL SEEDING AND LINE UP | ARTIST COLLABORATION | MARKETING STRATEGY | LIMITED EDITION PRODUCT COLLABORATION

CASE STUDIES.

G Dragon X airbnb airbnb

Popular South Korean rapper and singer-songwriter G-Dragon was the main draw of airbnb’s key global campaign in Asia, a competition offering a stay at G-Dragon’s K-pop studio in Seoul. We were asked to engage 10 top KOLs to promote the campaign launch, and to produce social media postings relating to the event in Hong Kong. We succeeded in attracting over 20,000 people to join the competition on airbnb’s official page, in the process generating over 27,000 likes and close to 350 comments. The campaign registered a total of 650,000 unique visitors.

DIGITAL INTEGRATION |KOL CAMPAIGN

CASE STUDIES.

Sarah Lai Label Marketing and PRSarah Lai Label

Hong Kong design house Sarah Lai might look to the past for inspiration, but its eyes are on the future. Keen to refresh its look to compete with global brands, Sarah Lai needed to reboot its persona. We concocted a comprehensive media strategy, both off and online. We launched a new website showcasing the brand’s latest collections and look books, getting involved in all the nitty-gritty, including photoshoot, styling and content write-up. We also proposed a social media strategy, drafting social media postings for the new Instagram and Facebook accounts we conceived for the label. In addition to engage with KOLs, we reached out to traditional media through a press day and the drafting of press releases. We raised the overall profile of the campaign by having artists involved in products styling.

BUSINESS & BRAND STRATEGY | BRANDING CONCEPT | MARKETING AND PR | DIGITAL OUTREACH | PRESS DAY MANAGEMENT

CASE STUDIES.

Grana Causeway Bay Pop Up Store OpeningGrana

Grana is a global ecommerce brand delivering luxury-quality wardrobe essentials made from the world’s best fabrics at guilt-free prices. In 2015, Grana is taking online to offline with the opening of a new pop-up shop in Hong Kong’s hit fashion district, Causeway Bay. We partnered up with Poplet to seek for the best retail pop up space according to Grana’s preferences, then hosted a media preview and launched party to celebrate the pop launch. We sent Grana’s Special Gift Box Set to select bloggers and media which successfully maximize social media exposure and creates a buzz of the opening.

RETAIL POP UP STOP LINE UP |PR OUTREACH | KOL SEEDING AND LINE UP | MEDIA SEEDING AND INVITATION | MEDIA PREVIEW EVENT | GUESTS INVITATION | LAUNCH PARTY PLANNING AND EXECUTION

CASE STUDIES.

Midtown 1 Year Anniversary - Nan Qi ’What’s in the dots’ ExhibitionSoundwill Management Company Limited

Midtown asked us to produce a memorable anniversary worthy of its industria-chic cachet. We responded by inviting famed Chinese artist Nan Qi, master of ink dots, to host his first Hong Kong’s exhibition at Midtown. We reached out to art collectors by organizing a VIP programme featuring an exclusive preview of the exhibition, a dinner and the chance to meet Nan Qi at the exhibition’s formal opening. To connect with the general audience, we conceived a 360- degree promotion strategy that involved the production of limited edition premiums, as well as visual development, art direction, press release copywriting, public relations, media buying and digital integration worthy of the creations of Nan Qi.

VISUAL DEVELOPMENTS | ART DIRECTION3 | MARKETING AND PR | DIGITAL OUTREACH | EVENTS MANAGEMENT

CASE STUDIES.

Little Bao x Levi’s Block PartyLittle Bao

Little Bao wanted to launch a brunch menu and Levi was about to push out its ‘Look Hot, Keep Cool’ Collection. Calling on Madrid artist Bnomio to create a series of logos that integrate elements of both brands, we designed a marketing concept that fused these two seemingly unrelated launches into a single, cohesive event promoted online and offline. We developed the entire project, from creatives, production, photo and video shooting to artist collaboration, DJ, press and KOL line up. Over 200 guests, journalists, fashionistas and food bloggers turned up to taste the brunch, gaze at Bnomio’s creations, sip cocktails, and enjoy the denim road show.

VISUAL DEVELOPMENTS | ART DIRECTION3 | MARKETING AND PR | DIGITAL OUTREACH | EVENTS MANAGEMENT

Sam’s instincts about consumers’ desires and needs are almost always spot-on. She has proven it when managing a portfolio of 20 odd international beauty brands, and when steering campaigns and pop-ups for various fashion, lifestyle and F&B brands, as well as for Little Bao around the globe.  As On Air Collective’s Co-Founder & Project Director, Sam helps new ventures and SMEs identify new opportunities, strategize and develop innovative marketing crossovers and initiatives. Always giving her best, Sam thrives on turning clients’ challenges into new growth opportunities.

SAMANTHA WONG

Founder and Director

Connecting people is the future of social change. Connecting people is in Karen’s blood. With keen eyes for social media trends and a background in public relations and journalism, Karen has spearheaded a range of social media projects aimed to encourage positive behavior for brands.  As On Air Collective’s communication manager Karen helps clients identity their PR goals, strategize and execute their online and offline initatives, connect them to the right journalists, bloggers and influencers, while tracking the results of every single communications effort.

KAREN WONG

Co- Founder and Communication Director

B y leveraging on insights from consumer researches and market trends, and on our involvement with a diverse community of creative minds, we help companies build an authentic brand culture with a

360-degree approach. We also create content in traditional and digital spaces to connect brands and consumers.

INFO@ONAIRCOLLECTIVE.COM2/F WELLAND HOUSE, 62 WELLINGTON STREET, CENTRAL, HONG KONG.

THANK YOU