Date post: | 27-May-2015 |
Category: |
Business |
Upload: | brian-gracely |
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BAMANATIONLessons from the Front Lines of Social Media
TEAM
5
Team 5
Five Powerful Ideas
Change the Rules Simplify the Message, Sell the Vision Create Asynchronous Conversations Use Technology to Scale Horizontally Measure for Immediate Impact
Change the Rules
Unknown Product Unknown Brand Limited Distribution Preconceived
Expectations Under Capitalized
Change the Rules
Win Iowa!! Visible
Endorsements Build Active
Communities People’s Candidate Online Funding
Change the Rules - Distribution
Change the Rules - Revenues
3.0 million contributors 6.5 million online donations 93% less than $100 $80 Average online donation $500 million raised online
Simplify the Message
Sell the Vision
MY story.YOUR story.OUR story.
Create Asynchronous Discussions
Create Asynchronous Discussions
People discuss the Brand
People modify the Brand
People own the Brand Encourage the
Discussion Facilitate the
Discussion
Use Technology to Scale Horizontally
1/10th the Cost Ubiquitous Content Multiple Channels Mine & Reuse the
Data Distribute Data to
the Edges
Measure for Immediate Impact
Measure for Immediate Impact
Avoid the Pitfalls
Stale Messaging Lack of Authenticity Lack of Consistency Misalignment with
Targets Failure to Convert
Five Powerful Ideas (Your Company)
Change the Rules Simplify the Message, Sell the Vision Create Asynchronous Conversations Use Technology to Scale Horizontally Measure for Immediate Impact
Closing Credits
“The Social Pulpit” (Edelman, 2008) “The Barack Obama Campaign”
(SocialMedia8, 2009) “The Kid who made Obama” (Fast
Company, April 2009) “Obama’s Seven Lessons for Radical
Innovation” (Harvard Business Press - Edge Economy, Nov.2008
BAMANATIONLessons from the Front Lines of Social Media
TEAM
5