Presented By

Dynamic Events

• Political Rally• Gain support & increase awareness• Invite local politicians & celebrities

Objectives

WHO: CCNY students, faculty, and staffWHAT: Political Rally for Obama’s 2012 Presidential Campaign

WHERE: The Campus of CCNY- 138th St. & Convent Avenure The Quad Area

WHEN: Tuesday, September 25th, 2012 10AM – 2PM

WHY: To gain more support & increase awareness for President Obama’s November 2012 Presidential Campaign

HOW:• Sponsorship• Fundraising• Donations

5 W’s & How

$200,000

Total Costs: $155, 599

Item Cost Item Cost

Platforms $3,000 Flags $500

Insurance $4,000 Advertising $3,000

Water Bottles $1,824 Flyers $60

Webcasting $2,000 Great Hall $4,000

Sound System $1,200 The Quad $4,000

Projection Screen $1,745 Security $30,000

Miscellaneous $20,000 Police $80,000

Giveaways Free!

Budget

Sponsorship

Emmanuel Sam MariaStreet Permit Sound Systems Venue Reservations

Assembly Permit Projection Screen Security/Police

Insurance & Liability Costs Flags Advertising

Sponsorship Webcasting Water Bottles

Budget Task List Platforms

Media Coverage Scheduling Evaluation & Measurement

Task List

Time Line

Press Coverage

• Surveys• Tally results • Provide recommendations• True measurement shown in November

Evaluation & Measurement