“object or effect the prevention, restriction or distortion of competition”. The term “prevention, restriction and distortion” Used interchangeably Economic analysis and not a strict interpretation of the words that is decisive Integration and competition Three alternative requirements: - PowerPoint PPT Presentation
• ECJ: Must analyse the actual or potential effect of the agreement involved so as to rule out the possibility that it may only have an “insignificant effect” on the market or trade (Völk Vervaecke, case 5/69)
• Another view: Once an agreement is caught by object, appreciability only applies to the effect on trade
• ECJ has later reaffirmed its position– “Even an agreement imposing absolute territorial protection may
escape the prohibition laid down in Article 85 if it affects the market only insignificantly, regard being had to the weak position of the persons concerned on the market in the products in question”
» case C-306-/96, Javico International v Yves Saint Laurent Parfums
Restriction by effect• If an agreement does not have the object of
restricting competition:– The consequence of the agreement should then be
considered and for it to be caught by the prohibition it is then necessary to find that those factors are present which show that competition has in fact been prevented or restricted or distorted to an appreciable extent.
– The competition in question must be understood within the actual context in which it would occur in the absence of the agreement.
The analysis – the view of the ECJ• It would be pointless to consider an
agreement, decision or practice by reason of its effect if those effects were to be taken distinct from the market in which they are seen and operate… Thus in order to exmine whether it is caught by Article [81(1)] an agreement cannot be examined in isolation from ... the factual and legal circumstances causing it to prevent, restrict or distort competition
CFI view on the analysis• In assessing an agreement under Article [81(1]) of
the Treaty, account should be taken of the actual conditions in which it functions, in particular the economic context in which the undertakings operate, the products or services covered by the agreement and the actual structure of the market concerned … unless it is an agreement containing obvious restrictions of competition such as price fixing, market sharing or the control of outlets … In the latter case, such restrictions may be weighed against their claimed pro-competitive effects only in the context of Article [81(3)]
– joined cases s T-374, 384,388/94, European Night Services
Ancillary restraints or objective necessity• Restrictions on rivalry falling outside Artilce
81(1) if ”ancillary restraints”• Restrictions on the conduct of the parties
essential or ancillary to the operation of a pro-competitive agreement found not to restrict competition
– Remia v Commission, non-compete clauses– Pronuptia, franchising
» Provisions which are strictly necessary to ensure that the know-how and assistance provided by the franchisor do not benefit competitors do not constitute restrictions of competition for the purpose of Article [81(1)]
The examples in Article 81(1) litra a-e• (a) directly or indirectly fix purchase or selling prices
or any other trading conditions; • (b) limit or control production, markets, technical
development, or investment; • (c) share markets or sources of supply; • (d) apply dissimilar conditions to equivalent
transactions with other trading parties, thereby placing them at a competitive disadvantage;
• (e) make the conclusion of contracts subject to acceptance by the other parties of supplementary obligations which, by their nature or according to commercial usage, have no connection with the subject of such contracts.
• “may affect trade” must be interpreted on the background of the objectives in the EC-Treaty
• The starting point– It must be possible to foresee with a sufficient degree
of probability on the basis of a set of objective factors of law or fact that it may have an influence, direct or indirect, actual or potential, on the pattern of trade between Member States
“may affect”• Direct or indirect effect• Actual or potential• Negative effects necessary?
– “The case that an agreement encourages an increase, even a large one, in the volume of trade between states is not sufficient to exclude the possibility that the agreement may “affect” such trade”
