OBJECTIVES

Building out one successful mobility portal per province …

… where individual citizens and collective bodies …

… can find information, get advice and buy durable mobility products, as an alternative for the private car.

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SITUATING THE ISSUE

NOW:

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CONCEQUENCE:

SITUATING THE ISSUE

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MULTIMODAL

ADVICE

TAILOR MADE (PERSONAL)

1 stop shop

1 desk

BECOMES:

SITUATING THE ISSUE

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EXPERIENCES ABROAD AND MARKET RESEARCH*

WE LEARNED THAT :

- There is a clear need to 1 integrated offer (location + service)

- This concept has to be put in the market as (result of the ‘concept lab’) :

‘In a world full of information, you really don’t need someone who gives you a heap of leaflets/brochures about mobility. You don’t want a heap of brochures, you want simple advice.

In the mobility shop, you are not snowed under with brochures, but you get personal advice: f.i. what is the best, fastest and cheapest way to get to your destination. Call it your personal GPS-system.

You get that tailor made travel advice in the mobility shop from experienced advisers, who have all the information you need. Tell them your specific needs and they will develop a personal travel plan : which can be a mix of train, tram, car, bus, bicycle, on foot, etc.. You can also apply for information yourself via one of the computers in the shop.

You can find the mobility shop at a central place in all big Flemish cities. It is always attainable by website, telephone and email.’

* Own market research (concept lab) + experiences abroad in the Netherlands, Germany, Great-Britain, US, Sweden, Switzerland and Italy

• personal = important (face to face & tailor made)

• information AND advice AND buy

• the profile of the staffing in the shop = critical factor of success (service, image, credibility)

• telephone + website = at least as important as the physical shop

• essential: balanced and integrated collaboration between the different partners

WE LEARNED THAT :

* Own market research (concept lab) + experiences abroad in the Netherlands, Germany, Great-Britain, US, Sweden, Switzerland and Italy

EXPERIENCES ABROAD AND MARKET RESEARCH*

8

LED TO CRITICAL FACTORS OF SUCCESS :

LOCATION

& IMPLEMEN

TATION

STAFFING COMMUNI-CATIE

ICT PARTNERS

Central location

Integrated

house styleFriendly, quick,

personal, multi modal

Putting the concept in

the market

Partnerships with

all operators

Performing website

EXPERIENCES ABROAD AND MARKET RESEARCH*

* Own market research (concept lab) + experiences abroad in the Netherlands, Germany, Great-Britain, US, Sweden, Switzerland and Italy

9

LED TO CRITICAL FACTORS OF SUCCESS :

LOCATION

& IMPLEMEN

TATION

STAFFING COMMUNI-CATIE

ICT PARTNERS

Central location

Integrated

house styleFriendly, quick,

personal, multi modal

Putting the concept in

the market

Partnerships with

all operators

Performing website

EXPERIENCES ABROAD AND MARKET RESEARCH*

* Own market research (concept lab) + experiences abroad in the Netherlands, Germany, Great-Britain, US, Sweden, Switzerland and Italy

10

THE SHOP CONCEPT :

-Flagship store

-Wow-effect

-Transparent, clear

-Principles of mobility & research :

• Fluent flow

• Personal GPS (circuit)

• No queues

• Good access for the disabled

-Multi modal

-3 possibilities for clients : self-service (brochures, web), face-to-face advice and more complex advice

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Face2face-advice

Self serviceSelf service

Desk for DisabledDesk for Disabled

LAY-OUT OF THE SHOP

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More complex advice

LAY-OUT OF THE SHOP

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LAY-OUT OF THE SHOP

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LED TO CRITICAL FACTORS OF SUCCESS :

LOCATION

& IMPLEMEN

TATION

STAFFING COMMUNI-CATIE

ICT PARTNERS

Central location

Integrated

house styleFriendly, quick,

personal, multi modal

Putting the concept in

the market

Partnerships with

all operators

Performing website

EXPERIENCES ABROAD AND MARKET RESEARCH*

* Own market research (concept lab) + experiences abroad in the Netherlands, Germany, Great-Britain, US, Sweden, Switzerland and Italy

STAFFING

Qualitative personnel Multi modal attitude Experienced advisers Customer oriented, quick and efficient Flexible and available collaborators front and back office

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LED TO CRITICAL FACTORS OF SUCCESS :

LOCATION

& IMPLEMEN

TATION

STAFFING COMMUNI-CATIE

ICT PARTNERS

Central location

Integrated

house styleFriendly, quick,

personal, multi modal

Putting the concept in

the market

Partnerships with

all operators

Performing website

EXPERIENCES ABROAD AND MARKET RESEARCH*

* Own market research (concept lab) + experiences abroad in the Netherlands, Germany, Great-Britain, US, Sweden, Switzerland and Italy

LOGO

Multicolor ~ multiparty + multi modal

Green basic color ~ durable

Shape ~ dynamical ‘on the road’

From A to B ~ moves

Less CO2 ~ durable. CO2 is known

Baseline = simple, pronounces easily and mentions the essential

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LED TO CRITICAL FACTORS OF SUCCESS :

LOCATION

& IMPLEMEN

TATION

STAFFING COMMUNI-CATIE

ICT PARTNERS

Central location

Integrated

house styleFriendly, quick,

personal, multi modal

Putting the concept in

the market

Partnerships with

all operators

Performing website

EXPERIENCES ABROAD AND MARKET RESEARCH*

* Own market research (concept lab) + experiences abroad in the Netherlands, Germany, Great-Britain, US, Sweden, Switzerland and Italy

WEBSITE:

CENTRAL ROUTEPLANNER (TAILOR MADE ADVICE,

WITHOUT TO MUCH CLICKS)

WEBSITE:

TOPLOCATIONS PER PROVINCE

ENUMERATION OF ALL PARTNERS

WEBSITE:

FIRST LINE INFORMATION OF EACH PARTNER (FAQ’s)

TELEPHONE

(national) telephone number of ‘Slimweg’ = 070 345 346 Here also : only first line information in scripts to avoid “secret routes”

(people who call the 070-nr of ‘Slimweg’ in stead of the contact center of the NMBS)

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LED TO CRITICAL FACTORS OF SUCCESS :

LOCATION

& IMPLEMEN

TATION

STAFFING COMMUNI-CATIE

ICT PARTNERS

Central location

Integrated

house styleFriendly, quick,

personal, multi modal

Putting the concept in

the market

Partnerships with

all operators

Performing website

EXPERIENCES ABROAD AND MARKET RESEARCH*

* Own market research (concept lab) + experiences abroad in the Netherlands, Germany, Great-Britain, US, Sweden, Switzerland and Italy

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PARTNERS

-NMBS

-FBAA

-Cambio

-Carpool

-Federation of Taxi’s

-Pedestrians movement

-Cyclists league

-Autopia

-VSV

-Provinci