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Copyright 2008, Oracle and / or its affiliates. All rights reserved. - Internal Use Only

Whats New?

New EPM Vision: Extending Operational Excellenceto Management Excellence

Oracle Enterprise Performance Management System,Fusion Edition V11.1.1

Major milestone in the integration of Hyperionproducts with Oracles BI foundation, FusionMiddleware, and ERP applications.

Strategic, leading EPM products for Oracle ERPcustomers today, and for the future

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Oracle Fusion editions of Oracle's Hyperion performancemanagement products are currently available only on MicrosoftWindows server platforms. The following is intended to outlineour general product direction. It is intended for informationpurposes only, and may not be incorporated into any contract.It is not a commitment to deliver any material, code,

functionality or platforms, and should not be relied upon inmaking purchasing decisions. The development, release, andtiming of any features, functionality or platforms described forOracles products remains at the sole discretion of Oracle.Oracle may not release the functionality or products discussed

on any additional platforms in the future.

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Agenda

EPM Drives Management Excellence Oracle EPM System New Features and Modules

How to Learn More at OpenWorld Summary and Questions

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Hackett Value Grid the Foundation for HowHackett Defines World-Class Performance

Hackett Value Grid (Finance example)

EFFECTIVENESS

Industry relative totalexcess return

Operating profit volatility Cost of capital

Days sales outstanding Days payables

outstanding Days Inventory on-hand Quality metrics Accuracy of forecasts

and analysis

Functional role instrategic decision making

Percent of time analyticfocus in on proactivedecision making

EFFICIENCY

Overall function cost as a %of revenue

Process cost as a %of revenue

Technology cost perfunction FTE Staffing levels by process Cycle times and iterations Unit cost of transactions Utilization of self-service

for inquiry

Application complexity Automation of transactions Reliance on spreadsheets Percent of business reports

distributed electronically

Source: CFO Challenges and Opportunities in the Flat World, Hackett Group, November 2007

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World Class Finance Organizations Out PerformPeers in Both Effectiveness and Efficiency

Finance cost is 50.8%lower than peer

Require 54.2% fewerFTEs

Spend 40.0% less timecollecting andcompiling versusanalyzing data

Have 65.7% fewererrors in customerinvoices

Have DSO that is 21.2days shorter

Operates with 44%fewer compliance staffand with 47% loweraudit fees

Source: CFO Challenges and Opportunities in the Flat World, Hackett Group, November 2007

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ERP Has Leveled the Playing FieldCreating Operational Efficiencies

Based on Michael E. Porter s Value Chain

InboundLogistics

Operations Marketing &Sales

ServiceOutboundLogistics

Firm Infrastructure

Human Resource Management

Technology Development

Procurement

Invest to Retire

Source to Procure

Procure to Pay

Order to Cash

Develop to Release

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Pillars to Achieving Management Excellence

ALIGNED

SMART

AGILE

Rationalize YourManagement Systems

Integrate Management Systemswith Operational Systems

Share Insights Across theExtended Enterprise

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Oracles Framework for AchievingManagement Excellence

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Oracles EPMS Integrates Key ManagementProcesses

EXTERNALREPORTING

PREDICTIVE MODELING

INTEGRATED BUSINESS PLANNING

PROFITABILITY & COST MANAGEMENT

CROSS FUNCTIONAL BI APPLICATIONS

MONITORING, ANALYSIS

FINANCIALREPORTING

BI REPORTING TOOLS & APPLICATIONS

OLAP

DATA QUALITY, DATA INTEGRATION & MASTER DATA

APPLICATION & METADATA MANAGEMENT

STRATEGIC & FINANCIAL MODELING

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IntroducingOracle EPM System

Driving Management Excellence

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ALIGNED:

Pervasive IntelligenceAcross the Enterprise

AGILE:Advanced IntegrationImproves Agility and

Lowers TCO

Simplify deployments with common user interface and applicationfoundation

Improve operational performance by linking analytics to transactionalsystems

Leverage existing IT investments through Fusion Middleware andService Oriented Architecture (SOA)

Address enterprise-wide requirements with scalable BI foundationand powerful BI tools

Use and extend best practice applications for financial andoperational analytics

Gain new insights through advanced visualization and predictiveanalytics

SMART:Market-Leading Products

and Technology

Support strategic, financial and operational management processesStrategically allocate resources with new Profitability & CostManagement application

Leverage common master data across analytical and operationalsystems

Oracle EPM System, Fusion Edition V11.1.1

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Pervasive Information AccessThrough Common Delivery Layer

BI Applications

OLTP & ODSSystems

Data WarehouseData Mart

SAP, Oracle, Siebel,PeopleSoft, Custom

ExcelXML

BusinessProcess

OLAP

Fusion Middleware

Business Intelligence Foundation

BI ApplicationsPerformance Management

Applications

EPM WORKSPACE

Web AlertsOffice MobileDesktop Search

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Copyright 2008, Oracle and / or its affiliates. All rights reserved. - Internal Use Only 17

One Window, not MultipleOracle EPM Workspace

Self-servicePersonalization

Contextual navigation

OBIEE and BI Publisherintegration

WebCenter integration

Spans all solutions inthe Oracle EPM System

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Unified Desktop GadgetsOracle Smart Space

New OBIEE and BIPublisher Integration Hyperion Reporting and

Analysis Support Enhanced Client UI and

Collaborator New Gadgets

Essbase Calculation Essbase Dataload

Global Gadgets Pluggable Services

Architecture

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Common Foundation Services

Common UserProvisioning Common Application

Administration

New CommonCalculation Manager New - Common

Installation and

Configuration New - Common LifecycleManagement

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Common Enterprise Information Model

BI Server

Files ExcelXML

OLTP & ODSSystems Data WarehouseData Mart

Essbase EssbaseStudio

FilesExcelXML

OLTP & ODSSystems Data Warehouse

Data Mart

+Essbase

Ad hocAnalysis

InteractiveDashboards

Reporting &Publishing

ProactiveDetectionand Alerts

MS Office& Outlook

Common Enterprise Information Model

BI Server

Unifying BI Foundation withBi-Directional Integration

Essbase as a Source Essbase as a Target

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Copyright 2008, Oracle and / or its affiliates. All rights reserved. - Internal Use Only23

Unifies modeling of many sources Structured relational Unstructured relational Flat files, XML files EPM Architect Dimensions OBIEE

Enables reuse at a granular level Reuse of hierarchies, metrics, cube schemas

Lineage tracking Drill anywhere

Relational OBIEE, BI+ repository URL, FDM Essbase, Java method

Oracle Essbase Studio Single DesignEnvironment

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General Essbase EnhancementsOptimized Multi-Dimensional Calculation Engine

Varying attributes

Varying attribute: Associated with Product dimension, varies with independent dimension (Time)

Month April May June July August

Sales 6000 2000 1000 1000 7000

Representative Jones Jones Smith Smith Smith

Text and dates can now be treated as measures inmultidimensional reporting. Qualitative values, such as satisfied, can be directly aggregated.

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The Power of Aggregate Storage Streams

Trickle- feed into a persisted Essbase cube

Disk-based With any and all aggregations

Essbase is online through the trickle-feed process Read & Write co-exists with trickle-feed

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Oracle Hyperion Financial ReportingNew Annotations & Threaded Dialogs

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EPM Workspace

OLTP & ODSSystems



ExcelXML

BusinessProcess

OLAP

Fusion Middleware


Market-Leading Packaged ApplicationsFinancial and Operational

Sales

Service Marketing

BI APPLICATIONS

HR

FinanceContact Center Procurement & Spend

Supply Chain & Order Mgmt

Performance ManagementApplications

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Oracle BI ApplicationsComplete, Pre-built, Best Practice Analytics

Travel& TransAuto

Comms& Media

ComplexMfg

ConsumerSector Energy

FinancialServices

HighTech

Insurance& Health

LifeSciences

PublicSector

and Other Operational& Analytic SourcesSource adapters:

Sales Marketing Procurement& SpendSupply Chain

& OrderManagement

Financials HumanResources

PipelineAnalysis

ForecastAccuracy

Sales TeamEffectiveness

Up-sell/Cross-sell

Cycle Times

LeadConversion

EmployeeProductivity

Compensation

ComplianceReporting

WorkforceProfile

RetentionAnalysis

Return onHuman Capital

GeneralLedger

AccountsReceivable

AccountsPayable

Cash Flow

Profitability

ExpenseManagement

Revenue andBacklog

Inventory

FulfillmentStatus

CustomerStatus

OrderCycle Time

BOMAnalysis

Direct / IndirectSpend

BuyerProductivity

Off ContractPurchases

SupplierPerformance

PurchaseCycle Time

EmployeeExpenses

CampaignEffectiveness

CustomerInsight

ProductPropensity

Loyalty &Attrition

Market BasketAnalysis

CampaignROI

Service &ContactCenterService

Effectiveness

CustomerSatisfaction

ResolutionRates

Service RepEfficiency

Service Cost

Churn &Service Trends

Oracle BI Suite Enterprise Edition Plus
http://www.peoplesoft.com/corp/en/public_index.jsphttp://www.sap.com/index.asphttp://www.siebel.com/

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Comprehensive Content Across ApplicationsOracle BI Applications

By the Numbers

Applications 8

Dashboards 35Reports 973

Metrics 3,021

Support for PeopleSoft 8.9/9.0HR and Financials

New Procurement and SpendAnalytics

Oracle EBS R12 PeopleSoft Financials 8.4, 8.8,

8.9, 9.0 PeopleSoft HR 8.9, 9.0 Siebel 8.0, 8.1

Immediate Value. Lower TCO. Built-in Best Practices.

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User-Driven Enhancementsto Market Leading Applications

Hyperion Financial Management New Equity Pickup Module Enhanced Intercompany Processing BI Publisher Integration for System Reporting Oracle Data Integrator Support Drill-Through to Oracle EBS

Hyperion Planning Ad-hoc Analysis in Smart View Document Attachments Oracle Data Integrator Support Drill-Through to Oracle EBS

Hyperion Strategic Finance (CY2008) Support for Financial Data Quality Mgmt Automated Export to Essbase Integration with Oracle Crystal Ball

#1Financial

Consolidation,Reporting and

Analysis

#1Planning andBudgeting

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New Predictive Planning CapabilityIntegration of Crystal Ball with Planning

Monte Carlo simulations Assign probability distributions to

uncertain assumptions Run thousands of simulations Analyze range of outcomes and

probabilities Assess model sensitivities

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SOURCESYSTEMS

Data cleansingand transformation

Task scheduling Text and document

archive

Audit review Data staging

Prepackaged integration Data loading including

supplemental data, lineitem detail

Dimensional mapping

verification Process management

Excel Flat files ODBC GL/ERP Oracle EBS

Hyperion FinancialManagement

Hyperion Planning Hyperion Essbase Hyperion

Enterprise Data Marts

DATAPREPARATION

SERVER

EPMSYSTEM

COMPONENTS

GUIDED WORKFLOW USER INTERFACE

EPMAdapters

Hyperion Financial Data Quality Management

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Hyperion Financial ManagementHyperion Planning

Oracle Account Analysisand Drill-Down for both

Actual and Budget

Hyperion FDM Oracle EBS R11

Drill-through to General LedgerInsight into Action in a Single System

l f b l d

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Oracle Hyperion Profitability and Cost ManagementProvide Actionable Insights into Costs and Profitability

A packaged application that drivesbusiness performance by: Discovering drivers of cost and profitability Empowering users with visibility and

flexibility Improving resource alignment

Leverages the power of Essbase Designed for the business user

Leverages existing IT investments

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EPM Workspace

OLTP & ODSSystems



ExcelXML

BusinessProcess

OLAP


BI ApplicationsPerformance Management

Applications

SOA

FUSION MIDDLEWARE

Data

Quality

Data

IntegrationMDM Identity

Management

Content

Management

Business Process

Management

Leveraging Fusion Middleware to Lower TCO

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Integration with Oracle Fusion Middleware

SOA Suite BPEL Integration Application Server

Deployment to 10gR3

Enterprise Management System Installer Oracle Patch Installer Lifecycle Management

Identity Management Oracle Internet Directory Oracle Virtual Directory Oracle Identity Manager

Oracle SSO For Workspace Data Integration

Oracle Data Integrator

Leveraging Common Master Data

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Budgeting

Leveraging Common Master DataAcross the Enterprise

Data Governance & Compliance

Oracle Fusion Middleware

AnalyticalMDM Apps

Operational MDM AppsOperational

SystemsAnalyticalSystems

C u s t o m e r

S u p p

l i e r

OracleProduct Hub

F i n a n

c i a l

Oracle Hyperion DataRelationshipManagement

OracleCustomer Hub

EBS

Siebel

SAP

Custom Apps

ExternalApps

DW

BI &Datamarts

Planning

FinancialConsolidation

P r o d u c t

A n a l y t i c a l

Application Integration Architecture

38

Oracle Hyperion Data Relationship Management

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Oracle Hyperion Data Relationship ManagementNew Features

Process Management and Workflow

Integration (including Oracle BPEL) Metadata Lifecycle Management Packaged Application Templates

Best practice, pre-packaged metadataconfigurations HFM, Planning,

Essbase Customer Benefits and Value

Streamlined governance of master datachanges

Improved system management and

lower TCO Easier, reusable integrations withconnected systems

O l EPM S

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Oracle EPM SystemDriving Management Excellence

SMART

AGILE

ALIGNED

Market-leading Products andTechnology

Advanced Integration ImprovesAgility and Lowers Cost ofOwnership

Pervasive Intelligence Acrossthe Enterprise

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Further Readinghttp://www.oracle.com/epm

How Tomorrow's Leaders Will Get Ahead Management Excellence White Papers :

Publications Journal of Management Excellence,Issue 1 and 2

Profit Online Podcast Beyond Competitive Advantage:

EPM and Management Excellence

Coming Soon The Metrics Reloaded From Strategy to Success Techniques and Technologies

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EPM and BI at OpenWorld 2008

Over 100 BI/EPM/Hyperion sessions

30 Demo Pods for BI/EPM/Hyperion Applications Lounge Meet the

Experts Sessions Hands On Labs for Essbase and

Oracle BI Enterprise Edition EPM Customer Reception

Key EPM/BI Sessions OpenWorld 08

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Key EPM/BI Sessions OpenWorld 08

Session # Title SpeakerS299581Monday 1:00PM

Oracle Business BIRoadmap and Strategy

Paul Rodwick - Oracle

S298673Monday 4:00PM

Optimizing ManagementProcesses with EPM

Thomas Oestreich -Oracle

S298674Tuesday 9:00AM

Performance Leadership,The Next Level of

Performance Management

Frank Buytendijk - Oracle

S298636Tuesday 5:00PM

Oracles Roadmap for Hyperion EPM Products

Rich Clayton, Bill Guilmart- Oracle

S298672Thursday 9:00AM

Customer Panel: AccorGroup, France Telecom,and Schneider Electronics

Gauthier Vasseur OracleModerator

S301316Thursday 9:00AM

Building a SustainableBusiness: A ContrarianView

Frank Buytendijk OracleGreen Room

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Monday September 22 - 2:00 p.m. 4:00 p.m. Essbase

Tuesday September 23 - 12:30 p.m. 2:30 p.m. HFM / FDM

Wednesday September 24 - 12:00 p.m. 2:00 p.m. Planning

Thursday September 25 - 9:00 a.m. 11:00 a.m. Common EPMTechnologies (Workspace, Smart View, DRM, etc.)

Applications Lounge - Moscone West - 2 nd floor

Meet the Experts

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