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Date: 8 th July 2009 Time: 4pm to 6pm Speaker 1: Devonna Ng Wan Yi Speaker 2: Nisha Speaker 3: Cheong Qian Hua Speaker 4: Zhu Jiongxin Speaker 5: Kelly Tan Li Geok Speaker 6: Leong Li Ming
Date: 8th July 2009Time: 4pm to 6pmSpeaker 1: Devonna Ng Wan YiSpeaker 2: Nisha Speaker 3: Cheong Qian HuaSpeaker 4: Zhu JiongxinSpeaker 5: Kelly Tan Li GeokSpeaker 6: Leong Li Ming
1) Customers:- To take into account each valuable feedback
given by customers- To strengthen relationships with customers 4) Teamwork:- We believe in “one for all, all for one”.- We share responsibilities, workload and fun.
3) Integrity:- To ensure Fair Trading Act is observed.- We ensure 100% transparency.4) People:- We treat each and everyone in equality- We support our colleagues and reward
outstanding performance
Our bank aim to meet customers’ needs beyond their expectations
• Differentiation beyond basic product features:5.Higher dividend6. If loan in default, bank will sell off collaterals pledged to the bank and customer will pay higher interest
–Is la m ic B a n k in g –Is la m ic B a n k in g T h e a u g m e n t e d p r o d u c t T h e a u g m e n t e d p r o d u c t
• However, this is ineffective as the product can be copied easily and quickly.
• Augmented benefits expected benefits
1. Customer Needs- To meet the customers’ financial objectives
2. Competitors- “Copy cat” Product
3. Technology- Internet Banking- ATM Card- Credit Card- Mobile Banking
4. Government and LegislationIn this case, Islamic Law is being observed.
A savings account Superior dividend payout Convenience of a savingMore incentive to save than
ever
1.Pays Zakat from your account conveniently.
2.Potential to earn higher dividend (Up to 0.400%)
4.Convenience and easy accessibility 5.Monthly statement of your transaction details
5. Global cash withdrawal with ATM cards
6. Withdraw or deposit cash with your ATM Card at our ATMs and at all OCB Branches
7. 24-hour account access through OCB Internet Banking and OCB Phone Banking
- Muslims or Non-Muslims individuals- Muslims or Non-Muslims individuals- Minimum age of 16 years old and above- Minimum age of 16 years old and above- Minimum initial deposit of S$500- Minimum initial deposit of S$500
Service fee of S$4 per month if monthly average balances falls below S$1000
Fees and Charges
Wadiah•A separate account opened•Can be used for cash withdrawals •Except that each payment will be backed by the cash held in the Wadiah account.
Qardhul Hassan•A facility granted during emergency or difficult situation•Cardholder able to utilize higher than the available limit•No charges or fees will be levied.
1. Free annual fee for the first year2. Travel insurance coverage of up to S$200,000 when
you charge your travel tickets in full to you WQ Islamic Credit Card
3. 20% birthday discount for cardholder at any Swensen, Pizza Hut and Fig & Olives outlets
-Gross annual income of at least S$29,000-Gross annual income of at least S$29,000-For foreigners, minimum annual income to qualify is -For foreigners, minimum annual income to qualify is S$58,000S$58,000
-Muslims or Non-Muslims-Muslims or Non-Muslims- Must be aged 21 years old and above- Must be aged 21 years old and above
-For salaried employee: A copy of NRIC (front and back)/ passport, -For salaried employee: A copy of NRIC (front and back)/ passport, latest computerized playslip or Income Tax Notice of Assessment or latest computerized playslip or Income Tax Notice of Assessment or past 12 months’ CPF statement.past 12 months’ CPF statement.
-For self-employed: Acopy of your NRIC (front and back)/ passport, -For self-employed: Acopy of your NRIC (front and back)/ passport, last 2 years’ Income Tax Notice of Assessmentlast 2 years’ Income Tax Notice of Assessment and last 3 months’ bank statements. and last 3 months’ bank statements.
Basic card annual Basic card annual fee of S$100fee of S$100
•For adults, the minimum For adults, the minimum income is S$20,000 per income is S$20,000 per annum.annum.•Provides great benefits Provides great benefits regardlessregardless
1.1. Free annual fee for the first yearFree annual fee for the first year2.2. WQ Islamic 500 provides you with instant WQ Islamic 500 provides you with instant
dining privileges at over 200 restaurants island dining privileges at over 200 restaurants island wide.wide.
3.3. Spend more than S$300 in participating Spend more than S$300 in participating shopping centers, enjoy a discount of 15% off shopping centers, enjoy a discount of 15% off
18 years old and above18 years old and aboveNo minimum income requiredNo minimum income requiredDocuments required: Documents required: A photocopy of your NRIC (front and back)A photocopy of your NRIC (front and back)A photocopy of your student card (front and back)A photocopy of your student card (front and back)A photocopy of your parents/guardian NRIC (front and A photocopy of your parents/guardian NRIC (front and back)back)
21 years old and above21 years old and aboveMinimum income of S$20,000 required.Minimum income of S$20,000 required.
Documents required:Documents required:•For salaried employee:For salaried employee:A copy of NRIC (front and back)/ passport, latest computerized payslip or A copy of NRIC (front and back)/ passport, latest computerized payslip or Income Tax Notice of Assessment or past 12 months’ CPF statement.Income Tax Notice of Assessment or past 12 months’ CPF statement.•For self-employed:For self-employed:A copy of your NRIC (front and back)/ passport, last 2 years’ Income Tax A copy of your NRIC (front and back)/ passport, last 2 years’ Income Tax Notice of Assessment and last 3 months’ bank statements. Notice of Assessment and last 3 months’ bank statements.
Media relations Television advertisement Newspaper advertisement
Advertising postersDesignated website for Islamic products Bus Advertisement Email Advertisement Direct MailBrochure
Al-Wadiah Step-Up Savings only Open a savings account and ATM card
provided Convenience
-Operates 24 hours -ATM machines available across Singapore
Brings message across to viewers clearlyDirect and easy to understandHighlight the benefits which is
CONVENIENCE
Amount Indicative Dividend Rate (p.a.)
First S$10,000 0.125%
S$10,001 to S$50,000 0.175%
S$50,001 to S$250,000 0.325%
Above S$250,000 0.400%
The Islamic banking pays Hibah¹ to the client instead of Riba². Hibah¹ is a interest rates from the bank and is a voluntary disbursement at the Bank’s discretion.
Al-Wadi’ah Savings Account lets you save or make withdrawals to earn dividends. Our Al-Wadi’ah Savings Account also pays Zakat³ on the savings you deposit with us.
Promotion is valid from 11 July 2009 to 11 August 2009. Terms and Conditions Apply. For further enquiries, please contact us at 61234567 or visit us at our website www.ocbcislamic.wordpress.com.¹Hibah refers to the gift from the bank. ²Riba refers to the Interest from the bank. ³Zakat refers to the tithe from the bank.
•Colourful layout•Massive reach out to people about new products•Highlight the benefits of our products•Attractive rates indicated•Highlight to people our 1st Islamic Credit Card•Hotline and website available
“Eye-catching”Attract people’s attentionInformation available on posterEmail and hotline available
Easily accessibleEasy navigationConvenient for customersUser friendlyAble to track statistics of website
AttractiveDrivers and commuters will be able to see
the advertisement
Include informationabout road show that OCB is going to have
Target existing customersReceive up-to-date information Quick and easyEnvironmental friendlyIntegrate with other marketing and
communication activitiesProblem: Junk mail issue / irritate
customers
Reach out to existing customersAlso to potential customersAll information availableEmail and hotline availableEconomies of scale ( low cost)
Orchard Road, Ngee Ann City Shopping Centre (Atrium)
Customers who signed up for a product are entitled to free gifts
Lucky draw prizes
Aim is to attract as many people as possible
Attract people to enquire about the products
Publicity of our new Islamic products
Achieve our target numbers of subscriber
STAGES
3. Awareness Create knowledge of our products through broad advertisements
6. Interest Create Interest to the general public through our free gift, lucky draws to win attractive prices and hamper
STAGES2. Preference
Convenience of our services which can be accessed 24 hours area wide
5. Trial
6. Adoption We will constantly send email, letter to inform our Customers the new promotion or services we offered.
Communication objective on Communication objective on Financial ServicesFinancial Services
Advertising Channels
Quantity/ Remarks/ Quotation Amount
The Business Times Colored, half a page, every Monday, Wednesday and Friday
3 x $5902.12= $ 17,706.36
The Straits Times Colored, half a page, Saturday papers $19620
Colored, half a page, Sunday papers $19296
Mediacorp TV Channel 5
$3500 for 15 seconds,OCB advertisement: 45 seconds
3 x $3500$10,500
Bus Advertising -Route: Long Haul and Feeder-$1250 per month for 6 months
6 x $1250= $7500
Advertising Channels
Quantity/ Remarks
Prices quoted
Amount
Booth outside Ngee Ann City Shopping Mall
2-days Rental $10,000 per day $20,000
Tentage $ 2,000 $2,000
Name cards -6 managers- 10,000 pieces each
$20 per 100 cards $12,000
Brochures 10,000 pieces $2 each $20,000
A3 Posters 20 pieces $12 per piece $ 240
Advertising Channels
Quantity/ Remarks
Prices quoted
Amount
Freebies for every customer that signed up for any product:2.1 movie ticket3.A Bottle of Red Wine4.1 wine glass5.$10 Voucher
1. 10,000 movie tickets
2. 10,000 bottles of red wine
3. 10,000 wine glasses
4. 10,000 pieces of voucher
1. $6/ticket2. $25 per bottle3. $15 per glass4. $10 per
voucher
• $60,000• $250,00• $150,000• $100.000Subtotal = $560,000
Lucky draw prizes:1. Samsung Plasma TV 42 inches
1 plasma TV $3,000 $3,000
2. Refrigerator 1 refrigerator $1,000 $1,000
3. Samsung Omnia I900 1 Samsung Omnia I900 $600 $600
Advertising Channels
Quantity/ Remarks/ Quotation Amount
The Business Times
Colored, half a page, every Friday $5902.12
The Straits Times
Colored, half a page, Saturday papers $19620
Mediacorp TV Channel 5
$3500 for 15 seconds,OCB advertisement: 30 seconds
2x $3500=$7,000
Bus Advertising -Route: Long Haul and Feeder-$1250 per month for 1 month
$1250
Advertising Channels
Quantity/ Remarks
Prices quoted
Amount
Booth outside Ngee Ann City Shopping Mall
1-day Rental $10,000 per day $10,000
Tentage $ 2,000 $2,000
Name cards -6 managers- 10,000 pieces each
$20 per 100 cards $12,000
Brochures 10,000 pieces $2 each $20,000
A3 Posters 20 pieces $12 per piece $ 240
Advertising Channels
Quantity/ Remarks
Prices quoted
Amount
Freebies for every customer that signed up for any product:2.1 movie ticket3.A Bottle of Red Wine4.1 wine glass
• 5,000 movie tickets• 5,000 bottles of red
wine• 5,000 wine glasses
• $6/ticket• $20 per bottle• $10 per glass
• $30,000• $100,00• $50,000Subtotal = $180,000
Lucky draw prizes:1. Samsung Plasma TV 42 inches
1 plasma TV $3,000 $3,000(Sponsored)
2. Samsung Refrigerator 1 refrigerator $1,000 $1,000(Sponsored)
3. Samsung Omnia I900 1 Samsung Omnia I900 $600 $600(Sponsored)
