OBB: Optimal Baby Bed

Group 8 : Heu Ji Woo, Karen Fernandes, Matthias Mayrhofer, Hong Gyeong-Min

Table of contents

I. Problem DefinitionII. Core values and the limits of existing

productsIII. Product Development

ETCSIDSSuffocation

1. Problem definition

Annually 3258 infants die in Korea

<Causes of infants death>

Suffocation is the number one cause of infant deaths.• 20% of infant deaths are caused by suffocation.

SIDS is also increasingly causing infants death• SIDS: Sudden Infants Death Syndrome

Source: Korea Institute for Health and Social Affairs

Infants die mainly because of suffocation and SIDS.

The main causes of infant deaths are suffocation and SIDS

1. Problem definition

Sleeping on stomach

Physical pressure

Hot temperature

etc

Sleeping on stomachSleeping on the stomach increases the baby's risk of suffocation and SIDS

Physical pressure on babiesBecause babies breath with their stomachs, pressing the baby’s chest can cause suffocation.

Excessively hot temperature Overheated bedding increases the risk of suffocation and SIDS

<Causes of suffocation and SIDS>

Infant protection products’ marketability

Parent’s concern about their baby’s safety

Growing popularity of infant protection products

Parents worry about their babies and therefore, increases the popularity of infant protection products, which implies that there will be a great

demand of anti-suffocation & SIDS products.

In-depth interview:Su-Jin Bae (35, female)

I always feel anxious for fear that my baby sleeps on his stomach and dies. And whenever I feed my baby breast milk at night, I worry that the baby might suffocate when my arm puts pressure on the baby’s chest while I am drowsy.

Core values for protecting suffocation and SIDS

Alternatives Evaluation

SIDS monitorBedside cot

c

Correcting sleeping posture“Fixes” baby’s body for sleeping on its backor sounds alarm if baby sleeps on its stomach

Protection from physical pressureProtects babies from physical pressureOr sounds alarm if there is too much pressure on the baby’s body.

Temperature controlPrevents overheating of the baby’s body and the bedding.

Sleeping posturecorrecting

Protection from

pressure

Temperature control

2. Core values and the limits of existing products

Parental benefits.

2. Core values and the limits of existing products

• Parents are able to sleep right next to their baby.• Allows parents to know that their baby is safe during night

time. • Reduces the tedious task of having to get up and go to the

crib in order to attend to the baby’s needs.

• The baby will feel emotionally safer and content when close to his/her parents.

• If the baby is in danger or has any abrupt health problems (coughing, getting sick, etc), the parents will know immediately.

• No extra space apart from the bed is needed (advantage overbedside cribs)

NEW

3. Product development

Core value: Infant’s Protection from death -Sleeping on back-Protection from pressure-Temperature and bedding

Secondary features:1. Replaceable outer material2. Temperature controls3. Clips to hold the blanket in

place

OUR PRODUCT

What values our product convey to customers?

Measurements

Applyable from 0-12 months (Source: babycenter.com) Width:

Inner part: 35cm Outer part: 7cm (each)

Length: 80cm Height: 12cm

7cm 35cm 7cm

80cm

Ventilation system Pressure sensor

O2

Materials

Outer fabric: Perforated Synthetic Leather (Poromeric imitiation leather) Made from Polyurethane.

“Breathable” fabric that allows for airflow. A lot cheaper than real leather. Keeps a luxurious feel to the product.

Inner fabric: Foam Cushioning Allows for air ventilations within the product. Easy installment of the cooling system.

Ventilation System

Cooling Multiple fans will be installed inside the seat to produce air circulation. The fans will diffuse the heat from the baby’s body throughout the seat

and out through the fabric which will cool the surface. Circulates air across the body of the baby which allows for the body’s

natural cooling system to work.

How to keep it fixed on the bed?

VELCRO: Product: Fixed velcro on the bottom. Bed sheet: Sewable velcros

@ Product

@ Sheet

Pressure Sensors

Integrated within the sides of the product. Idea from car seats (safety belt alarm)

Linked to a measurement unit that alerts parents by vibration or alarm signal if too much pressure is on the side parts of the product. Touch point sensitivity can be adapted.

Blanket Clips

For fixing the blanket in place at the bottom part of the product.Attached to the outer material.

Testing phase

Prototypes have to be designed and produced

In order to be able to create the best possible product a lot of testing is needed

In order to get feedback from babies, we have to consider biopsychological measurements (brain waves, sleeping characteristics, etc.)

NEW

Thank You for listening!

Q&A time!