INNOVATIONOTMT 481-25

Paul Bergeron - ProcessRon Keenan - Ethics

Samantha Ruiz - Corporate Social ResponsibilityTrevor Davisson - Management

Necoline Vazquez - TrendsEric Bashaw- Oakley trip

ETHICS

MANAGING INNOVATION

ETHICS

Apple II vs Macintosh

Corporate Social Responsibility

Corporate Social Responsibility

Corporate Social Responsibility

1975

1980

1984

Management

TRENDS

CLOSED INNOVATION APPROACH• Bottom-Up Approach• Contests -> PowerPitch

TRENDS

OPEN INNOVATION APPROACH• Crowdsourcing

NEW TREND

OPEN INNOVATION APPROACH• Crowdsourcing• Hackathons

“Everything in the world can and will be made better,” Jim told skeptics, “The only questions are, ‘when and by whom?’” A mad scientist named Jim Jannard

• Innovation is the cornerstone of any successful firm. Outstanding managers know that innovation needs to be managed just like any other facet of the business. Managers today have a difficult task weighing risk vs reward while keeping in mind their corporate social responsibility. Steve Jobs was a visionary, a true innovator. “Being the richest man in the cemetery doesn't matter to me. Going to bed at night saying we've done something wonderful, that's what matters to me.” –Steve Jobs, 1955-2011.

QUESTIONS