OBSERVATION LAB

ÁNGELA COTÁN DIÁZ

PASTRY: MI YAYA

Friendly environment (natural light and decoration), and hygienic (color white and artificial light).

Sign small, but feeling ofcraftsmanship and proffessional.

SMELL SPECTACULAR, TO STAY ALL DAY!!!

The first attraction: smell of cakes

PASTRY: MI YAYASalesman attentive, pleasant, smiling and well uniformedHe knows advising undecided.

Cookies and cupcakes for Halloween, prominent front entrance.The other cakes are cooled next to the counter.

All kinds of customers, choose and buy something.

ARE DELICIOUS!!

AESTHETIC CENTER (SENSAPIL)Colors and smooth shapes poster, fit the logo (Feather).Feeling fine and special treatment

Hygienic environment and proffessionalism

There is relaxing music and cosmetic smell

Movement in the counter and the phone sounds a lot. Have many customers!!

AESTHETIC CENTER (SENSAPIL)

Beauticians are little late to attend, but are attentive, friendly and know how to relax.

More colorful products are creams and make up, all around the counter.

The most of customers have ( 15-45 years) and they like search and test new products.

SHOE SHOP (9 HERMANOS)

Colorful showcase, with big letters on it simple.

There are affordable

products but nice

There is plenty to choose, but not very good (smell like plastic), although it would be hours trying on shoes!!

SHOE SHOP (9 HERMANOS)

Upon entering, there is a lovely gumboots.

Everything is ordered by styles, of wich there are many!

The store is casual but simple

The saleswoman is attentive, and tries everyone is satisfied.Nobody gets away without shoes!!!

The most customers are women, who look for the perfect shoes.The most buy several, are very cheap!!!

BOOK SHOP (SAN SEBASTIÁN)

It attracts a sign old backlit.Gives a sense of traditional.The showcase has a bit of everything.

The store is simple, but very heavy.Smell of books, I love!!!

The salesman is

greater but attentive

and funny, he´s

lovely!

BOOK SHOP (SAN SEBASTIÁN)

There are all kinds of stationery products, even for gifts.

The most attractive are backpacks, but the best sellers are school supplies, magazines and impulse ítems.

Buy all kinds of people, but if are children, always buy something extra!!

SHOE SHOP (CARTUJA)

Attracts its original sign.The store hasn´t any showcase.I think they´re beginners.

The store has very little merchandise on display, but also put more (for the brown tones).

Smell like plastic and not very welcoming

SHOE SHOP (CARTUJA)

The salesman is shy, but friendly and polite.Should release more…

The first item you can see are a gumboots for a kids.Products aren´t well organized, only complements that are near the counter.

There are few customers, because the store isn´t very known yet.Should do more advertising and more variety!!!

STORE CHILDREN(COCO MIEL)

Soft color poster and the showcase it´s so cute…

Upon entering the store, smell like babies (mmm)Everything is well lit.Pastel colors are welcoming, but the store is big and is cold.

The saleswoman is lovely, attentive, sweet with the children, and polite.Always able to sell what you need, and then some (hahaha).

STORE CHILDREN(COCO MIEL)

More colorful products are bags for babies.Products from birth up to 12 years.Articles organized by styles, from casual to posh.

Usually come to buy mothers, accompained by friends or family and sometimes bring their children.