OBJECTIVES

123

Develop a younger audience and more advocates.

More visitors to the Sense website.

Social engagement.

THE WI-FI TAKEOVER

CHALLENGE

“HOW DO YOU GET PEOPLE TALKING ABOUT SOMETHING THEY KNOW NOTHING ABOUT?”

CATEGORY INSIGHT

CHARITY FATIGUE

AUDIENCE INSIGHT

“I SEE AND HEAR THROUGH A

SCREEN”

DISRUPT THEIR SENSES

Give them a taste of what it is like to be without communication.

STRATEGY

THE WI-FI TAKEOVERTRANSFORMING UNIVERSITY WI-FI NETWORKS INTO A MEDIA PLATFORM.

IDEA

Sophie is one of 1.7million full-time students in the UK who finds their password has changed.

CONSUMER JOURNEY

Sophie goes to the information desk and is

told the password.

It’s Sense International

A BRAND DISCOVERED

After logging in Sophie is taken to the Sense International Facebook Page and understanding their work, clicks Like.With her senses restored, she passes on the brand name as she tells her friends the password: Sense International.

A MESSAGE AMPLIFIED

OBJECTIVES

123

Develop a younger audience and more advocates.

More visitors to the Sense website.

Social engagement.

CHALLENGE

“HOW DO YOU GET PEOPLE TALKING ABOUT SOMETHING THEY KNOW

NOTHING ABOUT?”INSIGHT

“I SEE AND HEAR THROUGH A SCREEN”

THE WI-FI TAKEOVER

TRANSFORMING UNIVERSITY WI-FI NETWORKS INTO A MEDIA PLATFORM WITH 1.7MILLION IMPRESSIONS

IDEA