Date post: | 03-Feb-2015 |
Category: |
Business |
Upload: | raul-arranz-rioja |
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INSIGHTS and HIDDEN
OPPORTUNITIESby Raul Arranz
A Crash Course on Creativity
If they try to sell things to families, they use peaceful colors like green:
If they try to sell to young people, they use more agressive colours like red:
The Logo of the store
You can Find the best offers with colorful signs
In the entrance
Sometimes you don’t know where are the products you are looking for. Some have signs to tell you what you can find in the aisle
Where are the products?
In the lower parts of the shelfs you can find the products children love so it is in their eyesight
Where are the products?
Some aisles are narrow so you have to stop to let someone pass, this way you can stop and see something you don’t need but you’ll buy
Where are the products?
The basic products like bread and milk are always at the end of the store, so you have to see other products you might buy before getting the things you really need
Where are the products?
They give you free samples so you get to feel a bit guilty and you want to give back something… buying something!!
Free samples
The lighting here is different, it is darker so you can feel safer buying something you can feel ashamed of:
The alcoholic drinks aisle
When you are going to pay, you have to wait in a queue, meanwhile you can see something you could buy, like chocolate bars, chewing gum…
Finally, Going to pay