Endeca SIG Webinar:

Oracle OpenWorld 2014 Oracle Commerce and

Endeca Information Discovery (OEID) Case Studies Preview with RealDecoy

September 17, 2014

Details About Today’s Webinar • Submit your questions in the Questions box on the bottom right of your

screen

• Your name and questions will not be accessible to other webinar participants

• A copy of the presentation will be available after the webinar to attendees

• These slides represent the work and opinions of the presenter and OAUG makes no representations or warranties with respect to the ideas or techniques contained in this document

Agenda • Endeca SIG and Presenter Introductions • RealDecoy Content

• Questions

Endeca SIG Focus • The goal of the Endeca SIG is to provide information to help you enhance your

knowledge about the Endeca suite of products, such as Oracle Commerce, Oracle Endeca Information Discovery (OEID), and Oracle E-Business Suite Extensions for Oracle Endeca

• Why should you join OAUG and participate in the Endeca SIG? Benefits include:

– Education and Training. Access regularly-scheduled webinars from Oracle’s product teams and Endeca customers and partners

– Networking. Connect with your peers and other leaders in the Endeca customer and partner community both through the SIG’s social media channels as well as through attending events such as the Endeca SIG group meetings at OAUG Collaborate and Oracle OpenWorld

– Professional Development. Apply for a volunteer role and take advantage of the opportunity to participate in areas such as communications, recruiting or facilitating a domain area that you might not get to work on in your “day job!”

Introducing Your SIG Leadership – Kirby Lunger, Co-Chair is the Chief Sales & Marketing Officer at Performance Architects, an Oracle Platinum Partner that

specializes in the EPM (Hyperion) and BI (OBIEE, Endeca) technologies. She maintains over 18 years of experience in the consulting, internet services, and software markets at organizations She is a frequent presenter at industry events and writes for groups such as Association for Financial Professionals (AFP), BeyeNetwork, ComputerWorld, Enterprise Systems, Information Management, The National Association of College and University Business Officers (NACUBO), NICSA, and The Data Warehousing Institute as well as local and national Oracle events such as Oracle OpenWorld, COLLABORATE, and the Northeast Regional Higher Education Users Group (NERHEUG).

– Jeff Reid, Oracle Commerce Subcommittee Chair is the Channel Manager for RealDecoy, a professional services firm specializing in Customer Experience and Data Discovery for Oracle Endeca customers worldwide. He has over 8 years of experience with the Endeca in development, architect, and project management roles, predating the acquisition by Oracle in 2011. Jeff frequently works with the Oracle Partner Network to create and run enablement courses, travelling around the world to train partners on the implementation and delivery of Oracle Endeca solutions, and end-users on how to utilize the full potential of their solutions. He is often a presenter at industry and Oracle events, welcoming all discussions surrounding Endeca. Jeff is certified in both Oracle Endeca Commerce and Oracle Endeca Information Discovery. Jeff is responsible for tracking and reporting progress to the Endeca SIG related to Oracle Commerce product developments and news, and recommending possible Oracle Commerce topics for SIG learning opportunities.

• Other leadership roles include: – Ramesh Kumar, Endeca EBS Extensions Subcommittee Chair – George Somogyi, Co-Chair – Sean Suskind, OEID Subcommittee Chair

Endeca SIG OpenWorld Meeting

• Sunday, September 28th, 1:30 – 2:30 PM PST

• Moscone West 3007 • Meeting ID = SIG9019

OpenWorld Endeca Content: Oracle Commerce

• Oracle Commerce Focus on Oracle Commerce – Commerce @ CX Central – Oracle Commerce is Open for Business at OpenWorld 2014

• Key Sessions

– The Future of Oracle Commerce: Roadmap and Release Update – Meet the Commerce Experts, a opportunity to discuss any and all topics – Handling Complex Retail Ecosystems with Oracle Commerce Experience Manager – Unleash the Power of Oracle Commerce Business Tools

• Demos

– Oracle Commerce for Omnichannel – Oracle Commerce for B2B – Oracle Commerce for Retail

OpenWorld Endeca Content: Endeca Information Discovery

• Key Sessions – Oracle Business Analytics Product and Technology Roadmap – Oracle Endeca Information Discovery: Customer Panel – Self-Service Analytics with Oracle Endeca Information Discovery – Verizon Leverages Oracle Endeca Information Discovery for

Demand and Capacity Management

• Demos – Oracle Endeca Information Discovery

OpenWorld Endeca Content: EBS Extensions

• Key Sessions – Oracle E-Business Suite’s Extensions for Oracle Endeca: Strategy and Roadmap – Oracle E-Business Suite’s Extensions for Oracle Endeca: Technical Considerations – Top 10 Business Benefits of Oracle E-Business Suite’s Extensions for Oracle Endeca – Oracle E-Business Suite Extensions for Oracle Endeca: How to Customize? – Meet the Oracle E-Business Suite Extensions for Oracle Endeca Experts

• Demos

– Oracle E-Business Suite Extensions for Oracle Endeca

Recent SIG Webinar Content • We recently hosted the following webinars and

this content will be available for download tomorrow at http://endecasig.oaug.org/: – Valdosta State University Student Activity Analysis

Using Oracle Endeca Information Discovery (OEID)

– Oracle Human Resources Extensions for Oracle Endeca

Introducing Today’s Presenters • Jim Richmond, Sr. Director, Americas Sales,

RealDecoy

• David Worth, Director of Solutions, RealDecoy

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• End-to-End Oracle Commerce + Data Insight • New York, Boston, Atlanta, Ottawa, Jamaica • 13+ years / ~100 staff • Experienced in B2B and B2C • Presenting @ OpenWorld 2014

RealDecoy: A Global CX Applications Company

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Clients

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• Strongest CX applications boutique • CX consulting + implementation

• Oracle Commerce (ATG + Endeca) • Agile BI for commerce

• Right size and price • References

Why RealDecoy?

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• CX alignment • User Experience Interaction Design • Technical Implementation • Managed Services • Endeca training

Services

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• Handling Complex Retail Ecosystems with Oracle Commerce Exp. Mgr - CON7868

• How Interjet is Using Oracle Commerce to Personalize Flying Experiences

- CON7869

• Verizon Leverages OEID for Demand & Capacity Management - CON6474

Schedule Builder for Oracle OpenWorld 2014

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“Great team, great job!” – Stacy Hallman, eComm PM, Office Depot

• The second largest office products retailer • 64,000 employees, $13B in revenue • Go to market through several channels:

- Retail (Office Depot, OfficeMax, 42%) - B2B (BSD, 30%) - International (Viking, etc., 28%)

• OpenWorld CON7868

Office Depot: Transforming Complexity into $$$

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Stable and reliable program for a mature IT organization PRODUCT

MASTER

CUSTOM CATALOGS

CONTRACTS & PRICING

INVENTORY AND LEAD TIMES

PRODUCT REVIEWS

CROSS- AND UP-SELLS

MARKETING CONTENT

SOCIAL MEDIA

INCREASED MARGINS

CUSTOMER LOYALTY

REVENUE GROWTH

MARKETING SATISFACTION

ELEVATED NPS

SITE AGILITY

ENHANCED SEO

A MAINTAINABLE ARCHITECTURE

Information Outcomes

Delivery logistics

Custom MDM integration

Real-time marketing

Contract pricing and availability

Social feeds

Data

Web

Mobile

Social

Inside Sales

Marketing

Touch Points Data-Centric Services User-Centric Services

Massive catalog flexibility

Highly variable pricing

Customer segmentation

Inventory visibility

Rapid merchandising

Relevant results despite massive

catalog

Fast load times

Personalization at massive scale

SEO-savvy URLs

Dynamic landing pages

Deep Endeca expertise for data and

user scale

Office Depot: Solution Overview

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OfficeDepot.com

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• Upgrading Page Builder to Exp. Mgr • For midmarket & enterprise retailers

• Superior personalization = sales • Improve UX without burdening IT

Download >> RealDecoy.com/whitepaper

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• Oracle and RealDecoy collaboration • Leading low-cost carrier in Mexico • 50+ aircraft serving destinations across Mexico,

Central America and the U.S. • Innovative flying experience • OpenWorld CON7869

Interjet: From Segments to Experiences

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Flexible whatever-you-need engagement FLIGHT

SCHEDULES

SEAT INVENTORY

FARES, PRICING, PROMOTIONS

TRAVEL PACKAGES

TRAVELER PROFILES

DESTINATIONS & ROUTES

REVENUE & YIELD MANAGEMENT

SOCIAL MEDIA

INCREASED MARGINS

CUSTOMER LOYALTY

REVENUE GROWTH

REVENUE DIVERSIFICATION

ELEVATED NPS

TRAVELER SATISFACTION

REACH

REDUCED MARKETING

EXPENSE

Information Outcomes

Routes

Operations SQL

Real-Time Pricing

Packages

Social Feeds

Data

Web

Mobile

Social

Frequent Flyers

Media

Touch Points Data-Centric Services User-Centric Services

Real-time Inventory

Packaging, bundling

Traveler targeting

Schedule normalization

Revenue planning

SEO-savvy URLs

Granular promotions

Frequent traveler flair

Customizable destination pages

Dynamic landing pages

XM, UX, ATG, Sites

Interjet: Solution Overview

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• Simple UI built to drive segment transactions

• Limited (no) personalization

• Zero business control of the site

Interjet.com Today

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• Integrating Endeca with ATG • For midmarket & enterprise retailers

• Superior personalization = sales • Improve UX without burdening IT

Download >> RealDecoy.com/whitepaper

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Is this you?

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• Oracle & RealDecoy Collaboration • Not Just Telecommunications • World Class Professional Services Division • Customer Experience Based Program Approach • #16 on Fortune 500 List • OpenWorld CON6474

Verizon: OEID for Demand & Capacity Management

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Verizon: Superior Decision Support

Agile BI CUSTOMER INFORMATION

SALES & FUNNEL DATA

EMPLOYEE STRENGTHS

CAPACITY MANAGEMENT

QUOTE PRODUCTION & MAINTENANCE

CUSTOMER EXPERIENCE RATINGS

EMPLOYEE DEMOGRAPHICS

FINANCIALS

RAPID TIME TO ROI

PROACTIVE HIRING

PRACTICES

REDUCED RISK EXPOSURE

REDUCED COST

INCREASED REVENUE

PROFITABILITY

CUSTOMER SATISFACTION

EMPLOYEE SATISFACTION

Information Outcomes

Talent Survey

SFDC

PeopleSoft

Excel Spreadsheets

SAP

Data

Executive Management

Resource Managers

Sales Managers

Human Resources

System Analysts

Touch Points Data-Centric Services User-Centric Services

Opportunity Management

Skills Analysis

Profitability Analysis

Revenue Planning

Capacity Planning

Guided Search Features

Holistic Decision Support

Ad Hoc Analysis

Information Discovery

Interactive Charting

Oracle Endeca Information Discovery

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Dashboard Summary

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OEID Insights > RealDecoy.com/eBook

• Join RealDecoy’s Mailing List @ www.realdecoy.com/ebook

• Fresh, relevant content on commerce and data insight from our leadership team

• Subscribers receive this eBook

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• Handling Complex Retail Ecosystems with Oracle Commerce Exp. Mgr - CON7868

• How Interjet is Using Oracle Commerce to Personalize Flying Experiences

- CON7869

• Verizon Leverages OEID for Demand & Capacity Management - CON6474

Schedule Builder for Oracle OpenWorld 2014

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• jrichmond@realdecoy.com, 617.880.8002 x5101 • dworth@realdecoy.com, 646.657.2524 x5103

• Join RealDecoy’s mailing list @ realdecoy.com/ebook

• Follow us:

- Twitter.com/realdecoy - LinkedIn.com/company/realdecoy

Let’s stay in touch

Agenda • Endeca SIG and Presenter Introductions • RealDecoy Content

• Questions

Questions? RealDecoy Jim Richmond jrichmond@realdecoy.com David Worth dworth@realdecoy.com Endeca SIG Contacts Jeff Reid jeff@realdecoy.com Kirby Lunger kirby.lunger@performancearchitects.com

Keep in Touch!

Endeca SIG Resources

Oracle Applications Endeca SIG LinkedIn Group

Endeca SIG web site