Date post: | 21-Jan-2015 |
Category: |
Business |
Upload: | imouthyear |
View: | 209 times |
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Oakridge school based in Hyderabad, has beome the largest international school in India and the second largest IB school in Asia Pacifi c
Oakridge’s Vision is building Communities of the future.
Students who will imagine, create, invent and progress the human culture.
It aims to be a school that nurtures creativity,Inspires self discovery, new thoughts and ideas in every child.
Oakridge international School
How can a school communicate and build its identity?
How long will it take?
What are the different ways in which you can go about this?
Key Questions
Create brand equity for this international school by designing a line of products for tweens( 8-14 years) that build the school brand.
Open Minds
A line of products that facilitate creativity through a child centric and open ended approach.
Creativity
Creating, Inventing, Expressing, Being unique, Exploring
Through Products?
Building, Personalising, Customising, Combining, Provoking, Poking, New possibilities, Interacting
Insights
The Container----- the Facilitator
My bag refl ects
what i do what i want to dowho i am
I do new things. Every day is not the same for me.
Pick main unit
BackAble WearAble HangAble
Back AbleStage 1Base Board
Hinge
Strap
Port
Pick add-ons
Art KitMusic KitFood Pyramid Tiffi n BoxScience Geometry KitMagic Hat bagPhoto display kit
Fasten add ons and components
Back AbleStage 2Add Ons
internal compartments
add ons
exterior cover
Back AbleStage 3Base Board + Exterior Casing
Back AbleStage 4Colour and Graphics
back-able
Application
add ons
food pyramid box
hang-able
wear-able
magic hatkit
Possibilities level1
Possibilities level2
Possibilities level3
Space and Experience