Obolon Corporation
Development of Obolon Corporation
Mission of the corporation To create the useful and safe drinks which are caring about the people and responsible for the environment
Values of the corporation • Quality: to focus on the beverages production with high standards of quality and safety
• Professionalism: coordinated and professional labor
• Safety: responsibility for life and health of employees, customers
• Efficiency: significant results of compliance with environmental and industrial safety
• Team spirit: the team like a family, like-minded people who share common values
History of the corporation Key events
1980
1992 1998
2003
2015
1974 – Czech experts have calculated the place of construction site - thanks to large reserves of pure soft water. Depth - 290 m.
The official opening of the plant Obolon. The first poured beer and soft drinks
Obolon is the first private enterprise in the independent Ukraine
Obolon is the first in the industry got quality certificate
Brand Obolon: is recognized as a “Golden Trademark”
1974
Obolon Corporation is: -The largest national producer of beer and soft drinks in Ukraine -The largest employer
Beer
53842
tys dal
thousand decalitres
Softdrinks
16803
tys dal
thousand decalitres
Mineral water
5133
tys dal
thousand decalitres
Low alcohol drinks
2324 т
tys dal
thousand decalitres
2015 Production
Subdivisions
General PJSC "Obolon"
Subsidiaries
SC PJSC "Obolon" "Brewery Zibert" Fastow / Kiev Region.
SC PJSC "Obolon" "Krasylivske" Krasiliv / Khmelnitsky Region
The factory in Alexandria, Kirovograd region.
Companies with corporate rights
PJSC "Okhtyrka Brewery plant". Romney / Sumy Region
JSC «Bershad Industrial Complex" in Bershad, Vinnytsya region
LLC "Agro Obolon" Chemerivtsi, Khmelnytsky region.
.
SC "Sevastopol plant beverages', Crimea (production of soft drinks and kvass)
The malting plant in the Chemerivtsi, Khmelnytsky region.
Separated shops department
PJSC "Dyatkivtsi" in Colomuya, Ivano-Frankivsk region.
Obolon Corporation in Ukraine
PJSC "Okhtyrka Brewery" Beer "Okhtyrske" - production pr.500 thousand dal / year; Soft drinks Malt - own production
DE PJSC "Obolon" “Zibert Brewery" Beer - capacity 23 mln dal / year Kvass Soft drinks
The industrial complex JSC "Obolon" Soft drinks Low alcohol drinks Polymer boxes Recycling PET bottles and production of fasteners, packing tape
DE PJSC "Obolon" "Krasylivske" Soft drinks Low alcohol drinks Mineral and drinking water JSC «Bershad Industrial Complex"
Malt Harvesting of barley Low alcohol drinks
PJSC "Dyatkivtsi" Snacks Acquisition of barley
PJSC "Obolon" Beer – capacity pr. 14 million decaliters / month. Soft drinks Mineral Water Beer pellet
LLC "Agro Obolon" Agricultural production Growing barley, cattle and pigs
JSC "Rokytne Glass Plant" Production of glasses
Activities
Obolon
Corporation
Beer
Soft drinks
Low alcohol drinks
Mineral Water
Fixing-packing tape
PET form. 43 thousand preforms / hour
Growing and processing of grain. The malting plant is able to process 180 thousand tons of barley / year
Seed plant "Obolon Agro" Up to 10 tons of seeds / year For their own needs and partners
Growing winter wheat
Production of snack/crackers "Obolonski"
Production of snack/toast “ Bulba toast"
The main activity
Polymer products
Agricultural production
Beer grains Snacks
Drinks
Drinks
Beer is a priority activity among drinks 69% 7%
21%
3%
Portfolio structure of Obolon company, 2015
Пиво Мінеральна вода Безалкогольні напої Слабоалкогольні напої Beer Softdrinks
Mineral water Low alcohol drinks
Пиво Мінеральна
вода Безалкогольні
напої Слабоалкогольн
і напої
Ринок 194152 183055 109709 7537
Оболонь 53842 5133 16803 2324
0
50000
100000
150000
200000
250000
Tho
usa
nd
dal
Production of drinks, thousand dal 2015
Market Obolon
Beer Mineral water Soft drinks Low alcohol drinks
Drinks. Beer
26%
27%
31%
9% 7%
Shares of beer- companies on the beer market, 10 monthes 2015
Оболонь
САНІНБЕВ
Карлсберг
МПК
Інші
Obolon company is the biggest national producer of beer
Obolon SanInBev Carlsberg MBC Etc
3%
Zhugylivske; 17%
Zibert; 23%
1% 2%
1%
Obolon; 52%
1%
Beer portfolio structure of Obolon company,
2015 Десант
Жигулевское
Зіберт
Регіональне (Охтирське, Фастівске) Злата Прага
Карлинг
Оболонь
Хайк
Desant
Zhugylivske
Zibert
Regional beer
Zlata Praga
Carling
Obolon
Hike
8 trade marks
Premium:
Hike,,
Zlata Praga, Carling,
Beermix
Mainstream:
Zibert, Obolon
Discount:
Desant, Zhugylivske
Drinks. Beer
•TM Obolon is the first beer of the independent Ukraine since 1992 on the market
•TM Obolon is Ukrainian beer №1 in the world
•Belongs to the top 3 favorite brands in Ukrainian
•Artesian water from 105 to 297 m
•Own malt
•Beer production is at one plant in the main PJSC "Obolon", which has the most powerful line in Europe - 14 million hectoliters / year
TM Obolon
characteristics
•Is made on “Zibert brewery " which has unique equipment in Ukraine. There are special tanks that meet the requirements for the production of wheat beer
•Local spring water
TM Zibert
characteristics
Price pyramid
Drinks. Soft drinks
57% 25%
18%
Soft drinks portfolio structure of Obolon company,
2015
Живчик
Ностальгия
Квас
Zhivchik
Nostalgia
Kvass
23%
17%
15%
10%
4%
5%
6%
1%
2%
17%
Shares of the companies on the soft drinks market,
2015 Корпорація Кока Кола
ТОВ "Сандора" Миколаївська обл. (Pepsi)
Корпорація Оболонь
Корпорація Рейнфорд/Малбі
Корпорація Ерлан/Біола
ТОВ "Аквапласт" м. Дніпропетровськ
Корпорація ВВН
ТОВ "Напої плюс"
Корпорація "Росинка"
Інші
Coca cola Corporation
Sandora (Pepsi)
Obolon Corporation
Rainford Corporation
Erlan/Biola Corporation
AquaPlast Ltd
BBH
Drinks plus Ltd
Rosinka Corporation
Etc
Obolon company is the biggest national producer of soft drinks
Drinks. Soft drinks
• Each sold tenth bottle of soft drinks in Ukraine is Zhivchik
• TM Zhivchik is the first and only brand in Ukraine which combines drink with useful properties. Juices with Echinacea extract, rosehip and sea buckthorn influence on the human body better, strengthen immunity, improve metabolism, tone, relieve tension and increase resistance to stress and useful in terms of prevention of accumulation of radionuclides.
• TM Zhivchik contains vitamins E and C, provitamin A, minerals, antioxidants, beta carotene.
• TM Zhivchik is issued on four corporate enterprises, each of them has its own artesian wells.
TM Zhivchik
characteristics
TM Starokuevskiy
kvass
characteristics
Mainstream plus:
Zhuvchik, Kvass
Mainstream:
Sitro, Limonad, Lime,
Cola Nova
Discount
Price Pyramid
- Live fermentation product
- It is made by classical technology according to the kvass production process. It begins with the germination of barley and rye for malt. The kvass ‘s components are only natural products. They are crystal clear water, barley and rye malt, yeast and sugar
Drinks. Mineral water
Obolon company proposes a wide range of the mineral water
64%
19%
8%
6% 1% 1% 1% 0%
Mineral water portfolio structure of Obolon company, 2015
ОБОЛОНСЬКА
ПРОЗОРА
PRIVATE LABEL
ОХТИРСЬКА
Севастопольська
ЗБРУЧАНСЬКА
ПІДГІРНА
АКВАБАЛАНС
Obolonska
Prozora
Private label
Ohturska
Sevastopilska
Zbruchanska
Pidgirna
Aquabalance
3%
32%
3%
2%
10%
50%
Shares of the companies on the mineral water market,
2015
Оболонь
ІДС
Біола
Кока-Кола
Галс
Інші
Obolon
IDS
Biola
Coca Cola
Gals
Etc
Drinks. Mineral water
• The mineral water portfolio includes drinking water and medical-drinking water , which are extracted from deep water deposits and bottled with modern equipment in compliance with health standards.
• TM Obolon ska is the mineral water with the highest quality, suitable both for consumption and coocking. The line of the TM Obolonska includes mineral water "Obolonska", "Obolonska-2", “Obolonska plus a lemon”, “non-carbonated Obolon-2”, and " Obolon plus orange and lemon. "
• TM Prozora is an artesian drinking water with the highest quality, environmentally friendly. It is extracted from the well deeper than 100 meters, which is located in a green corner of Podillya. Prozora has balanced components, combines taste and freshness and purity of spring water and melt water structure. The line of the TM Prozora consists of mineral water “Prozora", “non-carbonated Prozora “, “Prozora with green tea and peach”.
Mineral water
Characteristics Premium
Mainstream:
Obolonska, Prozora,
Zbruchanska 77
Discount:
Aquabalance, Ohturska
Price pyramid
Drinks. Low alcohol drinks
31%
62%
3% 4%
Shares of the companies on the low alcoholic market, 2015
Оболонь
ТОВ "НОВІ НАПОЇ"
КП "POCИHKA" М.КИЇВ
Інші
Obolon company has created the market of low alcohol drinks due to the producing of the classical
drinks – Gin-Tonic, Rom-Cola, Brendy-Cola. The additional popular drinks are Vodka-Lime, Visky-Cola 96%
2% 1% 1%
Structure of Obolon’s low alcoholic drinks portfolio, 2015
КЛАСИКА САН
PRIVATE LABEL
КОКТЕЙЛІ РІО
Move On
АЙСЛАЙФ
Classical Private Coctails Rio Move on Ice-Life
Obolon New Drinks Ltd Rosinka Etc
Drinks. Low alcoholic drinks
• Drinks are based on gin, brendy, rum, vodka, visky. They are world classical drinks. Our drinks are very popular among the consumers
Alcoholic drinks
Characteristics Premium
Mainstream:
Classical drinks
Discount:
Price pyramid
• The new liquors Villa Bianka of 20% alcohol content and cocktail taste were launched recently
Beer grains/sparging
Index Wetness
crude protein
crude fiber
crude ash
crude oil
Unit
%
Norm 10,0
24,0-27,0
16,0
5,0-6,0
4,0-8,0
The majority of brewing waste (grains, pellet, malt sprouts and yeast) is traditionally used in agriculture.
Beer grains are natural, environmentally friendly product with high protein content, alternative of the different types of animal feed and food additives. Formed after the filtering of beer wort during the brewing. Most grains are used as animal feed quality, as is natural, environmentally friendly and biologically active products without chemical additives
For reducing the impact on the environment in 2008 Obolon company the first in Ukraine has applied a dryer beer sparging technology. Expiration date of dry (granular) form is about 6 months, allowing for the delivery of the product without territorial restrictions.
.
Polymer products Fixing-packing tape
Obolon company treats responsibly to their existing manufacturing waste from its production. By 2014 the company has processed 10 tons of PET bottles (waste); produced 755 tons banding
Since 2008, the company has been developing the plant of the polymer products proccessing - especially PET bottles. The company was the first in Ukraine began recycling PET bottles. Long-term program "Eco Obolon“ was launched.
Production of PET tapes for: - Strapping products pallets - In woodworking, metallurgy, building, etc. - The largest buyers are Company "KEN-PAK" PE "Elektrospetstorhmontazh", JSC "Tripolye Packaging", JSC "Rokytne Glass Plant", LLC "Alpi-cue" and others
The processing plant in Olexandria
•Capacity of 60 thousand tons / month
•German equipment of the company REIMOTEC
The properties of tape
•High tensile strength (1000 kg)
•High flexibility (technological memory)
•No rust
•Price is 20-30% less than the belt
•Resistant to temperatures from -40 to +90 g
•Safety
Obolon company is the largest and only producer of the tape in Ukraine.
Obolon is the leader among Ukrainian brewing companies who uses the technology of recycling waste.
Polymer products Fixing-packing tape
The processing plant in Olexandria
•Capacity of 43 thousand bottles/hour
•Equipment of the company Husky (is a world leader in industrial equipment)
The properties of preform
•Ecological PET Preform PCO 1881 standard
•Weight 31,7 gr
•Preforms capacity of 1 liter is available in the following colors: dark green, light green, blue, brown and transparent
In Ukraine PET bottle has appeared in 1995 due to Obolon corporation who first started the production of beer in this convenient packaging. PET-bottle quickly gained popularity among producers and consumers through affordable price, durability, light weight and convenience during the transportation and using . Today PET is a leader in the beverage consumption in that type of packaging.
With the launch of own preforms production Obolon was the only company in Ukraine who created full cycle production - from the production of billet to the processing of PET bottles and making banding recycled.
51
212
214
154
0 50 100 150 200 250
жовт-груд. 2012
2013
2014
2015
Production of preforms, mln
October-december
Agricultural production. Malt
Obolon company is the only brewery in Ukraine which has its own malt plant. The construction of the malt plant was completed in 2008. The volume of investments amounted to $ 100 million.
Obolon corporation has additional part in the structure. It is the malting plant "Obolon Agro". This plant is engaged in growing and breeding of the seed of brewery barley (is processed 11,121 hectares of land in Chemerovetsky and Horodok Districts of Khmelnitsky region and in Novoselytsia district of Chernivtsi region.
The unique technology is used on the Obolon production. In particular, the only in Ukraine round-type beds for growing malt is installed in Chemerivtsi Also plant demonstrates the best performance in the industry for saving resources. Experts of European companies developed and introduced many technological innovations. For example, the system uses dry barley transportation instead of water, significantly reducing water consumption. In the drying compartment recovery of hot air is made, which saves heat and therefore gas
The most advanced wastewater treatment system is unique in Europe. In the bioreactor closed type water is cleaned of dirt by using microorganisms, and then passes through the membrane and UV filters. Thus, clean water output obtained that meets all indicators GOST drinking water. In the future the plant plans to introduce re-use of treated wastewater in industrial processes to 75%.
Agricultural production. Malt
Index
• Wetness
• Extractness
• Time of the sugarness
• General protein
Unit
• %
• %
• Min
• %
Lower limit
• 4,0
• 79,0
• 10
• 9,5
Normal
• 4,5
• 80,5
• 15
Upper limit
• 5,0
• -
• 20
• 12,5
The high quality of malt attracts not only local manufacturers but also European companies. We export our malt to Georgia,
Moldova, Vietnam, Azerbaijan, Poland, Armenia.
The malting plant in Chemerivtsi
•Capacity 120 thousand tons of malt /year
•Processing capacity 180 thousand tons of barley /year
•The most modern equiped company
•The export programme on malt
The characteristics of malt
• malt of Pilsner type
•European high-quality barley
•GOST 4282:2004
Snacks
The plant in Kolomuya, PJSC "Dyatkivtsi"
• Investments were directed to reconstruction of the technology base and to industrial buildings
Crackers "Obolonskie“ (rye-wheat)
• Taste: Barbecue, red caviar, jelly with horseradish, bacon
• Packing: 35 grams, 90 grams.
Toast «Bulba toast»
• Taste: Barbecue, smoked sausages, jelly with horseradish.
• Packaging: : 35grams, 80 grams
Crackers are made with sweet wheat and rye wheat bread, aromatic oils and natural aromas. The original taste and high quality are achieved through the use of selected raw materials. Crackers "Obolonskie" with traditional flavors are perfect complement to beer.
We make toast with fresh rye wheat bread, is chopped by big pieces that are fried with the addition of aromatic spices . Toast with rich flavor is a harmonious addition to beer with this technology.
Obolon Company develops the new markets actively by declaring himself in the snacks market. In future it is planned to active development category - bread snacks.
Export
Obolon company is the only Ukrainian brewery corporation, which belongs to the 30 largest brewing groups in the world. Self paving the way to Western markets Obolon company first began to export the beer abroad in the former Soviet Union. More than 40 countries on 5 continents know the unique taste of Ukrainian traditions prepared by Obolon.