Occupational Interest Schedule (OIS)©: An Innovative Technique to Find

Occupation Interest of Management Students

Dr. Sunil Kumar & Prof. Juhi Garg

@ACBSPAccredited #ACBSP2016

Motivation behind OIS development

• As faculty and facilitator, we are motivated to HELP STUDENTS to make choices, identify interests and take decisions about their deepest career desires/motivator so that they develop as contentded professionals.

Our Vision

•We vision to help students across the globe to make choices, identify interests and take decisions so that they contribute their best for the growth of the economy by better serving their employers. • Also, academic institutions may help students identify right courses for the regarded candidate and later help industry in the job selection process.

Need for OIS

Students round the globe are confused in taking career decisions (especially Indian Experience).

WHY1. Lack of goal orientation 2. Multiple interests (difficulty in identifying preference)3. Confusion between Interest and Aptitude4. Biases

• Family• Friends• Industry trend

Purpose of OIS

• Help management & commerce students to identify their occupational interest.• Help educational institutions to identify their students

occupational interest areas.• Help business organisations in hiring procedure, it helps in

knowing the keen interest area of the candidate.

Benefits of Applying OIS

To Students

• The result will focus on the area(s) in which respondent showed the greatest interest. • It is likely to correspond to the deepest career motivator

and the kinds of activities respondent find most enlivening. Like which Business-related domain will possibly attract first. • It is useful to discuss with a career expert on how these

results might affect the career exploration.

To Institutions

• Results will help Institutions to know the students interest areas in totality, the exact total count, • Aid Institutions to make decisions on strategic

planning and implementation on taking up the course, introducing specialized areas • Creating enough placement opportunities in the specific

trust area to supplement & value add the complete program.

To Businesses

• The outcomes will specifically help corporates to explore the interest of the student and the student profile of a particular institution will guide them to make hiring decisions from a particular institution in a specific domain

• (For Example: a particular institution’s student profile points maximum strength towards Finance, so company may organise and offer finance job opportunity to the institution)

Levels

Students in Management & Commerce education• Graduate and (BBA, B.Com., DBM or equivalent• Post Graduate levels (PGDBM, MBA or equivalent)

Time Required

• No fixed time limit but it generally takes around 15-20 minutes to complete. • Further, there is requirement of 2-4 hours to complete the

analysis (subject to numbers of students)

Application of OIS

Main Features of OIS

• It contains 162 occupations/job positions belonging to different occupational areas as stated below

1. Marketing2. Human Resource Management3. Finance4. Information Technology5. International Business6. Banking and Insurance7. Retail8. Decision Science 9. Entrepreneurship

• Thus, this test includes Nine occupational interest choices.

General Consideration of OIS

• The OIS has no time frame and relatively simple to administer. It usually need 15-20 minutes• In OIS, there is no right or wrong choice of job profile, the

administrator will have fewer problems with students’ ‘copying’ from other students’ as it won’t help the student anyway.

Instructions for Administration

• The instructions printed on the test form should be made clear by the test administrator to the testee. • No time limit is fixed in completing the test however, an

individual takes around 15-20 minutes to complete • It should be emphasized that there is no right and wrong

responses. They are designed to study individual’s interest to different occupational choices.

Instructions for Administration

• It should be pointed that a respondent needs to circle the occupational choices and may circle as many as occupational choices he/she wishes to, and there is no fixed limit to the number of occupational choices chosen to circle. • It’s important to inform testee that each occupational

option mentioned has equal weightage and importance and there are no specific occupational choices that has more value than others.

Reliability

• This tool has been applied on 150 students of management institutions having various domains during the testing of OIS. • The data had been processed through reliability test with

the help of Statistical Package for Social Scientist (SPSS). • The reliability test value (Cronbach's Alpha Value) is 0.782,

which is acceptable for the reliability of data.

Scoring

• The scoring is being done based on the various profile chosen by the students. • The score of a particular interest out of nine area stated

earlier varies between 1 – 18. • Higher the score shows greater the interest in a particular

area.

Result

• The final result of top ranked students in all the nine areas of specialization can be found with the help of percentile.• If an institution or organisation is interested to select 10

highly interested students in a particular area say Marketing then top 10 students can be selected based on their percentile.

Institution where OIS is applied• This tool has been applied by various institutions in India. Few of them

are:• Amity Business School, Amity University Haryana• Department of Business Administration, Graphic Era University, • Graphic Era Hill University, • HNG Garhwal Central University • Haryana School of Business, Guru Jambeswar University of Science and Technology• Allahabad Agriculture University

• In this more than 1000 students participated from MBA and other similar programs.

• In the next slide, the result of OIS has been shown, which has been extracted from one of the institutions mentioned above

PointMarketin

g RankPercen

t Point HR RankPercen

t PointFinanc

e RankPercen

t Point IT RankPercen

t Point IB RankPercen

t

48 16 1100.00

% 18 17 197.90

% 11 14 1100.00

% 30 12 1100.00

% 6 10 1100.00

%

50 15 297.90

% 20 17 197.90

% 12 13 293.80

% 29 10 295.90

% 33 9 297.90

%

3 13 393.80

% 19 16 395.90

% 46 13 293.80

% 31 10 295.90

% 23 7 395.90

%

4 13 393.80

% 21 15 493.80

% 47 13 293.80

% 28 9 493.80

% 13 6 491.80

%

1 12 591.80

% 16 14 589.70

% 7 12 585.70

% 22 8 591.80

% 49 6 491.80

%

2 10 689.70

% 49 14 589.70

% 9 12 585.70

% 4 7 685.70

% 1 5 663.20

%

5 9 787.70

% 15 13 785.70

% 10 12 585.70

% 6 7 685.70

% 4 5 663.20

%

34 8 885.70

% 17 13 785.70

% 45 12 585.70

% 13 7 685.70

% 5 5 663.20

%

6 7 975.50

% 13 12 981.60

% 8 9 983.60

% 5 6 971.40

% 7 5 663.20

%

7 7 975.50

% 14 12 981.60

% 4 7 1073.40

% 7 6 971.40

% 9 5 663.20

%

15 7 975.50

% 4 8 1179.50

% 13 7 1073.40

% 21 6 971.40

% 10 5 663.20

%

42 7 975.50

% 1 7 1273.40

% 21 7 1073.40

% 25 6 971.40

% 11 5 663.20

%

49 7 975.50

% 3 7 1273.40

% 30 7 1073.40

% 27 6 971.40

% 27 5 663.20

%

10 6 1459.10

% 32 7 1273.40

% 39 7 1073.40

% 36 6 971.40

% 29 5 663.20

%

16 6 1459.10

% 2 6 1565.30

% 6 6 1563.20

% 45 6 971.40

% 32 5 663.20

%

22 6 1459.10

% 6 6 1565.30

% 16 6 1563.20

% 1 5 1648.90

% 38 5 663.20

%

30 6 1459.10

% 10 6 1565.30

% 31 6 1563.20

% 10 5 1648.90

% 40 5 663.20

%

35 6 1459.10

% 48 6 1565.30

% 33 6 1563.20

% 12 5 1648.90

% 43 5 663.20

%

36 6 1459.10

% 7 5 1948.90

% 50 6 1563.20

% 14 5 1648.90

% 44 5 663.20

%

43 6 1459.10

% 23 5 1948.90

% 2 5 2032.60

% 16 5 1648.90

% 2 4 2038.70

%

47 6 1459.10

% 36 5 1948.90

% 3 5 2032.60

% 20 5 1648.90

% 12 4 2038.70

%

Further Process

• It is not the end of selecting students as per their areas of interest.

• It is only primary stage where we can offer specialization to students as per their choice.

• After showing the keen interest, student may not be able to perform during interviews with the organisation as per his area of interest.

• For this, we can further test the aptitude of the student with CMAT (Commerce and Management Aptitude Test), developed by us.

• CMAT has 180 question based on nine domains as mentioned in OIS.

• After showing his/her interest in a particular area by the student, we will going to test their knowledge also in that area.• If student is not able to perform well in CMAT but

has a keen interest in a specific area, then we can conduct small training programs to match their knowledge with the areas of interest.• These training programs will be area specific.

For more info, feel free to contact

Dr. Sunil KumarProgramme CoordinatorAmity Business School, Amity University Haryana,India

Mobile: +91 8130 929232Email:

skumar2@ggn.amity.edu

Prof. Juhi GargPrincipalHim Jyoti Vocational Institute,Dehradun, Uttarakhand,India Mobile: +91 9634432465Email:

juhi.mgarg@gmail.com

Thanks!

@ACBSPAccredited #ACBSP2016