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Flow of presentations….
Introduction to the topic Objective of the topic Concept of behavioural modification Behavioural theories Steps in behavioural modification Strategies to modify behaviour
Cont………….. SBI bank-an overview O P Bhatt-profile Behavioural characteristics of Mr. O P Bhatt O P Bhatt’s behavioural effect on SBI Identification of gap Need of behavioural modification in Mr. O P Bhatt Conclusion
Introduction Behaviour modification targets observable and
measurable behaviors for change. behaviour follows a set of consistent rules, and
that methods can be developed for defining, observing, and measuring behaviors, and for designing effective interventions.
Behaviour is shaped by its consequences, and under the right set of consequences.
Objective of the topic
To shed light on the basic concept of Behaviour Modification
Drawing attention in shaping behaviour of people in the organization
An efficacious tool in modelling individual behaviours
Concept of behavioural modification
The concept of Behaviour Modification evolved from the experimental work of B.F. Skinner.
Fred Luthans and Robert Kreitner coined the term 'Organization Behaviour Modification‘.
It is the use of empirically demonstrated behaviour change techniques to improve behaviour.
It is based on a simple idea of learning.It is rooted on the idea that behaviour
depends on its consequences.
Behavioural theories
Respondent Learning
Operant Conditioning
Social Modelling
Steps in behavioural modification
Identification of the behaviour Measurement of the behaviour Establish/functional analysis Selection of Intervention Evaluation
STRATEGIES TO MODIFY BEHAVIOUR
Positive Reinforcement Extinction or Ignore Technique The Modelling Technique The Punishment Technique Systematic Desensitization Technique
SBI - An Overview
It began with the establishment of the Bank of Calcutta in Calcutta, on 2 June 1806.
It was the first ever joint-stock bank of the British India, established under the sponsorship of the Government of Bengal.
An Act was passed in the Parliament of India in May 1955. As a result, the State Bank of India (SBI) was established on 1 July 1955.
The State Bank of India emerged as a pacesetter, with its operations carried out by the 480 offices comprising branches, sub offices and three Local Head Offices, inherited from the Imperial Bank.
Cont….. Mission :
Develop into a top rate, nimble footed banking
institution committed to excellence in services to its
customers, enhancing stakeholder’s value though care
and competence and fulfilling obligations to the
community at large.
Cont…..
Vision :- Attain high standards of efficiency and professionalism and core
institutional values comparable to the best in the field. Possess world-class standards of efficiency and professionalism rooted in
the core institutional values of the State Bank Group. To be a committed, caring and responsible corporate citizen To provide a satisfying work environment with opportunities for
learning, self-development and self-actualization.
Values:- Excellence in customer service Integrity and confidentiality
O P BHATT’S Profile
•Mr. O.P. Bhatt started his banking career as a Probationary Officer with State Bank of India in 1972.
•He is also the Head of the entire State Bank Group which consists of 8 domestic and 5 international banking subsidiaries, besides 10 nonbanking subsidiaries, and 2 Joint Ventures.
Cont….Mr. Bhatt has held a number of critical assignments first as General Manager at Lucknow, later as Chief General Manager of the Bank’s North East Circle and then as Managing Director of State Bank of Travancore, a subsidiary of the State Bank of India. A testimony to this is the number of awards conferred on the Bank and on Mr. Bhatt including the “Banker of the Year” by Business Standard and CNN-IBN Indian of the Year for Business, both in 2007.
The Bank has, under the aegis of Mr. Bhatt, steadily improved its Global ranking from 107 in 2006 to 70 in 2007 and 57 in 2008
Behavioural characteristics of Mr. O P Bhatt
EXTROVERT:- He is also a open-minded person
AGREEBELNESS:-He is very co operative with his employees and also trustworthy.
OPENNESS:- He is highly receptive to new ideas and willing to change his mind and he is also very curious and creative.
O P Bhatt’s behavioural effect on SBI
SBI open 1,000 ATMs in 2010
Innovation of new product
SBI opens more than 10,000 branches in 2009
Identification of gap:-
SBI aims at 20 pc net profit growth in 2010-11
Ignoring the rude behavior of bank officers towards the customers
Need of behavioural modification in MR. OP BHATT
Need to be more attentive and careful towards customer services
Need to achieve targets according to planned period
Need to be more focusing on satisfying internal customer
CONCLUSION
Overall our group’s prospective towards the CEO of a bank is that he is very understanding and possesses a very positive kind of attitude and behavior towards his organization. He is extrovert in nature very innovative in his ideas and he is totally focused towards the goal of organization.