The Observer is OBHG's quarterly newsletter highlighting news and accomplishments for the organization.
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Ob Hospitalist Group is pleased to honor Dr. Isidro Marnez as its 2015 Naonal Physician of the Year. Each year, OBHG honors a naonwide Physician of the Year, along with physicians in each of OBHG’s four U.S. regions. Dr. Marnez was nominated by Medical Director of Operaons Dr. Sue Smith and Vice President of Hospital Operaons Barbara Fry for his excellence as a Team Lead at Palms West Hospital in Loxahatchee, FL. Dr. Marnez began working with OBHG in 2014 at the launch of the Palms West program. “It’s a great honor to be recognized by your own peers,” Dr. Marnez said about the award. Marnez also was honored as a Rookie of the Year in the OBHG 2014 Physician of the Year Awards. According to Fry, Dr. Marnez frequently aends OB/GYN department meengs and has reviewed mulple protocols. “He has been personally involved in building a relaonship with the local health department and its physicians working at four affiliated, Federally Qualified Health Centers (FQHCs). As a result, many of these paents now are being sent to our team at Palms West for delivery, which has increased the volume at the hospital,” Fry added. Dr. Marnez promotes OBHG programs and was instrumental in successfully launching the JFK Medical Center program in Atlans, FL, even serving as interim Team Lead during its start-up. “He has taken on the scheduling at JFK with only two permanent physicians, himself, and several locums. This has not been an easy task,” Fry said. “I truly believe in the OB hospitalist model, and I truly believe in the work that we do and in the people we serve,” Dr. Marnez said. “It’s in a sense what I became a doctor for.” A physician in private pracce for more than a decade, Dr. Marnez expressed appreciaon for hospitalist work. “It allows me to focus on paent care without the distracon of having to run my own business,” he said. “For me to come into work and focus enrely on what the paent needs, it brings me sasfacon. The model allows us to be the best doctors that we can be.” “I believe Dr. Marnez embodies all of OBHG’s values,” said Fry. “His level of service is exceponal. Dr. Marnez is well-liked and respected by all with whom he comes in contact – his team, his medical staff colleagues, hospital administraon, OBHG administraon, paents. There can be no more exemplary physician as a representave for OBHG.” ‘Embodies OBHG’s Values’ Dr. Isidro Martinez Selected National Physician of the Year SPRING 2016 – NEWSLETTER OBHG Naonal Physician of the Year Dr. Isidro Marnez “I truly believe in the OB hospitalist model, and I truly believe in the work that we do and in the people we serve,” Dr. Martinez said. “It’s in a sense what I became a doctor for.”
Transcript
Ob Hospitalist Group is pleased to honor Dr. Isidro Martinez as its 2015 National Physician of the Year. Each year, OBHG honors a nationwide Physician of the Year, along with physicians in each of OBHG’s four U.S. regions.
Dr. Martinez was nominated by Medical Director of Operations Dr. Sue Smith and Vice President of Hospital Operations Barbara Fry for his excellence as a Team Lead at Palms West Hospital in Loxahatchee, FL. Dr. Martinez began working with OBHG in 2014 at the launch of the Palms West program.
“It’s a great honor to be recognized by your own peers,” Dr. Martinez said about the award. Martinez also was honored as a Rookie of the Year in the OBHG 2014 Physician of the Year Awards.
According to Fry, Dr. Martinez frequently attends OB/GYN department meetings and has reviewed multiple protocols. “He has been personally involved in building a relationship with the local health department and its physicians working at four affiliated, Federally Qualified Health Centers (FQHCs). As a result, many of these patients now are being sent to our team at Palms West for delivery, which has increased the volume at the hospital,” Fry added.
Dr. Martinez promotes OBHG programs and was instrumental in successfully launching the JFK Medical Center program in Atlantis, FL, even serving as interim Team Lead during its start-up. “He has taken on the scheduling at JFK with only two permanent physicians, himself, and several locums. This has not been an easy task,” Fry said.
“I truly believe in the OB hospitalist model, and I truly believe in the work that we do and in the people we serve,” Dr. Martinez said. “It’s in a sense what I became a doctor for.”
A physician in private practice for more than a decade, Dr. Martinez expressed appreciation for hospitalist work. “It allows me to focus on patient care without the distraction of having to run my own business,” he said. “For me to come into work and focus entirely on what the patient needs, it brings me satisfaction. The model allows us to be the best doctors that we can be.”
“I believe Dr. Martinez embodies all of OBHG’s values,” said Fry. “His level of service is exceptional. Dr. Martinez is well-liked and respected by all with whom he comes in contact – his team, his medical staff colleagues, hospital administration, OBHG administration, patients. There can be no more exemplary physician as a representative for OBHG.”
‘Embodies OBHG’s Values’ Dr. Isidro Martinez Selected National Physician of the Year
S p r i n g 2 016 – n E W S L E T T E r
OBHG National Physician of the Year Dr. Isidro Martinez
“ I truly believe in the OB hospitalist model, and I truly believe in the work that we do and in the people we serve,” Dr. Martinez said.
“ It’s in a sense what I became a doctor for.”
Team,
It’s a nice little windfall. You might apply it to your child’s college fund, buy that vintage motorcycle you’ve been wanting, or book a sight-seeing trip to Yosemite.
You work hard, but you also play hard because you enjoy that uncommon benefit called work/life balance. Having quality time for yourself and your family is increasingly rare in today’s workplace. Do you know a colleague who would like a more predictable schedule, more time off, and professional fulfillment for the same pay? For many, it’s a no-brainer.
Earlier this year, OBHG announced the creation of the physicians Extending Excellent referrals (pEEr) program to compensate physicians for one of the most valuable contributions they can make to OBHG — inviting a fellow obstetrician to join the country’s premier hospitalist organization.
The pEEr program will pay physicians $5,000 for every successful full-time physician they bring to the OBHG team. For every 5th successful referral, we will double the award to $10,000!
The process is simple:
• Reach out to a colleague who would enrich our growing OBHG team.
• Complete the pEEr referral Form from our website and submit it.
• A Physician Placement Coordinator will contact the candidate to discuss openings and confirm interest.
• The interested candidate completes an OBHG Application for Employment and identifies you as the referring physician.
• You will receive full payment of the pEEr award when the referred physician completes 30 days of full-time employment.
We’re adding new opportunities nearly every day for physicians to transform their careers and lives through OBHG hospitalist work. Think about it the next time you’re having coffee or breakfast with a colleague at a medical conference or in a similar circumstance. Would they be a good candidate for OBHG? If so, please invite them to learn more about OBHG.
Sincerely,
Stephanie Saenz Manager, Physician Placement
AcknowledgmentsWhat Would You Do With $5,000? In April, during a visit
to St. Joseph’s Women’s Hospital in Tampa, OBHG Chief Executive Officer Lenny Castiglione was treated to a tour from OBHG hospitalist Dr. Dalibor Hradek. The affable Dr. Hradek was so hospitable that he invited Lenny to scrub in with him, making for a most memorable visit.
Dr. Hradek, Team Lead at St. Joseph Women’s Hospital in Tampa, FL, recognizes Pam Malone-Quarles, Director of Women’s Services, during National Nurses Day on May 5
St. Vincent’s Celebrates 100 Years St. Vincent’s Medical Center in Jacksonville, FL, on April 29 celebrated its 100th anniversary. An estimated 3,000 people came to the Riverside campus in purple T-shirts to eat barbecue and reminisce as they commemorated the milestone. Established in 1916, St. Vincent’s is a faith-based, nonprofit organization caring for people throughout the Jacksonville area.
(From left) Althea Whitehead, St. Vincent’s System Director of Nursing, stands with Donna Lindsay, OBHG RVPO for Team GRITS, and Sharon Mills, St. Vincent’s Southside L&D Manager.
‘Clearly the Catalyst’ Dr. Lisa Bukovac, Team Leadregion 4 physician of the Year Winchester Medical Center – Winchester, VA
Dedicated. Compassionate. Organized. Approachable. These are just a few descriptions used by those who nominated Dr. Lisa Bukovac for Physician of the Year.
“We truly appreciated how deftly she transitioned into the position of Team Lead at Winchester Medical Center, especially given the difficult circumstances that prompted the exit of her predecessor,” said Dr. Nicholas Kulbida, OBHG Medical Director of Operations. “She was clearly the catalyst that turned a mediocre program into an above-average program with an excellent working relationship with all of our partners.”
“Dr. Bukovac took over as team lead under very trying conditions last summer,” said Joseph Zager, OBHG Regional Vice President of Operations. “She threw herself into the position absolutely whole-heartedly, supporting not only OBHG but the Winchester Medical Center as well. She consistently demonstrates a true compassion for the patients she serves as well as her team.”
‘Exhibits Joyful Service’ Dr. Vanessa Woolridge, Team Leadregion 2 physician of the Year Texas Health Presbyterian Hospital – Denton, TX
Physician Engagement Liaison Marlena Nabke nominated Dr. Woolridge for Physician of the Year because the Team Lead at Texas Health Presbyterian-Denton “truly embodies OBHG’s core values.” Dr. Woolridge, she said, has been 100% invested in the program since her arrival.
“Dr. Woolridge is a warm and empathetic physician with a compassionate nature who is a wonderful ambassador for OBHG,” Nabke wrote in her nomination. “Her ownership of the program as team leader has created a positive ripple effect as she has built strong partnerships within the hospital and her OBHG team.”
Nabke noted that Dr. Woodridge is a flexible team player who is “willing to assist in a short-staffed program regularly. … Overall, Dr. Woolridge displays a genuine passion for patient care and exhibits joyful service to her patients and the physicians of Texas Health Presbyterian.”
Regional Physicians of the Year
‘A Beacon of Leadership’ Dr. Lisa Johnsonregion 1 physician of the Year Providence Alaska Medical Center – Anchorage, AK
Dr. Lisa Johnson’s ability to persevere, sometimes at significant personal cost, to keep a program alive is one of many qualities that distinguish her service in Alaska, according to those who nominated her for Physician of the Year.
“Lisa has gone above and beyond to keep the PAMC program alive, and in doing so, she has spent a large amount of time away from her young family,” OBHG Physician Engagement Liaison Andrea Willis and OBHG Clinical Management Coordinator Beth Johnson wrote on their nomination form. “She has stuck it out through some really hectic times and has never wavered. Lisa is a beacon of leadership and strength.”
“I have worked closely with Dr. Johnson on and off throughout her employment with Ob Hospitalist Group,” Johnson said. “Her desire to be a leader and produce quality work is evident.”
‘Never Loses Focus’ Dr. C. Kevin Burlison, Team Leadregion 3 physician of the Year HealthPark Medical Center – Fort Myers, FL
During his first several months at HealthPark, Dr. Burlison carried an especially heavy load to sustain the program until it could be fully staffed. Many times he covered shifts that remaining team members were unable to cover, according to Physician Engagement Liaison Grace Pauley.
“The OBHG physicians pulled together, providing four months’ worth of coverage, but Dr. Burlison, as the Team Lead, demonstrated remarkable leadership skills by never losing focus of the company’s core values and the importance of OBHG’s mission at that program,” Pauley wrote in her nomination of Burlison.
Burlison began his OBHG career at the nearby Morton Plant Hospital and Mease Countryside Hospital programs, where he still occasionally works a shift “to maintain the relationships he built with the OBHG hospitalists at these programs.”
Acknowledgments Continued
St. Mary Medical Center launches new OBHg hospitalist program
St. Mary Medical Center in Apple Valley, CA, recently opened its new Obstetrical Emergency Department (OBED), which is dedicated to serving emergent obstetrical patients. Staffed by Board Certified OB/GYNs, the St. Mary Medical Center OBED will offer care 24 hours a day, seven days a week, quickly evaluating obstetrical patients who present to the hospital for care.
St. Mary represents OBHG’s 90th hospital partner. Hospitalist team members at St. Mary include: Team Lead Dr. Catherine Worden, Dr. Annette Hollingsworth-Moore, and Dr. Jenny S. Lee.
The OBHG hospitalist team will help St. Mary attain its goals of enhancing the level of obstetric care, supporting the medical staff with 24-hour emergency OB coverage, supporting the nursing staff, and enhancing the center’s services to attract and retain OB physicians and nursing staff.
In addition to the OBED, St. Mary features the area's only Level II Neonatal Intensive Care Unit and a Mother/Baby Assessment Center. The Center evaluates the well-being of mother and baby in the first few days a woman is home with her new child and no longer surrounded by hospital staff support. This approach is designed to catch postpartum problems early and eliminate unnecessary consequences that could result in re-hospitalization of mother or baby.
St. Mary Medical Center is part of the St. Joseph Health system, which serves Northern California, Southern California, and West Texas/Eastern New Mexico.
Christie Cook joined OBHG as Vice President of Program Value and Strategy in February.
She earned her MBA from University of Virginia’s Darden Graduate School of Business and her
BA in economics and political science from Davidson College. She previously served as a Manager in Monitor Deloitte's strategy practice, where she focused on customer strategy for pharmaceutical clients.
Donna Sullivan also has joined OBHG as Director of Compensation and Benefits. Donna has more than 20 years of extensive compensation and benefits experience. In her previous position, she and her team served 14,750 employees at 11 medical campuses. And Leslie Cianfarano is the Compensation Analyst reporting to Donna Sullivan. Leslie has more than 15 years of progressive compensation experience and expertise.
OBHG also has added three new professionals to the Application Development and Support Team: Jeff Brandon is a CRM Solution Specialist. He will be responsible for supporting and developing new solutions within our CRM application. Jeff will be a remote employee working out of Orlando. Amy Davey is a Senior Business Systems Analyst responsible for supporting CRM. And Mark Delgaty is a Web Developer who relocated from Mobile, AL, to join the OBHG team in Mauldin. He will be responsible for supporting and enhancing our current suite of web applications.
Congratulations to Lisa Efron, Director of Business Development, whose grandson, Aidan, was born on April 11 at OBHG partner hospital El Camino Hospital in Mountain View, CA.
“El Camino Mountain View is a shining example of a top women's hospital partner. My daughter-in-law was only 34 weeks when her water broke. I sent them directly to the hospital and flew up as quickly as possible. Upon her arrival, our hospitalist calmed the situation, and Callie was in amazing hands,” Efron said in an email message.
St. Mary Medical Center in Apple Valley, CA, recently dedicated its new OBED. Attending the launch were (from left) OBHG Vice President of Medical Affairs Dr. Mark Simon, OBHG Director of Hospital Operations Margaret Kolata, OBHG Physician Engagement Liaison Andrea Willis, Dr. Jenny S. Lee, Dr. Annette Hollingsworth-Moore, and Team Lead Dr. Catherine Worden.
Please Welcome these New Additions to OBHG
OBHG Partner Hospital Delivers for Lisa Efron
Lisa Efron holds her darling new grandbaby, Aidan, in the NICU.
OBHG Observer – Spring 2016 5
Dr. John McHugh learned to ride a bicycle at age five so that his four older sisters could take him with them to the Jersey shore. As his skills improved, Dr. McHugh enjoyed city cycling in Manhattan and later became a high school cycling club coach. He was soon participating
in long-distance fundraising rides, tracing 525 miles of California coast (twice) as well as pedaling the Oregon coast.
An OBHG hospitalist at St. Bernardine Medical Center in San Bernardino, California, Dr. McHugh is gearing up for his longest ride yet — the grueling and stunningly scenic Tour de France route. This race, dubbed the Tour de Force, is an annual fundraising event for the William Wates Memorial Trust, which
distributes grants to organizations that engage disadvantaged youth in sports, arts, and education.
On June 25, Dr. McHugh will depart from Mont Saint-Michel in the north of France and ride the complete Tour de France route — all 21 stages. He is among a handful of Americans in a group that will ride the 2,077-mile journey a week before the professionals arrive for the Tour de France on July 2.
“We did Yellowstone (McHugh and his riding buddies),” Dr. McHugh said. “We thought it was time to go international, and the first ride you think of is the Tour de France.”
In addition to funding his own travel expenses, Dr. McHugh has pledged to raise £2,400 (approximately $3,400) for the UK-based charity. This year’s overall Tour de Force fundraising target is £500,000 ($720,000).
“I find that biking is the perfect way to experience an area because you travel and actually see it, but you aren’t whizzing by in a car. You’re seeing every town and village as you go through it,” he said. “I’m happy that I have the kind of job where I can work hard and have time to ride my bike.”
To read more about Dr. McHugh’s journey, visit www.tourdeforce.org.uk.
OBHG Hospitalist to Ride 2,077-Mile Tour De France Route for Charity
OBHG’s You Delivered! 1st Quarter 2016 award winner is Dr. Valinda Nwadike of Bon Secours St. Francis Medical Center in Midlothian, VA. 4th Quarter 2015 award winners were: Dr. Deborah Bredestege at Cox South in Springfield, MO; Dr. Laura Kenny, also at Cox South in Springfield; and Allison McGowan, Privileging Specialist in Greenville, SC. Congratulations to everyone recognized for outstanding service.
You Delivered! is OBHG’s peer-to-peer recognition program, which was launched in late 2015. The winners each receive a personalized, engraved trophy, and nominees each receive a custom-designed You Delivered! lapel pin.
The people we work with every day often go the extra mile without any thought of recognition. If you know an OBHG team member who has excelled and deserves praise, nominate that individual for our You Delivered!
Nominations are being accepted now through July 8, 2016, for Q2 2016. Let us know in detail what your nominee did to be considered for the award.
Visit http://www.obhg.com/You-Delivered to nominate someone today!
And How You Delivered!
Dr. John McHugh at the top of Palomar Mountain, CA, with views of the Temecula Valley.
By April A. Morris, physician Web Administrator OBHG will be following Dr. McHugh on social media, and you can follow the Tour de Force riders
at www.tourdeforce.org.uk, https://www.facebook.com/TourdeForce,
A conversation with Guy Kohn, OBHG Director of Marketing
Q Does the new website have a new address?
A Our web address is the same as before – www.obhg.com
Q Why did we need a new website?
A Because upgrades are necessary if OBHG is to continue reaching the largest audiences possible by keeping up with evolving technologies and consumer preferences. We need for people to access OBHG whenever and however they choose, be it on their laptop, cell phone, or tablet.
A It’s also important that we keep our content fresh, engaging, and as easily navigable as possible. We believe the changes we have implemented will enable users to find the content they want much more quickly.
Q What are OBHg’s core audiences?
A One of our primary audiences is OB/GYN physicians who are seeking a better work/life balance and may be interested in hospitalist work with OBHG. Another important audience is those C-Suite executives who are building their women’s healthcare brand and would be receptive to an OBHG business development proposal.
A Our own employees are another highly regarded audience. They will find SAFE program data resources and OBHG University professional development offerings of particular value. In addition, we want to be an information resource for everybody. Our blog provides timely messages about reproductive health for mass audiences. Later in the year, we will be adding even more content, including new case studies and white papers.
Q What is the biggest change people will notice?
A Probably the first thing they will notice is that they can view and interact more easily with the site on their mobile devices. Unless they are properly enabled, websites look different on different screens and do not perform consistently. Our goal is to be responsive to all users, and now our website displays and performs consistently on many different devices.
Q What are some of the website’s other new features?
A I am especially excited about our enhanced, interactive job opportunity map and location landing pages so interested physicians can see at a glance where we are hiring. In addition, a “Featured Jobs” section promotes locations that have an immediate recruiting need. And a new “Patient Services” page now allows patients to log in directly to the McKesson business service portal for online bill pay.
A Social Media users will enjoy our expanded social media access and video library, which is tied directly to our YouTube channel.
Q How often do you redesign the website?
A Ideally, we would redesign the website about every two to three years. Because it is a lengthy and complex process, we’re always working on the next, best version of our website.
Q Is there anything else you’d like to share?
A First, I would like to thank the OBHG staff members, including our excellent marketing team, all of whom worked tirelessly to help develop this website. I’d also like to thank the OBHG physicians who took their time to test the new website and provide feedback. Because of many, many dedicated people, we have developed some major enhancements to grow our brand, tell our story, and firmly align with our core values.
A Our new website allows us to share the incredible work we all do on a daily basis. With strong support from the Executive Leadership, Business Development, and Recruiting teams, our clear objectives are to continue to nurture our brand's value, educate and inform, and provide extraordinary service to existing and potential hospital partners to solidify our position as the industry leader in women's healthcare.
Here are a few projects the marketing team has been working on recently.
In the hardest-to-recruit areas, sometimes a humanistic approach is your best bet. With that in mind, Marketing launched a Target Market Campaign (TMC) in several communities in central California and Texas. Using “Honored. Amazed. Fulfilled.” as a headline, the copy appeals to obstetricians to remember the emotions they felt delivering their first baby.
OBHG debuted its new “Get a Life … find your passion” recruiting campaign at the American
Congress of Obstetricians and Gynecologists (ACOG) annual meeting in May. The visual signature of the campaign is fun photo selfies of hospitalists
enjoying various adventures during their time off, providing a healthy work/life balance.
Ob Hospitalist Group10 Centimeters DriveMauldin, SC 29662www.OBHG.com
Several underserved locales in central California are experiencing exceptionally great need for obstetricians. As the nation’s largest dedicated provider of hospital-based obstetricians, Ob Hospitalist Group (OBHG) is now hiring full-time and part-time OB/GYNs to serve the communities of Bakersfield, Monterey, Santa Cruz, Merced, Salinas, La Mesa, Apple Valley, Fresno, Central Coast, and Fairfield.
If your initial passion for the profession has waned, know that it is possible to love OB medicine again. Join us in our mission to elevate the standard of women’s healthcare, to ensure that every expectant mother — regardless of address or circumstance — can receive care from a Board Certified OB/GYN hospitalist 24 hours a day, 365 days a year.
Working just two shifts a week can change the world for the women of these communities and their babies. Becoming a hospitalist will allow you to do the work you love while living the life you deserve.
Contact Hannah Sandberg at 864.516.2268 or [email protected] to learn about the rewards of hospitalist service in central California.
Do you remember why you became an OB/GYN? Why you took an oath to uphold the medical profession’s values of humility and compassion?
Are you following us on social media? Click above to join the conversation.
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The Latest News from Your Marketing Department
OBHG Observer – Spring 2016 8
Team Leads Gather in OrlandoBy April A. Morris, physician Web Administrator
Twenty-four OBHG hospitalist Team Leads gathered on April 7 with home office support team members for a Team Lead Meeting in Orlando. The daylong event equipped Team Leads with the tools and resources needed to ensure the success of their individual programs and effectively manage their teams. Topics included how to deliver feedback, team morale, communicating with stakeholders, business growth, and hospital relations. Physician Team Leads led sessions, shared examples of their leadership successes, and participants then discussed recommendations in roundtable groups. Attendees also took part in role-playing scenarios to practice what they had learned."I especially enjoyed the information regarding managing people presented by Director of Learning and Development Cheri Shumate and Trident Medical Center Team Lead Dr. Larry Wilson. I think approaching the issue over a ‘cup of coffee’ is a great way to communicate and resolve problems," said HealthPark Medical Center Team Lead Dr. Kevin Burlison.OBHG CEO Lenny Castiglione, OBHG co-founder and executive chairman David Swain, and Medical Directors of Operations attended the meeting. Home office support team members from Physician Engagement, Learning and Development, Human Resources, Clinical Management, and Operations also attended the Orlando gathering. “This session provided the Team Leads the opportunity to spend a significant amount of time learning how to better manage their teams and build a team environment,” said Dr. Mark Simon, OBHG Vice President of Medical Affairs. "For me, the most beneficial and memorable aspect of the Team Lead conference was getting to interact with our new CEO, Lenny Castiglione, on a one-on-one basis. I found him to be focused, energetic, and motivating. I was impressed with his focus on making the physicians feel heard and valued,"
said Dr. Charrell W. Thomas, Team Lead at Memorial Hospital Jacksonville.OBHG has increased the number of Team Lead sessions each year and aims to offer meeting opportunities to all of the organization’s nearly 100 Team Leads in 2016. “As we continue to hold meetings like this one, we hope to see our Team Leads become more comfortable in their roles and more successful. We hope to see better team engagement as well as better partnership amongst our teams and the hospitals in which they work,” said Dr. Simon. Additional Team Lead Meetings will be held on June 16 for central U.S. programs and in October for western U.S. programs. “Most physicians have not had a significant amount of instruction in how to lead people or teams,” Dr. Simon said. “Our efforts in these Team Lead meetings is to give our physicians the skills they need to be successful in managing people and building relationships in their institutions.”
“ This session provided the Team Leads the opportunity to spend a significant amount of time learning how to better manage their teams and build a team environment.”
— Dr. Mark Simon OBHG Vice President of Medical Affairs
OBHG Observer – Spring 2016 9
OBHG: By the Numbers
nomination Deadlines for 2016Q1: April 8, 2016Q2: July 8, 2016
Q3: October 7, 2016Q4: January 6, 2017
Go to www.OBHg.com/You-Delivered to submit your nomination form.
It’s that easy.
Do you know a Team Member who should be recognized for outstanding performance
and operational excellence?
Submit your nomination today for the “You Delivered!” Team Member
Recognition Award.
Calendar of Events
Conferences OBHG will be attending in the coming months:• rancho Springs Mom/Baby Fair June 2-3• Recruiting Dinner, Monterey, CA June 7• AWHOnn (Association of Women’s Health, Obstetric &
Neonatal Nurse) Annual Meeting June 11-15• AWHOnn Florida July 29-August 1• ApT (Arizona Perinatal Trust) Perinatal Conference August
11-12• ACOg District Xii August 12-14• AWHOnn georgia August 21-24• gOgS (Georgia Obstetrical & Gynecological Society)
August 25-28• nACHC (National Association of Community Health Centers)
August 28-30• AWHOnn Ohio September 15-16• ACOg Districts Viii & iX Annual Meeting September 22-24• ACOg Districts Xi & TAOg Annual Meeting September 23-25• ASHrM (American Society of Healthcare Risk Management)
Annual Meeting September 25-28• SOgH (Society of OB/GYN Hospitalists) Annual Meeting
September 26-October 1• HCnCC (Hospital Council of Northern & Central California)
Hospital Council Summit September 28-30
If you are interested in attending or speaking at an upcoming event, please contact OBHG Marketing Events Coordinator Ashley Bates at [email protected].
Quiz Winners Know Their (Safety) StuffOBHG observed the 2016 National Patient Safety Awareness Week (March 13-19) with a kick-off breakfast in Greenville. Regional Business Director Zane Meadors won the breakfast participation prize drawing. Throughout the week, OBHG disseminated a series of informative email messages and two challenging online safety quizzes,
one for internal employees and one for clinicians. Names were drawn from lists of those who submitted correct responses to each quiz, and the winners were Dr. Deb Bowers of Memorial Regional Medical Center in Mechanicsville, VA, and Shelly Erickson, OBHG Business Process Improvement Director in Greenville, SC.
In BriefOb Exchange Getting Some Fine-TuningIn our last newsletter, we announced the impending arrival of Ob Exchange, our interactive online physician portal. Soon, you will be able to access the Ob Exchange, your gateway to news, events, tools, and discussion boards. You also will find articles and links to commonly accessed tools, including ADP; PatientKeeper®, OBHG University, OBHG social media forums, and more. In order to ensure the platform’s highest functionality and user-friendliness, we have been testing Ob Exchange with some physicians to get their feedback and suggestions. We are committed to making sure Ob Exchange supports everyone in their hospitalist work. When this testing process is concluded, Ob Exchange will go live.
Engagement Survey Coming in JulyOBHG physicians may expect to receive our next Engagement Survey in their email this summer. Planned for July, the survey is a tool for ensuring that OBHG is meeting physician expectations. Your responses will help us improve your employment experience at OBHG.
OBHG Opens Satellite Office in HoustonOBHG recently opened a small (2,500 SF) satellite office in Houston. About 10 full-time employees work out of the office, and it’s open to any OBHG folks who are passing through the area.
Houston-Area Hospitalists Grace Magazine CoverYou might call it their “15 minutes.” Two OBHG hospitalists found themselves on the cover of Living Magazine’s April 2016 issue. The upscale, lifestyle magazine covers the entire state of Texas. Team Lead Dr. Stacy Norton and Dr. Emily Bullock both appeared in a group photo promoting the magazine’s feature story about OBHG hospital partner Women’s Memorial Hermann The Woodlands. The hospital offers a full complement of women’s services, including an Obstetric Emergency Department, which is mentioned briefly in the article. So congrats … until your next “15 minutes.”
APRIL 2016
The Weekend Issue
SPRINGCHAMPIONSEDITION
Setting the Stage for Women’s HealthWOMEN’S MEMORIAL HERMANN THE WOODLANDS
APRIL 2016SPRINGCHAMPIONSEDITION
Th e Weekend Issue
FOR THE
LOVE OF
PEAS!
Zane Meadors
OBHG Observer – Spring 2016 11
Don’t Get Caught in a ‘Phish’ Tale
By John phillips, Manager of iT Operations/Security Officer
As an internet user, don’t get caught dangling at the end of a hook for a dockside photo op. There are many “phishermen” out there just waiting for you to take their bait. Let’s start by defining the word “phishing.” A simplified definition of phishing is the practice of sending fraudulent emails and copies of website addresses that look as if they are from legitimate organizations with the intent if obtaining financial data or other confidential information from internet users.
Many of these emails and websites also can contain items that have a malicious intent and take advantage of unpatched software. So, even if you do not actually enter any personal information, you could be infecting your computer just by clicking on the link in the email or opening the website page. There’s no doubt that phishing is scary, and it may sound impossible to stop, but, with a little know-how, you can minimize the risk.
While the internet has made the world a much smaller place, the benefits it provides are great by connecting us with others and instant information on any subject anywhere in the world. The downside is the criminal activity intent on harming you, your computer, or your information, much like the physical world. Some of the unique risks you encounter when surfing the internet include things like identity theft, viruses, spam, and spyware.
So, how do we protect ourselves from phishing dangers? Here are some tips:
• Be suspicious of attachments and unexpected email messages.
• Use antivirus software to scan everything, including emails you receive.
• Be suspicious of emails with spelling and punctuation errors.
• If you are unsure of an email, call the organization to verify the inquiry. Legitimate organizations NEVER ask for sensitive, personal information or passwords by email.
• Don't enter sensitive information on a website you don't know and trust.
• Make sure online transactions are actually secure (look for the closed lock next to the website address you copied or typed).
• Don't just click on a link; copy it into your web browser and open it that way. That caveat even applies to links in the emails we send! Online criminals can hijack your web session and take you somewhere else that may only look like the site you intend to visit.
• Don't click on pop-ups or ads.• Always be wary of emails asking for personal or
financial information.• Keep your operating system and antivirus software up to
date (we take care of this for you at OBHG)• Don't let your browser be "helpful" by allowing auto
fill-out of forms.• Use common sense. If it sounds weird or too good to be
true, it probably is!• Be wary of unsolicited technical advice.• Remember, email messages shouldn't be considered
secure. Because email can be forwarded to anyone, treat the messages you send as public information.
• Always remember to log-off when connecting to secure websites. If you do not, the next user of the computer may have access to your data.
• Review your bank statements regularly for unauthorized activity.
• Public computers may not always be securely configured, which can pose a threat to your privacy by storing your password or web cookies. Think twice about going to a secure site if you cannot verify the security of the computer.
OBHG Observer – Spring 2016 12
OBHG Participates in Hands on Greenville Day 2016
Nearly 20 intrepid OBHG team members and their families pitched in on Saturday, April 30, as part of the United Way Hands on Greenville’s (HOG) annual volunteer blitz — HOG Day. This year’s event featured thousands of volunteers at 160 projects throughout Greenville County, ranging from emergency shelters and food banks to parks and public schools.
Our OBHG team donned bright blue T-shirts and joined multiple other volunteer groups to make improvements at the YMCA Hollingsworth Outdoor Center in Simpsonville. There they split hefty cedar logs into rails and constructed a stacked, split-rail fence for the Center, which hosts living history activities and summer camps. Volunteers also were tasked with planting flowers near the fence, along with painting and installing birdhouses.
Though the OBHG volunteers were met with a wild and less-than-prepared site for the fence, the team quickly organized and divided into groups to tackle the sweaty work of clearing the tall grass. Other team members painted birdhouses and coordinated plant locations.
Soon the volunteers had gathered repurposed foundation stones to support and protect the fence. (Only a small snake
and several frogs were uncovered at the stone pile!) Thanks to the hard work of many hands, rails were ready to stack and the fence came together beautifully. The OBHG volunteers worked diligently to plant more than a dozen plants and wildflower seeds in the hard clay ground around the fence. Multiple team members dug post holes and helped top them with birdhouses—the colorful finishing touch.
Thanks to our OBHG team (and their family members) who helped improve another corner of the former plantation that serves all ages with education and recreation.
Denise Burns and son Nick
Erin Cook and husband Dan
Chrissy Ferguson and husband Everett
Barbara Fry
Lisa Gregory
Cliff Lawrence, son Henry, and daughter Clara
Tama LeBlanc and daughter Sarah
Nikki McCauley
Teresa Medlin
April Morris
Niccole Raymond
Hannah Sandberg
Jennifer Sayegh and Isaiah, Garrett, Joseph, and Abbie Sayegh
Cheri Shumate
Jaquie Gilbert and husband Phillip
OBHg’s 2016 HOg Day team included:
The Hands on Greenville Day (HOG Day) OBHG T-shirt design by Erin Cook
By April A. Morris, physician Web Administrator
Ob Hospitalist Group is an Equal Opportunity Employer.
Current Ob Hospitalist Group Opportunities
iMMEDiATE OpEningS CUrrEnT prOgrAMS EMERGING MARKETS
OBHG is currently recruiting for the following programs:
OBHG now has opportunities for Certified Nurse Midwives! We are now hiring Certified Nurse Midwives in riverside County, CA,
Berkeley, CA, and Austin, TX.
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California - BerkeleyCalifornia - Central CoastCalifornia - FairfieldCalifornia - FresnoCalifornia - MontereyCalifornia - Mountain ViewCalifornia - RedlandsCalifornia - Riverside CountyCalifornia - Salinas Sign On BonusCalifornia - San JoseFlorida - AtlantisFlorida - ClearwaterFlorida - ClermontFlorida - DaytonaFlorida - Fort PierceFlorida - JacksonvilleFlorida - LakelandFlorida - Loxahatchee
Florida - PensacolaFlorida - Safety HarborFlorida - SarasotaFlorida - TampaGeorgia - AtlantaGeorgia - DecaturIllinois - MolineIndiana - Terre Haute Sign On BonusIowa - Des MoinesKentucky - Ashland Sign On BonusMissouri - SpringfieldNew Jersey - VinelandNew York - New York SouthNew York - NiskayunaNorth Carolina - RaleighOklahoma - TulsaSouth Carolina - CharlestonSouth Carolina - Greenville
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nQF Trending Update The Risk, Quality, and Compliance Department has completed audits through most of Q4, 2015. The audit encompasses 15,433 inpatient deliveries from 2013 through available audited data for 2015. We now have quality metric data for 64 hospitals, with St. Joseph’s North, St. Joseph’s Women’s, Texas Health-Denton, Alta Bates, Harrison, and Memorial Hermann-The Woodlands added most recently.
• The GBS Prophylaxis rate improved slightly, as expected with the volume of newer programs.
• Episiotomy rates are slightly higher again.
• The overall NTSV w/ C-section rate dropped from 29.6% to 27.94%; however remains >30% in 20 of the 64 hospitals.
F i r S T Q U A r T E r 2 0 1 6
OBHg programs Comparison 2015 Q1 – Q4
Quality Metrics Statistical Comparison with National Average
OBHG Average National Average
120%
100%
80%
60%
40%
20%
0%NQF 469
Elective Deliveries Under 39 wks
NQF 470Vaginal Deliveries
w/ Episiotomy
NQF 471* NTSV w/ C-section
*Includes all C-Sections Performed for Midwives and Family Practitioners
NQF 472 C-Sections w/ Abx Prophylaxis Within 60 min. of Incision
NQF 473 C-sections w/ DVT
Prophylaxis
NQF 476 Antenatal Steroids
Initiated for Eligible Women
NQF 1746 GBS Prophylaxis for
Eligible Women
0.1% 3.4% 3.6%11.3%
26.2%
98.9% 99% 98% 100%89.7%
gOAL 100%gOAL 100%gOAL 100%gOAL 100%
gOAL <23.9%
gOAL <5%gOAL <5%
100%
88%
Data Not Available
27.94%
By Libby gardner, BSn, MA, CpHrM Manager of Patient Safety and Quality
OBHG Observer – Spring 2016 15
The SAFE program offered to our hospitals through OBHG’s Risk Management, Quality, and Compliance (RQC) Department has expanded significantly in the past
few years, offering much more to our partner hospitals. Many of our existing partners are unaware of the additional offerings, including educational opportunities, quality
metrics trending, assistance with policy and protocol development, and our alignment with a variety of perinatal initiatives. The RQC team has begun to proactively deliver this updated SAFE Orientation via webinar or with site visits, depending on the unique needs of the programs.
If you would like to connect with us in person during these visits, please email us at [email protected].
recently completed renewal SAFE Orientations include:• Harrison Medical Center – webinar 1/20/16• Valley Medical Center – webinar 1/25/16• St. David’s South Austin – site visit 2/16/16• Bellevue Woman’s Center – webinar 2/8/16• Cypress Fairbanks – webinar 2/24/16• Mease Countryside and Morton Plant – site visit 2/26/16• Winter Haven – site visit 2/29/16• The Medical Center of Plano – webinar 3/7/16
• Houston Methodist Willowbrook – site visit 3/11/16• Sharp Grossmont – webinar 3/25/16• JKF – Florida – webinar 3/16/16• St. Bernardine – webinar 3/14/16• The Medical Center of Plano – webinar 3/7/16• Mississippi Baptist – site visit 4/13/16• Andrews Women’s – site visit 4/27/16
Scheduled orientations:• St. Joseph’s – Tacoma – site visit 6/13/16• Providence St. Peter’s – site visit 6/14/16
CMS announces alignment and simplification of quality measures.¹ CMS, in collaboration with other stakeholders, announced a standardization of metrics which support multi-payer alignment and which take a lot of the confusion out of reporting for providers and hospitals. The core measures are divided into seven sets; Obstetrics and Gynecology being one of them. So, how does that impact OBHG? The following measures are included in the set. I’m sure they look familiar!
• NQF 469: Elective Deliveries >37 – 39 weeks• NQF 470: Episiotomy rate• NQF 471: NTSV w/ C-Section• NQF 476: Antenatal SteroidsWhat’s coming in the future? There will be more of a focus on Cesarean Sections, and measures will focus not only on rate but also on decision-to-incision time.
White papers, guidelines, and Case Studies: In an effort to tap into our provider resources and facilitate engagement, we have reached out to our Team Leads to see what team members would be interested in presenting interesting case studies or discussing information from conferences. Please contact [email protected] if you are interested. recently added to the University:• Management of Prolonged Pregnancy• Obstetrical Indications for Magnesium Sulfate
Drug Therapy• Oral Health During Pregnancy• Abnormal Placentation• Antenatal Fetal Surveillance
• Fetal Variability Considerations• Contributing Factors, Identification, and
Treatment of Urosepsis in PregnancyLive Monthly Webinars: The Risk, Quality, and Compliance Department produces live webinars each month on current best practices, trending seen in event reporting and quality metrics, and healthcare industry updates. These webinars are offered to all OBHG providers. As part of the Risk and Patient Safety SAFE Orientation presented to onboarding hospital partners, we invite interested personnel from the hospitals to the live webinars as well.• April: Preterm Labor, presented by Hologic• May: EMTALA –Updated for 2016, presented by
