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Objective Digital Intranet Workshop

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Build a more usable intranet. User research and design. Presentation by James Breeze and Joanna Lewis at Arkgroup conference in Sydney Nov 2007
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Engage your organisation Involving management, staff and IT in your intranet (re)development project James Breeze, Chief Experience Officer Joanna Lewis, Customer Experience Consultant 1 www.objectivedigital.com
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Page 1: Objective Digital Intranet Workshop

Engage your organisation

Involving management, staff and IT in your intranet (re)development project

James Breeze, Chief Experience Officer Joanna Lewis, Customer Experience Consultant

1www.objectivedigital.com

Page 2: Objective Digital Intranet Workshop

Program

Why engage your organisation? 9.30 – 11.00

Morning tea11.00 – 11.20

Gathering requirements 11.20 – 12.30

Lunch12.30 – 1.30

Communicating your needs 1.30 – 3.00

Afternoon tea 3.00 – 3.20

Validating your design 3.20 – 4.00

2www.objectivedigital.com

Page 3: Objective Digital Intranet Workshop

Activity: Introductions

• Where are you in the process?

• What are your key issues?

3www.objectivedigital.com

Page 4: Objective Digital Intranet Workshop

Why engage your organisation?

• Executive: – Strategic direction, funding, ownership

• Management: – Content owners, provide resources, lead

cultural change• IT:

– Providers of platform, technical support, projects methodology, ‘gatekeepers’

• Staff : – User needs

4www.objectivedigital.com

Page 5: Objective Digital Intranet Workshop

Intranet governance

Executive ownership

Strategic direction: engaging management,

IT, key divisions

Tactical engagement: web authors, publishers, staff representatives assist in user-research

Page 6: Objective Digital Intranet Workshop

Activity: Governance

• What governance structure best suits your organisation?

6www.objectivedigital.com

Page 7: Objective Digital Intranet Workshop

Gathering Requirements

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Page 8: Objective Digital Intranet Workshop

Basis for requirements

• Context: your business, strategy, goals, ‘next big thing’, technical environment

• Content: content types, volume, functionality

• Users: user types, how and when they access content

8www.objectivedigital.com

Page 9: Objective Digital Intranet Workshop

Activity: Requirements

• What are the requirements for your intranet project?

9www.objectivedigital.com

Page 10: Objective Digital Intranet Workshop

Techniques for gathering requirements

• Current web usage and search data

• Stakeholder interviews

• Focus groups

• Ethnographic research

• Surveys

10www.objectivedigital.com

Page 11: Objective Digital Intranet Workshop

Activity: Requirements

• Write a script for a stakeholder interview for your intranet project.

• Write a script for a user focus group for your intranet project.

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Page 12: Objective Digital Intranet Workshop

Communicating your needs

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Page 13: Objective Digital Intranet Workshop

Communicating your needs

• Requirements report

• Information architecture (IA)

• Wireframes

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Page 14: Objective Digital Intranet Workshop

What to consider for IA

• Primary navigation structure

• Secondary navigation

• Alternative access paths

• Home page content

• Utilities links

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Page 15: Objective Digital Intranet Workshop

Techniques for developing IA

• Brainstorm (within project team)

• Workshop (with key stakeholders)

• Card sorting– open– closed

Tip: Use remote card sorting with optimalsort.com

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Page 16: Objective Digital Intranet Workshop

Tools for documenting IA

• MS Word or Excel

• MS Visio

• Mindmap (demonstration)

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Page 17: Objective Digital Intranet Workshop

Wireframe design

• IA and navigation design skeleton

• Low tech, easily edited

• Demonstrates navigation and page layout

• Wireframe for key page types

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Page 18: Objective Digital Intranet Workshop

What to consider for wireframing

• Constraints – technical, CMS, accessibility

• Different page requirements

• Navigation depth and design

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Page 19: Objective Digital Intranet Workshop

Techniques for wireframing

• Brainstorm with key resources – technical, design, IA

• Document with MS PowerPoint, MS Visio, Axure or other diagramming software

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Page 20: Objective Digital Intranet Workshop

Activity: Developing the following intranet wireframe

• Navigation structure to four levels (9 at L1)• Home page content: DG’s Blog, 4 news

items, access to 5 key applications, 5 key forms, 1 large promotional pod

• Utilities for search, staff directory, sitemap, intranet help, site feedback

• Slow access in regional areas

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Page 21: Objective Digital Intranet Workshop

Validating your design

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Page 22: Objective Digital Intranet Workshop

Validating your design

• Prototyping– Paper prototyping– HTML prototyping

• Usability testing– Guerilla testing– Formal testing

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Page 23: Objective Digital Intranet Workshop

Typical usability test

• Brief explanation of project and process

• First impressions: user browses around the site and gives verbal impression

• Scenarios: user completes set tasks on the site

• Evaluation: user completes open and closed questions evaluating the site

Page 24: Objective Digital Intranet Workshop

Activity: Scenarios

• Write 5 key scenarios to test your intranet development.

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Page 25: Objective Digital Intranet Workshop

Summary of organisational involvement

• Intranet governance

• Requirements - organisational strategy, technical platform, content, users

• Information architecture – brainstorming, cardsorting

• Wireframing - brainstorming

• Development – usability testing

Page 26: Objective Digital Intranet Workshop

Contact

O: Level 3, 50 York St Sydney NSW 2000

P: 1300 858 015

E: [email protected]

E: [email protected]

W: www.objectivedigital.com

B: www.usableworld.com.au

©2007 Objective Digital Pty Ltd 26www.objectivedigital.com


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