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OAPEN-NL - Costs of monographs

Date post: 30-Nov-2014
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OAPEN-NL builds on the European OAPEN-project which was set up to gain experience with Open Access publishing of academic books. In total 50 academic books were published in Open Access in the OAPEN-NL pilot. OAPEN-NL gathered data of all 50 books to get an insight in the costs related to publishing academic books. Based on this research, publishing a monograph in the Netherlands costs an average of € 12,000. Roughly half of these costs are for the Open Access edition. Remaining costs regard printing and disseminating the paper version. These results are important for the funding of Open Access monographs in the Netherlands.
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OAPEN-NL Costs of monographs OAPEN-NL Final Seminar 22 October 2013 Ronald Snijder
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Page 1: OAPEN-NL - Costs of monographs

OAPEN-NLCosts of monographs

OAPEN-NL Final Seminar22 October 2013

Ronald Snijder

Page 2: OAPEN-NL - Costs of monographs

• Research setup• Results• Funding models• Conclusion

Contents

Page 3: OAPEN-NL - Costs of monographs

• OA costs and print costs• OA costs:– Fixed– Flexible

• Just costs, no profits• No VAT• Analysis on book level, not by publisher

Starting points

Page 4: OAPEN-NL - Costs of monographs

OA Costs: Print costs:Peer review (fixed) Printing, binding

Platform (fixed) Distribution

Marketing Overhead/indirect personnel costs

Editing/direct personnel costs Other/direct costs

DTP Marketing

Overhead/indirect personnel costs Royalties

Other/direct costs

Royalties

Cover

Division of costs

Page 5: OAPEN-NL - Costs of monographs

Highest LowestTotal costs € 20,660 € 6,082 Total OA costs € 9,490 € 3,085

OA fixed € 825 € 25 OA variable € 8,965 € 2,460

Print costs € 11,170 € 2,997

Highest and lowest

Page 6: OAPEN-NL - Costs of monographs

Costs: per book – print, OA

Book 17

Book 42

Book 6

Book 59

Book 19

Book 34

Book 46

Book 47

Book 18

Book 16

Book 9

Book 62

Book 33

Book 3

Book 39

Book 38

Book 63

Book 5

Book 8

Book 57

Book 7

Book 4

Book 58

Book 52

Book 12

€ 0.00

€ 5,000.00

€ 10,000.00

€ 15,000.00

€ 20,000.00

€ 25,000.00

Total costs

OA costs - fixed OA costs - variable Total print

Page 7: OAPEN-NL - Costs of monographs

Costs: per page – print, OA

Book 17

Book 46

Book 62

Book 51

Book 33

Book 63

Book 16

Book 45

Book 37

Book 43

Book 47

Book 58

Book 19

Book 12

Book 56

Book 52

Book 2

Book 20

Book 1

Book 24

Book 3

Book 7

Book 60

Book 26

Book 59

€ .00000

€ 10.00000

€ 20.00000

€ 30.00000

€ 40.00000

€ 50.00000

€ 60.00000

€ 70.00000

Costs per page

Page: OA - fixed Page: OA - variable Page: print

Page 8: OAPEN-NL - Costs of monographs

Differences explained

• Three categories with large fluctuations:– Editing/direct personnel costs– DTP– Overhead/indirect personnel costs

• 40% of costs (on average)

• Printing and binding:– 35% of costs (on average)– Constant factor

Page 9: OAPEN-NL - Costs of monographs

OA Costs: Print costs:Peer review (fixed) € 205.68 Printing, binding € 2,867.34

Platform (fixed) € 113.04 Distribution € 1,565.22

Marketing € 263.04 Overhead/indirect personnel costs € 591.38

Editing/direct personnel costs € 1,947.76 Other/direct costs € 375.22

DTP € 1,791.41 Marketing € 436.83

Overhead/indirect personnel costs € 1,185.41 Royalties € 359.88

Other/direct costs € 145.65

Royalties € 25.83

Cover € 292.93

Total € 5,970.75 Total € 6,195.87

The costs of monographs – a model

Page 10: OAPEN-NL - Costs of monographs

The costs of monographs – percentages (1/3)

OA-Peer review (fixed); 2%OA-Platform (fixed); 1%OA-Marketing; 2%OA-Editing/direct

personnel costs; 16%

OA-DTP; 15%

OA-Overhead/indirect personnel costs; 10%

OA-Other/direct costs; 1%OA-Royalties; 0%OA-Cover; 2%

Printing, bind-ing; 24%

Distribution; 13%

Overhead/indirect personnel costs; 5%

Other/direct costs; 3%Marketing; 4% Royalties; 3%

Page 11: OAPEN-NL - Costs of monographs

The costs of monographs – percentages (2/3)

Peer review (fixed); 2% Platform (fixed); 1% Marketing; 2%

Editing/direct personnel costs; 16%

DTP; 15%

Overhead/indirect personnel costs; 10%

Other/direct costs; 1%Royalties; 0%

Cover; 2%

OA costs:€ 5,970.7549.1%

Page 12: OAPEN-NL - Costs of monographs

The costs of monographs – percentages (3/3)

Printing, binding; 24%

Distribution; 13%

Overhead/indirect personnel costs; 5%

Other/direct costs; 3%Marketing; 4%

Royalties; 3%

Print costs:€ 6,195.87 50.9%

Page 13: OAPEN-NL - Costs of monographs

Proposed options for funders, based on costs data:

• Open Access costs– Books up to 350 pages: € 4,500– Starting from page 351: € 12.50 per page– Maximum funding: € 7,500– Publishers are expected to sell paper copies

• Non printing costs– Books up to 350 pages: € 6,250– Starting from page 351: € 20 per page– Maximum funding: € 10,000– No additional sales: OA version only

Two funding models

Page 14: OAPEN-NL - Costs of monographs

How would funding options fare in the pilot?

Adjusted options:• Cheaper• More flexible

Funding options and the pilot

Type Funding costs Costs < funding Published formatsOA costs – fixed funding € 300,000 € 31,032 OA version

Paper versionOA costs – adjusted funding € 253,200 € 9,955 OA version

Paper versionNon-printing costs – fixed funding € 372,576 € 29,686 OA version onlyNon-printing costs – adjusted funding € 354,172 € 24,429 OA version only

Page 15: OAPEN-NL - Costs of monographs

What did we achieve?• Costs model:

– Average monograph costs € 12,000– 49% is OA costs, 51% is print/distribution costs

• Insight in significant factors:– Editing/direct personnel costs; DTP; Overhead/indirect personnel costs – 40 %– Printing and binding – 35%

• Funding models:– Hybrid: selling paper copies– OA only

What’s next? • To be decided by: Authors; Publishers; Funders; Libraries; …

Conclusion

Page 16: OAPEN-NL - Costs of monographs

More on OAPEN:• www.oapen.org• www.oapen.nl• www.oapen-uk.jiscebooks.org• Twitter:@Oapenbooks

Directory of Open Access Books:• www.doabooks.org• Twitter: @Doabooks

Contact me:• [email protected] • Twitter: @Ronaldsnijder

Thank you!


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